Sakurazaka46 2nd Gen Members Hono Tamura, Karin Fujiyoshi, Hikaru Morita and Rena Moriya Appear on Cover of B.L.T. Magazine

23.March.2022 | FASHION

The cover of the May 2022 issue of B.L.T Magazine will be graced by second-generation members of the idol group Sakurazaka46! The new issue will go on sale on March 24.


The group will release its 4th single, Samidare yo, on April 6. Hono Tamura, Karin Fujiyoshi, Hikaru Morita, and Rena Moriya will be dressed in vivid red outfits against a bright blue sky on the new cover, and fans of the group won’t want to miss getting their hands on this commemorative issue! A 22-page long photoshoot is also included inside, so look forward to seeing the members in vintage clothing!


  • Spring 2023 Issue of Zipper Magazine Now on Sale

    28.March.2023 | FASHION

    The Spring 2023 issue of the revived fashion creator magazine Zipper was released on March 23.


    This issue focuses on the major fashion and beauty trends this spring and the globally-popular eight-member boy group ATEEZ appears on the cover clad in retro-pop Harajuku fashion. The deluxe edition also comes with a double-sided poster.


    Zipper ended its 24-year history in December 2017, but in March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

  • Recording Industry Association of Japan Announces April GD Certified Works Including INI and Naniwa Danshi

    18.May.2022 | MUSIC

    The Recording Industry Association of Japan has announced the Gold Disc Certified titles for April 2022.


    Triple Platinum Certified

    I – INI (Single)


    Double Platinum Certified

    Lovin’ you / Odoru you ni Jinsei wo – King & Prince (Single)


    Samidareyo – Sakurazaka 46 (Single)


    The Answer / Sachiare – Naniwa Danshi (Single) 


    Platinum Certified

    Hana wa Dare no mono? – STU48 (Single)


    In addition, six other works (two singles, three albums, and one video) were certified gold in April. Be sure to check out the full list!

  • Legendary Street Fashion Magazine FRUITS Launches Collaborative Issue with atmos pink

    10.April.2022 | FASHION

    FRUiTS, a magazine capturing the essence of Harajuku culture through fashion, will release a special issue in collaboration with women’s sneaker store atmos pink and SNKRGIRL, the first and only sneaker news site for women in Japan.


    SNKRGIRL, Japan’s first and only sneaker media for women by women, is participating in this special collab with FRUiTS, the legendary street photo magazine that introduced Harajuku culture to the world, and atmos pink, the popular Tokyo-based sneaker select store for women.


    Bikkuriman Sticker

    FRUiTS editor-in-chief shot the images for the special issue. Female sneaker lovers are becoming more common in the Japanese fashion scene, with #SneakerGirls often trending on social media.


    The new issue will feature popular influencers who attended SNKRGIRL’s recent Harajuku Snap Party, as well as models, dancers, and women from many other walks of life. The magazine will be a way to see what Harajuku fashion looks like in 2022, and each issue will include a special Bikkuriman sticker!


    The cover features influential model YURINO, a big name in the fashion and sneaker scene. Readers can enjoy an interview between Harajuku fashion expert Kaoru Takami and FRUiTS editor-in-chief too, so don’t miss it!



  • Yurina Hirate Models H&M Studio’s New Sustainable Spring/Summer Collection

    15.March.2022 | FASHION

    The H&M Studio Spring/Summer collection is using more sustainable materials. These items are now available at the H&M Shinjuku stores and the official H&M online store. The model for the collection is Yurina Hirate, an artist, actress, and former center of idol group Keyakizaka46. 


    H&M Studio is a limited-edition collection made by the H&M design team. Announced twice a year, it showcases popular seasonal themes and trends. All items in this new collection are made from sustainable materials, such as leather made from grape skins, stems, and seeds, and other recycled materials.


    Yurina Hirate has become incredibly popular with young women and is known for her in-your-face style. She has become a beacon for women who want to become more confident and who love to experiment with fashion. The photos were taken at Hoshinoya Tokyo, which features hip eateries, hot springs, and five-star accommodations. 

  • Harajuku Girls Magazine Zipper to Return to Quarterly Release Schedule After 5 Years

    23.December.2021 | FASHION

    Popular Harajuku-based fashion magazine Zipper, which ceased publication in 2017, will return in March 2022! The rebirth of the magazine is being spearheaded as a joint venture between DONUTS Inc. and ASOBISYSTEM.


    Zipper was first published in 1993 as a way to say “NO!” to traditional style. It continued to inspire creative minds for 24 years until it ceased publication in 2017, and many Harajuku-based celebrities and influencers cite the magazine as a major source of inspiration over the years. Now, this beacon of individuality and fashion is making a triumphant comeback right when the world needs it most.

    In addition to the magazine, Zipper will also be available on YouTube, TikTok, Instagram, and Twitter, opening up the brand to fans of Japanese fashion around the world. More details will be announced in the future.

