Perfume Star in New Upcoming Sunstar Commercial for “Ora2” Teeth Products

20.July.2017 | MUSIC

“Ora2”, a company that promotes a healthy mouth and beautiful teeth, will release their new commercial “Ora2 to Dekakemashou” (“Let’s Go Out With Ora2”) in Japan on July 22, 2017.

 

Japan’s techno-pop trio “Perfume” have been chosen as the face for the new commercial to promote the brand’s “Kuchimoto Beauty Project”. The video will feature Perfume’s brand new song “If you wanna”.

The theme of the commercial is “Ora2 to Dekakemashou” which encourages people to use Ora2 before heading out somewhere. Each member of Perfume will be placed in a different scene for the video: Nocchi will be in an office, A~chan will be in the city, and Kashiyuka will be travelling. The three of them will be seen gleaming after making sure to use Ora2 before leaving the house.

The set includes a line-up of must-have items a girl takes out with her in addition to her manicure items, perfume, scarf and such. In one scene with A~chan and Kashiyuka, there is a camera set up overlooking them at 6.7m high. We see what looks to be a building, but upon closer inspection, it’s actually a table made up of items such as soap and present boxes to look like the window of a building. There’s a lot of attention to detail in this cute commercial.

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A limited edition product produced by Perfume is also set to go on sale. Not only did they produce the packaging design, but the flavour of the Ora2 Stain Clear Paste too. The product will hit shelves at shops around Japan in mid-July.

■Information

Ora2×Perfume – Kuchimoto Beauty Project: http://www.ora2-perfume.com/

Commercial Video: http://www.ora2-perfume.com/ (on air July 22, 2017)

 

Related Article:“Perfume’s” live footage of “Hamigaki no uta” is released. This song was composed by “Chatmonchy”

Related Article:Perfume release bubble-themed music video teaser for their new song “Everyday”!

RELATED ENTRIES

  • J-Pop Sensation Perfume Release First Greatest Hits Album ‘Perfume The Best “P Cubed”’

    19.September.2019 | MUSIC

    Perfume just dropped their first-ever greatest hits album Perfume The Best “P Cubed” on September 18.

    Perfume appeared as the first ever J-pop girl group to perform at the 2019 Coachella Valley Music and Arts Festival earlier this year―a year which marks 15 years since their major debut.


    The enormous greatest hits album features a long list of 52 tracks, all created by Yasutaka Nakata, and all carefully selected by the group members and their staff. The line-up includes singles, hit tracks always perfumed at live shows, their latest track Nana Nana Nairo which was released digitally back in July, and an all-new song entitled Challenger.

     

    The album will be released in several editions. Limited Pressing Edition and First Press Limited Edition copies are coupled with a bonus disc which features music video for the title track Future Pop as well as a digest live video compiling footage from the group’s 4th world tour “FUTURE POP” which was taken across Shanghai, Taiwan and North America from February to April earlier this year. It also comes with the fan-favourite radio series featuring Perfume.


    Additionally, Perfume’s entire discography from their major debut to today, including albums and singles, was made available on major streaming platforms including Spotify on September 18. This includes everything from their 2005 major debut single Linear Motor Girl to the greatest hits album.

     

    Celebrate 15 years of Japan’s biggest J-pop group Perfume by listening to Perfume The Best “P Cubed”.

  • Meiji Chocolate Leaders Jun Matsumoto & Akihiro Miwa Appear in New Commercial

    05.August.2019 | FOOD

    Jun Matsumoto and Akihiro Miwa are set to appear in a new commercial for the 2019 National Election for Meiji’s long-selling chocolate brands Kinoko no Yama and Takenoko no Sato which will air in Japan on August 7.

     

    The election has the nation of Japan voting for their favourite snack of the two. The Kinoko Party lost to the Takenoko Party in the 2018 elections. In March this year, the Kinoko Party changed their name to the New Kinoko Party and appointed singer, actor and model Jun Matsumoto as their party leader, calling for a new election. Voting for the 2019 National Election opened today.

