Manga Series ‘Eren the Southpaw’ Hijacks Reebok Harajuku and Shibuya Stores

25.July.2022 | ANIME&GAME / FASHION / SPOT

Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.

 

As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path. 

Reebok Classic Store – Harajuku Interior

Stickers / Pins

Original Scene from Eren the Southpaw 

 

To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series. 

RELATED ENTRIES

  • Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku

    19.October.2023 | FASHION / FOOD / SPOT

    The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

     

    KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

     

    The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

     

    ■FOOD & DRINK

    During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

     

    The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

    <10/19~10/22 Exclusive Menu>
    Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
    Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

     

    <10/26~10/31 Exclusive Menu>
    Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
    French Fries with Monster Dip: ¥700 (Tax Included)

    Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

     

    ■GOODS

    New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

     

    In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

     

    ■EXPERIENCE

    During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

    ■PHOTO SPOT

    At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

    Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

  • HARAJUKU COLLECTIVE, a Collaboration Between Hot Topic & Studio Ghibli, Gets Pop-Up Store at Shinsaibashi PARCO

    09.March.2023 | FASHION / SPOT

    Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

     

    HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

     

    The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

     

     

    Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

  • FRUITS ZIPPER Valentine Pop-Up Shop to Open at Laforet Harajuku

    28.January.2023 | FASHION / SPOT

    Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

     

    FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

     

    ◆About the FRUITS ZIPPER Valentine Pop-Up Shop

    When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

     

    Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

    ◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

    Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

    ◆Member Appearance Planned on Valentine’s Day

    On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

     

    Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

     

    FRUITS ZIPPER Pop-Up Shop Exclusive Goods


    Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)


    Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)


    Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

  • Zipper Magazine’s 2022-2023 Winter Issue on Sale Now

    14.January.2023 | FASHION

    The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

     

    This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

     

    Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

    Standard Edition (Cover: Nagisa Saito)

    Another Edition (Cover: FRUITS ZIPPER)
  • Popular Illustrator and Character Designer Mika Pikazo Holds Solo Exhibition in Shibuya

    04.November.2022 | FASHION / SPOT

    Mika Pikazo is an illustrator and character designer. The artist has designed characters for many popular titles including Fire Emblem Engage, the latest in Nintendo’s Fire Emblem series, as well as book covers and CD jackets.

     

    Starting December 10, the artist will hold his second solo exhibition in three years at the Hz event space in Shibuya.

     

    According to a press release, the exhibition is being held to show a number of creations Pikazo has made recently, and aims to show off new animation and past illustrations to merge his past and future selves. The creator hopes to challenge himself more going forward.

     

    The first main visual, REVENGE, can be seen on the exhibition’s official website. A total of three visuals have been newly drawn for the event and will be released sequentially. In addition, a number of collaborative works with other creators will be on display, so art fans won’t want to miss out.

    Limited-edition merchandise featuring new illustrations will be on sale at the venue, and autograph sessions are planned to be held. For more details, check the official Twitter page!

     

    Be sure to come to see Mika Pikazo’s colorful pieces in person!

  • Popular EC Brand SHEIN Opens First Permanent Brick and Mortar Store in Harajuku

    02.November.2022 | FASHION / SPOT

    The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!

     

    This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.

     

     “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads. 

  • 13th BT21 Cafe to Open in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo

    29.October.2022 | FASHION / FOOD / SPOT

    The 13th iteration of the BT21 Cafe will open at six venues in five cities around Japan. Fans in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo will want to visit this exclusive event titled ~MAGICAL TIME~. The first cafe opens in Shibuya on November 3. In celebration of BT21’s 5th anniversary, this special cafe is filled with joy and excitement and aims to give fans the best possible experience.

     

    Cafe Menu

    Magical Tea Time Set

    Food Plate

    Food Plate (7 varieties)

    Dessert Plate

    Dessert Plate (7 varieties)

     

    Drinks

    Magical Milk Tea

    Black Tea

    Iced Coffee / Hot Coffee

     

    Original Goods

    Acrylic Keychain (7 varieties, Random)

    Acrylic Clip (7 varieties, Random)

    Satin Sticker (7 varieties)

    Clear Folder (2 varieties)

    Handkerchief (7 varieties)

    Tote Bag

    Mug

    Masking Tape / Balloon on a Stick

    Dolomite Coaster (2 varieties) / Mirror (2 varieties)

    [Online Store Exclusive] Acrylic Keychain (7 varieties, Random)

     

    The cafe’s new menu includes afternoon tea, perfect for warming the body and soul during the cold winter months. The colorful food items and desserts are sure to be a hit on social media, and fans will enjoy the Magical Milk Tea and other dishes inspired by the popular BT21 characters.

     

    In addition to new merchandise and bonuses featuring newly-drawn art, a photo spot will welcome guests to the cafe and invite them to celebrate this five-year milestone. 


    Why not take a break from everyday life to enjoy a magical time with these cute characters?

     

    ©BT21

  • Popular Character Coji-Coji Inspires First Baby Brand COJI-COJI BABY

    18.October.2022 | ANIME&GAME / FASHION

    Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

    The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

     

    About COJI-COJI BABY

    “A snooze on the moon…

    From childhood to the faraway future, 

    Coji-Coji is always cozy-cozy.

    Such a valuable life.

    Grow together with your baby.

    Snuggle up with your family. 

    Be there to relax with those you love. 

    Spend irreplaceable time together.

    After all of these desires and thoughts came together,

    COJI-COJI BABY was born.”

     

    Product Release Information

    Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

    Coji-Coji Costume Romper: ¥9,900

     

    COJI-COJI BABY Fair Now Open!

    Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

     

    During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!

