Channel 47 to Produce IKAHO ART A LIVE 2021 Event Featuring Atarashii Gakko!

14.December.2021 | MUSIC / SPOT

From December 23 until December 26, the area around Ikaho Onsen in Gunma Prefecture can enjoy ‘IKAHO ART A LIVE 2021 Keeping Tradition Alive ~ Connecting Geiko Culture.’ The event is being produced and planned by Channel 47, and is being held with help from the Art Live Yell GUNMA Executive Committee, the Shibukawa Ikaho Onsen Tourism Association, and the Yumeji Takehisa Ikaho Memorial Museum.

 

This special event aims to pass on the beauty and charm of Ikaho’s hot spring culture, which boasts more than 400 years of history, along with the area’s history of geisha. Channel 47, the producer of the event, aims to convey Japanese history and culture throughout the world by using popular entertainment and new technology.

 

Collaborative Live Performance by Ikaho’s Trainee Geisha and Atarashii Gakko! 

At 17:30 on December 23, the Ikaho Odori Performance will be held in front of the Minister of the Kingdom of Hawaii’s Residence, a designated historic site in Shibukawa City. Many dances that will be performed were passed down from geisha of old. Imagine these ancient dances with the crazy moves of Atarashii Gakko! and backup dancers from the Department of Traditional Japanese Music at Tokyo University. What kind of performance will it be?

 

Projection-Mapping by NAKED will Bring the Hot Springs to Life at Night

After sunset, the ‘NAKED Night Walk -Ikaho Onsen-’ illuminations will decorate the streets around the hot spring. Projection mapping based on the works of Yumeji Takehisa and Taisho Romanticism will appear on the stones beneath guest’s feet. The popular NAKED Distanced Lanterns and NAKED Flower Cleansing will also make appearances.

 

Promotional Videos Shot in Magnificent Locales

Using this fantastic art-filled location, a special promotional video highlighting the ‘new values of Ikaho’ will soon be revealed. Follow Channel 47 on YouTube for a notification!

 

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  • Channel 47 Produces Special Short Video for Kanazawa Film Festival

    10.December.2021 | BUSINESS / FASHION / SPOT

    Highlights from the Kanazawa Film Festival

     

    Channel 47, a company using the power of entertainment and pop culture to convey the appeal of Japan to the world, made a splash at this year’s Kanazawa Film Festival by producing the short video ‘HAKKEN -in Kanazawa Movie Festival.’ This was shown at both the Kanazawa Film Festival and the Tatemachi Film Festival, which were held simultaneously in Kanazawa, Ishikawa Prefecture in September 2021. The video is available to watch on the official Channel 47 YouTube channel. 

     

    「HAKKEN -in Kanazawa Movie Festival-」

     

    The film was produced by Channel 47 to promote both film festivals. The Kanazawa Film Festival aims to ‘promote Japan’s countryside culture to the world,’ and with such similar goals, the two were perfect partners. 

     

    In conjunction with the project, Channel 47 invited AMIAYA and Etsuna (both talents under ASOBISYSTEM) as special guests to the awards ceremony of the Kanazawa Film Festival. The Channel 47 Award was given to MELIA, who also won the Promising New Director Grand Prix. 

     

    The short video highlights some of the best moments from both events and includes interviews with the Director of Eiga no Kai (The Film Association) and MELIA. There’s plenty of impressive footage to see, so check out the highlights!

     

    HAKKEN -Discover Kanazawa with AMIAYA-

    HAKKEN -Discover Kanazawa with AMIAYA-, also produced by Channel 47, shows off Kanazawa’s best pop culture tourist spots. 

     

     

    HAKKEN -Experience Kanazawa’s History with ETSUNA-

    The final HAKKEN film produced by Channel 47 shows off the incredible depth of Kanazawa City and how much it has to offer. 