     

    The new commercial for the elections features not only the leader of the New Kinoko Party Jun Matsumoto, but Akihiro Miwa too, who has been chosen as the leader for the also re-branded New Takenoko Party. In the commercial, Miwa interrupts Matsumoto during his election speech.

     

    Both products have been completely renewed with higher quality flavours and new packaging. With the two leaders now mobilised, how did they fair in the commercial shoot?

    New Kinoko Party: Party Leader Jun Matsumoto Shoot Report

    Matsumoto entered the studio with a relaxed air about him. Wearing his stylish and dapper suit, he engaged in friendly chat with the commercial director.

     

    After their light conversation, Matsumoto was worried how he should portray himself in the recording, but he managed to pull it off perfect in just one take. He even suggested some of his own lines for the speech, really getting into the role like a real party leader.

     

    It was a calm and peaceful mood from start to end. After the recording finished, he thanked the staff with a smile and exited the room.

     

    New Takenoko Party: Party Leader Akihiro Miwa Shoot Report

    Miwa entered the studio wearing a deep blue suit and bright green scarf. “Hello, very sorry to keep you waiting,” he said as he walked with grace and with an aura that struck the staff. He nailed the part with his magnificent acting and like Matsumoto, successfully did it in one take. The tone of his lines were spot on which earned him praise from the director who simply said, “Perfect.”

     

    Miwa ensured to check with the director that each and every line was perfect. His stoic presence was enough to convince you that he won’t lose to the New Kinoko Party.

  • Cells at Work! Short Film Released On YouTube in Collaboration With Pocari Sweat

    09.July.2019 | ANIME&GAME

    Every year during summer in Japan there are ubiquitous alerts cautioning people to do everything they can to combat heatstroke. According to the Ministry of Internal Affairs and Communications in Japan, in 2018 (May-September), there were more emergency call outs due to heatstroke than in previous years.

    To help spread awareness about the effects of heatstroke, Otsuka Pharmaceutical teamed up with the anime series Cells at Work! to promote their sports drink Pocari Sweat, a hugely popular non-carbonated sweet beverage in Japan. Together, they produced an alternative story to Episode 11 of the anime series entitled Heatstroke. They dubbed it Episode 11.5: Heatstroke ~If Only I Had Pocari Sweat~. The short episode was released both on YouTube and the official Pocari Sweat website on July 8.

    Cells at Work! follows the stories of anthropomorphised cells in the human body. Episode 11 showcases what happens when the body suffers from heatstroke and what people can do it prevent it.

    The special collaboration video with Pocari Sweat features several of the original voice cast including Maria Naganawa (Platelet) as well as Mamiko Noto reprising her role as the Narrator.

     

    ⓒAkane Shimizu/Kodansha・Aniplex・davidproduction

  • Fairy Tail Author Hiro Mashima Works With Kirin to Produce Special Manga Campaign, Interview & Illustration Video

    24.May.2019 | ANIME&GAME

    Beverage company Kirin Holdings Co., Ltd who are most famous for their beer have released a video featuring Hiro Mashima, the author and illustrator of many famous manga series including Fairy Tail, Rave and Edens Zero. In the video, he will draw the Kirin from Kirin Holdings’ logo. A Kirin is a mythical hooved creature that originated in ancient China.

     

    Hiro Mashima draws the sacred Kirin in 60 minutes: short vid.

    Hiro Mashima has 1.7 million followers on Twitter and is famous for his work on multiple manga series. In the video, he has 60 minutes to draw the sacred and mythical Kirin beast from the Kirin Holdings logo. The theme of his drawing is “the sacred Kirin that brings happiness”. 

     

    You can watch Mashima using his fine judgement and brush pens to carefully create the picture. Mashima has a completely unique touch that adds motion and life into his works. The video also includes an interview so you can watch Mashima paint whilst hearing his creative ideas and feelings about drawing the Kirin.

     

    The Kirin is a mythical beast that originated from ancient Chinese history. These hooved creatures were said to appear before you as a sign that something fortunate is about to occur. It was seen as a symbol of calm, peaceful and happy days.

