Pokémon & Isetan Collaborative to Set Up “Isetan Mart”—Get Limited Edition Merch at Real-Life Poké Mart!
It’s been 21 years since the first ever Pokémon games, Pokémon Red and Green, were released back in 1996 for the Game Boy. The kids that were playing the game back then have grown up and become adults.
The generation gap between Pokémon fans is diverse, with older players enjoying current generation games, as well as Pokémon GO.
Isetan has teamed up with Pokémon to build the “Isetan Mart,” based on the concept of the Poké Mart as seen in the game.
In their story, the “Isetan Mart” is located in middle of the fictitious “Shinjuku City,” as based on one of the many cities you travel to in the Pokémon games. Shinjuku City is the place where trends are set and where fashion, food and new fads are featured every day. The Isetan Mart is the number one place recommended to enthusiastic Pokémon trainers out there, offering a wide variety of enjoyments from cool and cute original merchandise to a secret lounge with a fitting Pokémon menu full of delicious goodies.
The Isetan Lounge is one of the standout features of Isetan Mart. This is where you’ll be served by members of Team Ise, as based on the rival groups found throughout the Pokémon games such as Team Rocket. In Japanese, the ‘team’ like in ‘Team Rocket’ is pronounced ‘tan,’ hence Team Ise (ise-tan). The lounge offers a menu reminiscent of a trip overseas.
You can look forward to enjoying plenty of Pokémon themed food and drinks, including treats based on Pikachu and Poké Balls. As well as that, there will be a special photo spot set up for you to take a photo to remember your exciting visit.
There will be a select number of seats available on the day, but the lounge is mostly reservation-only, so be sure to check the link below to reserve yourself seats.
But the fun doesn’t stop there. You Pokémon trainers out there will also be able to get your hands on some original merchandise. There’s a huge line-up of cute items that you will only be able to purchase here such as pixel magnets designed around different Pokémon, a Pikachu plushy wearing a scarf, and much, much more.
If you’re out and about in Shinjuku then don’t miss out on this opportunity to visit a real-life Poké Mart!
Casio Reveals New BABY-G Pikachu Watch in Collaboration With Pokémon
Japanese electronics giant Casio has announced its second collaboration with The Pokémon Company to release a Pikachu design watch as part of its BABY-G shock-resistant line of wristwatches. The Pikachu BA-110PKC watch will drop worldwide via G-SHOCK’s official website on February 5, 2021.
The watch comes as part of BABY-G’s 25th anniversary celebrations as Pikachu is number 025 in the Pokédex. It features classic Generation I inspired artwork of Pokémon’s leading mascot.
BA-110PKC | ¥19,800 (Tax Included)
Casio describes the watch: “This second collaboration is an analog-digital watch with an outdoor theme, representing the active image of the BABY-G brand. The entire BA-110PKC band showcases a camouflage pattern and female Pikachu with a heart-shaped tail. The Pikachu design is infused with subtle details like the silhouette of the pink tail on the strap keeper and the Pikachu image etched on the case back. The hour and minute hands also evoke the face of Pikachu, a playful touch that will delight the wearer whenever they check the time.”
The watch is boxed with a Poké Ball inside which Trainers will find their trusty new Pikachu watch companion.
© 2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
Pokémon, ポケットモンスター, and ポケモン are registered trademarks of Nintendo, Creatures Inc., and GAME FREAK inc.
Release Date: February 5, 2021
Buy Here: https://g-shock.co.uk/ba-110pkc-4aer
Pokémon Tokyo Banana Adds Special Pikachu Box Set Online
Tokyo Banana World recently added its special Dengeki Box (Electric Box) of Pikachu Tokyo Banana confections to its official website which is available to order in Japan until January 30, 2021 at 17:00 (JST).
Tokyo Banana is Tokyo’s official souvenir sweets brand and it launched its new Pokémon Tokyo Banana series of confections in November last year with the first catch being Pikachu. It subsequently added Eevee to the collection in December. The Pikachu confections are also available to buy at Tokyo Station.