     

     

    The Kanazawa Film Festival is an ongoing event held by the Eiga no Kai at the 21st Century Museum of Contemporary Art in Kanazawa and at other venues throughout the city. The goal is to help develop the area and share countryside culture with Japan and the world. The 15th such event was held from September 18 to September 20, 2021. In addition to staging special works each year, the festival has an established reputation in the film community for its ‘New Directors with Promising Talent’ program. This year, 83 films were entered into the New Directors competition, with 11 being chosen to be screened. MELIA came out on top for ‘Experimental Tour,’ and also won a special Channel 47 award.

     

    The Tatemachi Film Festival is organized by the Tatemachi Shopping District Revitalization Association and is held at the same time. The venue was the rooftop of Tatemachi Parking, a multi-story parking garage in the city also popular for outdoor music festivals. It was held from September 17 to September 19, 2021.

    Official Site: https://www.eiganokai.com/event/filmfes2021/kanazawa/

     

     

    Channel 47 is a project using the power of entertainment to share Japan and its local culture with the world. By getting popular celebrities and public figures involved, the company produces events and content that conveys the appeal of specific Japanese locales and customs to global audiences. 

    Official Site: https://channel47.jp/

    Contact: info@channel47.jp

  • ATARASHII GAKKO! Take Part in First Overseas Performance at 88rising Festival

    10.November.2021 | MUSIC

    Four-member dance and vocal group ATARASHII GAKKO! have taken the world by storm, with their hilarious TikTok account amassing over 3.2 million subscribers and their music racking up plenty of attention on streaming platforms. On November 6, 2021, the girls performed at the Head in the Clouds music festival in Los Angeles, put on by record label 88rising. This was the first overseas performance for the group, and they enjoyed putting on a crazy show for 25,000 people. 

    codyburkhardt

     

    As the four members took to the stage, they began their performance with Final Humanity, showing their Japanese pride to the LA audience. With their insanely energetic dance moves, they seemed more like gymnasts, obviously beyond excited for this huge opportunity.

    codyburkhardt

    codyburkhardt

     

    After the first song concluded, the girls introduced themselves in English. When SUZUKA called out “Say ‘It feels so good,’ the audience enthusiastically responded “MECHA MECHA KIMOCHI~!” Shouting “Let’s Go Head in the Clouds,” they began their second song Night Before the Exam. Dancing with their red headbands made their singing and dancing stand out even more–if that was even possible. Fan-favorite Koi Geba was next, and the crowd was completely overwhelmed by the intensity of the girl’s movements. 

    codyburkhardt

     

    Intergalactic Remix snagged the audience’s attention, as the family song has roots in US culture. ATARASHII GAKKO! wore the same construction vests and helmets that the Beastie Boys wore in their 1999 music video. The classic track won big at the 1999 MTV Video Music Awards, and this heartfelt tribute to one of the girl’s biggest inspirations won big with the audience. Shouting out “We are Beastie Girls” got a massive reaction, and it proved to be one of the most inspiring parts of their performance. As NAINAINAI began, SUZUKA asked the audience to put their hands up, and they did so without question. There’s no doubt that this Japanese group has completely captured the hearts of US fans. 

    codyburkhardt

     

     

    For their new song Free Your Mind, the girls performed in a completely new way, backed by dancers clad in sailor uniforms. As may be expected, their newest epic Pineapple Kryptonite made a perfect climax to the show, with aliens suddenly appearing on stage to attack. Fans in the audience could even be seen holding up pineapples to show their support. As SUZUKA, RIN, MIZYU, and KANON left the stage, they told the audience they’d be back again–and given how well they performed in their first-ever overseas show, we’d agree. Next time, maybe they’ll be able to visit fans around the United States!

    codyburkhardt

     

    The newest ATARASHII GAKKO! single SNACKTIME will be available to stream on November 12, 2021. Five songs produced by Money Mark, who worked with the Beastie Boys and previously on Pineapple Kryptonite, will be on the new single, so be sure to listen! 

     

    On January 30, 2022, the girls will hold a live performance at Ebisu LIQUIDROOM in Tokyo. The sky’s the limit for these talented singers and dancers, and we can’t wait to see what they accomplish next!

    codyburkhardt

  • Report: The Beauty of Wakayama Prefecture in Shibuya! Kinokuni Wakayama Culture Festival 2021 in Shibuya, Produced by Channel 47

    01.November.2021 | BUSINESS / FEATURES / SPOT

    The Kinokuni Wakayama Culture Festival 2021 in Shibuya, produced by Channel 47 and sponsored by the Agency for Cultural Affairs, was held at Shibuya CAST on October 3, 2021. 

