Where’s Wally? He’s now an ambassador at Zoff! Your chance to search for the perfect circular specs!

26.August.2017 | FASHION

Cute round glasses brand “Zoff” is running a new campaign from Friday 1st September. The “Maru Megane wo Sagase! Campaign” will set you on a hunt for round spectacles. Character Wally from the popular picture book “Where’s Wally?” has been appointed as the ambassador for this campaign and is thrilled to bits. The campaign involves the release of limited edition original goods including glasses cases, wiping cloths and much more.

▲Zoffオリジナルの限定グッズが続々登場 

From BOSTON to round, circular specs are becoming increasingly popular. There are many people who would love to challenge their look with round specs, but give in to fear…

 

 

 

Zoffには“まるメガネ”が100種類以上ズラリ

…but that’s where Zoff comes in! Zoff’s campaign is giving you the chance to causally try on circular specs for fun! Pop in to Zoff’s store to try on a wide range of specs – from BOSTON to round, there are over 100 types of specs waiting for you! Come join in the fun with ambassador Wally!

 

Glasses cases

Glasses cloths

 

There will be a limited number of Zoff original Wally goods. Those who purchase glasses or sunglasses will receive a case as part of a set. There are two glasses case designs available. If sold separately, they are ¥700 (+ tax) and can also be purchased online. There will also be four varieties of large (30cm X 30cm) glasses cloths selling at ¥700 each (+tax), and a limited number of shopping bags.

Look at that limited edition shopping bag! Try searching for the Zoff Husky and Zoff staff wearing round glasses!

グッズのイラストにはZoffオリジナルのキャラクターが

 

What a cute design ♡ The glasses cloths and shopping bags are decorated with original Zoff illustrations. In these drawings, try to spot Zoff staff or even a Husky dog wearing round specs – it’s not just Wally you’re looking out for!

 

This is your chance to look for circular specs that suit you!

 

 

■ Information

Maru Megane wo Sagase! Campaign – (Search for the round glasses campaign)

Starts: Friday 1st September

HP:http://www.zoff.co.jp/sp/wally2017/

 

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    But glasses aren’t the only thing to arrive in the collection this time around.

    Glasses Cases: ¥2,200 Each (Before Tax)

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    About mikko illustrations

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    mikko illustrations and HONEY SALON Collaboration Collection

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    MY HERO ACADEMIA DENIM PANT LtINDIGO / 30,32,34,36inch / ¥20,000+TAX

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  • Young ASOBISYSTEM Models Design Glasses Perfect for Everyday Fashion

    19.September.2019 | FASHION

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    Before being released in stores, the glasses will be available to preorder from Zoff’s official online store from 11am (JST) on September 20. From the same day from 9pm, there will be a one-hour-long live broadcast where the models will showcase their creations.  A limited number of the glasses will be available to preorder during this live broadcast. 

     

    There is also a lottery taking place with the chance to take part in the Zoff CLASSIC Girls Collection Special Event which consists of two parts: A tea session where you can listen to the girls’ stories on how they produced the glasses and even get some pointers on how to coordinate your look, and a special photography session with the three models. 

     

    Designs by Saki Shibata

    ZH191011 Available in 3 colours ¥7,000

    These compact and circular-shaped rims are the perfect way to highlight your classic look or even a tomboy look. However you decide to wear these glasses, you will always look good with minimum effort. 

    ZO192024  Available in 3 colours ¥9,000

    The vintage style and matte coloured metal frame make these glasses perfect for both men and women. The carefully chosen size makes these extra special. 

    Shibata’s statement on the personalised symbol:

    “I want the wearer to feel good the moment they put on these glasses. I designed these glasses to give the wearer confidence to hold their head high and say: ‘Today is going to be a wonderful day and I am going to enjoy every moment of it.'”

     

    Designs by Yuri Suganuma

    ZP192020 Available in 3 colours ¥7,000

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    ZO191012 Available in 3 colours ¥9,000

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    Suganuma’s statement on the personalised symbol:

    “My design is a heart rate to represent how the wearer will feel when they put these glasses on. I hope my glasses make your heart jump with excitement.” 