Pikachu Tokyo Banana – Dengeki Box | Box of 12 Packs (24 Confections) | ¥3,456 (Tax Included)
The limited-time addition of the Dengeki Box to Tokyo Banana’s official website means that anyone in Japan can get a taste of the electrifyingly delicious sweet fluffy custard-filled sponge cakes without having to travel to Tokyo.
Waiting inside the Dengeki Box are 12 packages each with two cakes in and each in one of six different Pikachu designs to greet hungry Trainers, all of which are positively kawaii. The box itself also features these adorable illustrations.
Left: Front of Box | Right: Back of Box
The box even has a handle attached to it so you can reuse it after to store all your bits and bobs.
©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
Pokémon, ポケットモンスター, and ポケモン are registered trademarks of Nintendo, Creatures Inc., and GAME FREAK inc..
Pikachu Tokyo Banana – Online Orders
Running: January 12, 2021 – January 30, 2021
*Available while supplies last
*Shipping not available to select islands in Japan
Tokyo Banana Group Official Online Shop
Pokémon Shirts Releases New Customisable Sword and Shield Designs
Pokémon Shirts released three new shirt designs on Friday (January 15) of Grookey, Scorbunny, and Sobble from Pokémon Sword and Shield. These new designs are currently only available in Japan but Pokémon Shirts has stated that they will be made available worldwide at a later date.
Pokémon Shirts was launched back in February 2019 by American custom shirt brand Original Stitch—which offers over one billion design customisations—and the Pokémon franchise. Pokémon Shirts ships worldwide including Europe, Canada, Australia and New Zealand.
Japanese designer Minami Kitamura designed the Grookey, Scorbunny, and Sobble shirts, adding her iconic pop colours and style to the line-up.
Have you shopped on Pokémon Shirts yet? Which Pokémon designs are you looking to catch?
Shipping: Japan, US, UK, Spain, Germany, Italy, France, Canada, Australia, New Zealand, Hong Kong, Taiwan, Singapore, Malaysia, Phillippines, India, Indonesia
Official Website: https://pokemon.originalstitch.com/en/
*Grookey, Scorbunny, and Sobble designs currently only available in Japan (as of January 18, 2021) but will be made available worldwide at a later date.
7 Days of Strawberry Dessert Love at Isetan Shinjuku This January
10.January.2021 | FOOD
Isetan Shinjuku has announced a special one-week event titled “7 Days of Loving Strawberries” which is centred around cute and delicious strawberry desserts and will run this month from January 13-19. Ten cafes and restaurants are participating with a sweet and succulent line-up including strawberry daifuku, strawberry shortcake, special parfaits and crepes, and more.
Strawberry Candle Pavlova @ mihopan popcake | Two for ¥972 (Tax Included) *Limited quantities
MIGAKI-ICHIGO Strawberry Parfait @ Ichibiko | ¥1,980 (Tax Included)
Strawberry Shake @ Ichigo-ya Sunsunen | ¥721 (Tax Included)
Crispy Strawberry Mille-Feuille Crepe @ Sorairo Crepe | ¥935 (Tax Included) *Limited quantities
Strawberry Shortcake Parfait @ Shiseido Parlour | ¥1,045 (Tax Included)
Strawberry Daifuku @ Berry UP! | ¥432 (Tax Included)
Ripe Strawberry Milk Pudding @ Kanjyuku Ichigo Kashi Kekyusho | ¥486
Whole Strawberry Sandwich @ Sajisakon | From ¥864 (Tax Included)
MIGAKI-ICHIGO Strawberry Daifuku @ Seigetsudo Hoten | ¥432 (Tax Included)
7 Days of Loving Strawberries (Japanese Name: いちごに恋する七日間)
Running: January 13, 2021 – January 19, 2021
Location: Isetan Shinjuku Floor B1F
Official Website: https://mi-journey.jp/foodie/66251/
discord Yohji Yamamoto x HUNTER Pet Accessories Drop in Tokyo
08.January.2021 | FASHION
discord Yohji Yamamoto, a luxury accessory brand spearheaded by Yohji Yamamoto, has launched a collaboration with German pet brand HUNTER to release a collection of dog collars, leads, and other accessories like bags and wallets.
