Kyary Pamyu Pamyu Collaborates with 153-year-old Kimuraya Bakery for LOCAL POWER JAPAN Project

09.May.2022 | FOOD / MUSIC / SPOT

Last month, Kyary Pamyu Pamyu performed on the Gobi Stage at Coachella, one of the largest music festivals in the United States. Her Weekend 1 performance was streamed live worldwide and trended on Twitter in both the U.S. and Japan. After an accident during the second weekend left the singer alone on stage, many wondered if she could pull of a dazzling performance. Kyary’s joy and excitement completely transfixed the massive crowd, and the artist has drawn praise from around the world for her talent and passion.

 

Kyary has returned to Japan to continue her ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ seeing the singer performing 30 shows across Japan. On May 7, she’ll perform at LINE CUBE SHIBUYA in Tokyo.

 

In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities and has been attracting major attention. To celebrate the Tokyo leg of the tour, a new Tokyo collab has been announced!

 

Kyary is teaming up with Kimuraya Sohonten, a bakery that has been in business for over 150 years. The brand is known for inventing the anpan sweet bun in 1874. Given how much this simple food has influenced Japanese culture, it seems appropriate to team up with Kyary–the singer has brought Japanese influence around the world and continues to inspire fans with her creativity and sweetness. 

For the collaboration, fans will be able to purchase the aptly-named ‘Ninjari Anpan,’ based on Kyary’s hit song Ninjari Bang Bang released in 2013. The limited-edition set includes five different flavors of anpan and shows Kyary in her ninja attire on the box. Concertgoers can purchase these sweets at the show on May 7, and they will also be available at select Kimuraya stores and online.

 

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only. Support Japanese businesses and pick one up while you can!

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    “If there’s a problem, this is a good opportunity to solve it. If we can overcome our problems, we can move on to the next stage. I hope that Choushi Electric Railway will continue to do its best,” Kyary said at the end of the event, inspiring warm applause from the crowd.

     

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    Mondai Girl Music Video

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    ©2022 Anne Gutman & Georg Hallensleben / Hachette Livre

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