     

    The event was held to spread the word about the Kinokuni Wakayama Culture Festival 2021, the largest cultural festival in Japan, being held in Wakayama City from October 31 to November 21. Channel 47, the producer of the event in Tokyo, is a company using the power of pop culture and entertainment to share local Japanese culture with the world. 

     

    Shibuya CAST, located between the popular neighborhoods of Shibuya and Harajuku, was the perfect location for the event, and visitors enjoyed a number of presentations showing off the best parts of Wakayama. Various goods from the southern prefecture were on sale, and celebrity guests and local figures were in attendance. An original Wakayama Panda Mask Cover, produced by ASOBISYSTEM, was given to over 3,000 guests to help prevent the spread of COVID-19. 

     

    Click below for a video of the event highlighting the venue and talks. 

     

     

     

    A Market Highlighting Wakayama’s Cuisine

    Booths in the plaza of Shibuya CAST were set up, each selling some local goods from the heart of Wakayama, including oranges, dried plums, sake, and shochu. 

     

    Cultural Figures, Models, and Celebrities in Attendance

    On a special stage erected on the grand staircase of the venue, a series of talks were held by cultural figures, models, and celebrities, including author Alex Kerr, TV personality Martin, and members of the popular girl group Atarashii Gakko!!

     

    The guests chatted about a number of topics, from sharing what they love about Wakayama prefecture to discussing the tourism issues faced by local governments. A particularly interesting talk discussed how Wakayama intends to attract Gen Z tourists. These discussions were live-streamed on Instagram, with about 1,000 viewers outside the venue tuning in. 

     

    ▼Program

     

    Part 1 [Why Come to Wakayama? PR Showcase]

    Presenters: Saki Hontani (Model / Special Influencer for Kinokuni Wakayama Culture Festival 2021), Owarai Sumitani (Wakayama-born Comedy Duo), Kii-chan (Wakayama Mascot)

     

     

    Part 2 [How Local Towns Should Approach Tourism ~How to Blend Tourism, Shibuya, and Entertainment~]

    Presenters: Alex Kerr (Writer), Hiroyo Koike (Secretary-General, Shibuya City Tourism Association), Geiko Motoyasu (Director of Industry, Tourism, and Culture, Shibuya City)

     

     

    Part 3 [Gen Z from Harajuku and Shibuya Discuss Wakayama Ver.1]

    Presenters: Yume Kawabata (Model), Mitsuki Hasegawa (Model), MIOCHIN (Model), Saki Hontani (Model / Special Influencer for Kinokuni Wakayama Culture Festival 2021)

     

     

    Part 4 [Gen Z from Harajuku and Shibuya Discuss Wakayama Ver.2]

    Presenters: Atarashii Gakko!! (Music Group), Alex Kerr (Writer), Martin (TV personality), Yuutarou (Model)

     

    Wakayama Panda Mask Cover, Produced by ASOBISYSTEM and Distributed to Guests

    An original Wakayama Panda Mask Cover, produced by ASOBISYSTEM, was given to over 3,000 guests. Talent agency ASOBISYSTEM aims to promote Japanese pop culture worldwide and represents a number of popular artists, models, and creators, including Kyary Pamyu Pamyu and AMIAYA. With two available designs, TV personality Martin tweeted out images of the adorable creations. (https://twitter.com/martin_0406/status/1444163519696424963)

     

    PR for on Giant Screens in Shibuya

    The Kinokuni Wakayama Culture Festival 2021 in Shibuya was widely publicized around Shibuya on massive television screens. 

