Where’s Wally? He’s now an ambassador at Zoff! Your chance to search for the perfect circular specs!
26.August.2017 | FASHION
Cute round glasses brand “Zoff” is running a new campaign from Friday 1st September. The “Maru Megane wo Sagase! Campaign” will set you on a hunt for round spectacles. Character Wally from the popular picture book “Where’s Wally?” has been appointed as the ambassador for this campaign and is thrilled to bits. The campaign involves the release of limited edition original goods including glasses cases, wiping cloths and much more.
From BOSTON to round, circular specs are becoming increasingly popular. There are many people who would love to challenge their look with round specs, but give in to fear…
…but that’s where Zoff comes in! Zoff’s campaign is giving you the chance to causally try on circular specs for fun! Pop in to Zoff’s store to try on a wide range of specs – from BOSTON to round, there are over 100 types of specs waiting for you! Come join in the fun with ambassador Wally!
There will be a limited number of Zoff original Wally goods. Those who purchase glasses or sunglasses will receive a case as part of a set. There are two glasses case designs available. If sold separately, they are ￥700 (+ tax) and can also be purchased online. There will also be four varieties of large (30cm X 30cm) glasses cloths selling at ￥700 each (+tax), and a limited number of shopping bags.
Look at that limited edition shopping bag! Try searching for the Zoff Husky and Zoff staff wearing round glasses!
What a cute design ♡ The glasses cloths and shopping bags are decorated with original Zoff illustrations. In these drawings, try to spot Zoff staff or even a Husky dog wearing round specs – it’s not just Wally you’re looking out for!
This is your chance to look for circular specs that suit you!
My Melody and Kuromi Bubble Tea to be Served at Pearl Lady in Japan
18.October.2020 | FOOD
Bubble tea chain Pearl Lady, which is celebrating its 17th anniversary this year, is teaming up with Sanrio for the second time to release two new drinks themed on the popular characters My Melody and Kuromi on October 16, 2020. My Melody and Kuromi are also celebrating their 45th and 15th anniversaries respectively.
Black Lemonade | Strawberry Milk Tea (w/ Novelty) – ¥500 Each (Tax Included)
The two beverages are Sweet Strawberry Milk Tea, which is inspired by the cute My Melody, and Black Lemonade, which is based on her rival Kuromi.
When ordering either of the drinks at Pearl Lady, customers will also get one of 6 possible badges as pictured above. One of the designs is a secret, so you’ll need some luck if you want that one.
Demon Slayer Confections Slash Their Way Into Lawson Convenience Stores in Japan
Bandai Candy’s character-inspired Japanese confectionery series Tabemas collaborating with the popular TV anime series Demon Slayer: Kimetsu no Yaiba to release two confections themed on the show’s main characters Tanjiro Kamado and Nezuko Kamado as well as a collection of tarts. The sweet treats will hit the chilled desserts corner of Lawson convenience stores in Japan on October 20, 2020.
Tabemas x Demon Slayer
Tabemas x Demon Slayer: Kimetsu no Yaiba (Tanjiro Kamado/Nezuko Kamado) – ¥264 Each (Before Tax)
The tarts feature all the little details of the beloved characters, from the scar on Tanjiro’s forehead and his earrings to the bamboo pipe in his sister Nezuko’s mouth and her hair adornment. It also captures the designs of their clothes. Both are filled with Japanese red bean paste with Tanjiro being chocolate flavoured and Nezuko strawberry flavoured.
Demon Slayer Tarts
Demon Slayer Tarts | ¥231 (Before Tax)
An assortment of biscuit base tarts laced with caramel mousse. The tart designs feature a range of popular characters from the anime series including the Kamado siblings, Zenitsu, Inosuke, Shinobu, and Tomioka.
Demon Slayer: Kimetsu no Yaiba is a manga series by Koyoharu Gotouge serialised in Weekly Shonen Jump. The popular series has over 100 million copies in circulation and spawned a hit anime series last year. The upcoming anime film Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train, which is being animated by ufotable, is set for release tomorrow on October 16, 2020 will serve as a direct sequel to the 2019 anime series.
