Manga Series ‘Eren the Southpaw’ Hijacks Reebok Harajuku and Shibuya Stores
Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.
As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path.
Reebok Classic Store – Harajuku Interior
Stickers / Pins
Original Scene from Eren the Southpaw
To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series.
Official Chiikawa Shops in Harajuku and Osaka to Hold 1st Anniversary Fair
Last year, Chiikawa Land, the first official Chiikawa shop, opened at the Harajuku and Osaka Umeda branches of KIDDYLAND. Both locations will celebrate the 1st anniversary of the shop’s opening with a special fair on August 5, 2022.
Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. The characters have become massively popular, with the artist’s social media accounts racking up over 1.1 million followers. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!
「Holographic Sticker (Not for Sale) *Designs will differ between the Harajuku and Osaka Umeda locations.
Holographic Pin (Not for Sale) / For guests spending ¥3,300 or more (including tax)
Picnic Blanket (Not for Sale) / For guests spending ¥5,500 or more (including tax)
Mug (Not for Sale) / For guests spending ¥8,800 or more (including tax)
Limited Edition Chiikawa Land Harajuku x Marion Crepes Collab
Limited Edition Chiikawa Land Harajuku x Marion Crepes Goods
Chiikawa Land Osaka Umeda Limited Edition Goods
Both the Harajuku and Osaka Chiikawa Land locations are visited by fans each day, and each store has developed unique products to celebrate the first anniversary.
The Chiikawa Land Harajuku location will offer products in collaboration with Marion Crepes, while the Osaka Umeda location will sell limited edition products featuring the characters in cute traditional costumes. Special bonuses will also be handed out to guests spending particular amounts, so why not come out and grab some new goods?
©nagano / chiikawa committee
Space Brothers Manga Inspires Collaboration Event at Shibuya Scramble Square
Shibuya Scramble Square will host a special collaboration event with the manga series Space Brothers from August 5 until August 28, 2022. The event itself will take place on the SHIBUYA SKY observation deck and the 12th-floor event space Scene12.
The popular manga series Space Brothers has sold over 28 million copies since it began serialization in 2007. After 15 years, the story is approaching its climax, with the two main characters finally landing on the moon. With fans of the series anxiously awaiting the story’s conclusion, the event will be the perfect place to celebrate. It will be split into two areas: the Shibuya Space School and the Space Cafe.
Shibuya Space School will take place on the SHIBUYA SKY observation deck, and is a fun and educational production that will teach visitors about space using VR and an exhibition of equipment used in space travel. Guests can also enjoy a photo spot featuring the moon over Shibuya, an astronomical observation class for both parents and children, and a talk show about the thrill of space travel.
On the 12th floor, guests can visit the Space Cafe. Inspired by a 1970s coffee shop, the location is the perfect spot for fans to mingle, read Space Brothers, or partake in some space-inspired treats exclusive to the event.
A selection of exclusive Space Brothers merchandise and collaboration goods will be available, and the editor of the manga will also be giving a talk during the event. Those who want to test their knowledge can also take part in a quiz competition, so don’t miss out!
Shibuya Scramble Square x Space Brothers
‘A Summer with the Space Brothers in Shibuya’
Running: August 5 – August 28, 2022
Special Site: https://www.shibuya-scramble-square.com/uchukyodai2022
Golden Kamuy x Sanrio Characters Collaboration Cafe to Open in Shibuya
Characters from the popular anime series Golden Kamuy will team up with beloved Sanrio characters for a new collaboration cafe! Fans should visit Chugai Grace Cafe in Shibuya by July 18 to try some themed dishes and grab some exclusive merchandise.
Eat the Great North! Cream Stew Plate
Almond Pound Cake with Lingonberry Sauce
Matagi’s Stump Birthday Cake
Monkichi the Monkey and Shiraishi’s Banana Soda
Cola Float and Strange Juice
Pin – Cafe ver. (7 varieties, random)
Acrylic Stand (7 varieties)
Acrylic Frame Keychain (7 varieties)
Acrylic Block – Cafe ver.
Let’s Go to the Cafe! Curry (2 varieties)
Pouch (10 varieties)
Genjirou Tanigaki Birthday Set
Collab Menu Order / Advanced Reservation Bonus Coaster (17 varieties)
Matagi’s Stump Birthday Cake Order Bonus – Bromide
Goods Preorder Bonus Bromide (17 varieties)
The collaboration menu will include a tasty Almond Pound Cake with Lingonberry Sauce and Matagi’s Stump Birthday Cake to celebrate Tanigaki’s birthday! Don’t miss out on these exclusive menu items and goods.
