Miyavi’s New Song ‘Fearless’ Chosen as Theme Song for WOWOW European Soccer

12.August.2022 | MUSIC

WOWOW will be broadcasting an incredible amount of European soccer matches during the 2022-23 season, including the Spanish LaLiga starting August 13. The UEFA Champions League and UEFA Europa League competitions will decide who is the best on the continent, and many are ready to tune in. 


The WOWOW European Soccer Theme Song for this season will be Fearless by the globally popular performer Miyavi, known to many as the samurai guitarist.


Fearless was written by Miyavi himself. The artist formerly played soccer for Cerezo Osaka and channeled his memories of the competition and supporters into his music and lyrics. The song will begin airing during matches starting with the UEFA Super Cup 2022: Real Madrid vs. Frankfurt match on August 11. This season will be even more exciting than usual, with the World Cup scheduled to take place this November and December in Qatar.

Comment from Miyavi

“As a child, I wanted to become a professional soccer player and I practiced kicking a ball around every day. As a soccer fan, I imagined a song that would be played in a stadium and that everyone in the audience could sing along with.

I created the music and melody to inspire listeners to feel a sense of unity and to soothe the soul.

When I’m about to perform live or participate in a photo shoot, I always feel that sense of nervousness before a fight–that fear of failure before a challenge. I think that’s something everyone has felt at some point. All we need to do is put in the energy and work to overcome it. I hope you’ll sing along with the song, even at home in front of your TV.”


  • KANDANIEL Releases New Single Featuring Miyavi, Announces Japan Tour

    22.August.2022 | MUSIC

    KANGDANIEL is a member of the Korean idol group Wanna One. The artist has won a number of awards since making his solo debut in South Korea in 2019, also starring in the Disney+ drama Rookie Cops. KANGDANIEL will digitally release the song TPIR (feat. Miyavi) from his long-awaited debut EP Joy Ride in Japan on August 17, and a lyric video has already been released.


    TPIR stands for ‘The Pain Isn’t Real,’ and the digital single proudly features samurai guitarist Miyavi. The track reminds listeners that no matter how painful things may be, it’s not the end. Miyavi’s guitar sounds incredibly emotional, and fans will be able to see a side of KANGDANIEL they haven’t seen before. 


    To celebrate this distribution, LINE MUSIC has started a playback campaign! Those listening to TPIR over 1,210 times by December 10 (KANGDANIEL’s birthday) just need to post a screenshot on Twitter, with 10 winners being selected by lottery to win an autographed photo signed by the artist himself. For more information, see KANGDANIEL’s official site.


    The lyric video for the song was shot during a visit to Japan while the artist was snapping artwork for his debut EP Joy Ride in the suburbs of Tokyo. The video was shot with a smartphone in a vlog style.



    KANGDANIEL will hold his first Japan tour, ‘KANGDANIEL: 1st EP Release Tour: JOY RIDE THROUGH JAPAN,’ on October 15 and 16. Fan club tickets for the shows at Zepp Namba (Osaka) on the 15th and KT Zepp Yokohama on the 16th will go on sale on August 20 at 10:00.


    The fan club is also offering a special prize for those who purchase the EP Joy Ride. Those selected will win a Meet & Greet with the artist to be held during the Japan tour. By pre-ordering the EP at select stores, fans can also grab some special bonuses! These will be announced at a later date, so keep an eye out for more info.

  • Trilingual Singer MeiMei and MIYAVI Release New Song, Music Video

    02.February.2022 | MUSIC

    18-year-old trilingual singer MeiMei has released a new track, ‘Strangers feat. MIYAVI,’ in which the popular Japanese performer takes on the role of a samurai guitarist in the music video.


    The killer tune blends MIYAVI’s shredding guitar and MeiMei’s strong yet fragile vocals. Curiously, MIYAVI accepted a direct offer from musical newcomer MeiMei to participate, and this song came to fruition. 


