Village Vanguard is a franchise store which sells unique products. They have just started selling very unique products

01.December.2017 | FASHION

Village Vanguard is a franchise store which sells unique products. They have just started selling very unique products.


Dotei wo Korosu Sweater

The product which gathered much attention with its unique name last year is now on sale. The new version is an “evolved version” which has many slits.


The first version of this product generated a social phenomenon. Many illustrators and cosplayers wore/illustrated this product and uploaded their photos/illustrations onto their SNSs. Popular porn actresses and bikini models also uploaded their photos wearing this product onto their SNSs.



Dotei wo Korosu Sweater / grey / FREE size / 3,980 yen (tax included)

The product is grey colored and has an “adult” impression




Dotei wo Korosu Sweater / black / FREE size / 3,980 yen (tax included)

A sexy black version is also available




Dotei wo Korosu Sweater / Shinka Tanima ver (evolved cleavage ver) / FREE size / 3,980 yen (tax included)

The latest model of the product. It has big slits on the back and front.



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Dotei wo Korosu Sweater / Shinka Hansode (short sleeve) ver / 3,980 yen (tax included)

A high-cut/short sleeve version which has a strong impact. Many people on SNS commented “this is not a sweater,” “this is too much,” “the wearer will loose his/her trust,” “you can’t kill cherry boys with this sweater.”


Why don’t you draw stares by wearing the evolved versions of “Dotei wo Korosu Sweater?”





 “Hitsuji ni Nareru Poncho


Reservations are now being accepted for “Hitsuji Ponchos” starting from the 29th of November. A blanket cloth is used on the backing cloth and therefore the product is very warm. It is suitable to be used when participating in an event or as a Christmas present.


You can become a cute sheep by wearing the hoodie.


Let’s enjoy winter fashions with these sexy, comfy and cute products.





  • Pour on the soy sauce and a scary Kabuki face will appear?! Order your Village Vanguard soy sauce dishes now!

    11.May.2019 | FASHION

    Village Vanguard is well known for their collaborations with characters and their animal-themed designs. This time, they’ve made a Kabuki-themed soy sauce dish that you can order online.


    Young, old, male or female, Japanese people love their traditional theatre shows called “Kabuki”. One fascinating feature of Kabuki is the impressive makeup of the actors and actresses called “Kumadori

    They made animal-themed soy sauce dishes, then character-themed ones, and now finally, we’ve got Kabuki-themed ones! There are many different designs in this new series ー you can enjoy all their different expressions! This is bound to make your dinner table a thousand times more exciting!

    There are a total of six designs. Please come and choose from this wonderful selection!

  • Cute Neko no Buu-chan Merchandise Arrives at Village Vanguard

    30.July.2018 | FASHION

    Village Vanguard are now selling cute new merchandise for Neko no Buu-chan, an adorable cat character created by Japanese illustrator Kino Takahashi.

    This cute die cut smartphone ring functions as a stand to keep your phone propped up.

    The cookie tin is filled with Buu-chan cookies! The designs are just too cute to eat.

    There’s even Buu-chan’s first ever line of t-shirts. There’s 3 colours to choose from. A must-have for this summer.


    There’s a range of other new Buu-chan items to get your hands on too, like stickers and badges. Litter your room with this cute kitty!



  • Shogi Rucksack Now Available for Pre-Order at Village Vanguard

    22.July.2018 | FASHION

    Village Vanguard is now taking pre-orders for their shogi backpacks.


    Shogi is often referred to as ‘Japanese chess.’ Japan is currently undergoing a shogi boom. The anime series March Comes in Like a Lion, which finished airing in March this year, follows the story of Rei Kiriyama, a 17-year-old professional shogi player. The two-season series became a hit in Japan and overseas, even getting a live action adaptation.


    Sota Fujii is a 15-year-old high school student in Japan who made headlines for becoming the youngest person to achieve professional status as ranked by the Japan Shogi Association. He is currently ranked 7-dan.

    Thanks to anime fans and budding young shogi players, the scene is gaining much attention with males and females of all ages. Now they can express their love for the game by wearing this backpack.

