Japanese traditional confectionery brand OKOSHIYA TOKYO opens in Marunouchi Building

20.December.2021 | FOOD / SPOT

Japanese traditional confectionery Okoshiya Tokyo, a brand specializing in okoshi (rice cake), opened in the Marunouchi Building on December 15, 2021.

 

OKOSHIYA TOKYO is a brand specializing in okoshi, operated by a small Japanese confectionery manufacturer in downtown Tokyo which is celebrating its 60th anniversary. OKOSHIYA TOKYO opened in Tokyo’s Marunouchi Building as a store where customers can directly purchase the long-established okoshi, which has been sold only through the online store.

 

OKOSHIYA Maple Almond(60g)

aun 18 pieces (6 types x 3 pieces)

 

OKOSHIYA TOKYO’s crispy okoshi is a new texture that can be eaten easily. The sweetness is kept low so that you can enjoy the natural flavor of the ingredients. It has a nostalgic and comforting taste.

 

Marunouchi (3 types x 3pieces) *Marunouchi Building Limited Edition

 

 

There are many theories about the origin of the word “okoshi”, but it comes from the word “koshi”, which means “to rise”, and has been eaten as a confectionery for good luck. It can be used as a “friendship blessing” for friends who meet again after a long absence, a “cheering blessing” for those who are working hard towards their dreams and goals, a “love blessing” for a beloved partner, or to ” bring good fortune” to newlyweds who are starting a new chapter in their lives. Let’s convey not only the delicious taste but also your feelings to your loved ones through OKOSHIYA TOKYO’s okoshi.

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