    The music video was created by MeiMei, who speaks Chinese, Japanese, and English, and MIYAVI, a world-renowned guitarist. Sayaka Nakane, a LA and Tokyo-based video creator, served as director. The video itself portrays how young people will shape the future as they deal with anonymous ‘unknown adults’ who hit them with cruel words both online and in real life. 


    Strangers feat. MIYAVI


    MeiMei was selected to participate in the ‘Tokyo Tower Red Light-Up 2022’ diplomatic event and has served as a link between China and Japan. With the Beijing Olympics approaching, the artist is sure to find more work!


    With diversity and borderlessness at the heart of her music, MeiMei aims to make music that transcends gender, age, or nationality. Listening to her voice, it’s hard to believe that she’s still a teenager!


    Comment from MeiMei

    During my time spent in both China and the US, I listened to MIYAVI’s music and saw his videos. I was a huge fan. It’s a miracle and an honor for me, a new artist, to be able to work with him. I still can’t believe it’s real. I’m too happy!


    I learned so many things from MIYAVI, and he really inspired me. I want to become a better artist because of him. He gave me a lot of friendly advice and he feels like a big brother I can rely on. I hope that this song will inspire and give courage to those who are going through tough times. Everyone should be confident and live their life how they want. Please enjoy the song!


    Hope everyone will love this song and support it, Let’s rock the world!!


    Comment from MIYAVI

    Music can connect people across borders, across race, and across language. 

    Age and career are completely irrelevant. 

    I hope that Mei’s fragile, beautiful, and supple voice will reach as many people as possible. I’m so happy and honored to be able to support her. 

    The world is going through a difficult time, and I hope that this kind of music can connect people as we all make our way through it to a brighter future.

    Let’s go Mei, let’s rock the world!!

  • NFT Platform Kollektion to Hold ‘Month of MIYAVI’ to Celebrate Performer’s 20th Anniversary

    11.January.2022 | MUSIC

    Kollektion, a global platform connecting artists and fans through the sale of NFTs, will hold the ‘Month of Miyavi’ during the month of January 2022. NFTs and other items commemorating the 20th anniversary of the rock musician will be available.


    MIYAVI started selling NFTs on the platform in October 2021 to positive fan response. In addition, fans who become holders of MIYAVI KLKTN Passes through the purchase of an NFT will be invited to a private Discord channel.

    More details were announced during the Virtual Holiday Party on December 25, 2021. Fans from all over the world are invited to take part in this exciting sale!


    1. MIYAVI KLKTN Pass
    These NFTs were available for 24 hours only on January 2, 2022. Purchasing one gives fans access to over 380 MIYAVI NFT airdrops in the future. This also gives access to the private Discord channel.


    2. Moments
    These ‘Moments’ can only be seen in Kollektion, and include behind-the-scenes footage of MIYAVI’s music production and private life. This time, each NFT has been sorted into one of three levels of rarity: Common, Rare, and Legendary. 

    3. ArtKards
    These NFTs were inspired by MIYAVI’s album ‘Imaginary.’ Extremely limited and featuring a serial number, each item comes with a digital autographed photo card NFT and a raffle ticket for a personal video message NFT. 

    4. Kodex
    Introducing a new way to enjoy music in the modern era, cover art, lyrics, and liner notes will be included in each purchase.

    5. Fender Official Guitar NFT (MIYAVI TELECASTER®)
    FENDER and MIYAVI have come together to create a one-of-a-kind guitar NFT. Winners in the raffle will win a real signed guitar and other items!

    6. Special Editions from the Hush Hush Music Video
    A part of the limited-edition music video for MIYAVI’s song Hush Hush has been made into goods and are on sale now! Each comes with premium extras like photo cards and extra commentary.


    Comment from MIYAVI
    “To celebrate the 20th anniversary since my solo debut, Kollektion will be holding the ‘Month of MIYAVI!’ I want to continue to take on new challenges and use the power of technology to better connect with my fans in both directions, not just one way. Don’t miss out!”

