Hatsune Miku Stars as Model in New SPINNS and Gugenka Digital Fashion Project

08.June.2022 | FASHION

Apparel brand SPINNS is teaming up with Gugenka, a digital goods company utilizing VR and AR to bring anime to life! A new collection of goods featuring Hatsune Miku and the official member of SPINNS virtual staff team Tsumugi Hinata will be available on ZOZOTOWN starting June 18, 2022.

 

SPINNS is a popular Japanese apparel brand amongst teenagers and those in their early 20s, with items available in stores nationwide. In 2020, the company announced that it would be employing ‘virtual staff,’ introducing the adorable Tsumugi Hinata. SPINNS is actively planning and releasing digital fashion items for users’ avatars.

 

Models

Tsumugi Hinata (Official SPINNS Virtual Staff) / Hatsune Miku

 

 

Lineup

 

Regular Color

Polo Shirt

T-Shirt

 

Exclusive Hatsune Miku Color

Polo Shirt

T-Shirt

Hatsune Miku Digital Figure

Project iconic combines Gugenka’s technology with SPINNS’ fashion to introduce digital fashion to a wider audience and to encourage people to enjoy fashion both in real and digital life.

 

Each real clothing item sold comes with a digital figure that can be downloaded and enjoyed on XMarket. Come take part in this project and discover a new version of yourself in the Metaverse!

 

© Crypton Future Media, INC.

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