Tabemasu x Demon Slayer: Kimetsu no Yaiba Tanjiro & Nezuko Confections
Demon Slayer: Kimetsu no Yaiba Tarts (Caramel Flavoured)
Sailor Moon Eternal Glasses Announced in Collaboration With JINS
JINS, a top eyewear brand in Japan, is teaming up with Sailor Moon in promotion of the upcoming anime film Sailor Moon Eternal which is slated for 2021. Orders for the glasses will open via JINS online shop, JINS stores in Japan, and via Premium Bandai, on September 11, 2020.
Sailor Moon is a shojo manga series written and illustrated by Naoko Takeuchi that was first serialised in Nakayoshi in 1991. The manga has been translated into 17 languages worldwide, and the anime series has been released in 40 countries. Sailor Moon Eternal will be the newest release to enter the franchise.
JINS first collaborated with the series for Sailor Moon Crystal in February 2016 to create a stylish and nonchalant collection of glasses for women who had grown up alongside Sailor Moon.
This new collection is made up of six different pairs of glasses each inspired by the six sailors from Sailor Moon Eternal.
Glasses: ¥12,00 Each (Before Tax) *Comes with prescription lenses, original case, and soft case
The frames of each pair feature little details and references to the Sailors like the items they use. The frames themselves are also in with the latest styles and trends.
But glasses aren’t the only thing to arrive in the collection this time around.
Glasses Cases: ¥2,200 Each (Before Tax)
Fans can also get their hands on special glasses cases inspired by the costumes of the Sailors, each with a ribbon on the back and sealed with a metal stud.
Mini Pouches: ¥1,500 (Before Tax)
There’s also mini pouches, and like with the glasses cases, are based on the colour schemes of each character. The pouches have metal charms on the side, and inside them are motif designs of the Sailors.
Glass Cords: ¥1,200 (Before Tax)
Finally, the chained glass cords have various references, like stars and the guardian marks of each Sailor. They can also be worn as necklaces, and them being gold means they’ll go with almost anything.
Fans will be able to try the glasses on using a virtual service called MEGANE on MEGANE at JINS stores in Japan.
Sailor Moon Eternal x JINS
Order Window: September 11, 2020 at 11:00am (JST) to September 27, 2020
*In-store orders available until September 23 only
*Delivery scheduled for April 2021
*Made-to-order products, no changes or exchanges available
Sold at: JINS, JINS online shop, Premium Bandai
Product Page: https://www.jins.com/jp/collabo/sailormoon/
Get Ready For Summer with mikko illustrations and HONEY SALON’s Collection
09.July.2020 | FASHION
Fashion brand HONEY SALON, which was developed by Stripe International Inc., is releasing a new line of items in collaboration with mikko illustrations. mikko illustrations is famous for their charming illustrations of women with sexy flair. The new line of items will be released from July 4, 2020.
About mikko illustrations
Charming, nostalgic with a touch of sexiness, mikko illustrations welcomes you to the adorable everyday life of a girl. mikko illustrations started off as a freelance illustrator in 2013. Their illustrations appeared in women’s magazines, on websites and in apparel collections. They have also showcased their portraits and original merchandise at a number of exhibitions.
mikko illustrations and HONEY SALON Collaboration Collection
“An extraordinary girl like a sweet cherry” is the main concept of the collaboration. The sexy illustrations are also inspired by the retro and sexy 80’s pin-up model. The collaboration items include t-shirts and skorts (skirts with shorts underneath). There are also tote bags, and two kinds of pouches. The design seen above shows an adorable girl striking a pose with a cat helping itself to her scrumptious dessert.
sweetest cherry Puff Sleeve Shirt: ¥5,900 (Before Tax) Colours: White/ Light Pink
The illustration featured on this shirt shows the adorable young woman putting on her makeup while her mischievous cat seizes the opportunity to steal the cherries on her drink. The design is in full colour and in vintage style. Dainty and light material is used to make the puff sleeves which are decorated with ribbons to finish the vintage girly look. The skirt the girl is wearing in the illustration inspired the design for the gingham skorts in the collection.
sweetest cherry Gingham Skorts: ¥9,000 (Before Tax) Colours: Red/Black
The skorts are lined with a collaboration-limited gingham pattern. A beautiful ribbon hides the elastic that beautifully embraces the waistline while adorable round buttons decorate the front. Tuck in your top to enjoy this look. The high waist skort can be worn with the top for a beautiful silhouette.