    The bag comes with a pouch reading Oushou (王将), or ‘King,’ one of the shogi pieces. You can stow away all of your shogi pieces inside for easy access if a new opponent appears.

    The bag is also perfect for mirushou, a rapidly growing population of shogi fans who like to watch shogi games but don’t play and don’t necessarily know the rules.

    The bag can be used for carrying bigger items too, whether they’re related to shogi or not. They’re great for day-trips, overnight stays or as a souvenir from Japan!

    If you’re a fan of shogi or know someone who is, then look no further for a present than this!



    Shogi Rucksack – ¥4,644 (Tax Included)

    Shipping: September 2018


    Sales Page:


  • Scary! Ice Made to Look Like Legs Sticking Out of Water

    28.June.2018 | FOOD

    If you’re in Japan this summer and can’t bear the heat, then we’ve got a recommendation to cool you off. A fun and innovative ice cube tray made by Kyoto Ohata of Mousou Kousaku―who won the 2nd Zakka Awards―has been released at Village Vanguard.

    The ice cube tray make your ice cubes look like human legs. Stick them into your drink and it’ll look like someone’s thighs, legs and feet are poking out. It costs ¥1,296.


    The ice cubes are simple to make!

    1. Prepare the silicon ice cube tray.

    1. Pour lots of water into the holes at the top.

    1. Place in the freezer for 5-6 hours.

    1. Take off the seal and detach.

    1. Open up the silicon tray to reveal your ice legs.

    1. Put into your favourite drink!

    You can combine the ice cubes with a bunch of different things for summer, not just drinks.


    You can watch a funny example video showing how the ice cubes can be used. A male bartender makes a female customer a specially made ‘cursed’ cocktail. Be sure to check it out yourself!

    Nothing’s better in summer than a nice cold beverage chilled with some ice. How about shaking things up a bit this summer with this ice cube tray?


    Leg Ice Cube TrayPrice: ¥1,296 (Tax Included)
    Product Page (With Video:

    Village Vanguard Online Store:


  • These Towels Look Just Like Norimaki Sushi Rolls

    27.May.2018 | FASHION / FOOD

    geodesign are a design team known for their amusing creations. They have just put out their new Super Norimaki Towel which is a rolled towel that looks just like norimaki. It’s available online at Village Vanguard.


    They’re made to look just like the norimaki you’d find at the supermarket from the gold and black colours to the packaging.


    There are five types to choose from.


    Super Norimaki Towel (Thick Roll)

    Super Tamago Maki Towel (Thick Roll)



    Super Norimaki Towel (Tuna Sushi Roll)

    Super Norimaki Towel (Cucumber Roll)

    Super Norimaki Towel (Natto Roll)


    Beat the summer heat with one of these fun towels!



    Super Norimaki Towel


    Village Vanguard Online


    Super Norimaki Towel (Thick Roll)

    Price: ¥918 (Tax-Included)


    Super Tamago Maki Towel (Thick Roll)

    Price: ¥918 (Tax-Included)


    Super Norimaki Towel (Tuna Sushi Roll)

    Price: ¥702 (Tax-Included)


    Super Norimaki Towel (Cucumber Roll)

    Price: ¥702 (Tax-Included)


    Super Norimaki Towel (Natto Roll)

    Price: ¥702 (Tax-Included)

  • Kawaii ‘Cat Ear’ Lingerie Now On Sale at Village Vanguard

    14.May.2018 | FASHION

    A new line of cute kitty lingerie is now available for pre-order at Village Vanguard, including lace cat ears, a collar with a bell and lingerie with a heart in the top piece. The set is available in both black and white, with orders shipping in early to mid June.




    The black set transforms its wearer into a sexy black cat, with a cute golden bell on the collar.


    The white set is more cute and pure with plenty of frills to make you into a fluffy white cat.




    The characteristic silhouette is the selling point of this lingerie – whether you look from the front, side or back it’s cute.



    This cute and sexy nekomimi (‘cat ear’) lingerie sets are sure to blow up online once they are released.


    There’s a lingerie feature over on Village Vanguard right now so be sure to check that out along with this new release.