  • Yuriyan Retriever Features in VOUGE GIRL’s ‘Girl of the Month’

    13.December.2020 | FASHION

    VOGUE GIRL is a leading new-generation web magazine picking up the latest in international trends for women. Its most popular feature is Girl of the Month which offers a close-up of a different girl every month where they serve their own fashion stories.


    This month features Yuriyan Retriever who is celebrating her loss of 36kg, showcasing a fresh new look and positive mindset. She is serving curves, power, humour, and cuteness with her eye-catching combination of makeup with abstract colours and a sensual mini dress.

    “It’s not because she has lost weight that she has become more beautiful,” the editor of her feature explains, “but rather that living a healthy and positive lifestyle has caused her to shine and given her much more confidence. ” They go on to describe the photo shoot itself being a fun experience thanks to Yuriyan’s erratic posing and dazzling expressions, and how they have never seen a shoot before that has resulted in so many laughs amongst the staff.


    In her upcoming appearance in ’90 Second Challenge’ on VOGUE GIRL’s official YouTube channel, Yuriyan will talk about her morning routine before work, the music she listens to when working out, her favourite body parts, and more.

  • Kanjani Eight Feature on Front Cover of PERSON Magazine’s 100th Issue

    08.December.2020 | FASHION

    The 100th issue of Japan’s popular photo magazine TV GUIDE PERSON will be released on December 9, 2020, featuring Japanese boy band Kanjani Eight on the front cover.


    TV GUIDE PERSON‘s first issue was released in March 2012 and has welcomed countless acts on the front cover.


    Kanjani Eight is a five-member boy band from Japan’s Kansai region. Their latest single, Re:Live, was released on August 19 this year. Their front cover shoot was taken by Singaporean photographer Leslie Kee who has shot photos for the fashion and music industries, advertisements, and more around the world.

    The magazine features a long interview with the Kanjani Eight members, including their thoughts on the COVID-19 pandemic in 2020, what 2021 holds for the group including their “Road to Re:LIVE,” and more.

  • Kawaii Fashion Magazine LARME’s 44th Issue Includes Pokémon Inspired Outfits & More

    17.January.2020 | FASHION

    The 44th issue of self-described “sweet girly artbook” fashion magazine LARME was released today (January 17).


    Nagisa Saitō makes her second appearance in the =LOVE section

    Japanese music artist Nagisa Saitō made her debut appearance in LARME 043 and received a huge reaction from readers in the =LOVE section of the magazine. In the latest issue, she showcases trending spring makeup for the start of the new year, explains how to make your lips look juicy and tempting, and more.


    Maika Yamamoto becomes a mystery foreign exchange student

    Maika Yamamoto is serving various hair and fashion styles in the new issue inspired by foreign exchange students from various countries, including a lycéenne from France, a beautiful blonde-haired girl from Russia, a hot girl from Mexico, a girl from a samgyeopsal shop in South Korea, and a traditional-looking girl from England.


    Stylish collaboration with Pokémon



    LARME has collaborated with Pokémon to bring Pokémon-inspired outfits. See Marina, Chisato Yoshiki, Cocona Umeyama, and Natsue Tokomoto dress like Pikachu, Scorbunny, Bulbasaur, Eevee, Ho-Oh, Gengar, Mew, and Vulpix (Alola version).


    And plenty more kawaii content

    There’s lots of other cute content to took forward to in the first issue of 2020 too, including a lolita maid Valentine’s co-ord, the LARME models’ various interpretations of “girly” shown in a chronology of how their styles have matured, and more.

    Learn all about the latest in Japanese fashion trends in the new spring-themed issue of LARME.

  • Idol Group Keyakizaka46 Themed Cafes to Open in Harajuku, Osaka & Nagoya

    07.November.2019 | FOOD / SPOT

    The new cafe TOKYO BOX CAFE&SPACE will open in Omotesando, Harajuku on November 21, 2019.

    The cafe will serve as a space to promote artists, franchises and more by collaborating with them. For the grand opening, the cafe’s first collaboration will be with Japanese idol group Keyakizaka46 which will run for a limited period from November 21, 2019 to January 13, 2020. The collaboration will subsequently move to Osaka and Nagoya where it will open on November 22 and 28 respectively.


    The names of cafe menu dishes below are translated from Japanese.


    Cafe Menu

    Break the Cheese! – ¥1,690

    This cheesy pasta dish is made with crispy cheese, the spaghetti is bathed in a rich cheese sauce, and the plate is finished with delicious seafood. Break the cheese up and tuck in!

    Black Vegetable Curry – ¥1,590

    The quirk of this veggie-packed meal is the black colour of the curry. Topped with okra, tomatoes, Japanese mustard greens, sunny-side up egg and more, this nutritional dish is sure to fill your belly.