     

     

     

  • MUSER FEST.2021 -MUSIC AID- Event Holds Spin-Off Event for One Night Only

    21.October.2021 | FES / MUSIC

    Last month’s MUSER FEST.2021 -MUSIC AID- event isn’t quite over! A spin-off event, ZIP-FM presents LIVE LIVE! Super Collaboration with MUSER FEST.2021, will be broadcast online on October 22 at 21:00. Since August, collaborative live performances have been planned with different guest artists each month on ZIP-FM’s LIVE LIVE! With MUSER FEST.2021 program hosted by CHAI. This event is the culmination of these plans and the lineup is sure to get fans pumped. 

     

    Performing artists include YUNA from CHAI, Suzuka and Mizyu from Atarashii Gakko!, Tabu Zombie from SOIL & “PIMP” SESSIONS, and Shingo Suzuki from Ovall. Ryo Kishimoto from fox capture plan will also join the live performance as a supporting artist. An archived stream will be available for two weeks after the live show, and tickets are on sale now on the official MUSER website. 

     

  • Tokyo’s Shibuya Ward and au 5G are coming together to promote this year’s Halloween events online through Virtual Shibuya, a digital space accessible from smartphones, PCs, and VR devices. A number of events will be held from October 16 until October 30, incorporating popular artists, companies, and popular anime series. The concept for the event is ‘FUN FOR GOOD,’ aiming to inspire people to contribute to their community while also enjoying the holidays. 

     

    Sadly, this year’s Halloween celebration in Shibuya will be canceled again due to the COVID-19 pandemic. To ease any congestion on the streets, the ward is promoting the Virtual Shibuya au 5G Halloween Festival 2021, which will be available to anyone, anywhere. That’s right: you won’t need to be in Tokyo to participate!

     

     

    Event Lineup

     

    Special Anime Talks

    A simultaneous global virtual fan meetup for Sword Art Online Progressive: Aria of a Starless Night will be held on October 16! Yoshitsugu Matsuoka, who plays Kirito, and Haruka Tomatsu, who plays Asuna, will appear in Virtual Shibuya in avatar form to discuss some highlights of the upcoming film. 

     

    Also, to commemorate the release of the 100th volume of Detective Conan, the Conan Edogawa x Furuya Rei Special Talk in Virtual Shibuya event will take place on October 30th, featuring voice actors Minami Takayama and Tohru Furuya. 

     

    Virtual Concerts

    Three artists are scheduled to perform live in Virtual Shibuya during the Halloween event!

    ・October 24 – povo Presents Creepy Nuts
    ・October 26 – au 5G Presents MY FIRST STORY
    ・October 31 – au 5G Presents Atarashii Gakko!

     

    Attraction Lineup

    A number of attractions will be available during the two-week event period. Check the website for complete details! 

    https://vcity.au5g.jp/shibuya/halloween2021

     

    Official Shop

    Starting October 16, an official store selling original event merchandise will be accessible in Virtual Shibuya and on the special event website. These goods will feature characters from select anime series and artists who have supported the project, with all proceeds being reinvested into Shibuya ward. The above items aren’t the only things that will on sale, so be sure to check the website for more details!

     

     

    Limited-Time Only! Make a Collaboration Anime Avatar During Halloween!

    In collaboration with avatar platform AVATARIUM, visitors will be able to generate custom avatars wearing costumes from Sword Art Online Progressive: Aria of a Starless Night and Detective Conan! Choose from characters Asuna (SAO), Kirito (SAO), Conan Edogawa (Detective Conan), Ran Mori (Detective Conan), Furuya Rei (Detective Conan), and The Criminal (Detective Conan). 

     

    Even if you’re not in Japan, be sure to check out the event while you can!

  • 【LIVE REPORT】Atarashii Gakko! Tour Final: The Freshness and Bottomless Energy of a New Generation

    20.October.2021 | FEATURES / MUSIC

    On October 16, the four-member dance and vocal group Atarashii Gakko held a solo live “We’re Still Obscure but Rocking LIVE SHOWS in Tokyo, Nagoya, Osaka and Fukuoka ~Their Weakness is PINEAPPLE!~” at TSUTAYA O-WEST in Tokyo. This marked the last day of the group’s current tour, stopping in Tokyo, Nagoya, and Osaka, and on display was handmade calligraphy from the members with one important message: ‘Enjoy NOW with all your heart.’ The stage was simple: a screen, a DJ booth, and four backlights. The group doesn’t need much more, their personalities overshadowing any excess clutter or added minutiae. For the background music, the girls chose Sabotage by the Beastie Boys, an American mainstay the four greatly respect.