© 2022 SANRIO CO., LTD. TOKYO, JAPAN(L)
Golden Kamuy x Sanrio Characters x Chugai Grace Cafe
Running: June 23 – July 18, 2022
Venue: Shibuya MODI 7F, Chugai Grace Cafe
Official Site: https://chugai-grace-cafe.jp/collaboration/kamuyxsanrio/
Tokyo Revengers to Hold Collaboration Event in Shibuya’s RAYARD MIYASHITA PARK
From June 17 until July 10, the anime series Tokyo Revengers will inspire a number of special events at RAYARD MIYASHITA PARK in Shibuya!
The new campaign will feature photo spots, an original broadcast only viewable on-site, and a raffle to win exclusive original collaboration merchandise.
MIYASHITA PARK PARTY, a Special Summer Bargain
Special promotions available during the event period include discounts at participating stores, lucky bags, and more, promising to make this a happy summer for fans. For more information about the MIYASHITA PARK PARTY including participating shops and bargains, check out the special campaign website.
Win Tokyo Revengers x RAYARD MIYASHITA PARK Collaboration Goods!
Guests presenting a reciept for ¥3,000 or more (tax included) during the event period will be entered to win Tokyo Revengers x RAYARD MIYASHITA PARK collaboration goods.
A Photo Spot and Original Stream!
Guests will find three unique photo spots within RAYARD MIYASHITA PARK featuring nine characters from the series. Original broadcasts featuring Takemichi Hanagaki and Manjiro Sano will be aired on-site.
Available: June 17 – July 10, 2022
Locations: 2F South in front of L’ÉCHOPPE (Takemichi Hanagaki, Manjiro Sano, Ken Ryuguji)
2F South in front of THE SHIBUYA SOUVENIR STORE (Chifuyu Matsuno, Keisuke Baji, Kazutora Hanamiya) / 3F South in front of MINOTAUR INST. (Takashi Mitsuya, Haruki Hayashida, Ryohei Hayashi)
Running: June 17 – July 10 (Broadcast every 30 minutes during business hours.)
Don’t miss this special campaign filled with bargains, exclusive merchandise, lucky bags, and plenty more!
Tokyo Revengers × RAYARD MIYASHITA PARK
Running: June 17 – July 10, 2022
MIYASHITA PARK PARTY Special Site:
Pui Pui Molcar Inspires Pop-Up Store at Shibuya MODI for a Limited Time
From June 24 until July 17, fans of the adorable stop-motion series Pui Pui Molcar will be able to grab some exclusive beach party-inspired goods at Shibuya MODI! A limited-time pop-up store, ‘Sparkling Beach Party -Molcar’s Official Trip PARKING Shop,’ will welcome guests inside the 7th-floor event space.
This is the second limited-time brick-and-mortar store inspired by the web shop “Pui Pui Molcar Parking.” In this iteration, the characters are seen enjoying a beach party and have been painted in a new style! Products using those newly-drawn illustrations and a raffle for original prizes will be held for those purchasing goods. A “Potato Photo Session” is scheduled for July 9 and 16.
The Pui Pui Molcar pop-up shop will be traveling to Osaka and Fukuoka in the future, so be sure to visit!
Sparkling Beach Party -Molcar’s Official Trip PARKING Shop-
Venue: Shibuya MODI 7F Event Space
Running: June 24 – July 17, 2022
Hours: 11:00-20:00 (Closing at 19:00 on July 17)
Official Site: https://www.bnfw.co.jp/
KAWAII LAB. Report #1: IDOLATER Welcomes Two New Members
KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. The idol group IDOLATER was born from this idea, and in April, the girls welcomed two new members, transforming it into a fresh new 5-member group. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.
A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up?
A Group Formed by Finalists from ASOBISYSTEM’s First National Audition
IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”
IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi
Following the departure of two members and intense restrictions imposed on the group’s activities due to the pandemic, IDOLATER continued to operate with only three members. Although they didn’t manage to get a ton of media coverage or appeal in large-scale events, the group continued to pull in new fans and gain recognition in the idol community. After a while, Fuuka Oishi and Ririka Satsuki joined the group, giving a much-needed boost to IDOLATER’s activities and energy.
Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!
IDOLATER and the Concept of ‘Idols’
The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?
The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world.
The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.
A former pattern maker for a Japanese fashion brand designed the group’s costumes.
If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.
On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)
Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!