sweetest cherry Compact Tote Bag: ¥4,800 (Before Tax) Colour: Ivory/ Pink
The tote bag comes with a useful pocket, making it easy to carry and use as one pleases. It is perfect for carrying a mini purse, train card and essential items to enjoy a day out. The back pocket design is adorable and cherry-themed. The tote bag is made from light satin, making it perfect for any kind of trip.
sweetest cherry Frilly Pouch: ¥2,900 (Before Tax) Colour: Ivory/ Pink
Every time you pull out this soft, frilly satin pouch, your heart will be overwhelmed by the kawaii world of mikko illustrations. This two-coloured pouch is fastened together with a heart-shaped charm. The round shape makes it easy to organise and easy to use.
sweetest cherry Multi-Pouch: ¥3,000 (Before Tax) Colour: Ivory/ Pink
The multi-pouch is made from water resistant fabric and shows off an original design. This pouch is perfect for your toothbrush and toothpaste, cosmetics, hair comb, handkerchief, mask and much more. A snap faster is affixed to close the pouch, making it easy to access.
If you want to get your hands on some of the items in this collection, head to Laforet Harajuku. These items will be sold from July 4 to July 17, 2020. Not only can you get your hands on these collaboration items here, but also many other items which feature original designs by mikko illustrations. Spend more than ¥13,000 (tax included) on mikko illustrations items and you will be given a ticket granting entry to a campaign where mikko illustrations creates digital portraits of participants.
As we’re celebrating summer, this is the perfect opportunity to spice up your wardrobe.
mikko illustrations X HONEY SALON Collaboration
Release Date: July 4, 2020
Avaialble At: HONEY SALON Shops across Japan ( Laforet Harajuku, Lumine EST Shinjuku, EST Umeda)
Online (STRIPE CLUB): https://stripe-club.com/honeysalon/
Streetwear Brand XLARGE to Release My Hero Academia Collaborative Clothing
Established in November 1991 in Vermont Avenue los angeles, XLARGE has become one of the leading streetwear brands, infusing a range of culture such as music, art and comics into their designs and pioneering a new direction in fashion.
XLARGE is set to release a line of My Hero Academia collaborative clothing with Kōhei Horikoshi – the creator of the popular Weekly Shōnen Jump series (Shueisha. Inc).
My Hero Academia is set in a world where 80 percent of the world possess some kind of superpower called “quirks”. The main character Izuku Midoriya (Deku), who has dreamt of becoming a hero since childhood, discovers that he was born quirkless. After an unexpected encounter with the world’s greatest hero All Might, Deku inherits the “One For All” quirk and is able to enter the prestigious hero school U.A. High School where he studies and fights alongside his new classmates to master his quirk. From children to adults, the series has become incredibly popular worldwide and the TV anime is set to release its fifth season.
S/S TEE DEKU WHITE,BLACK,GREEN / S,M,L,XL / ￥5,500+TAX
S/S TEE ALLMIGHT WHITE,BLACK,NAVY / S,M,L,XL / ￥5,500+TAX
The new clothing series features Izuku Midoriya, his rival from childhood Katsuki Bakugo, the top-class hero Shoto Todoroki and the world’s number one hero and Deku’s biggest role model All Might. All the illustrations are original and include the XLARGE logo.
MY HERO ACADEMIA DENIM PANT LtINDIGO / 30,32,34,36inch / ￥20,000+TAX
If you’re a fan of these new generation Jump characters then this stylish lineup is just what you need. The lineup will be sold from May 2, 2020 on calif and ZOZOTOWN online stores.
This is perfect for any My Hero Academia fan looking to quirk up their look.
©Kōhei Horikoshi/ SHUEISHA. Inc, My Hero Academia Production Committee
Young ASOBISYSTEM Models Design Glasses Perfect for Everyday Fashion
19.September.2019 | FASHION
Glasses brand Zoff teamed up with famous models Saki Shibata, Yuri Suganuma and Rinko Murata to produce a branded glasses series that is perfect to wear “All Day, Every Day”. The girls designed these glasses to fit into and enhance your everyday life experiences. The Zoff CLASSIC Girls Collection -All Day, Every Day- series will be released across Japan from October 11, 2019.