    The concert began with the leader Suzuka shouting the words “Tokyo! Atarashii Gakko starts now!” The first track was Sekigae Gattuso, followed by Saishujinrui, with choreography seeming more like a gymnastics meet than a live show. The girls were in incredibly high spirits, with Suzuka quickly tearing off her jacket and the four showing no signs of holding back, dancing and singing while using their entire bodies as their instruments. The concert’s first half included Koibumi and Miyao, progressing into Koi no Shadanki, Ameyo no Seppun, and Okami no Uta, blending Showa-era sensibilities and sounds with Reiwa-era style and substance. The girls were, as always, funny, mixing comedy into their foolproof performances. Everything is one hundred percent: the singing, the dancing, and the acting. It’s hard to understand how they have the stamina for an entire concert.

    The second half of the concert began with their long-awaited new song Pineapple Kryptonite, produced by Money Mark, known for his work with The Beastie Boys in the 1990s. His experimental, lo-fi style has attracted attention over the years, still inspiring music fans in the 2010s. Perhaps his style is being passed down to the next generation through Atarashii Gakko!

    The group signed with American multi-media company 88rising in December 2020, and the label is attempting to introduce more unique Asian music to the US. In November, Atarashii Gakko is scheduled to perform at the Head in the CLOUDS festival in LA, which will bring together many artists from the 88rising family together for one massive event. In the current cultural climate with Korean pop-group BTS and Marvel film Shang-Chi seeing record amounts of popularity, it seems like the perfect time to introduce more eastern music to the US scene.

    During the show’s climax, the girls performed NAINAINAI and Freaks, two songs that show off their hip-hop side. The greatest thing about the group’s style is their complete coverage, able to swap between singing, dancing, acting, and rapping at the drop of a hat. Their talent is undeniable, and it’s able to reach a wide variety of different music fans from around the world. Mayoeba Toutoushi brought the show to an end, and Que Sera Sera wowed fans during the encore. Performing 15 songs, members Suzuka, Kanon, Rin, and Mizyu proved why they belong on an international stage–they blend the old and the new, and the standard with the bizarre. There’s no telling where Atarashii Gakko is heading next, but their successful career is certainly just getting started.

  • Atarashii Gakko! and PARCO Culture Festival P.O.N.D. Release Special Collab Video

    12.October.2021 | MUSIC

    In 2021, the four-member girl group Atarashii Gakko! joined 88rising, a U.S.-based label helping to promote Asian music globally. Since then, they have continued to attract worldwide attention with their unique sound and eccentric choreography. Now, to promote P.O.N.D., a 10-day culture festival at Shibuya PARCO, the two have come together for a special collaborative video!

     

    ATARASHII GAKKO! × P.O.N.D. – Pineapple Kryptonite (SHIBUYA SHORT VER.)



    Produced by Money Mark, known as the best sound producer and melody maker in the alternative music world and working with the Beastie Boys for nearly 20 years, Pineapple Kryptonite has been a smash hit. Though the original music video was filmed in California, this version shows the girls fighting off a monster attacking Shibuya PARCO. The video was directed by up-and-coming filmmaker Oudai Kojima. 

     

    The video is currently available on YouTube, and will also be popping up on screens across Shibuya during the cultural festival!

     

    Comment from the Members

    “We walked around PARCO so many times our feet ached, and we shouted so loudly at the giant monster our throats were sore! The best part was messing with the avocados, gummies, and dry ice in the lab scene. 

    Be sure to check out the video we made with Shibuya PARCO!”