HUNTER was established in 1980 and has gone on to mark its territory across the world as a provider of high quality pet goods, praised for for the design, functionality, and safety of its products.
Black Dog Collar & Lead
The dog collars are fitted with studs as part of the collaboration. Both the collar and lead feature the same colouring as discord Yohji Yamamoto’s products, arriving in the brand’s signature black as well as beige, the latter of which is often used for its bags and small leather products. They are also clipped with a signature charm which has a design symbolising the collaboration.
Beige Dog Collar & Lead
The accessories are made from elk leather which is soft and made extra durable with double layering. Having the collar and lead the same colours also adds a sophistication to the design when fitted on a dog.
The collection will be released at discord Yohji Yamamoto stores in GINZA SIX, Shibuya PARCO, and Isetain Shinjuku, as well online. More details can be found on the official website here.
discord Yohji Yamamoto Black / Beige Selection
Y BACKPACK Nylon Studs | ¥148,000
ORIGAMI Tote | ¥98,000
Triple Clutch | ¥58,000
Diagonal Bag | ¥45,000
Y SERIES Studs
Y BODYBAG Studs | ¥138,000
Y BACKPACK Studs | ¥158,000
Small Leather Goods
Card Mini Wallet | ¥17,000
Key Wallet | ¥20,000
discord Yohji Yamamoto x HUNTER
discord Yohji Yamamoto GINZA SIX
Address: GINZA SIX Floor 2F, 6-10-1 Ginza, Chuo-ku, Tokyo
Product Page: https://www.yohjiyamamoto.co.jp/shopinfo-detail/?id=6545
discord Yohji Yamamoto Shibuya PARCO
Address: Shibuya PARCO Floor 1F, 15-1 Udagawacho, Shibuya, Tokyo
Product Page: https://www.yohjiyamamoto.co.jp/shopinfo-detail/?id=6545
discord Yohji Yamamoto Isetan Shinjuku
Address: Isetan Shinjuku Main Building Floor 1F (Handbags), 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Product Page: https://www.yohjiyamamoto.co.jp/shopinfo-detail/?id=6523
discord Yohji Yamamoto Official Website: https://theshopyohjiyamamoto.jp/shop/c/c50/
JINS Eyewear Launches Official Pokémon Model Design Glasses
JINS is teaming up with The Pokémon Company to release a special collection of glasses at JINS stores and their official online shop on January 1, 2021.
Your Pokémon partner with you wherever you go
The glasses come in four different models – Pikachu, Snorlax, Eevee, and Mew – so your favourite can set out on your Pokémon journey with you and be there wherever you go.
Completely original models capture the Pokémons’ designs
The JINS Pokémon Model collection feature original designs and come with an original glasses case. There are plans to launch the glasses globally at JINS stores in the US, China, and elsewhere in the future.
Flagship Model | ¥12,000 (Before Tax)
All the glasses come in four different models: Flagship, Kanto Region, Johto Region, and Kids. The flagship model frames capture the colours of Pikachu, Snorlax, Eevee, and Mew, and each features pixel art of the respective Pokémon. The inner part of the frames also have silhouettes of the Pokémon along with the logo.
Pokémon Trainers will find their stylish glasses cases with a Poké Ball in the front, and inside, Pokémon pixel art.
Kanto Region Model | ¥8,000 (Before Tax)
The Kanto models are based on the Pokémon found in the Kanto Region of the Pokémon world, with Bulbasaur, Squirtle, Charmander, and Pikachu featured on the inner side of the left temple. On the inner right are the same Pokémon including Pikachu not wanting to go into its Poké Ball. This story woven into the glasses is sure to have long-time fans feeling nostalgic.
The top of the grey case has our four pixel friends, and they’re featured on the inside too in silver leaf. The glasses cloth has designs of the original 151 Kanto Pokémon.