    Nekomimi Lingerie – White / Black

    Price: ¥3,672 (Tax-Included)

    Sales Page:


  • Showa-period style, modern room wear “Yuru Hakama” can be purchased at Village Vanguard Online

    27.February.2018 | FASHION

    “MOCOLLE” which realizes everybody’s delusions is now selling its third version of the “Wafu (Japanese-style) Room Share” series.


    “Yuru Hakama (Japanese male skirt)”was designed by the very popular illustrator, Shun Akagi.


    It is a room wear which is designed like a “hakama” so it is very easy to wear since the bottom and the top are attached.




    Each of the four patterns has their own image concept. These image concepts are “Kiku (chrysanthemum): a girl who loves reading,” “Tsubaki (camellia): a girl who loves retro-songs of Showa Period,” “Sakura (cherry blossom): a charming and active girl” and “Asagao (morning glory): a girl who loves tea and inviting her friends to her house.”


    This cute and comfortable room wear is suitable to be used when holding parties like a music-listening party or a tea party!

    Who is your favorite “Showa-modern” girl?



    Yuru Hakama (Kiku, Tsubaki, Sakura, Asagao)

    Price: 9,936 yen (tax included)

    Village Vanguard Online Store


  • February 2nd is “Cats’ Day!” “Limited cat goods” will be sold at Village Vanguard Online

    24.February.2018 | FASHION

    The 2nd of February is cats’ day! In commemoration of this special day, Village Vanguard Online Store will sell cat-related goods.

    Lots of limited special sets, interiors and foods related to cat will be sold.


    ヴィレヴァンオンライン 猫福袋

    Neko Fukubukuro Nyanko Zuki Kanki no Knapsack Iri Fukubukuro – 5,400 yen (tax included)

    The fukubukuro (sealed lucky bug) which were sold out last year’s year’s will be sold again! Many cat-related items such as a cat knapsack with many pockets, cat-ring and cat-blanket will be included in the bag.


    ヴィレヴァンオンライン ここねこグラス

    Kokoneko Glass – 1,296 yen (tax included)

    A Glass using the motif of a cat’s paw. There are three patterns available (tiger cat, calico cat and spotted cat) and each glass has a paw of a cat colored in pink. The glass looks very cute when milk is poured inside.


    ヴィレヴァンオンライン 和紙猫ランプ

    NEKO no AKARI – Washi Neko Lamp – 8,100 yen (tax included)

    A lamp made with Japanese paper. It looks like a cat is relaxing.


    ヴィレヴァンオンライン にゃんこシュガー

    Nyanko Sugar – 702 yen (tax included)

    A cat sugar which is suited to be used when you want to spend some time with your guests. A paw-shaped type and a“sitting-on-the-edge-of-the-cup” type are also available. The paw-shaped sugar includes a mélange shaped like a cat’s paw.


    ヴィレヴァンオンライン ねこの包丁

    Nyammy Nekono Hocho – 2,376 yen (tax included)

    By using this item using the motif of cat, you can feel like a cat is helping you cook your foods. Cat’s footprints are printed on the blade every 1cm. An essential item for cooking!

    For more details go to the following page:


    They also sell many kinds of strictly selected cat goods! Let’s check out their website.



  • A 180cm-long “chub mackerel” cushion will be sold at Village Vanguard Online

    22.January.2018 | FASHION

    “Don’t you think it would be great fun to use a cushion shaped like a chub mackerel which looks smelly inside your room?” This product was created based on such an idea.



    The huge chub mackerel cushion cover produced by the project “MOCOLLE” which commoditizes many fun products, will be sold at Village Vanguard Online.



    The length of this cushion cover is 180cm.

    Chub mackerel can be divided into three types, common mackerel, southern mackerel and Pacific mackerel and they decided to use the motif of the common mackerel.



    They say that they created this product through a trial and error process to print the gradation of the belly nicely. Since mackerel does not have squama, they put much effort into printing the common mackerel precisely.


    It is recommended that you put clothes you are not using inside the cushion cover so that you can use it as a huggable pillow.

    Don’t miss this chance to get this unique cushion cover.

    If you have this common mackerel cushion lying around in your room you will for sure never feel lonely, even if you are living alone.