    The general public can start getting involved from Saturday 1st June, when the 60-minute Kirin-drawing campaign will start. The #キリンの聖獣真剣お絵描き60分一本勝負  (draw the sacred Kirin in 60 minutes) campaign will run from 9 pm to 10 pm on 1st June. This involves drawing a Kirin and posting it online.

     

    This is your chance to catch a special interview with Mashima along with the video! He will talk about things that you cannot normally hear anywhere else! Such topics include Mashima’s feelings towards his manga and the story behind the making of his manga. This article includes just a small snippet of the interview!

    Hiro Mashima: “It’s been so long since I’ve last drawn anything by hand rather than using a computer. I’m really nervous! It really has been a long time.”

    Hiro Mashima: “I tried this out at home and I was finished within 10 minutes…”

    Everyone: (gasps and laughs in surprise)

    Q: So, what makes you feel the most happy in life?

     

    Mashima: “I’m at my happiest when my fans are fascinated by my work. The Kirin has some similarities to the dragons in my manga Fairy Tail, don’t you think? Well, none of them are sacred beasts, but I put a lot of giant beasts into this manga!”

    Mashima: “Every moment and everywhere I go, I am constantly thinking about ideas for characters. For example, interesting people my characters could meet. Usually, I make lots of rough sketches of ideas and while I’m in the middle of these, there are many times that an amazing idea is born!”

    Mashima: “Ok, I’m done.”

    Mashima: “I know I’ve mainly focussed on the top part of the Kirin but I wanted to make it seem like it is jumping out of the page. Well, I’ll leave you to interpret it how you like.”

     

    Q: Are you going to give it a name?

     

    Mashima: “Huh? Hasn’t the title already been decided? I thought it was Kirin! (laughs ) Ok, I’ll come up with something… how about, Hono [Fire]!”

     

    Mashima: “I know it’s a lot to ask ー drawing a picture within 60 minutes! But since you’ve made it all the way to this video, I would be so happy if you were to take part, too! I am really looking forward to seeing your drawings so please take part!”

     

    Q: By the way… do you think that Plue and Nikora could ever become friends with the sacred Kirin?

     

    Mashira: “Hmmm…. I think there is a chance they could! Now wouldn’t that be terrifyingly exciting!”

     

    Interviewer: “About the picture… what do you think about when you draw or paint?”

     

    Mashima: “There are many things I think about… like how can I improve it or build on it… and of course, I’m constantly thinking about the manga. When i am drawing illustrations, I’m usually just talking like this while I’m at it so I’m not particularly thinking of anything. I know it’s not good to just draw without really thinking [laughs] I should probably change that…{

     

    Interviewer: “In your manga, friendship seems to be one of the most important themes. Do you feel happiness from friendship?”

     

    Mashima: Maybe aspiration is the stronger theme. I had so many friends when I was in school but when I started working, I lost most of my friends. It would be nice to have some.”

  • LiSA Sings Her Heart Out in New Kirin Lemon Commercial

    10.May.2019 | FOOD / MUSIC

    Kirin Lemon is a long-selling carbonated drink brand that celebrated its 90th anniversary last year. Kirin Brewery, the company that created the drink, changed the can design and flavour on April 9 this year. Last year they also carried out the “KIRIN LEMON Tribute” to hugely positive reception, and this year, the brewery is bringing it back.

     

    The first entry to the tribute was a commercial which featured appearances from model and actress Yui Sakuma and 22-year-old musician Miyakawa-kun. The video enjoyed over 1.5 million views in the first month of being posted and also earned huge views in Twitter’s 2019 Promoted Trends posts.

    The next commercial has finally been released and includes appearancs from young actor Ryota Bando.

    Popular Japanese pop-rock singer LiSA lends her powerful voice to the commercial and makes her own appearance. This second commercial links in with the story in the first.

     

    Interview: LiSA on KIRIN LEMON Tribute

    ——-How did the video shoot go?
    LiSA: The location I was filmed for this commercial was a school classroom. Seeing all the desks lined up, the blackboard and the curtain swaying in the wind filled me with a huge sense of nostalgia.

