Neo JAPAN, a Fair Dedicated to Traditional and Modern Japanese Culture, Held by niko and…

26.December.2021 | FASHION

Lifestyle editorial brand niko and…is currently holding the Neo JAPAN event, blending aspects of traditional and modern Japanese culture. The fair is being held on the brand’s official web store and at select stores nationwide. The key visuals were created by ukiyo-e artist Naga, and the store will sell a number of goods perfect for the New Year’s holiday.

Feng Shui Daruma Plate

Pepper Daruma

Coasters (2 Pack)

Year of the Tiger Chopstick Rest

 

またniko and … TOKYO店限定で、2メートルを超える特大ガチャが設置され、新年らしい商品を詰め込んだ楽しいガチャとなっている。

This year’s lineup of merchandise includes traditional Daruma along with tiger-themed art to honor the Chinese Zodiac for 2022. Guests can also participate in a silk-screening workshop at participating locations, while the niko and…TOKYO location will have a two-meter long gacha filled with fun New Year’s items!

 

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    Kibiso ZoriPhoto Keiko Matsubara

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    An exhibit featuring the production process, original design sketches, and prototypes

    Kibiso – Ogarami Choshi Sheets2018 Photo Keiko Matsubara

    Ogarami Choshi, the byproduct of the silk mill: Photo Keiko Matsubara

    The First Cultivation of the Matsugaoka Reclamation Site 




    Tsuruoka City is the only region in Japan where the entire silk-making process–from caring for silkworms to dying and wearing–is completed in a single place. Silk production began in 1872 when the former Shonai clam’s samurai warriors began cultivating new lands around the Matsugaoka area. During the Meiji period, a local inventor named Saito Toichi invented the automatic weaving machine, making the production of silk fabrics much quicker and easier. The new fabrics were exported around the country to be used in dresses, and silk production quickly became the area’s main industry. 

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    At the current exhibition, 29 unique textiles, mainly Kibiso, are hung from the ceiling. Visitors are allowed to touch each of these pieces, and can also view the entire creative process from sketches and prototypes to the final product. All pieces were created together with the members of NUNO, a textile design studio directed by Sudo. The designs were decided on through conversations with craftsmen throughout Japan. By reviewing traditional processes and helping them evolve to suit modern needs, Kibiso was born and is helping to revitalize the silk industry in Tsuruoka. 

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