  • Girl Group Atarashii Gakko! Releases Music Video for Pineapple Kryptonite

    28.September.2021 | MUSIC

    The four members of Atarashii Gakko constantly generate buzz on the web for their wacky dance moves, crazy personalities, and hilarious TikTok uploads. The group has over 3 million followers on the app, and with their new track Pineapple Kryptonite streaming now, more fans are sure to flock to the ASOBISYSTEM gang. Also affiliated with 88rising, a U.S.-based label helping to promote Asian music globally, the official 88rising YouTube channel has now uploaded the music video for this catchy track. 

     

    Pineapple Kryptonite was produced by Money Mark, known as the best sound producer and melody maker in the alternative music world, having worked with the Beastie Boys for nearly 20 years. The song was created in Los Angeles, and with its addictive pop sound, it’s perfect for a new TikTok dance challenge. 

     

    The blockbuster music video depicts the girls fighting against invading aliens in the vast deserts of California. As to be expected, their choreography is on point, and the members attempted their own stunts for the first time. 

     

    Pineapple Kryptonite Music Video 

     

    The group will continue to promote their activities to an international audience, so be sure to keep an eye out for where they’ll appear next!

     

  • 100% Online Music Festival MUSER FEST. 2021 -MUSIC AID- Announces More Performers

    04.August.2021 | FES / MUSIC

    MUSER FEST. 2021 -MUSIC AID- is an upcoming virtual music festival, held on September 11 and 12. 

    The newly announced artists are ATARASHII GAKKO!, the 4-member performance dance unit, Jazzrronik, who will be performing as a trio,  CHAI, who have received high praise overseas, and fox capture plan, who have performed the theme songs for a variety of tv shows and films. 

    A live band performance from Yasuyuki Horigome has also been announced.

     

    19 performing artists have been unveiled so far, with artists from overseas being announced in the near future. You can watch a special comment from each artist on the MUSER Official YouTube channel.

     

    There will be exclusive digital content for those who purchase tickets to the event, including some that are already available to view by logging into the MUSER Fest official website and clicking My Page.

     

     

     

    Newly Announced Artists

    ATARASHII GAKKO!!

    Jazztronik

    CHAI

    fox capture plan

     

     

    Here you can see all previously announced acts:

     

    DAY1 August 11
    Original Love
    Cypress Ueno To Roberto Yoshino
    SIRUP
    SOIL & “PIMP” SESSIONS
    Doul
    D. A. N.
    CHAI
    NABOWA
    bonobos
    Yasuyuki Horigome (Band Set)
    YONA YONA WEEKENDERS

     

    DAY2 August 12
    ATARASHII GAKKO!!
    H ZETTRIO
    Sunny Day Service
    The fin.
    jizue
    Jazztronik
    Scha Dara Parr
    fox capture plan

     

    Get heated up this summer from the comfort of your own home with this online festival!

  • Cardi B Acknowledges J-Pop Group ATARASHII GAKKO! on Twitter

    16.April.2021 | MUSIC

    A certain tweet made by US rapper Cardi B took the world by storm when she posted it on April 11.

     

    ATARASHII GAKKO! – NAINAINAI 

     

    ATARASHII GAKKO! & Warren Hue – Freaks

     

    Atarashii Gakkou no LIVE 2020.6.21 No-Audience LIVE on Thumva

     

    School uniform-clad Japanese girl group posted a video to Cardi B on Sunday where the four of them said “Hi, Cardi B!” in various unique position. ATARASHII GAKKO! may not have been ready for what was to come however, as the world-famous music artist replied, “Ommmmmgggg hi girls !!!!! Yaaa are tooo buteeee.” If you haven’t heard of ATARASHII GAKKO! before, you’ve been missing out big time, so strap in for a little history lesson.

     

    Initially known as Atarashii Gakkou no Leaders, the dance and vocal performance unit formed in Japan in 2015. The band came together as an expression of individuality and freedom in response to a “Good for nothing, intolerant society in an age where only the exemplary receive praise.” The band toured across Japan many times before announcing their international debut in January 2021 from the US music label 88rising where they would receive a name-change for their overseas activities: ATARASHII GAKKO. With this, the group set off in an effort to spreading Asian culture outside Japan.