     

    ——-Tell us about your outfit.
    LiSA: The clothes had a different image from what I normally wear, but they felt like something a grown-up would wear and had this invigorating quality to them just like Kirin Lemon!

     

    ——-Tell us something that happened to you while shooting.
    LiSA: The shoot took place earlier than the actual recording, so I had to memorise the lyrics while we filmed so I wouldn’t forget them. It’s the first time I’d experienced that.

     

    ——-What are your thoughts on this collaboration?
    LiSA: I’ve heard the Kirin Lemon melody many times since being a child, so it was an honour to get to be the one to sing it!

  • Perfume: A Group Defining Live Performances of the Future & Tying the World to J-Pop

    22.March.2019 | FEATURES / MUSIC

    Perfume―a 3-member techno pop unit whose name is unknown to nobody in their home country of Japan. The J-pop trio embarked on their “Future Pop” arena tour last year―their 7th tour to date―which began on September 21, 2018 and took them to 9 locations across Japan for a total of 18 concerts. They subsequently played live on the 69th NHK Kōhaku Uta Gassen on December 31 with their performance being streamed live. Their sixth album Future Pop which the tour is named after made it to No. 1 on Oricon’s Weekly Album Charts on August 27. In both name and reality they stand unshaken as a group representing Japan.

    Thanks to streaming services such as YouTube and Spotify, Perfume’s international fame and recognition has surged into the stratosphere. Their growing popularity recently led them to embarking their 4th world tour Perfume WORLD TOUR 4th “FUTURE POP” on February 23 this year to Asia and North America. This marks almost four years since touring Asia and two-and-a-half since the US. It’s safe to say then that 2019 will reign once more as the year of perfume for overseas fans.

    Before & After Perfume: How They Changed the Value of Entertainment
    With Japan being home to so many girl groups, why is it that Perfume has rooted themselves to strongly overseas?

     

    One answer points to their authentic electro sound which bursts intently with originality. Another is their dignified dance performances which are so tight that one might think them to be androids. This, combined with their live shows which incorporate digital media art using experimental and cutting-edge technology. The entertainment value of girl groups has changed since Perfume came on the scene. All of today’s idol groups and girl units take great influence from Perfume.

     

    Perfume’s music has real intention behind it. It’s the real deal that has impressed even the most crazed music lovers and audiophiles. Their discography―from their indie era debut in 2003 to today―has been entirely produced by Japanese record producer, composer and DJ Yasutaka Nakata. The songs he crafts, from techno pop to electro, have affixed a new kind of value to J-pop that never existed before. He has been able to take dance music made for club-goers and transform it into a type of J-pop that is able to reach all listeners.

     

    His music has and continues to receive high praise not just in Japan but around the world. Perfume’s latest album Future Pop which was released last year made it to No. 1 on the iTunes Electro Charts in 20 countries. Their previous album Cosmic Explorer even ranked 16th on Rolling Stone’s 20 Best Pop Albums of 2016.

    Another factor as to how Perfume has captivated the world is their choreography which mix cuteness with sci-fi, robotic-like moves. Their choreographer is MIKIKO who created the “Koi Dance” in the music video for Gen Hoshino’s hit song Koi, and who has been appointed as part of the planning team for the opening and closing ceremony of the 2020 Summer Olympics in Tokyo. The three members of Perfume have received guidance from performers who are active internationally since their days at Actor’s School Hiroshima.

     

    Their music is irregular, and all of them are able to dance complex moves in formation while wearing 8cm heels. They are conscious of every single motion right down to the tips of their fingers. That is true art.

     

    The Year 2020 Marks Perfume’s 20th Anniversary

    We mustn’t forget Perfume’s concerts, another part of their successful appeal, which make use of the latest technology. Their shows have been directed by Daito Manabe, an artist, programmer, designer, DJ, VJ, composer based in Tokyo who is the spearhead of Rhizomatiks, a Japanese company which uses the arts and technology to produce large scale artistic projects. Whether it be their on-stage performances or music videos, Perfume have given us insight into and let us experience the near-future.

    In 2017, the group collaborated with docomo to put on a very special show to connect their performance around the world in Tokyo, London and New York. Using hyper-realistic visuals, fans were able to experience as if Perfume were actually there in front of them in spite of the 10,000km distance.