    KLKTN aims to create a new experience that deepens the connection between fans and creators, thereby increasing the enjoyment of fans and creating an environment where creators can enjoy their creative activities more.

  • Demon Slayer and J-League Team ALBIREX Collaboration Goods Now Available

    22.September.2021 | ANIME&GAME / FASHION

    A new collaboration is bringing sports and demon-slaying together! For the SPORTS2021 x Demon Slayer event, the popular series is partnering with three sports leagues: the NPB, J-League, and B.League. Goods are now available for the long-awaited collaboration between Niigata’s ALBIREX soccer team and Demon Slayer, so sports and anime fans should snag some merchandise before it’s all gone!


    Items are available to pre-order online now until 2:00 on September 27, 2021. 



    ALBIREX x Demon Slayer T-Shirt: ¥3,600 (Tax Included)

    ALBIREX x Demon Slayer Face Towel: ¥2,100 (Tax Included)

    ALBIREX x Demon Slayer Mini Towel: ¥600 (Tax Included)

    ALBIREX x Demon Slayer Ribbon Magnet: ¥1,980 (Tax Included) 

    ALBIREX x Demon Slayer Mug: ¥1,800 (Tax Included) 



    Don’t miss out on these one-of-a-time items!

  • WE League’s New Uniform to be Designed by X-girl

    28.July.2021 | FASHION

    The Women’s Empowerment League, or WE League, will be the first professional women’s football league in Japan. Set to begin this year on September 12, BEAMS International’s women’s streetwear brand X-girl is designing the uniform for seven of the 11 participating clubs including Mynavi Sendai, Omiya Ardija Ventus, Chifure AS Elfen Saitama, JEF United Chiba, Nojima Stella Kanagawa Sagamihara, AC Nagano Parceiro, and Albirex Niigata.


    ‘Wear the Hope’ is the design concept behind the uniforms. Hoping to offer women courage, the uniforms embody the potential of women, with each club and its members’ personalities expressed through colour and distinct design. It’s a combination of soccer and street styles that screams ‘this is definitely by X-girl.’


    JEF United Chiba

    Using a nanohana yellow as its base, the JEF United Chiba Uniform incorporates a classic camouflage design in the shape of Chiba that elicits a feeling of walking through the prefecture where the team are from.



    Albirex Niigata

    Albirex Niigata’s uniform colour is derived from Albireo, the double star in the head of the constellation of Cygnus which the team’s name originates from. It’s a combination of orange and blue, which makes one think of the gorgeous setting sun of Niigata above the Sea of Japan, and white, which is a reference to the swans returning home as well as the snow during winter.



    Nojima Stella Kanagawa Sagamihara

    The corporate colours of Nojima blue and Nojima red are used for this uniform as a nod to Nojima, the electronics stores and parent body of the club located in the centre of Sagamihara. It has a futuristic design inspired by the digital world and electronics.



    AC Nagano Parceiro

    ‘Parceiro’ is Portuguese for ‘partner’ and refers to the partnership between the club and the region. The uniform uses triangles as its design base to represent three entities: the club, its sponsors, and its supporters. It also takes inspiration from Nagano’s gorgeous mountains while the stripes represent oneness and speed.



    Mynavi Sendai Ladies

    The city of Sendai where Mynavi Sendai Ladies hails from is famous for the Sendai Tanabata Festival. The club’s antecedents, Vegalta Sendai, gets its name from Vega and Altair from the Tanabata story. Together with Deneb, Vega and Altair make up what’s known as the Summer Triangle, an astronomical asterism. Mynavi Sendai Ladies’ uniform is blue and features Deneb on the clubs’ emblem for both the field players and goalkeeper.

    Chifure AS Elfen Saitama

    Chifure AS Elfen Saitama formed in 1985 with a focus on women in soccer. Their new uniform, too, was made with women wearing it in mind in terms of both the design and colours. The blue is different from the club’s iconic elfen blue colour and instead uses a special indigo dyeing technique. It pays respect to both the potential of female athletes while weaving in traditional Japanese design.