     

    When I saw the name 88rising, I realised that this wasn’t the first time I was hearing of them. Three months prior to that, 88rising held a surprise live concert stream on their YouTube channel. My eyes clocked the thumbnail where I saw what looked like Japanese girls wearing school uniforms. Seeing that, I knew I just had to click on the video, and that’s exactly what I did, out of a sense of duty, not knowing anything about them. What I saw was a performance that took me aback. It was a mix of rock and infectious dance music, and at a glance, they in fact looked like a group of women. They were expressive beyond imagination—their nimble dance moves and humorous lyrics complemented each other, and really left an impression on me. It felt fresh. So seeing Cardi B’s tweet, it all came together, and I thought, “It’s them!!”

     

    ATARASHII GAKKO’s international debut track NAINAINAI is a relatable one about feelings towards school life and pondering to yourself. Their incredible performance in the music video makes it look like a scene out of a drama series. Their latest song FREAKS was made in collaboration with Indonesian rapper Warren Hue and shows how amazing they really are even more so, coupled with some must-see artistic visuals.

     

    On their official YouTube channel, you can watch a performance from them held back in June of last year where they played in an audience-less venue. In that show, you are of course hit by their powerful performance and singing abilities, but something else shines through too—their sense of humour. When the concert finished, I caught myself smiling on the blackened screen, and thought to myself, “So this is why people obsess over them.” The members create their own dance choreography, and recently released a video of themselves showcasing the choreography for Negative Fighter from their new single Hey!Say!JUMP. They don’t know when to stop!

     

    So with it now being confirmed that Cardi B is captivated by them, it wouldn’t be an exaggeration to say that ATARASHII GAKKO!—whose charm attracts people from all angles—is garnering huge attention around the world right now.

     

    Original Text (Japanese): Natalie (MOSHI MOSHI NIPPON)

  • Atarashii Gakkou no Leaders a.k.a ATARASHII GAKKO! Release New Song ‘FREAKS’ Warren Hue

    04.March.2021 | MUSIC

    Japanese dance and vocal unit Atarashii Gakkou no Leaders a.k.a ATARASHII GAKKO! released their new song FREAKS featuring Jakartan rapper Warren Hue on Tuesday (March 2). The track is available on all major music streaming and download platforms.

     

    Atarashii Gakkou no Leaders joined 88rising in January to make their international debut under their official new overseas name ATARASHII GAKKO! in January. This saw the release of their first international track NAINAINAI.

    FREAKS was produced by American house producer Claude VonStroke. It fuses house, pop, jazz, hip-hop, and rock with the MIZYU, SUZUKA, KANON, and RIN’s punk energy which is an expression of Japanese youth and youth culture.

  • Atarashii Gakkou no Leaders Debut Internationally in US as ATARASHII GAKKO! With New Song ‘NAINAINAI’

    22.January.2021 | MUSIC

    Japanese girl group Atarashii Gakkou no Leaders made their overseas debut on Wednesday with the release of their new song NAINAINAI. The track was released under 88rising with the band using the new name ‘ATARASHII GAKKO!’ for international releases.

    88rising is an American multi-media company founded by Sean Miyashiro in 2015. Described by Miyashiro as a “hybrid management, record label, video production, and marketing company,” 88rising became a big name in the US in just three years, focusing on signing Asian American and Asian artists like Joji and NIKI.

     

    The music label announced in November last year that it had signed a contract with ATARASHII GAKKO! to release music outside of Japan. Their partnership began with ATARASHII GAKKO! releasing a web series called Seishun Academy on 88rising’s official YouTube page. The first episode was released in November and has garnered 1.6 million views (as of January 22, 2021). The latest episode, Seishun Academy 103: Japan Train Travel, dropped this year on January 6.

     

    ATARASHII GAKKO! – NAINAINAI (Official Video)

    ATARASHII GAKKO! performed their new song NAINAINAI at 88rising’s international online music festival, .”DOUBLE HAPPINESS Global Holiday Festival,” which is available to watch on 88rising’s YouTube page.

    ATARASHII GAKKO! has lots in store for the world to look forward to so stay tuned.

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