ASICS Japan are opening the “world’s first” shop specialising in Onitsuka Tiger’s “NIPPON MADE” brand. “Onitsuka Tiger Omotesando NIPPON MADE” will open its doors on September 29th.
“NIPPON MADE” is a Japanese shoe line created by Onitsuka Tiger in 2008. The collection specialises in Japanese-made shoes with everything, down to the stitching and dyeing, being made in Japan. Each and every shoe is made with excellent Japanese craftsmanship. While pursuing to create the highest quality made-in-Japan shoe, the NIPPON MADE collection is also retro and stylish. The brand uses traditional Japanese craftsmanship as the model when producing the shoes. NIPPON MADE maintains its originality and is popular both in Japan and overseas. The brand has even collaborated with top designers.
“Onitsuka Tiger Omotesando NIPPON MADE” will open in next to the flagship store “Onitsuka Tiger” situated behind “Omotesando Hills,” a landmark shopping complex in Harajuku. The shop will sell “NIPPON MADE” products from shoes to apparel and accessories.
To celebrate the opening of the shop, 250 pairs of “MEXICO 66 DELUXE” limited edition shoes will be sold with various models printed on the uppers. MEXICO 66 DELUXE is one of the many representative shoes of the brand and is also “NIPPON MADE.”
The shop has also taken in the key colours from their “NIPPON MADE” collection for their “JapanｘMode” design concept. The interor of the shop is white and the carpet is red making it look like a gallery. The ceiling and facade also have louvers to help complete that traditional-modern Japanese look.
Get your hands on your own pair of high quality NIPPON MADE shoes at the new store in Harajuku!
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