    Omiya Ardija Ventus

    Omiya Ardija Ventus’ uniform uses the same design as Omiya Ardija for their 2021 season. It incorporates bonsai motifs as a nod to the bonsai industry in Saitama.

  • Guitarist MIYAVI Releases His Own Brand of Sake in Collaboration with One of Kyoto’s Oldest Breweries

    29.October.2019 | FOOD

    MIYAVI is collaborating with the oldest brewery in Fushimi, Kyoto to create his unique brand of sake. After meeting Tokubei Masuda – the fourth generation owner of Tsuki no Katsura – a collaboration was launched to produce a new brand of Japanese sake called MIYAVI SAKE which was released in Japan on October 29.

    MIYAVI wrapped up his seventh world tour last year, and even starred in the American dark fantasy film Maleficent: Mistress of Evil as Udo which hit theatres earlier this month. Continuing to make achievements on a global scale, MIYAVI is now aiming to spread Japanese culture around the world. To get started, he met with Masuda Tokubei in November 2018 where he observed and studied the brewery’s sake-making process. From the precise recipes, making process, flavours and aroma to the care, tradition and history, Tsuki no Katsura made a grand impression on MIYAVI. Masuda Tokubei, who also shares in MIYAVI’s vision, agreed to the collaboration and they both set out on their project to get their brand out there to the world.

    MIYAVI SAKE STANDARD Junmai Daiginjo-Shu: ¥4,300 (before tax)/ MIYAVI SAKE LIGHT Junmai-Shu: ¥3,200 (before tax)

    After endless discussions between the two of them, MIYAVI and Tokubei Masuda carefully crafted the recipes to perfection. The MIYAVI SAKE collection consists of four types of junmai sake which are made from polished rice. This reduces the bitterness of the alcohol and creates a clearer flavour. MIYAVI SAKE PREMIUM is a junmai daiginjo-shu which is made without adding any extra alcohol or sugar and has been matured over 10 years. The MIYAVI SAKE STANDARD is infused with fruity flavours such as peach and lychee and is perfectly balanced and refined with a refreshing aftertaste. The MIYAVI SAKE LIGHT tastes like a fruity white wine and the MIYAVI SAKE SPARKLING is a sparkling wine which resembles champagne.


    With the expertise of Tsuki no Katsura, MIYAVI’s sake is bound to get as much global attention as his guitar skills so be sure to check it out.

  • Official Captain Tsubasa Online Store TSUBASA.SHOP Launches

    02.August.2019 | ANIME&GAME

    An official online store for Yōichi Takahashi’s popular soccer manga series Captain Tsubasa launched on July 28, the birthday of the story’s protagonist Tsubasa Oozora.

    The store list includes everything from authentic and traditional made-in-Japan items such as soft vinyl toys, Kutani porcelain ware and hand towels, as well as high quality clothing and more. And to celebrate, the website will choose five lucky customers to receive a card signed by Yōichi Takahashi.


    The website has plans to greatly expand its stock with new items, so if you’re a Captain Tsubasa fan, be sure to check it out.


    ©Yōichi Takahashi / Shueisha / 2018 Captain Tsubasa Production Committee

  • Senkyakubanrai by DAOKO X MIYAVI Unveiled as Theme Song For Sensational Movie ‘Diner’

    16.May.2019 | MOVIE / MUSIC

    Diner is an upcoming film adaptation of author and horror writer Yumeaki Hirayama’s 2009 novel Diner directed by Mika Ninagawa and starring Tatsuya Fujiwara ー a dream tag team! The novel was said to be so good that it cannot be made into a movie…however, it was!  The movie features the fabulous actors and actresses Kanata Hongo, Masataka Kubota, Shinji Takeda, Takumi Saitoh, Eriko Sato and Nobuaki Kaneko as well as Shun Oguri, Anna Tsuchiya, Miki Maya and Eiji Okuda. For this movie, they are all playing the role of contract killers. This non-stop action film is all about pushing your instincts to the max. The movie will be released on Friday 5th July 2019.