The main theme of this series is All Day, Every Day. From this, the three sub themes of morning, midday and evening were created and each model was put in charge of the designs for one of these themes. Shibata was in charge of ‘morning’ designs, Suganuma was in charge of ‘midday’ designs and Murata was in charge of ‘evening’ designs. Each model carefully thought of how the user would wear the glasses during their sub theme time in order to fully enhance their daily experiences. Each model also created a unique personal design out of metal for the temple tips of the glasses they designed.
Before being released in stores, the glasses will be available to preorder from Zoff’s official online store from 11am (JST) on September 20. From the same day from 9pm, there will be a one-hour-long live broadcast where the models will showcase their creations. A limited number of the glasses will be available to preorder during this live broadcast.
There is also a lottery taking place with the chance to take part in the Zoff CLASSIC Girls Collection Special Event which consists of two parts: A tea session where you can listen to the girls’ stories on how they produced the glasses and even get some pointers on how to coordinate your look, and a special photography session with the three models.
Designs by Saki Shibata
ZH191011 Available in 3 colours ¥7,000
These compact and circular-shaped rims are the perfect way to highlight your classic look or even a tomboy look. However you decide to wear these glasses, you will always look good with minimum effort.
ZO192024 Available in 3 colours ¥9,000
The vintage style and matte coloured metal frame make these glasses perfect for both men and women. The carefully chosen size makes these extra special.
Shibata’s statement on the personalised symbol:
“I want the wearer to feel good the moment they put on these glasses. I designed these glasses to give the wearer confidence to hold their head high and say: ‘Today is going to be a wonderful day and I am going to enjoy every moment of it.'”
Designs by Yuri Suganuma
ZP192020 Available in 3 colours ¥7,000
These frames are rectangular with soft round edges to make your face look smaller and your eyes look bigger.
ZO191012 Available in 3 colours ¥9,000
A perfect mix between foxy and geeky, the roundness of these rims is subtle, adding a feminine touch to your look. Although you may get the impression that these glasses only go well with a few styles, they actually coordinate well with a surprisingly large range of styles.
Suganuma’s statement on the personalised symbol:
“My design is a heart rate to represent how the wearer will feel when they put these glasses on. I hope my glasses make your heart jump with excitement.”
Designs by Rinko Murata
ZP192019 Available in three colours ¥7,000
The metal frame is so beautiful that it is like wearing an accessory. The subtle colours of the frame make it perfect for casual clothing. If you are looking for something for everyday use, these are perfect. Big rims are trending right now.
ZN191011 Available in three colours ¥9,000
There is a wonderful contrast between the different materials used and the circular-shaped lenses give a classic look. Switch the lenses for blue light blocking lenses to reduce the amount of blue light exposure from your computer and phone.
Murata’s statement on the personal symbol:
“I etched my initials ‘rm’ into the design. I hope the wearer feels the power to transform into a brand new person whenever they put on these glasses. I hope my glasses provide a sense of comfort and confidence to the wearer.”
Whether you are a fan of the models or this is your first time hearing about them, you just have to check out their stylish designs which are suitable for men and women of all ages.
Zoff CLASSIC Girls Collection -All Day, Every Day-
Price: ¥7,000/ ¥9,000 (Price after tax, includes price of standard lenses)
*Comes as a set with a special case and microfiber cleaning cloth
Product Range: 6 different shapes in 3 different colours (18 designs in total)
Release Date: October 11, 2019
* Available for preorder from 11am on September 20, 2019 from the following locations:
– Zoff Online Store
– Zoff Rakuten Market
– Zoff ZOZOTOWN Store
* The models will be presenting their glasses on the Live Shop! live stream for 1 hour from 9pm on September 20, 2019. During this hour, a limited number of the glasses will be available to preorder.
* All pre ordered goods from this series will be shipped to customers from the end of October.
Purchasable From: All Zoff stores nationwide (Not available at shopping outlets), Zoff Online Store, Zoff Rakuten Market, Zoff ZOZOTOWN shop, Zoff i LUMINE (Also available at the following overseas Zoff stores: Shanghai, Hong Kong and Singapore).
