Sanrio Character Group Hapidanbui to Collaborate with Popular Snack Pocky

07.April.2022 | FASHION / FOOD

Everyone’s favorite Japanese snack Pocky is teaming up with the Sanrio Character group Hapidanbui for a special campaign! Starting March 29, the snack will be available in limited-edition packages featuring a special mini-game. A Pocky Spring Election will also be held, in which fans choose their favorite flavor.

 

Hapidanbui consists of Tuxedosam, Badtz-Maru, Hangyodon, Pochacco, Keroppi, and Pekkle. To bring everyone a little happiness this spring season, this adorable lineup includes six limited-edition packaging designs, each including one of these popular Sanrio Characters having fun.

 

Found a Hapi Pocky Mini-game

 

 

Pocky Spring Election

 

 

Hapi Pocky Present Campaign Prizes

 

The Found a Hapi Picky mini-game invites people to go on a scavenger hunt of sorts. This can be accessed by going to the special campaign website using the code on select Pocky packages,

 

Fans will also be able to participate in the Pocky Spring Election to vote for their favorite Pocky flavor. Each Hapidanbui character represents a particular flavor of Pocky, so you might end up voting for your favorite character instead. 

 

© 2022 SANRIO CO., LTD. APPROVAL NO. L625424

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