     The main theme song for the film Senkyakubanrai by DAOKO X MIYAVI can be previewed in the trailer which has finally gone public! 

    Last year, guitarist MIYAVI finished up his 7th world tour “DAY 2” World Tour 2018. The tour started in Tokyo and took place in a number of Japan’s cities, finally hitting up Seoul, Singapore, Taiwan, Shanghai, Beijing, Hong Kong, and even Europe, Russia, the US, as well as Central and South America! The release of his album SAMURAI SESSIONS vol.3 last year in December also became very popular. Recently, he was recruited by fashion designer Yohji Yamamoto and Y-3 to take part in the worldwide advertising campaign Moncler BEYOND as a model. These are just a few examples of the many varieties of collaborations that have made MIYAVI so famous. Now, he has even created a song with DAOKO!


    Rap singer DAOKO and guitarist MIYAVI’s new song Senkyakubanrai will be available for digital download and on streaming services from 3rd July!


    The passionate samurai spirit of guitarist MIYAVI combined with the enthusiastic rapper DAOKO is no doubt a collaboration that will reverberate throughout the entire country, sending ripples of passion through Japan. You just can’t take your eyes off DAOKO and MIYAVI for a minute!

    A statement by director Mika Ninagawa

    An absolute dream come true. I am so thrilled. I’ve always been a fan of DAOKO and MIYAVI separately. One day, I was on the way to the set for the filming of the movie Diner, and I heard their song play. I thought to myself; wouldn’t it be wonderful if we could work together someday? I then thought, wouldn’t it just be amazing if I could put those two in charge of the opening theme song for the movie! After that thought was in my head, I didn’t even think of considering anyone else. I asked them immediately and it’s actually happening. I just can’t express how happy I am.


    Statement by DAOKO

    I wanted to portray the 1v1 battle between the main characters Bombero and Kaneko in song form somehow. I was thinking of how to do this with MIYAVI when the idea crossed my mind! I challenged myself to keep to my rapping flow but to sing in a style to reflect the stubborn, strong-willed female role of Kaneko. I got really close to her personality through the lyrics and challenged myself with full power!


    Statement by MIYAVI

    Creating a song that perfectly describes Mika Ninagawa’s perspective was key. I thought about making something to reflect the static relationship between Bombero and Kaneko, and so I took the concept of pushing away and coming close together and worked around that. The time difference between Tokyo and Los Angeles made things a bit difficult  but DAOKO putting her heart into the lyrics really helped. I can’t wait for the world to be shaken when our song along with the film are finally released! 


    ©2019 “Diner” Production Committee ©2019  Mika Ninagawa / “Diner” Production Committee


  • SKY-HI Releases New Music Video & Announces Miyavi as Special Guest for Tour Finale

    23.November.2018 | MUSIC

    Having teased it earlier this month, SKY-HI has released the full music video for What a Wonderful World!! taken from his upcoming new album JAPRISON.

    The song was produced by SKY-HI himself and sees the rapper and singer take to the piano throughout. The track also features legendary Brazilian musician Sérgio Mendes performing his own piano solo. Laced together with SKY-HI’s personal and emotional lyrics and a chorus by Yuuho and Kayo of SUPER FLYERS, What a Wonderful World!! will no doubt be a standout of the artist’s first album in nearly two years.

    The cage in which the music video is set can be said to be symbolic of SKY-HI’s new record. Throughout our eyes are treated to a kaleidoscope of creative and avant garde visuals. The dance between SKY-HI and the skull face painted lady serves to deepen the perspective of the song that much more.