From Harajuku to the world! Chasing the bright future of a rising star, FRUITS ZIPPER
FRUITS ZIPPER is a group quickly rising to stardom, debuted from “KAWAII LAB.” KAWAII LAB is a new project to introduce Japanese idol culture from “Harajuku”, a fashion town where various cultures and personalities gather, to the world. Members of the group include Amane Tsukihashi, Suzuka Chinzei, Yui Sakurai, Runa Nakagawa, Manaka Mana, Karen Matsumoto, and Noel Hayase.
Even before their debut, the group garnered attention for their breathtaking visuals. Their performances are so powerful, you would never expect such refined skill from such an adorable aesthetic, which is known to captivate the hearts of their fans. The group is produced by Misa Kimura, a model and TV personality who is also the general producer of “KAWAII LAB. She will utilize her experience and creativity as the leader of the idol group “Musubizm” to introduce idol culture to the world.
Expressing FRUITS ZIPPER’s world through collaborations with creators
Furthermore, even before their debut, the group drew a lot of attention because of their collaborations with many different renowned creators. Among the collaborations includes the artist photos created by video director/art director/3DCG artist YUKARI. She uses a cutting-edge trend of CG-moving techniques, in addition to still-images. The mysterious colors of bright light that embraces the girls are definitely eye-catching.
Catchy and cute choreography of FRUITS ZIPPER
Followed by the debut song “Kimino Akaruimiraiwo Oikakete,” a song with a positive message for the future, “Watashino Ichiban Kawaiitokoro,” with its cute choreography and lyrics, won the hearts of people and was selected as one of the “TikTok Hot Songs in Japan” and charted on the Billboard. More than 13,000 videos using ”Watashino Ichiban Kawaiitokoro” have been posted on TikTok with the hashtag “#わたしの一番かわいいところ (Watashino Ichiban Kawaiitokoro).” The long-awaited third single “Kanpeki Syugide☆”, which was released on May 20, is an energetic tune created by music producer Manaka Suzuki.
Performances that reach into people’s hearts and minds
A pop-culture event presented by Asobisystem “ASOBE!!,” was held at Spotify O-EAST on May 26th. In addition to FRUITS ZIPPER, fellow Asobisystem members Atarashii Gakko! and IDOLATER, who is also a member of “KAWAII LAB.”, performed at the event. Many other remarkable idol groups also took part in the event, enlivening the venue.
Alongside their regular performances, they are scheduled to participate in a number of events, including the “LEADING PALETTE! and “HYPE IDOL! vol. 20” at Nihonbashi Mitsui Hall both June 12th. Make sure to come and see their live performance, it’s sure to steal your heart!
Additionally, KAWAII LAB. will be serialized on “Moshi Moshi Nippon,” a website that provides the latest news of Japan to the world. The articles will be published in hopes of sharing the charm of IDOLATER and FRUITS ZIPPER with people not only in Japan, but also around the world. Details will be announced soon. Stay tuned for more from KAWAII LAB.!
SPYxFAMILY Collaboration Cafe Opens at in Shibuya for a Limited Time
An official SPYxFAMILY cafe will be held at the Chugai Grace Cafe on the seventh floor of the Shibuya MODI building between June 2 and June 19!
Reconciliation Mission Omelet Rice
Anya’s Favorite Nuts Pancake
Aim for Imperial Scholar Parfait
Yor’s Bloody Orange Juice
Yuri’s Hungarian Souvenir Wine-style Drink
Pins (Mini Character ver.)
Acrylic Stand (Mini Character ver.)
Bromide (Set of 2, random)
Handkerchief in Tin Case
Menu Order Bonus/Online Reservation Bonus: Coaster
Goods Purchase Bonus: Postcard
Guests can enjoy menu items based on popular characters, such as Anya’s Favorite Nuts Pancake which is made to look like the adorable pink-haired telepath. Original merchandise featuring mini-versions of the cast in cafe garb will be on sale during this period as well.
Have you been watching the anime adaptation of SPYxFAMILY?
SPYxFAMILY x Chugai Grace Cafe
Running: June 2 – June 19, 2022
Venue: Chugai Grace Cafe (Shibuya MODI 7F)
Reservations Now Open
Reebok to Release Second Looney Tunes Collaboration Sneaker Collection
Athletic lifestyle brand Reebok has announced its second collaboration with Looney Tunes! The new sneaker collection is scheduled to release on May 26, 2022.