  • ANNA’S by Landtmann in Shibuya Scramble Square Now Offering Halloween Sweets

    11.October.2022 | FOOD

    ANNA’S by Landtmann, a cafe located inside +Q Beauty on the 6th floor of Shibuya Scramble Square, has begun selling two Halloween cakes! These spooky sweets will be available until October 31, 2022.

     

    Halloween Mont Blanc

     

    Halloween Poison Apple

    Guests will be able to snag the Halloween Mont Blanc and Halloween Poison Apple cakes, available for ¥580 each including tax. The Mont Blanc is filled with pumpkin custard and Chantilly cream. The Poison Apple is a sweet and sour cake featuring a blend of chocolate mousse covered in red glaze and applesauce with apple pulp.

     

    Which of these two adorable cakes would you like to enjoy this autumn?

  • Home Cooking Themed Yowamushi Pedal LIMIT BREAK Collaboration Cafe to Open in Shibuya

    12.September.2022 | ANIME&GAME / FOOD / SPOT

    Fans of Yowamushi Pedal won’t want to miss this special collaboration! Chugai Grace Cafe, located on the seventh floor of Shibuya MODI, will be running the Yowamushi Pedal LIMIT BREAK cafe from September 22 until October 17, 2022.

     

    Collaboration Menu

    Sakamichi Onoda and Sangaku Manami’s Udon & Onigiri Plate 

     


    Yasutomo Arikita and Kuroda Yukinari’s Hamburger & Salad Plate

     

    Hayato Shinkai’s Chocolate & Banana Mini Parfait

    Sohoku High School Mango Whipped Cream & Calpis Drink

    Hakone Academy Mint Whipped Cream & Calpis Drink

     

     

     

    Goods

    Pin (Random Holographic included, 9 varieties)

    Acrylic Figure Stand (9 varieties)

    Pin, Mini Character Ver. (Random Holographic included, 16 varieties)

    Acrylic Stand (16 varieties)

    Table Plate (9 varieties)

    Shoulder Bag

     

     

    Menu Order Bonus / Online Preorder Bonus

    Coaster (1st Half): September 22 – October 4, 2022

    Coaster (2nd Half): October 5 – October 17, 2022

     

    The collaboration cafe focuses on dishes you may find at home, such as udon, onigiri, and even a chocolate banana mini parfait as a dessert. New original goods with exclusive illustrations will also be available for purchase!

     

    ©渡辺航(週刊少年チャンピオン)/弱虫ペダル05製作委員会

  • Old-School Burger Shop Jennifer Seven Opens Location in Harajuku, Tokyo

    07.September.2022 | FOOD / SPOT

    LDFS Co. Ltd., which operates six cafes and brands in Tokyo, has opened a new location! The company currently operates THE GREAT BURGER, a gourmet burger shop in Harajuku, The Little BAKERY Tokyo, and GOOD TOWN DONUTS. Now, they’ve brought the old-school burger store Jennifer Seven to Harajuku!


    Jennifer Seven is a combination general store and burger store that sells apparel, kitchen items, and groceries. While it may seem like a general store with a coffee stand at first glance, the back door opens to reveal a secret burger shop! The innovative location will serve simple burgers, not the hearty and massive gourmet burgers available next door at THE GREAT BURGER.

     

     

    General stores are found in rural America and carry a wide range of daily necessities, much like a yorozu-ya in Japan. Jennifer Seven sells original apparel, sundries, and goods with a vintage flare, as well as tableware and other items from the U.S. In addition, guests can find unique food items like handmade jellies and jams, fresh fruits and local veggies, natural wines, small gifts, and plenty more.

     

    The drive-thru coffee stand attached to the store sells GOOD TOWN COFFEE, and Chinese-American steamed buns are also available at the Harajuku location!

     

    Each classic burger will come with simple and tasty ingredients, including the beef patty, ketchup, mustard, original burger sauce, pickles, and onions. The restaurant’s simple interior features white and vintage wood with blue-grayish green accents and was designed by the owner himself, inspired by diners and school cafeterias in rural America.

     

    Come enjoy a classic burger at this secret burger joint!

     

  • Kuroko’s Basketball Cafe to Open at Chugai Grace Cafe in Shibuya

    17.August.2022 | ANIME&GAME / FASHION / FOOD

    From August 26 until September 18, Chugai Grace Cafe at Shibuya MODI will hold a special collaboration cafe with the popular series Kuroko’s Basketball!

    Menu at a Glance

    Ryota Kise’s French Onion-style Carbonara

    Daiki Aomine’s Teriyaki Burger over Rice

    Shintaro Midorima’s Lucky Monaka

    Tetsuya Kuroko’s Vanilla Shake

    Atsushi Murasakibara’s Violet Blueberry Water

     

    Goods

     

    Pin (Cafe ver.)

    Type A (7 varieties)

    Type B (7 varieties)

     

    Mini Acrylic Stand (Cafe ver.)

    Type A (7 varieties)

    Type B (7 varieties)

     

    Nametags (Cafe ver.)

    Type A (7 varieties)

    Type B (7 varieties)

    Mini Bromide (Cafe ver.)

    Type A (7 varieties)

    Type B (7 varieties)

    Holographic Sticker (Cafe ver., 14 varieties)

    Clear Case (Cafe ver.)

    Menu Order Bonus: 1 Coaster (28 varieties, random)

    Web Order Bonus: 1 Coaster 

    Fans of the series will be able to sample a number of unique dishes inspired by characters from Kuroko’s Basketball. Original goods featuring newly-drawn cafe-inspired illustrations will also be available, and guests will be able to enter a drawing to win a one-of-a-kind tapestry.

    © 藤巻忠俊/集英社・黒子のバスケ製作委員会
    ©「黒子のバスケ」アニメ10周年プロジェクト

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