    The girls have continued to pull us into a new world, something that we have not experienced with any other artist, through their projection mapped live performances, illuminated outfits, and more. They were extremely well received at SXSW in 2015 too, only solidifying their place in the music world.

     

    Perfume have continually carved a path of originality on which left their strong presence both in Japan and overseas. They are now set to perform at Coachella Valley Music and Arts Festival in California this April, an event which celebrates its 20th anniversary this year. Perfume, too, will celebrate their 20th anniversary in 2020. We can rest assured that they have no signs of stopping their fiery force as they approach this historical milestone.

     

    Text: Ayaka Sakai

    Translation: Joshua Kitosi-Isanga

  • Perfume Release Fragrance Items From Their ‘Perfume Closet’ Fashion Project

    06.March.2019 | FASHION / MUSIC

    J-pop trio Perfume are knee deep on their 4th world tour entitled “FUTURE POP” which began on February 23, 2019 and is taking them across Asia and North America.

     

    a-chan, NOCCHi and KASHIYUKA are also known for their Perfume Closet fashion project for which they opened a pop-up shop at Laforet Harajuku last year. It has been announced that new fragrance items will be released from the brand.

    Perfume released their own original perfume “PERFUME OF PERFUME” in 2016 which has gone on to be a hugely popular product. Using its scent as a base, two new products will be released from Perfume Closet on March 21.

    PERFUME OF PERFUME Hand Cream (30g) – ¥1,600 (Before Tax)

    The hand cream has great spread, isn’t sticky and moisturises skin beautifully. Whether your hands are feeling dry, you want to care for your skin before going out or after getting out the bath, or you want to refresh during work, then this is the cream to go for.

     

    PERFUME OF PERFUME Fabric Spray (100ml) – ¥2,000 (Before Tax)

    This fabric spray can be used on everything from clothing to curtain, sofas and beds―even as room spray―to add a pleasant fragrance to your surroundings.

     

    Both items will be released on March 21―the date of their indie era debut―for a limited time at ISETAN MiRROR stores across Japan and online via ASMART. They will also be released at Tower Records branches on April 2 in line with the release of their Blu-ray and DVD Perfume 7th Tour 2018 “FUTURE POP” dropping on April 3.

     


    If bought on ASMART the products can also be sent with a special gift bag for an additional fee – a perfect Perfume present.

  • As we make headway into the new year, information on Japanese artists performing outside of Japan continues to roll out. This first article covers Japanese artists set to perform concerts overseas in the first half of 2019.

    ・Perfume

    The global popularity of multi-platinum electro J-pop group Perfume is clear for all to see, with their latest album Future Pop released back in August charting in at No.1 in 20 countries across the world. And now, international fans in the US and Asia will be excited to hear that the trio are set to hit a city near them in March and April this year.

     

    Full Details: https://www.moshimoshi-nippon.jp/138536

     

    ■Information

    Perfume WORLD TOUR 4th “FUTURE POP”

    2019/3/2 @ NTU Sports Center / Taipei, TAIWAN https://ntusportscenter.ntu.edu.tw/#/

    2019/3/30 @ HAMMERSTEIN BALLROOM / New York, NY http://www.mcstudios.com

    2019/4/2 @ QUEEN ELIZABETH THEATRE / Toronto, ON https://queenelizabeththeatre.ca/

    2019/4/5 @ CHICAGO THEATRE / Chicago, IL  http://www.thechicagotheatre.com/

    2019/4/7 @ THE BOMB FACTORY / Dallas, TX  https://thebombfactory.com

    2019/4/10 @ PARAMOUNT THEATRE / Seattle, WA http://www.paramounttheatreseattle.org/

    2019/4/17 @ CITY NATIONAL CIVIC / San Jose, CA  https://sanjosetheaters.org

    2019/4/19 @ ACE THEATRE / Los Angeles, CA  https://www.acehotel.com/losangeles/theatre

    *Details for Shanghai concert TBA.
    *All dates are local time.