Classic Leather Legacy AZ
Instapump Fury 95
Instapump Fury Zone
Hurrikaze ll Low
Hurrikaze ll Mid
Looney Tunes Jacket
The collection will include 13 items total, including new versions of classic Reebok kicks like the Instapump Fury 95 and the Classic Leather. A jacket featuring Bugs Bunny will also be available!
Don’t miss out on these one-of-a-kind Looney Tunes items!
LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s22)
Reebok × Looney Tunes
Release Date: May 26, 2022
Official Site: https://reebok.jp
HARAJUKU App Launches Collaboration with Love Live! Super Star!! at Famous Takeshita-dori
19.May.2022 | ANIME&GAME
From May 20 until June 5, 2022, AppBank is bringing fans of Love Live! Superstar!! a special treat in collaboration with the HARAJUKU app! By launching the app at a check-in spot in Harajuku, users can win a limited-edition Love Live! toy at random, such as acrylic keychains or pins.
App Splash Page
Random Toy Screen
For those winning a toy, the item can be picked up in front of the CUTE CUBE HARAJUKU Love Live! Superstar!! Wall Panel or at YURINAN Harajuku Takeshita-dori Yu-rin An. In celebration of the event, CUTE CUBE HARAJUKU will be featuring Love Live wall panels during this period, so be sure to go get some great pictures!
HARAJUKU x Love Live! Superstar!!
Running: May 20, 11:00 – June 5, 19:00
Official Site: http://www.appbank.co.jp/
Fendi and Harajuku Omotesando Keyaki-kai Collaborate on #FendiTsunaguOmotesando Art Project
Italian luxury fashion brand Fendi has teamed up with Harajuku Omotesando Keyaki-kai on a new street art project! ‘TSUNAGU – Omotesando Street Art Project’ was unveiled on April 29, 2022.
The project, which aims to improve the city’s scenery and share positive messages, is on display in Omotesando, a popular area with young people. The canvas is the formal site of the Oriental Bazaar, an iconic part of Omotesando for over four decades. Under the theme of ‘hope,’ three young artists will be displaying their artwork in a massive temporary enclosure on the site. Hopefully, Japan really will open tourism soon so that guests from around the world can enjoy these inspiring pieces!
The first piece of art was unveiled on April 29 and was drawn by Dai Tamura, a young Japanese artist who has attracted worldwide attention after becoming an illustrator for the NBA. The dynamic and powerful compositions vividly depict endangered animals and plants alongside delicate flowers to symbolize hope for the futures of these beautiful creatures.
Be sure to keep an eye out for the next installation coming soon!
TSUNAGU – Omotesando Street Art Project
Location: Oriental Bazaar Former Site
Address: 5-9-13 Jingumae, Shibuya-ku, Tokyo
Official Site: http://www.fendi.com
GUCCI LOVE PARADE Experience Space and Cafe Opens at Miyashita Park in Shibuya, Tokyo
GUCCI LOVE PARADE TOKYO, an interactive event themed around the brand’s latest collection GUCCI LOVE PARADE, is now open at Miyashita Park in Shibuya, Tokyo, until May 31, 2022. Guests are invited to enjoy the glamour of old Hollywood reimagined in a contemporary way with Gucci’s one-of-a-kind aesthetic. Three distinct locations are open, each ready to surprise you!
The new Gucci event features a special installation celebrating the brand’s collection presented last November on Hollywood Boulevard in Los Angeles. Fashionistas can wander around the decorated spaces, browsing looks embodying the free spirit of Hollywood stars. A photo spot is also available, making visitors look as though they’ve traveled to Hollywood Boulevard. Others feature a backstage area and a retro game room. What kinds of photos would you want to take?
On the first floor of RAYARD MIYASHITA PARK North, the GUCCI SNEAKER ROOM will be open for a limited time! The shop pays homage to Miyashita Park, the current center of street culture and fashion in Tokyo, by offering a wide variety of Gucci sneakers. The fourth floor of Hotel sequence Miyashita Park is now home to Gucci Cafe by Valley Park Stand, offering menu items inspired by a Hollywood-based Italian bar.
During the event period, visitors can participate in a special stamp rally. The only way to play is by connecting from the official Gucci LINE account. Visitors who visit the three locations and collect the appropriate stamps will receive a special GUCCI LOVE PARADE gift only available at this event. (While supplies last.)
GUCCI LOVE PARADE TOKYO
Running: Everyday between April 23 – May 31
Address: Miyashita Park (6-20-10 Jingumae, Shibuya-ku, Tokyo)
Event Details: https://on.gucci.com/LoveParadeTokyo1