Discover the perfect way to pucker up at PAUL & JOE BEAUTE popup shop at Isetan Shinjuku!

26.July.2017 | FASHION

Isetan Shinjuku main store’s first floor = The Stage is home to the “PAUL & JOE CIRCUS” popup shop of “PAUL & JOE BEAUTE” . The pop up shop will be open from Wednesday 26th 〜 Monday 31st July.

The cat-shaped lipstick limited edition set will be launched alongside advanced lipstick sales on Tuesday 1st August nationwide!


使用可 copy

Fill up on your style of fascinating cat-shaped lipsticks with the special “LIPSTICK TRIO” set which is only available at the limited edition sale of this popup shop. This three-piece set includes two limited edition colours of cat-shaped lipsticks and lip treatment. Thirteen varieties of lipstick cases are also being sold, seven of which include Isetan Shinjuku animal circus designs. From the thirteen designs, you can select three for your own personalised LIPSTICK TRIO.

As a limited edition sale event, if you purchase the LIPSTICK TRIO, you will receive an original gift box. There are three designs from which you can choose! Those who spend more than ¥10,000 will receive a limited edition original tote bag!

You can purchase the LIPSTICK TRIO limited edition set from Wednesday 26th July from Isetan Shinjuku or from their online shop. There is also an Instagram and Twitter campaign running! By posting photos of the event venue, limited edition products from the event, or photos with a PAUL & JOE CIRCUS theme during the limited event period, you could be the lucky winner who is presented with a lipstick set that contains 25 colours and a case!


PAUL & JOE CIRCUS is providing you with lipsticks that can only be found here and much more! This is your chance to enjoy PAUL & JOE cat-shaped lipsticks! Snatch up the opportunity for a LIPSTICK TRIO asap!



Event period:Wednesday 26th ~Monday 31st July 2017
Location:Isetan Shinjuku Honkan 1st floor =The Stage
Opening hours:10:30~20:00
Limited edition products:LIPSTICK TRIO ¥8,500~¥10,000

Isetan official website:


Related article:Cosmetic Brand CANMAKE to Release New Line-up of Nail Polish Colors—2017 is Mermaid Shades!


Related article:Seal Your Makeup With One Spray of “Majolica Majorca Wonder Fixer”♡