     

    Designs by Rinko Murata 

    ZP192019 Available in three colours ¥7,000

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    ZN191011 Available in three colours ¥9,000

    There is a wonderful contrast between the different materials used and the circular-shaped lenses give a classic look. Switch the lenses for blue light blocking lenses to reduce the amount of blue light exposure from your computer and phone. 

    Murata’s statement on the personal symbol:

    “I etched my initials ‘rm’ into the design. I hope the wearer feels the power to transform into a brand new person whenever they put on these glasses. I hope my glasses provide a sense of comfort and confidence to the wearer.”

     

    Whether you are a fan of the models or this is your first time hearing about them, you just have to check out their stylish designs which are suitable for men and women of all ages.

  • Zoff Releases New Specs in Star Wars Collection

    30.June.2019 | FASHION / MOVIE

    Japanese glasses brand Zoff has unveiled that it will release a new line of glasses in its Star Wars collection at its stores and its online store on July 12.

     

    With Star Wars: The Rise of Skywalker set for a December 20, 2019 release, Zoff is getting in on the action by adding to its range. It first dropped the Star Wars collection back in 2018 where it developed glasses frames. This summer, it’ll be stylish sunglasses.

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    Each model in the collection cuts 99.9%. The line-up includes a model with photochromic lenses, another with polarised lenses, The Zoff Night & Day that is both glasses and sunglasses, and more.

     

    Zoff Night & Day

    2 Designs – ¥9,500 Each (Tax Included) *Includes price for normal lenses

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    Photochromic Lenses

    3 Designs – ¥7,500 Each (Tax Included) *An extra ¥3,000 for additional lenses

    The colour of these lenses change depending on the amount of UV rays. With the photochromic lenses, the inner part is used as glasses while the outer part is used as sunglasses. There are three designs including Yoda and Anakin. Since the designs are on the inner part of the glasses they can be used in less informal settings too.

     

    Polarised Lenses

    3 Designs – ¥7,500 Each (Tax Included) *An extra ¥5,000 for additional lenses

    The polarised lenses cut reflected light such as on glares from roads and glass. This makes them ideal for driving, jogging, fishing and other scenarios where one is exposed to bright glares. The three designs feature Darth Maul from Star Wars: Episode I – The Phantom Menace, podracing, and Yoda’s epic battle.

    Glasses come with an original Star Wars case and cloth.

     

    If you’re a Star Wars fan, you won’t want to miss out on this exclusive collection.

     

    ©️ & ™️ Lucasfilm Ltd.

  • Feel like a Disney Princess With Zoff Ariel and Jasmine-Themed Glasses

    09.June.2019 | FASHION

    Eyewear brand Zoff is releasing a Disney-themed glasses series called Disney Collection created by Zoff Princess Series Classic Line. The series features Jasmine from Aladdin and Ariel from The Little Mermaid. There are four different frame shapes and they are each available in two different colours. They cost ¥9,000  (before tax, includes standard lenses). These will be sold at Zoff stores across Japan from July 26th. You can reserve these in advance at the Zoff online shop from July 7th.

    This summery collection consists consists of two main themes; the two Disney princesses Jasmine and Ariel. The glimmering beauty and daintiness of the two princesses is represented by the delicate decorations and stones. The carefully applied “princess colours” represent each of the princesses and are easy to coordinate with any outfit. For children and girls with small heads, you’re in luck! The first ever S-size glasses in the series have been released. You and your child/ a small friend can now wear the same glasses when you go out together!

     

    Jasmine

    These glasses represent the independent, strong-willed Jasmine. The glasses take on the image of her beautiful silky hair and hair accessories. Sticking to the current trend, metal frames have been used for the structure of the glasses. There is also a gold engraving on the temple tips of the glasses for a luxurious touch. The wearer is bound to feel like an Arab princess.

     

    Temple

    Enjoy the beautiful image of her wavy hair. The tip of the temple even has her signature on the inside.

     

    Frame Shapes

    Stock no: ZP 1920007

    Stock no: ZP 191004

    Stock no: ZP 191005

     

    Ariel

    The adventurous and curious Ariel is depicted with a wave and shell design. The curvy frame represents the free waves that Ariel would explore. There is a subtle shell at the side of frame near the screws. When you fold the glasses, the rhinestones will tuck under the shell, glistening beautifully like a jewellery box.