Special Edition Website: http://clk.nxlk.jp/Z6IMGHK5/test
Japanese glasses brand Zoff has unveiled that it will release a new line of glasses in its Star Wars collection at its stores and its online store on July 12.
With Star Wars: The Rise of Skywalker set for a December 20, 2019 release, Zoff is getting in on the action by adding to its range. It first dropped the Star Wars collection back in 2018 where it developed glasses frames. This summer, it’ll be stylish sunglasses.
The sunglasses are inspired by the sequel trilogy with references to major characters including Anakin Skywalker as well as scenes only seen in the sequels including a young Obi Wan Kenobi and Yoda when he was lively.
Each model in the collection cuts 99.9%. The line-up includes a model with photochromic lenses, another with polarised lenses, The Zoff Night & Day that is both glasses and sunglasses, and more.
Zoff Night & Day
2 Designs – ¥9,500 Each (Tax Included) *Includes price for normal lenses
The outer metal chip of the glasses has the iconic Star Wars logo subtly branded onto it which reflects light while the inner part, which is the same metallic colour, has the same logo but larger. The glasses have a red colour, synonymous with the Sith, combined with yellow, a colour representing hope for the future.
3 Designs – ¥7,500 Each (Tax Included) *An extra ¥3,000 for additional lenses
The colour of these lenses change depending on the amount of UV rays. With the photochromic lenses, the inner part is used as glasses while the outer part is used as sunglasses. There are three designs including Yoda and Anakin. Since the designs are on the inner part of the glasses they can be used in less informal settings too.
3 Designs – ¥7,500 Each (Tax Included) *An extra ¥5,000 for additional lenses
The polarised lenses cut reflected light such as on glares from roads and glass. This makes them ideal for driving, jogging, fishing and other scenarios where one is exposed to bright glares. The three designs feature Darth Maul from Star Wars: Episode I – The Phantom Menace, podracing, and Yoda’s epic battle.
Glasses come with an original Star Wars case and cloth.
If you’re a Star Wars fan, you won’t want to miss out on this exclusive collection.
©️ & ™️ Lucasfilm Ltd.
STAR WARS COLLECTION SUNGLASSES
Release Date: July 12, 2019 (from 11:00am JST on Zoff’s online store)
Available: Zoff (excluding outlet branches), Zoff online store, Rakuten, ZOZOTOWN, and Amazon (subject to change)
Types: 5 Models in 8 Designs
Price: ¥7,500-¥9,500 (Tax Included) *All come with case and cloth
Feel like a Disney Princess With Zoff Ariel and Jasmine-Themed Glasses
09.June.2019 | FASHION
Eyewear brand Zoff is releasing a Disney-themed glasses series called Disney Collection created by Zoff Princess Series Classic Line. The series features Jasmine from Aladdin and Ariel from The Little Mermaid. There are four different frame shapes and they are each available in two different colours. They cost ￥9,000 (before tax, includes standard lenses). These will be sold at Zoff stores across Japan from July 26th. You can reserve these in advance at the Zoff online shop from July 7th.
This summery collection consists consists of two main themes; the two Disney princesses Jasmine and Ariel. The glimmering beauty and daintiness of the two princesses is represented by the delicate decorations and stones. The carefully applied “princess colours” represent each of the princesses and are easy to coordinate with any outfit. For children and girls with small heads, you’re in luck! The first ever S-size glasses in the series have been released. You and your child/ a small friend can now wear the same glasses when you go out together!
These glasses represent the independent, strong-willed Jasmine. The glasses take on the image of her beautiful silky hair and hair accessories. Sticking to the current trend, metal frames have been used for the structure of the glasses. There is also a gold engraving on the temple tips of the glasses for a luxurious touch. The wearer is bound to feel like an Arab princess.
Enjoy the beautiful image of her wavy hair. The tip of the temple even has her signature on the inside.
Stock no: ZP 1920007
Stock no: ZP 191004
Stock no: ZP 191005
The adventurous and curious Ariel is depicted with a wave and shell design. The curvy frame represents the free waves that Ariel would explore. There is a subtle shell at the side of frame near the screws. When you fold the glasses, the rhinestones will tuck under the shell, glistening beautifully like a jewellery box.
Fold your glasses and the rhinestone looks like a pearl hiding in a shell.