     

    Tour Website: http://www.perfume-web.jp/cam/FUTUREPOP/world/

    Perfume Global Website: https://perfume-global.com/

     

    ・SID

    SID announced at their 15th anniversary tour Ichiban Suki na Basho 2018 that they are set to perform four dates in Asia.

     

    Full Details: https://www.moshimoshi-nippon.jp/144270

     

    ■Information

    SID 15th Anniversary ASIA TOUR “THE PLACE WHERE WE LOVE MOST 2019”

    2019/2/15 @ Legacy Taipei, Taipei

    2019/2/20 @ MacPherson Stadium, Mongkok, Kowloon, Hong Kong

    2019/2/22 @ BANDAI NAMCO SHANGHAI BASE DREAM HALL, Shanghai

    2019/2/24 @ Tango Live House, Beijing

     

    SID Official Website: https://sid-web.info

     

     

    ・Kenshi Yonezu

    Kenshi Yonezu took the charts by storm in 2018 breaking many records with a string of singles. While riding this wave of success, it has been announced that Yonezu will embark on his first ever arena tour which begins today on January 19. Two dates in Shanghai and Taipei have been added to the tour.

     

    Full Details: https://www.moshimoshi-nippon.jp/158468

     

    ■Information

    Kenshi Yonezu When The Spine Becomes Opal

    2019/3/19 @ Mercedes-Benz Arena, Shanghai

    2019/3/30 @ National Taiwan University Sports Center, Taipei

     

    Kenshi Yonezu Official Weibo: https://www.weibo.com/u/6888753808?is_hot=1

    Kenshi Yonezu Official Website: http://reissuerecords.net/

     

    ・Tokyo Ska Paradise Orchestra

    Tokyo Ska Paradise Orchestra celebrate their 30th anniversary this year, and what better way to kick off it off than performing at Lollapalooza Chilie in March. Before they do however they will first perform at PA’L NORTE 2019, a 2-day music and art festival in Monterrey, Mexico. They are part of a line-up consisting of big names such as Arctic Monkeys, Kings of Leon and Santana.

     

    Full Details: https://www.moshimoshi-nippon.jp/146658

     

    ■Information

    Lollapalooza Chile

    Location: O’Higgins Park, Chile

    Date: March 29, 2019 – March 31, 2019

    Event Page: https://www.lollapaloozacl.com/

     

    PA’L NORTE 2019

    Location: Monterrey, Mexico

    Date: March 22, 2019 – March 23, 2019

    Event Page:https://www.palnorte.com.mx/

     

    Tokyo Ska Paradise Orchestra Official Website: https://www.tokyoska.net/

     

    ・Taichi Mukai

    Taichi Mukai is in the midst of his 2018-2019 “Pure Tour” to promote his newest album PURE. The artist is gaining much attention not just in Japan but across Asia too. Mukai is set to perform in Asia for the first time beginning on March 22.

     

    Full Details: https://www.moshimoshi-nippon.jp/155274

     

    ■Information

    ASIA TOUR 2019

    2019/3/22 @ THE WALL TAIPEI, Taiwan

    2019/3/24 @ Megaport Festival, Taiwan

    2019/3/29 @ Jiangjinjiu, Beijing

    2019/3/30 @ HOULIVE, Shenzen

    2019/3/31/ @ Modern Sky Lab, Shanghai

    2019/4/6 @ HANATOUR V-Hall, South Korea

     

    Taichi Mukai Official Website: http://taichimukai.com/

     

    ・HYDE

    HYDE started his solo music career up again last year and has various planned for 2019. He performed at L’Arc-en-Ciel’s 2018 Christmas live show “L’ArChristmas” and will embark on an Asia tour in March.

     

    ■Information

    ーHYDE WORLD TOUR 2019 ASIAー

    2019/3/27 @ Shanghai

    2019/3/29 @ Beijing

    2019/3/31 @ Chengdu

    2019/4/2 @ Hong Kong

    2019/4/4 @ Taipei

    *Ticket details TBA.