    Kyodai Saba no Cushion Cover
    6,264 yen(tax included)


    Village Vanguard Online

  • Animal-shaped body warmers were released from Village Vanguard

    20.January.2018 | FASHION

    Village Vanguard Webbed started the primary sale of “MATAGI,” a series of animal-shaped body warmers.


    “MATAGI” introduces a new style of warming up one’s body with animal-shaped body warmers.


    Using just one of them is ok but if you use a few of them at the same time…


    The animals hugging your whole body are so cute! You can enjoy the latest fashion styles by using them.


    Let’s warm your body with the new-styled body warmers of “MATAGI.”




    Product’s name: Yume Mitaini Kawaii Bed Tengai (Hoon Tent)

    Varieties: bear cat, sea otter, koala, chinchilla, bear, rabbit, sloth

    Price: 16,20 (tax included) ~

    Available page:


  • The second version of “Miko ni Nareru Room Wear” is now on sale

    02.January.2018 | FASHION

    From the project which commoditizes “delusional dreams” “MOCOLLE,” the renewed version of “Ouchi de Yuru Miko!” which accomplished an amazing 232% in crowd funding, will be sold at Village Vanguard Online.



    This is a dreamy item which realizes the dreams of men thinking, “There are not so many chances to see Mikos (female attendants) but I can’t go to shrines just to see mikos and I can’t wait until New Year’s Day… What about making a room wear that looks like miko’s costume and ask my girlfriend to wear it?” In addition, it is an item that fulfills the dream of girls who wanted to become a miko.


    The room wear is cute by is very functionable and easy to wear. This time, they released two sizes, M and L. One can attach tasuki (sash) to make the room wear cuter.

    The room wear is a one-piece suit so that it can be worn easily.


    When wearing a furisode (long sleeved kimonos) the sleeves get in the way when working on something and therefore the tasuki is attached to the product (2 colors – red and white are attached).


    Don’t miss this chance to watch a miko in your room or become a miko!




    Miko-san Room Wear

    Village Vanguard Online:


  • Oden (Japanese hot pot with ingredients) flavored powder!? Five unique general products which can be bought at Village Vanguard Online.

    03.November.2017 | FASHION / FEATURES

    Village Vanguard is known as a “playable book store” and is very popular for its unique ideas. The store has an online store where they sell unique small items. Go to Village Vanguard if you want to buy fun products or souvenirs! Below are some recommended products of Village Vanguard Online.


    New type of bath! “Noko Dashijiru Bath Powder”


    The popular products of the “Dashijiru Bath Powder” series will be sold again! The products include oden, ramen, miso soup, chige pot, gyudon (beef donburi) and curry.

    It is product which makes you feel like you are one of the ingredients in the dishes. I am sure that you will have a wonderful bath time using this bath powder.

    Detailed information:




    “ecru’s” new product “Sakura Shoyu Kozara”


    This product was produced by the creator “ecru.” An illustration of a sakura (cherry blossom) flower rises when soy sauce is poured into the kozara (small dish).

    They also sell various kinds of dipping dishes with different illustrations such as a cat, a heart and a star. The price of each dish is 1,080 yen (tax included). Be sure to check out “Sakura Shoyu Kozara” which will be a perfect souvenir or gift.

    Detailed information:






    These pieces of clothing were produced by CAMPFIRE and they are items that can only be bought at Village Vanguard Online which re-creates the illustration depicted by the popular illustrator, Shun Akagi. “I depicted this illustration because I wanted to mix the taste of Western style clothes and Japanese style clothes.” says Haru Akagi. These days there are not so many opportunities to wear Japanese clothes. But I hope everybody will enjoy wearing Japanese clothes with a casual feeling in the future.

    Detailed information:





    A T-shirt where you can meet your favorite idol by peeking inside the pocket


    At first glance, it looks like an ordinary T-shirt pocket. But what do you think could be inside it? If you were to open it up and take a quick peek, what would you expect to see? You guessed it, an idol. This new T-shirt is part of a new T-shirt line fittingly dubbed “Girls In the Pocket.” “Girls In the Pocket” was made by the capsule toy brand “Panda no Ana” and Vintage Vanguard’s collaborative brand “VILLEPAN.” Can’t wait to see who is inside the pocket!

    Detailed information:



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