The temple of the glasses take on the appearance of a wave. The tips of the temple are made to look like Ariel’s mermaid tail.
The temple arm contains a beautiful dinglehopper; the mysterious human item that Ariel discovered at the ruins of the sunken ship that apparently humans use to comb their hair.
品番 ZP 191002
For more information, please check the Special Edition Website. This is your chance to feel like a princess ♪
Disney Collection created by Zoff Princess Series Classic Line
Product Range: Ariel, Jasmine: (16 glasses: Two princess themes, four different shapes, each in two different colours. )
Release Date: July 26, 2019 (subject to change)
Advanced reservations will be accepted at the Zoff official online store from June 7th.
Price: ￥9,000 (after tax, standard lenses included)
※ Each princess theme comes with an original design glasses case and lens cleaning cloth.
Available at Zoff stores across Japan including Zoff Rakuten Market, Zoff ZOZOTOWN and the Zoff online store. (Does not include outlet stores)
Special Edition Website: https://www.zoff.co.jp/shop/contents/disney-collection_princess.aspx
Zoff have announced that their new Disney-inspired glasses collection Zoff SMART DisneyModel will be released on May 17, 2019.
Using the company’s popular Zoff SMART glasses, the colourful collection features original designs of Disney characters including Mickey Mouse, Minnie Mouse, Donald Duck and Daisy Duck. Not only are the designs cute, the glasses themselves benefit from the functionality of Zoff SMART which makes them light and comfortable.
Stock No.: ZJ191001 (Wellington)
The shape of these glasses shape fittingly to all face types. They’re recommended for beginners to glasses.
Stock No.: ZJ191013 (Boston)
Both the top and bottom of these frames are wide. The round, Boston style of frame will give you that trendy look.
Stock No.: ZJ191012 (Oval)
The basic oval shape is enjoyed by all ages for the friendly appearance they give you.
The cool, sophisticated look of these glasses makes them perfect for school or the workplace.
These line art and silhouette designs mean they will suit adults too. The use of black and brown with the Mickey patterns makes the design even more stylish.
The Minnie designs feature a girly colour palette that fit everything from casual to feminine looks. Enjoy looking good in lots of different outfits just like Minnie.
Donald Duck is popular with guys and girls of all ages. The cool colouring of his designs make them a unisex choice.
This line-up of feminine colours are very Daisy-esque. Zoff SMART seeks comfort, and what’s great about these glasses is that you can adjust the nose pad to your liking.
Which frame and design are you eyeing up the most?
Zoff SMART Disney Model
Types: 4 Frames / 4 Designs (Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck) = 16 Combinations
Release Date: ¥9,000 (Before Tax) *Comes with glasses case and wipe with an original design
Available: At Zoff stores in Japan (except outlets), Zoff’s online store, Zoff Rakuten, and Zoff ZOZOTOWN
The reign of the Minions continues as Japanese glasses brand Zoff has revealed a new collection based on the popular characters from the Despicable Me series. The glasses line will be released at Zoff stores and the company website on April 26.
The banana design features―you guessed it, a banana design, every Minions’ favourite fruit. The inner part of the frame also has Gru’s “G” logo on it.
This design is inspired by the denim dungarees that Minions are known for wearing. This design makes it easy for incorporating with casual fashion.
The leather quality is brought about using a special manufacturing technique. Its chic design is perfect for wearing to school or the workplace.
This “Daily Line” of glasses is perfect for both Minions fans and people wanting to just have fun with fashion in a nonchalant way. They are made using lightweight materials too and so are comfortable to wear. Zoff also stocks children’s sizes of these glasses too making it perfect for parents and kids to have fun matching.
The “Classic Line” uses metal frames―something which is popular right now―and is a golden colour, the Minions’ favourite. The rims look thick when viewed from the side and so give them both a goggle-type and trendy look.
The classic spectacles too are lightweight and so are comfortable sat on the face. They are recommended for more mature fans of the Minions as well as people simply looking for classic-looking frames.
All of these glasses some with the above-pictured glasses case and wipe with the three most popular Minions illustrated on them: Kevin, Stuart and Bob.