    HYDE Official Website: https://www.hyde.com

     

    ・GARNiDELiA

    GARNiDELiA released Kyoki Ranbu on September 26 this year, an album compiling every song from their internationally acclaimed online dance series including their hit song Gokuraku Jodo. The pop rock duo have announced that they will embark on their biggest Asia tour to date including shows in Hong Kong and Singapore.

     

    Full Details: https://www.moshimoshi-nippon.jp/150236

     

    ■Information

    stellacage Asia Tour 2019 “Kyoki Ranbu”
    2019/3/21 @ Mynavi BLITZ Akasaka, Tokyo
    2019/3/30 @ MacPherson Stadium, Hong Kong
    2019/4/13 @ Zepp@BIGBOX, Singapore
    2019/6/23 @ PENNY LANE 24, Hokkaido
    2019/6/30 @ Namba Hatch, Osaka
    2019/7/7 @ Diamond Hall, Aichi
    2019/7/27 @ DRUM LOGOS, Fukuoka

     

    GARNiDELiA Official Website: http://www.garnidelia.com/

     

    ・Wednesday Campanella

    Wednesday Campanella is no stranger to performing solo concerts and at festivals outside Japan. The next place to be graced by KOM_I’s incredible performance is Barcelona for the Primavera Sound music festival.

     

    Full Details: https://www.moshimoshi-nippon.jp/150817

     

     

    ■Information

    Primavera Sound
    Running: May 30, 2019 – June 1, 2019 (Wednesday Campanella to perform on May 31)
    Event Website: https://www.primaverasound.com/

    Wednesday Campanella Official Website: http://www.wed-camp.com/

     

    To all lovers of J-pop, J-rock and any kind of Japanese artist or band living outside Japan – if an artist is coming to a place near you, show your support and don’t miss the opportunity to see them live.

     

    Writer: Heir

  • ‘Perfume Closet’ Pop-Up Shop to Open at Laforet Harajuku

    29.November.2018 | FASHION / MUSIC

    The CONTAINER on the 2nd floor of Laforet Harajuku is raising Christmas spirits this year with a range of pop-up shops. The first to open will be  from J-pop trio Perfume who will promote their Perfume Closet fashion project from December 4 to 13.

     

    Following this, another shop called mt store at Laforet Harajuku will run from December 14 and 26 to celebrate Laforet Harajuku’s 40th anniversary and mt10’s 10th anniversary. Expect to get your hands on lots of Christmas themed gifts and decorations.

    Perfume Closet is a fashion project that began from a proposal to create clothes that connect with fans through Perfume’s music. The concept behind the items in the line-up serves to give people the courage to take that necessary step forward and to support them.

    This marks the third appearance of the pop-up shop which promises to be bigger than those before it. They will sell items that draw inspiration from the iconic outfits that a-chan, NOCCHi and KASHIYUKA wear in their music videos.

    And for this holiday season only, Perfume Closet socks will come in special Christmas packaging. The shop will be decorated with visual panels of the members and there’ll be a spot to take photos too.

    The mt store at Laforet HARAJUKU pop-up shop will sell a whole range of original Laforet Harajuku and Christmas masking tape. The shop, too, will be decorated with masking tape.

     

    Feel the Christmas spirit by getting your hands on some limited edition items at the Perfume Closet and mt x Laforet pop-up shops!

  • Perfume Announce 4th World Tour―US & Asia Dates Revealed

    31.October.2018 | MUSIC

    The global popularity of multi-platinum electro J-pop group Perfume is clear for all to see, with their latest album Future Pop released back in August charting in at No.1 in 20 countries across the world. And now, international fans in the US and Asia will be excited to hear that the trio are set to hit a city near them in March and April next year.

     

    The title of the tour is Perfume WORLD TOUR 4th “FUTURE POP” which will take a-chan, NOCCHi and KASHIYUKA to Taiwan, Shanghai and China for the Asia leg and New York, Chicago, LA as well as Toronto, Dallas, Seattle and San Jose for the first time on the US leg. Details for the dates, times and venues of the China and Shanghai shows have yet to be announced, but ticket information can be found on the official tour website.

