Tokyo Mega Illumination at Tokyo City Keiba to Collaborate with NAKED for AR Experience

17.October.2021 | FASHION / SPOT

2021 marks the fourth year that the Oi Racecourse, also called Tokyo City Keiba, will be bathed in a sea of over eight million colorful lights! The Tokyo Mega Illumination is back from October 16, 2021, until April 10, 2022, and features a water fountain show synchronized to music, a 100-meter tunnel covered in twinkling lights, and more. This year, in the Twinkle area of the event, guests can enjoy various AR illuminations created as a collaboration with NAKED, a creative production company headquartered in Shibuya. The NAKED BIG BOOK interactive experience will also welcome visitors to enjoy a projection mapping experience like no other.

 

NAKED BIG BOOK

Pergola (Interactive)

Illuminated Logo

AR Horse Camera Filter

AR Lights
Limited-Time Area: Tree Playing with Lights (Lawn Area)

 

NAKED’s most popular work, NAKED BIG BOOK, utilizes projection mapping to allow guests to turn the pages of a giant book and experience a unique world separate from their own. Using web filters and AR, guests can also see the object as a pop-up picture book! 

 

During this special collaboration held on a horse racing track, visitors can also see a giant white horse in AR as they explore the grounds. Colorful horseshoes and stars will pop up from people’s footprints, and the sound of visitors’ steps will take on the sound of a horse’s hooves instead. Be sure to make some memories by snapping commemorative photos with themed filters during the event!

 

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