Johto Region Model | ¥8,000 (Before Tax)
Fans of the Johto Region Pokémon will enjoy these models which are metal combination frames featuring Chikorita, Cyndaquil, and Totodile.
The white glasses case features a sleek design with the logo on it while the cloth has alternating silver and gold Poké Balls.
KIDS MODEL | ¥5,000 (Before Tax)
On the inner part of the frames you’ll find Pikachu, Eevee, Mew, Lucario, and Cinderace, as well as Poké Balls on the ends of the temple parts.
Kids Anti-Allergy Models | ¥3,000 (Before Tax)
The anti-allergy models have Pikachu designs and are equipped with hoods that protect the wearer from pollen. A special laser is used to make the hoods to that the glasses feel natural and not uncomfortable on the face.
These last two glasses cases are compatible with the kids models and include a Poké Ball design and Rotom Phone.
Glasses come in a special limited-edition bag. These are limited in stock.
© 2020 Pokémon. © 1995 – 2020 Nintendo/Creatures lnc./GAME FREAK inc.
TM, ®, and character names are trademarks of Nintendo.
JINS Pokémon Models
Release Date: January 1, 2021
Official Website: https://www.jins.com/jp/collabo/pokemon/
Tokyo Banana Chooses Eevee as Next Pokémon Souvenir Sweet
Tokyo Banana World has revealed that its next sweet treat in its Pokémon Tokyo Banana series will be Eevee which Pokémon Trainers can expect to catch up and down Japan from January 2, 2021, including at the store itself as well as at 7-Eleven branches.
Pokémon Tokyo Banana Welcomes Eevee as Entry #2
Tokyo’s official souvenir sweets brand Tokyo Banana launched its new Pokémon Tokyo Banana series of confections in November with the first catch being Pikachu. Now Eevee is being added to the collection.
The fluffy sponge is a delicious caramel macchiato flavour and is filled with sweet banana custard cream. It can be eaten as it is, refrigerated, or even baked to create completely different flavour experiences.
6 Designs Including a Lucky Heart-Shaped Tail
The sponge cakes come in six different designs, all of which are adorable. The one to look out for though is the one with a cute heart-shaped tail.
Fluffy Eevee Design Packaging
Eevee Tokyo Banana Caramel Macchiato (Contains 2) | ¥291 (Tax Included)
The packaging features fluffy artwork of Eevee in six different designs, such as a waving Eevee and winking Eevee.
Where Can You Catch Eevee Tokyo Banana?
Eevee will roll out at 7-Eleven stores across Japan (excluding Okinawa) at the dates listed below. Each branch will have a limited stock so don’t miss out.
January 2, 2021 Release
January 16, 2021 Release
January 23, 2021 Release
January 30, 2021
©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc. /GAME FREAK inc.
Eevee Tokyo Banana
Rolling out from January 2, 2021
Official Website: https://tokyobanana.jp/products/banana_pokemon.html
Hop Aboard The Exeggutor-Themed Plane in Japan
Japanese regional airline company Solaseed Air Inc. has partnered up with Pokémon, creating an Exeggutor-themed plane.
In October 2020, Exeggutor was labelled as Miyazaki prefecture’s favourite Pokémon. This selection is due to Miyazaki being commonly associated with its warm and sunny climate. Exeggutor also resembles Miyazaki’s famous Phoenix palm trees, making it the perfect Pokémon ambassador.
Solaseed Air Exeggutor decal sticker on the right side of the plane
Solaseed Air Alolan Exeggutor decal sticker on the left side of the plane
Solaseed Air has decorated the outside of their planes with large Pokémon decal stickers of approximately 9m long by 3m wide. Exeggutors can be seen on the right side whereas Alolan Exeggutors can be seen on the left.
Once you enter the aircraft, you will discover original Exeggutor headrest covers. The cabin crew will also be serving passengers while wearing original Exeggutor-themed aprons.