     

    Front side

    Fold your glasses and the rhinestone looks like a pearl hiding in a shell.

     

    Temple

    The temple of the glasses take on the appearance of a wave. The tips of the temple are made to look like Ariel’s mermaid tail.

    The temple arm contains a beautiful dinglehopper; the mysterious human item that Ariel discovered at the ruins of the sunken ship that apparently humans use to comb their hair.

     

    Frame Shapes

    品番ZP 192006

    品番 ZP 191002

     

    For more information, please check the Special Edition Website. This is your chance to feel like a princess ♪

     

    ©️Disney

  • Disney-Inspired Glasses Released by Zoff

    18.May.2019 | FASHION

    Zoff have announced that their new Disney-inspired glasses collection Zoff SMART DisneyModel will be released on May 17, 2019.

     

    Using the company’s popular Zoff SMART glasses, the colourful collection features original designs of Disney characters including Mickey Mouse, Minnie Mouse, Donald Duck and Daisy Duck. Not only are the designs cute, the glasses themselves benefit from the functionality of Zoff SMART which makes them light and comfortable.

     

    Line-up

    Stock No.: ZJ191001 (Wellington)

    The shape of these glasses shape fittingly to all face types. They’re recommended for beginners to glasses.

    Stock No.: ZJ191013 (Boston)

    Both the top and bottom of these frames are wide. The round, Boston style of frame will give you that trendy look.

    Stock No.: ZJ191012 (Oval)

    The basic oval shape is enjoyed by all ages for the friendly appearance they give you.

    品番:ZJ191014(バレル)※Web先行販売

    The cool, sophisticated look of these glasses makes them perfect for school or the workplace.

     

    Frame Patterns

    Mickey Mouse

    These line art and silhouette designs mean they will suit adults too. The use of black and brown with the Mickey patterns makes the design even more stylish.

    Minnie Mouse

    The Minnie designs feature a girly colour palette that fit everything from casual to feminine looks. Enjoy looking good in lots of different outfits just like Minnie.

    Donald Duck

    Donald Duck is popular with guys and girls of all ages. The cool colouring of his designs make them a unisex choice.

    Daisy Duck

    This line-up of feminine colours are very Daisy-esque. Zoff SMART seeks comfort, and what’s great about these glasses is that you can adjust the nose pad to your liking.

     

    Which frame and design are you eyeing up the most?

  • Minion Design Glasses to be Released by Zoff

    24.April.2019 | FASHION

    The reign of the Minions continues as Japanese glasses brand Zoff has revealed a new collection based on the popular characters from the Despicable Me series. The glasses line will be released at Zoff stores and the company website on April 26.

     

    DAILY LINE

    Opal Frame

    Banana

    The banana design features―you guessed it, a banana design, every Minions’ favourite fruit. The inner part of the frame also has Gru’s “G” logo on it.

    Denim

    This design is inspired by the denim dungarees that Minions are known for wearing. This design makes it easy for incorporating with casual fashion.

    Leather

    The leather quality is brought about using a special manufacturing technique. Its chic design is perfect for wearing to school or the workplace.

     

    This “Daily Line” of glasses is perfect for both Minions fans and people wanting to just have fun with fashion in a nonchalant way. They are made using lightweight materials too and so are comfortable to wear. Zoff also stocks children’s sizes of these glasses too making it perfect for parents and kids to have fun matching.

     

    CLASSIC LINE

    Round

    Boston

    The “Classic Line” uses metal frames―something which is popular right now―and is a golden colour, the Minions’ favourite. The rims look thick when viewed from the side and so give them both a goggle-type and trendy look.

     

    The classic spectacles too are lightweight and so are comfortable sat on the face. They are recommended for more mature fans of the Minions as well as people simply looking for classic-looking frames.

    All of these glasses some with the above-pictured glasses case and wipe with the three most popular Minions illustrated on them: Kevin, Stuart and Bob.