    It has also been announced that internationally renowned guitarist Miyavi as well as RAU DEF and sleepyhead will join the special guest list the finale of SKY-HI’s ongoing tour SKY-HI Round A Ground 2018 which will take place at Toyosu PIT in Tokyo on December 11 and 12. There are limited tickets left for the two-nighter at Toyosu PIT

  • adidas & BEAMS Release Collaborative World Cup Uniforms

    26.May.2018 | FASHION / SPOT

    adidas Japan is Japan’s official supplier for football uniforms. To promote the fashion culture of football wear, the company have teamed up with BEAMS to start the adidas Football for BEAMS project. Together, they will sell limited edition products, open pop-up shops and host events.


    The collaborative uniforms will be sold at select BEAMS stores in white and black. For the design, the name ‘beams’ is written on the back, and on the left breast is an original crest.


    Over at the BEAMS Harajuku pop-up shop they will also offer two limited edition colours―blue and orange―making a total of four colours for sale.


    Additionally, from June 14 to 28, another pop-up shop will open at BEAMS Harajuku which takes inspiration from football locker rooms.


    This pop-up shop combines football wear with street fashion. In addition to the BEAMS special uniform limited edition colours, they will also sell other uniforms representing Japanese soccer, as well as replica uniforms of each country. Look forward to the latest street footwear from adidas Football too.


    To commemorate this project, a one-night-only football event will take place at the BEAMS Harajuku pop-up shop to bring excitement to football in Japan. Full details will be officially announced at a later date.


    Get involved with the adidas and BEAMS collaborative project for this year’s World Cup!




    BEAMS Harajuku Pop-Up Shop

    Address: 1F & 2F, 3-24-7 Jingumae, Shibuya, Tokyo

    Open: June 14, 2018-June 28, 2018


    BEAMS Harajuku Football Event

    Address: 1F & 2F, 3-24-7 Jingumae, Shibuya, Tokyo

    Date: June 19, 2018


    BEAMS Official Homepage



    Select BEAMS Casual Stores

    adds GameShtSP

    Price: ¥7,800 (Pre-Tax)
    Colours: White / Black


    BEAMS Harajuku-only

    Price: ¥7,800 (Pre-Tax)

    Colours: Blue / Orange


    Representing Japanese Soccer
    Home Replica Uniform
    Price: ¥8,990 (Pre-Tax)
    Sizes: XS~4XO
    Colours: Night Blue F13 / White


    Representing Japanese Soccer
    Home Replica Uniform
    Price: ¥8,990 (Pre-Tax)
    Sizes: XS~4XO
    Colours: Clear Grey / White

  • Miyavi & SKY-HI to perform theme song for stage adaptation of manga series “TOKYO TRIBE”

    05.September.2017 | MUSIC

    It’s been announced that internationally renowned guitarist MIYAVI will perform the official theme song for the stage adaptation of “TOKYO TRIBE,” set to begin at the end of September at TSUTAYA O-EAST in Toko before moving to Nagoya and Osaka. This first-ever stage show of the manga series, a story wrapped in conflict in a “Tokyo a little different from the real one” with rival gangs or ‘tribes’ including Shibuya Saru, Bukuro Wu-Ronz, and the Harajuku Jingus.


    The original manga, “Tokyo Tribe-2,” a continuation from the first volume, has been translated into different languages and maintains a worldwide following. Miyavi, aka the “Samurai Guitarist,” has been chosen to become part of that world by writing the theme song. The song, entitled “Gemstone, was written together with Mitsuhiro Hidaka, known as a member of AAA and for his solo project SKY-HI.


    Miyavi is famously known around the globe for his unparalleled slap-guitar skills. He has performed over 300 times in almost 30 countries and has successfully complete 6 world tours.


    ▶︎Comment from Miyavi

    “I am honoured to be working with “TOKYO TRIBE” as it’s a series that I read and loved when it was being serialised. This is my first time writing a song for on stage. I am excited to see how ‘Gemstone’ which I wrote together with SKY-HI will be used in the production.”


    One month remains before the show begins, but the song is already being played on air, and more songs are to make an appearance too.


    A special promotional video for the stage adaptation of “TOKYO TRIBE” is already available to watch, featuring an original rap by rapper KEN THE 390, a talk with actors Ito Imagine and Hiroyuki Yashiro, and of course a teaser of the theme song “Gemstone.”