Solaseed Air Commemoration Gifts
A celebration was held at Miyazaki Airport on December 19, 2020 to commemorate the launch of the first Pokémon aircraft Solaseed Air 54, which departed Miyazaki at 10:05am and arrived at Tokyo Narita Airport at 11:40am. The passengers aboard were given Exeggutor-themed gift bags which contained sweets, an original Miyazaki prefecture ballpoint pen, coaster, magazine, commemoration certificate and more.
Solaseed Air Ceremony
Exeggutor also managed to make it to the ceremony to deliver happiness and express gratitude towards Solaseed Air passengers.
Enjoy the wonders of Miyazaki prefecture with Exeggutor and hop on the plane for an unforgettable adventure.
Exeggutor Resort in Miyazaki
Running from December 19, 2020
Solaseed Air Official Website: https://www.solaseedair.jp
SHIRO’s Omotesando Cosmetic and Beauty Store Gets Museum-Like Makeover
The flagship store of cosmetic brand SHIRO, SHIRO Omotesando, received a makeover on Friday last week (December 18). The shop, which has moved to the building’s second floor, has increased in size by 30%, allowing for SHIRO to display its 70 or so skincare and cosmetic products like a museum.
The many ingredients used in SHIRO’s products are now on display—something which customers don’t normally get to see―such as extract of gagome kombu, tamanu, pot marigold, and more. The line-up is packed solely with high quality ingredients by trusted producers and is a chance for people to get to know about the products they are buying even more.
The Edible Display
A special display of edibles, which will change depending on the harvesting seasons, can be enjoyed including ginger, yuzu, aloe, and more.
Underneath the displayed ingredients are eight drawers which reveal the actual size of the ingredients before they are turned into products. It also reveals when they are produced, information about the producers, and so on.
The store has of course undergone a full revamp, with the walls layered with gravel and soil, further adding to the display of the raw materials and ingredients. The wall design incorporates a traditional Japanese architecture method which results in it looking like something straight out of nature.
Limited Edition Products
To celebrate the renovations at SHIRO Omotesando, the store will be selling a limited-edition SHIRO PERFUME as well as a selection of products available at only select stores like SHIRO LIFE and SHIRO HOME items.
SHIRO BEAUTY (B1F)
SHIRO BEAUTY is a salon on floor B1F that manages SHIRO Omotesando. It’s set to close on December 31 and will reopen in mid-February next year to bring in haircut, hair colouring, head spa, and other services as well as facials, body treatments, and more.
SHIRO PERFUME will be sold in limited quantities and is exclusive to SHIRO Omotesando.
SHIRO PERFUME – WISHING WELL | ¥10,500 (Before Tax)
SHIRO PERFUME – WISHING WELL Fragrance
A warm and cosy fragrance with fresh berry notes on top and bitter orange for accent.
TOP: Bitter Orange, Berries, Redcurrants
MIDDLE: Jasmine, Rose
LAST: Wood, Cedarwood, Musk
Address: 5-2-7 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00
Access: 5-minutes on foot from Omotesando Station’s A1 Exit
SHIRO Official Website: https://shiro-shiro.jp/
Back in November, Sega Toys released a new Pikachu plush toy as part of its “WHO are YOU?” surprise toy series which reveals what character it is after being washed. As the series became more popular than expected, Sega Toys is continuing sales of the adorable anonymous balls of fluff.
Since being launched in 2018, over 10 million WHO are YOU? toys have been sold worldwide. As a result, WHO are YOU? Pokémon was added to the collection, becoming a bigger sensation than ever imagined when it launched in November 2020. Pictures of the toys flooded social media and reservations were overwhelmingly high. As a result of its popularity, the WHO are YOU? Pokémon series is making a comeback and will be available to purchase online, at toy shops in Japan and elsewhere.
A Mysterious Pokémon Appeared!
WHO are YOU? Pokémon: ¥3,800 (Before Tax)
The WHO are YOU? series has plush toys taking the form of a fluffy ball to conceal the identity of the character. To evolve your mysterious Pokémon and discover its identity, it needs to be washed. In addition to the standard facial expression, there is also a smiling face and winking face. The winking Pokémon is the only female Pokémon and its tail is heart-shaped!