     

    It has been 4 years since Perfume’s last Asia tour back in 2014 for Perfume WORLD TOUR 3rd. It has also been 2 and a half years since their last US tour for Perfume 6th Tour 2016 “COSMIC EXPLORER.”

     

    Perfume’s global site for international fans have also undergone renovation. It features live footage and music videos as well as a a showcasing of a range of technology Perfume have utilised as part of various projects.

    Comment: Perfume
    “We’re so excited to announce our first world tour in 2 years! This is going to be our biggest world tour ever, including some cities we’re playing for the first time. Our latest album “Future Pop” became No.1 electronic album in 20 countries. We will mainly be performing off of this album and will put out the coolest shows we can for our international fans. Can’t wait to see you all at the show♪” – Perfume

  • Japanese girl group “Perfume” launches third round of fashion project “Perfume Closet”! Visit a pop-up shop near you!

    14.October.2018 | FASHION

    Japanese pop girl group “Perfume” has launched the third round of their fashion project “Perfume Closet”! The project kicked off with the intention to enhance everyday fashion through their music.

    The third round of this project involves the release of numerous goods that have been carefully designed by taking inspiration from the girls’ unique fashion as seen in their music videos. The fashion goods combine the girls’ seasonal fashion, which is currently centred around checkered tops, trousers and skirts, and combines this with the girls’ fashion know-how and current fashion trends.

    This round also brings new miscellaneous goods that come in original print designs to the scene. There are also many goods such as commuter pass cases, mini wallets and bags that are decorated with a special “P” design! (P for “Perfume”).

    The popular dance heels are now available in two new colours: lavender suede and navy suede!

     

    The Perfume Closet pop-up shop will open in Tokyo, Nagoya and Osaka for a limited period only starting on Wednesday 17th October 2018! (Note: This shop will only be open in one location at a time). You can also purchase the goods from the same date on the artist online shop “ASMART”. If you’re around when the pop-up shop opens, please stop by!

  • Perfume Release New Album ‘Future Pop’ & Announce Cafe Collaborations in Tokyo, Nagoya and Osaka

    16.August.2018 | MUSIC

    Perfume released new and seventh album Future Pop on August 15 featuring hit singles TOKYO GIRLIf you wanna and Mugen Mirai.

    The album comes as the first from the trio in two years since COSMIC EXPLORER. It features numerous singles in addition to songs used in commercials and brand new songs we haven’t heard yet.

     

    The limited edition of the album includes a bonus disc that features the music video for their new song Let Me Know, live performances of TOKYO GIRL and If you wanna held at a release event and live footage of FUSION taken from their Perfume x TECHNOLOGY presents “Reframe” performance at Shibuya NHK Hall in March 2018. It also includes an exclusive radio recording, something that’s become a regular bonus feature on their albums.

    Additionally, to celebrate the album’s release, three Perfume Future Pop Cafes are now open at SUZU CAFE ‐jingumae‐ in Tokyo, Amelie Cafe in Nagoya, and W Cafe in Osaka. The Tokyo and Nagoya cafes are open until August 26 and the Osaka branch until August 24.

     

    The collaborative cafes are decked out with Future Pop visuals and there’s food and desserts inspired by the songs from the album. When you order from the collaborative menu, you can get your hands on an exclusive Perfume Future Pop Cafe lunch mat and coaster. There are two coaster designs. If you order one item from the menu you will receive the Future Pop Logo Coaster and i you order two items you’ll receive the Future Pop Dress Coaster which features the album cover art.

     

    Be sure to pick up a copy of Future Pop and hear Perfume’s latest material.

     

    ■Information

    Perfume 7th Album – “Future Pop”

    First Press Limited Edition: (CD+Blu-ray+Stickers) – ¥4,980 (Tax Included) [UPCP-9020]

    First Press Limited Edition: (CD+DVD+Stickers) – ¥4,600 (Tax Included) [UPCP-9021]

    Regular Edition (CD+Blu-ray) – ¥3,980 (Tax Included) [UPCP-1003]

    Regular Edition (CD+DVD) – ¥3,600 (Tax Included) [UPCP-1004]

     

    Perfume Official Website: http://www.perfume-web.jp/eng/

     

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