    2 People Season Pancakes – ¥1,790

    For the sweet-tooths out there, they can look forward to forking into some chocolatey pancakes lathered sweetly in blueberry sauce and blueberry cream. Between the pancakes are fruits and chocolate to create a pancake sandwich, and adorning the plate is more chocolate, fruit, and blue dragées.

    Humility! Kindness! Bonds! Shining Brightly, Keyakizaka46 Parfait – ¥1,690

    Named after one of the group’s catchphrases, this matcha parfait is green which is a colour that symbolises Keyakizaka46. It’s piled with chocolate, macarons, ice cream, warabimochi and more for a truly hearty and mouth-watering dessert.

    Late-Night Herb Tea – ¥890

    During those nights when you can’t fall asleep, there’s nothing better than some refreshing herbal tea.

    Matcha Milk That Stays Hot Even When It Blows In The Wind – ¥890

    Nothing beats a cup of hot matcha milk during the cold weather. Coloured green like the group’s iconic colour, this gorgeous, garden-like beverage is sure to warm up your mind and body.


    Exclusive Merchandise

    T-Shirt (White) – ¥3,100

    Acrylic Keyring – ¥900

    Tote Bag – ¥1,800


    Bonus Items

    Those who book a table in advance  (¥650 per person, tax excluded) and order something from the menu will randomly receive one of 26 possible trading cards pictured above.

    If you order something from the food or dessert menu, you’ll also receive one of 26 possible signed mini cards, chosen randomly.

    Finally, if you get a drink, you can get one of these 8 possible coasters, also chosen randomly.


    This is just a small peek into what’s to come at the cafesーthere are more drinks, dishes and merchandise to get your hands on, so don’t miss out.


    *All listed menu item prices do not include tax

    *All listed merchandise items include tax

    *Photos are for illustrative purposes only

    ©Seed & Flower LLC.

  • Keyakizaka46 Release Music Video for ‘Heel no Takasa’

    19.February.2019 | MUSIC

    Japanese idol group Keyakizaka46 will release their 8th single Kuroi Hitsuji (“Black Sheep”) on February 27, 2019. In the meantime, fans can enjoy the music video for Heel no Takasa (“The Height of my Heels”) which is coupled on the single. It was released on the group’s official website.

    The music video for the title track and Nobody, another song included on the single, both received huge attention the moment they were released.


    Keyakizaka46 – “Heel no Takasa” Music Video

    The new music video features the group’s captain Yūka Sugai and vice captain Akane Moriya. This is the first time these two members from the 27-member group have performed on their own together. It’s also something the two of them publicly stated they wanted to do in the past.

    The video tackles the innocence of a young girl and the melancholy of a young woman.

  • Kiko Mizuhara & “National Treasure Ikemen” Masaki Suda Appear in October Issue of ViVi Magazine

    24.August.2017 | FASHION

    Model, actress and designer Kiko Mizuhara, who will appear in film director Hitoshi Ohne’s upcoming movie adaptation of “Okuda Tamio ni Naritai Boy to Deau Otoko Subete Kuruwaseru Girl,” will feature as the cover girl in the October edition of ViVi magazine.

    Kiko Mizuhara changed her image for the role she plays in the movie. She looked at the hairstyles of downtown girls and changed her trademark bob to a brown coloured fringe style to embrace the role even more.


    The October edition of ViVi also has plenty of info about the film, so be sure to check it out before seeing the movie!


    There’s a page in the magazine with an alluring photo of Mizuhara dressed in lingerie. It has a positively dazzling aura to it.

    ■Comment from the editor
    “Kiko is extremely friendly. When I conveyed the concept to her in our meeting before the shoot, her eyes gleamed with excitement. I was always glad how she would always put minds together to come up with ideas. She’d say things like ‘How’s that image?’ and ‘This studio is great too!’ Thanks to her, we were able to fashionably and captivatingly produce a gorgeous and extraordinary photo of her in the lingerie. The final photo is cute enough to take you aback! Also she works in the spotlight as a model and actress, she also works hard to come up with ideas in the background. She’s someone that has the strong ability to produce. That’s the impression I got from her. We ended up with too many great photos that I struggled to choose which to use for the front cover and which to use inside the magazine. Please be sure to check out the October edition of ViVi to see the efforts made by the glamorous Kiko and the staff.”


    Kiko Mizuhara ViVi Webpage:

    This issue of ViVi also features Masaki Suda, who took the number one in the “National Treasure Ikemen” ranking. The word “ikemen” in Japanese is a common term to describe a good-looking man. He appears across a large 8-page volume titled “SUDAMASA MAGAZINE” which features an in-depth interview in which he discusses autumn fashion he is interested, his music activities and more, as well as photos.


    For the latest info on autumn trends, be sure to check out the October issue of ViVi.



    Monthly Issue: ViVi October 2017
    Price: ¥670 (tax incl.)
    On Sale August 23, 2017