    The hype is growing fast for the stage adaptation of “TOKYO TRIBE.” Have an early listen to the official theme song by Miyavi and SKY-HI!



    <Tokyo Show>

    Venue: TSUTAYA O-EAST  Running: September 29, 2017 to October 8, 2017

    Ticket Pricing: Reserved Seating – ¥6,900 / Standing (1F + 2F) – ¥4,900 (tax incl.  ※A separate compulsory drink fee of ¥500 will also be charged

    Tickets now on sale.

    【Getting your tickets】

    ・Ticket Space (03-3234-9999) – Ticket Space Online (search)

    ・Ticket Pita (0570-02-9999) – [P-Code: 459‐635] http://pia.jp/

    ・Lawson Ticket (0570-000-407)- [L-Code: 34542] http://l-tike.com/

    ・eplus – http://eplus.jp/

    ・7 Ticket – http://7ticket.jp/ (available at multi copy machines at 7-Eleven stores around Japan)

    ・TSUTAYA O-EAST *available at the venue only (03-5458-4681)

    Contact Ticket Space for queries related to tickets – 03-3234-9999


    <Nagoya Show>

    Venue: ZEPP NAGOYA

    Date/Time: October 11, 2017 – 19:00 / October 12, 2017 – 19:00

    Any queries should be made to SUNDAY FOLK PROMOTION – 052(320)9100 (10am-6pm)


    <Osaka Show>

    Venue: Matsushita IMP Hall

    Date/Time: October 21, 2017 – 13:00 & 18:00 / October 22, 2017 – 13:00

    Any queries should be made to Kyodo Information -052(020)0888 (10am-6pm)


    ※Entry forbidden for preschool children

    ※Entry time is 30 minutes before the performance


    Official Website: http://tokyo-tribe.com

  • Japanese Professional Footballer Shinji Kagawa Officially Appointed as Ambassador to Promote Japan Overseas

    29.July.2017 | SPOT

    Japanese professional footballer Shinji Kagawa has been appointed an official ambassador of “Relux,” a hotel booking site that offers a carefully selected line-up of the best hotels and ryokans around Japan. As an ambassador, Kagawa’s job will be to actively promote travel to Japan and the appeal of regions around Japan to the rest of the world.


    In line with the news of his appointment, a video was officially released of Kagawa to promote Japanese ryokan, which is a traditional Japanese style inn.

    Relux enables its members to pick the very best of Japan’s hotels and ryokan. The website showcases the uniqueness of each and every one of its listed hotels by detailing the culture, history and famous products surrounding their locations. They explain the establishment of each accommodation as well as the appeals of the regions they are situated in.


    The reason behind Shinji Kagawa’s appointment lies in his extensive knowledge of Japan’s appeal and tourist attractions, as well as his experience living overseas for many years. As a footballer, Kagawa’s main focus has been his sport, but he expressed a deep desire to promote Japanese culture such as its fashion, food and lifestyle during his off season periods. It was therefore decided that he would become an official Relux ambassador.

    The video released in line with his appointment shows him off season. He is located at the hot spring ryokan “Hakone Suishoen” which is a place listed on the Relux website. The video itself is a must-watch as we get to see Kagawa dressed in a yukata looking very relaxed while expressing his enthusiasm for Japanese ryokan, including hot springs and the tea ceremony.

    Moreover, in conjunction with Kagawa being made an ambassador, Relux are hiring supporters to further promote their regions, meaning people in Japan can help spread the charm of Japan’s regions together with Shinji Kagawa, a man at the forefront of football worldwide!



    “Relux” – Membership Booking Website for First Rate Hotels and Ryokan

    Official Website: https://rlx.jp

    Relux Supporters – Entry Deadline: September 10, 2017
    Supporter Sign-up Page: https://rlx.jp/ambassador


    Related Article:Ryohin Keikaku to Hold “My Found MUJI East Asia” Exhibition

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