TM &©Universal Studios
Zoff x MINION
DAILY LINE: Releasing April 26, 2019
CLASSIC LINE: Releasing Mid-May 2019
Price: ¥7,000-¥9,000 (Before Tax)
Available: At Zoff branches (except at outelts), Zoff’s online store, Zoff Rakuten and Zoff ZOZOTOWN
Zoff Online Store: https://www.zoff.co.jp/shop/default.aspx
The days are still cold as February draws to a close, but I want to get out of this rut of wearing winter clothes every day! If you feel the same as I do, why not pick out a new pair of glasses in preparation for spring and discover a new you?
clear frames and their natural appearance
I want to feel refreshed so I head to a record store to search for a new record. I might try out a genre I don’t normally listen to.
I’ve gone for a casual look today with a sweater, jeans and sneakers. I add a scarf for style so I don’t look too rough.
For those who like unique things but aren’t confident with challenging themselves to something new, then I recommend getting glasses with clear frames. At a glance they look difficult to co-ordinate with, but they’re in fact a fantastic choice that go with anything. It’s good to try out things you normally wouldn’t go for to make you feel refreshed.
Model’s Glasses: Zoff – ¥7,000 (Before Tax)
Left: Zoff – ¥7,000 (Before Tax) / Right: Zoff – ¥7,000 (Before Tax)
rough brought to life with glasses
On my days off I usually hole up at home but today I went to chill at a local cafe.
I go for a rough look with a hoodie, checkered pants and sneakers. The colours are my silhouette are rough but this is balanced by my brow-framed glasses.
This type of frame of course goes well with tight, well-balanced looks, but why not try something different by combining with a rough outfit?
Model’s Glasses: JINS – ¥12,000 (Before Tax)
Left: OWNDAYS – ¥10,980 (Before Tax) / Right: Zoff – ¥9,000 (Before Tax)
playing around with unique glasses
Wearing a jacket set-up like this makes you feel sophisticated. Grab a coffee during your work break, straighten your back and get through the last day of the week.
While an outfit like this will make you feel proper, paying attention to the size and material while taking into account the overall balance will have you looking even more dapper.
Since the outfit is so neat and trimmed you’ve gotta go with a quirky pair of glasses. This gives a playfulness.
Model’s Glasses: OWNDAYS – ¥9,980 (Before Tax)
Left: Zoff – ¥9,000 (Before Tax) / Right: JINS – ¥12,000 (Before Tax)
my new standard
Everyone has their ‘go-to’ outfits. By adding just some little changes to your go-to you can experience a whole new you.
My long-sleeved trench coat coupled with the loose pants makes for a tight balance. Combining this with glasses that have a defined colour and shape brings the whole mood of the look together.
When I look in the mirror, I see an unfamiliar me. A new me.
Model’s Glasses: JINS – ¥12,000 (Before Tax)
Left: Zoff – ¥9,000 (Before Tax) / Right: JINS – ¥5,000 (Before Tax)
Find the glasses that you look the look of and discover a you that you never knew existed too.
Kiko Mizuhara Appears at the Opening of Glasses Store Zoff at Mong Kok in Hong Kong
22.October.2018 | FASHION
Japanese glasses brand Zoff opened its fifth Hong Kong branch at Langham Place in Mong Kok on October 10. American-Japanese model, actress and designer Kiko Mizuhara is used as the face of the brand’s new Zoff Secret Agent series which is being sold in Hong Kong and China, but she also attended the store’s opening event on October 20.
Mizuhara brought the latest fashion culture from Japan to the street of Hong Kong for Zoff Hong Kong’s new season theme ‘Future Tokyo Vision SPY’ and debuted their four new secret agent styles: Operation, Undercover, Seduction and On-the-move.
She received a warm reception and huge round of applause when she stepped onto stage and greeted the locals in Cantonese. She was asked by the event moderator about her impression of Zoff: “I have had the opportunity to appear in Zoff’s commercials and ads since I was about 20 years old. Their concepts are always packed with creative ideas. They often are able to seek out fantastic characters. I find that aspect of them interesting and believe it align with my own concept. I enjoy becoming someone other than me and creating with them.”
When asked about the glasses she was wearing on staged, she explained: “Today’s style is futuristic. I thought I’d try something different from my usual self so I picked out these sunglasses.”
If you’re looking to find the latest styles in Japan then be sure to check out Zoff’s glasses range.