Give Your Pokémon Berries To Become Friends
After carefully coaching your Pikachu out of hiding, you will be rewarded for your efforts with delicious berries for your Pokémon. There are five different types of berries available including Pecha berries, Sitrus berries, Oran berries, Pomeg berries, and Lum berries. Your Pokémon will be clutching two to three of these berries and they will only be accessible when you successfully evolve your Pokémon. Use the berries to take your friendship to the next level. This toy is the perfect way to interact with Pokémon in a brand new way.
This is the perfect Christmas or New Year’s gift for any Pokémon fan.
©2020 Pokémon. ©1995-2020 Nintendo/Creatures Inc./GAME FREAK inc. ©2019 Moose Group ©SEGATOYS
SEGA and SEGA logo are registered trademarks of SEGA Co., Ltd. or its affiliates.
WHO are YOU? Pokémon
Available At: Toy shops, variety shops, online and other known retailers
Official Website: https://www.segatoys.co.jp/whoareyou/
SCRAP x SNOOPY Puzzle Game Project Announces Extension Into 2021
TOKYO MYSTERY CIRCUS has announced an extension of its ongoing SCRAP x SNOOPY Puzzle Game Project.
The SCRAP x SNOOPY Puzzle Game Project invites visitors to join Snoopy and the Peanuts Gang for a whole bunch of puzzle-solving fun. There’s also exclusive merchandise for Snoopy fans to get their hands on. The project was originally scheduled to end on December 31, 2020, but due to the COVID-19 pandemic, many people were unable to attend which resulted in demand for an extension.
There are three puzzle experiences for people to enjoy including “Snoopy and the Clue Solving Circus,” “Snoopy and the Secret Recipe,” and “Snoopy and the Mysterious Painting.” Each has players getting their own puzzle-solving kit which they must use in conjunction with the phone app LINE. The puzzles have them running around TOKYO MYSTERY CIRCUS, Japan’s first and biggest puzzle theme park.
Visitors can tuck into a range of Snoopy themed food as well as get their hands on over 30 pieces of original merchandise from tote bags to handkerchiefs, origami, and more.
SCRAP x SNOOPY Puzzle Game Project
Event Page: https://mysterycircus.jp/snoopy/en/
TOKYO MYSTERY CIRCUS
Address: APM Bldg., 1-27-5 Kabukicho, Shinjuku, Tokyo, 160-0021
Opening Hours: Weekdays 11:30-23:00 / Weekends & Holidays 09:30-23:00
No Fixed Holidays.
Price: Free Entry (*Separate tickets required for games)
TOKYO MYSTERY CIRCUS x Snoopy Official Website: https://mysterycircus.jp/snoopy/en/
A BATHING APE® Set To Release Zarude-Themed Clothing Collection In Time For The New Pokémon Movie
A BATHING APE® (BAPE®) is once again collaborating with Pokémon to release a new clothing collection called A BATHING APE® Pokémon Collection – Zarude. The new line will be released on December 19, 2020 at A BATHING APE® shops as well as on the online shop.
A BATHING APE® is hoping to follow up on the success of their previous Pokémon collaboration collection which was released in October. The October collection incorporated their signature ape head design and was a big hit. The new collaboration is inspired by Zarude from the upcoming Pokémon film Pocket Monsters the Movie: Coco, which will be released on December 25 this year. The collection design merges the mystical concept of Zarude with a BABY MILO® style.
The collection is available in adult sizes as well as children’s sizes making it the perfect clothing collection to match your kids or younger siblings. As the new Pokémon film touches on themes of parents and children, this is the perfect outfit to wear to watch the film. The items in this collection are not available anywhere else, so make sure to get your hands on them while stocks last.
©Nintendo・Creatures・GAME FREAK・TV Tokyo・ShoPro・JR Kikaku
©Pokémon ©2020 ピカチュウプロジェクト
A BATHING APE® Pokémon Collection – Zarude
Release Date: December 19, 2020
Available At: A BATHING APE® Stores