     

    TM &©Universal Studios

  • The days are still cold as February draws to a close, but I want to get out of this rut of wearing winter clothes every day! If you feel the same as I do, why not pick out a new pair of glasses in preparation for spring and discover a new you?

     

    clear frames and their natural appearance

    I want to feel refreshed so I head to a record store to search for a new record. I might try out a genre I don’t normally listen to.

    I’ve gone for a casual look today with a sweater, jeans and sneakers. I add a scarf for style so I don’t look too rough.

    For those who like unique things but aren’t confident with challenging themselves to something new, then I recommend getting glasses with clear frames. At a glance they look difficult to co-ordinate with, but they’re in fact a fantastic choice that go with anything. It’s good to try out things you normally wouldn’t go for to make you feel refreshed.

    Model’s Glasses: Zoff – ¥7,000 (Before Tax)

    Left: Zoff – ¥7,000 (Before Tax) / Right: Zoff – ¥7,000 (Before Tax)

     

     

    rough brought to life with glasses

    On my days off I usually hole up at home but today I went to chill at a local cafe.

    I go for a rough look with a hoodie, checkered pants and sneakers. The colours are my silhouette are rough but this is balanced by my brow-framed glasses.

    This type of frame of course goes well with tight, well-balanced looks, but why not try something different by combining with a rough outfit?

    Model’s Glasses: JINS – ¥12,000 (Before Tax)

    Left: OWNDAYS – ¥10,980 (Before Tax) / Right: Zoff – ¥9,000 (Before Tax)

     

     

    playing around with unique glasses

    Wearing a jacket set-up like this makes you feel sophisticated. Grab a coffee during your work break, straighten your back and get through the last day of the week.

    While an outfit like this will make you feel proper, paying attention to the size and material while taking into account the overall balance will have you looking even more dapper.

    Since the outfit is so neat and trimmed you’ve gotta go with a quirky pair of glasses. This gives a playfulness.

    Model’s Glasses: OWNDAYS – ¥9,980 (Before Tax)

    Left: Zoff – ¥9,000 (Before Tax) / Right: JINS – ¥12,000 (Before Tax)

     

     

    my new standard

    Everyone has their ‘go-to’ outfits. By adding just some little changes to your go-to you can experience a whole new you.

    My long-sleeved trench coat coupled with the loose pants makes for a tight balance. Combining this with glasses that have a defined colour and shape brings the whole mood of the look together.

    When I look in the mirror, I see an unfamiliar me. A new me.

    Model’s Glasses: JINS – ¥12,000 (Before Tax)

    Left: Zoff – ¥9,000 (Before Tax) / Right: JINS – ¥5,000 (Before Tax)

     

    Find the glasses that you look the look of and discover a you that you never knew existed too.

     

    Source: https://asbs.jp/archives/37286

  • Kiko Mizuhara Appears at the Opening of Glasses Store Zoff at Mong Kok in Hong Kong

    22.October.2018 | FASHION

    Japanese glasses brand Zoff opened its fifth Hong Kong branch at Langham Place in Mong Kok on October 10. American-Japanese model, actress and designer Kiko Mizuhara is used as the face of the brand’s new Zoff Secret Agent series which is being sold in Hong Kong and China, but she also attended the store’s opening event on October 20.

    Operation

    Undercover

    Seducation

    On-the-move

    Mizuhara brought the latest fashion culture from Japan to the street of Hong Kong for Zoff Hong Kong’s new season theme ‘Future Tokyo Vision SPY’ and debuted their four new secret agent styles: Operation, Undercover, Seduction and On-the-move.

    She received a warm reception and huge round of applause when she stepped onto stage and greeted the locals in Cantonese. She was asked by the event moderator about her impression of Zoff: “I have had the opportunity to appear in Zoff’s commercials and ads since I was about 20 years old. Their concepts are always packed with creative ideas. They often are able to seek out fantastic characters. I find that aspect of them interesting and believe it align with my own concept. I enjoy becoming someone other than me and creating with them.”

     

    When asked about the glasses she was wearing on staged, she explained: “Today’s style is futuristic. I thought I’d try something different from my usual self so I picked out these sunglasses.”

     

    If you’re looking to find the latest styles in Japan then be sure to check out Zoff’s glasses range.

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