A collaborative product of LINE’s character “CHOCO” and Baby-G is now on sale (Japan-limited)
15.December.2017 | FASHION
The collaborative product “Baby-G × LINE FRIENDS” of the official characters of “LINE FRIENDS” called “CHOCO” and CASIO’s “Baby-G” was released on the 14th of December (Thurs.).
CHOCO who has a big ribbon on her head is a girl who likes fashion and SNS. CHOCO joined “LINE FRINDS” in 2016. This year, CHOCO appeared on the covers of popular fashion magazines as a model and reported about a party of foreign brands as an editor. Also, CHOCO has been participating in many offline events such as the collaborative party held by London’s popular cup cake brand “LOLA’s Cupcakes.” The number of friends of CHOCO’s official LINE account (@choco_official) has now exceeded 3 million.
And now CHOCO has collaborated with “Baby-G,” a watch brand that has many fans in foreign countries and they have started selling a collaborative model from the 14th of December (Thurs.).
Based on the basic series called “BGD-501” which is the combination of classical designs and fashion trends, the face of the board of the collaborative product has a camouflage-patterned design with a ribbon which is the charm point of CHOCO. Moreover, the product has an illustration of CHOCO on the digital part mounting the EL back-light and on its case. The fans of CHOCO must love this product!
The number of products is 1,000 and the limited edition where CHOCO doll is wearing the same ribbon as the one printed on the watch, will be sold too.
Let’s get this original Japan-limited product.
Tell the Time With the Kawaii New Hello Kitty KAORU Wristwatches
05.July.2020 | FASHION
Japanese watchmakers MARUZEKI released a new collection of Hello Kitty wristwatches as part of their KAORU model series on June 27, 2020.
KAORU x Hello Kitty Sweets Collaboration: ¥4,180 (Tax Included)
MARUZEKI’s “KAORU” watches are inspired by aromatherapy, implementing a world-first concept that lets the wearer enjoy their favourite fragrances on the go. Designed and created with Japan’s state-of-the-art materials and technology, the Hello Kitty collection of 3 watches come with vanilla, strawberry, and coconut scents.
The ‘Vanilla White’ fragrance is like a waft of sweet candy. It’s a popular scent seen in products, and uses a mix of aroma oils and perfumes to create the uplifting fragrance. The watch face has an illustration of Hello Kitty enjoying a cup of tea.
‘Strawberry Pink’ is inspired by strawberry milk and strawberry shakes. They recommend this one if you’re wanting a change of pace. This clock face has Hello Kitty enjoying some apple pie and talking on the phone.
‘Coconut Mint Green’ is a relaxing blend of coconut and passion fruit. Hello Kitty is dressed adorably as a mother making an apple pie for this design.
The watches are packaged in special boxes with a cute pop-up Hello Kitty inside like that of a picture book. This itself serves as kawaii decoration, and makes for a great gift to someone (or yourself!)
One Piece and Dragon Ball Z Design Watches Released by G-SHOCK
CASIO G-SHOCK has announced a collaboration with the popular anime series One Piece and Dragon Ball Z, with watch designs for each show releasing in July and August respectively.
GA-110JOP: ¥26,400 (Tax Included)
The GA-110JOP One Piece watch uses the popular GA-110 model G-SHOCK which has a distinct big case. It’s covered in a black base colour and features an illustration of Luffy strong and grown up. At 9-o’clock is a motif of Luffy’s straw hat, while at 3-o’clock is the word “WANTED.” Additionally, when the hour and minute hands both strike 2-o’clock and 4-o’clock, they combine with slanted golden lines to create the “X” shape that Luffy has on his chest.
The back cover features the “G-SHOCK x One Piece” logo.
GA-110JDB: ¥26,400 (Tax Included)
Like the One Piece watch, the Dragon Ball Z one also uses the GA-110 model and is coloured in that iconic DBZ orange. The design is inspired by Goku going through training to become stronger. The lettering and logo is gold for accent. At 9-o’clock is the Four-Star Dragon Ball while at 3-o’clock is the letter “Z.”
On the back cover of this one it features the Dragon Ball Z logo.
Both watch designs will for sure be appreciated by fans for their detailed designs and references.
Release Date: July 2020
Release Date: August 2020
Seiko Watches to Open 2 New Stores in WITH HARAJUKU
18.June.2020 | FASHION
Seiko Watch Corporation has announced that it’s opening two new shops simultaneously inside WITH HARAJUKU in Tokyo’s hub for fashion and culture Harajuku on June 17, 2020: Seiko Boutique WITH HARAJUKU and Seiko Prospex Boutique WITH HARAJUKU.
Seiko launched its “Seiko Boutique” chain of stores in 2004 which are situated in major cities around the world and offer the full experience of the Seiko brand. It currently has around 80 branches worldwide. Seiko also opened its newest “Seiko Prospex Boutique” branch in Ginza last year, making it the third branch in the world.
At Seiko Boutique, customers can enjoy looking through the brand’s many watch varieties, such as Grand Seiko which offers leading watch functionality and a sophisticated design, Seiko Astron which hails as the first GPS solar watch, the popular casual Seiko 5 Sports watches, and more.
From Left: SNE537PC / SNE533PC / SNE535PC
From Left: SRPD35KC / SRPD31KC / SRPD33KC
To commemorate the opening of the two new shops in WITH HARAJUKU, Seiko will sell a limited 10 number of watches each from 6 models that are currently unavailable in Japan.
Seiko Boutique WITH HARAJUKU / Seiko Prospex Boutique WITH HARAJUKU
Grand Opening: June 17, 2020
Address: WITH HARAJUKU 1F, 1-14-30 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00 (Until 19:00 on June 17)
No Fixed Holidays
Official Website: https://www.seikowatches.com/jp-ja
LINE Corportation opened pre-registration for its new PC gaming platform LINE POD on Thursday which will be available to Taiwan, Thailand, Indonesia, and countries in South East Asia.
LINE POD serves as a single hub where users can access mobile and PC games. Users can log in easily using their LINE accounts and can connect with OpenChat so they can talk with their friends and other users while playing. The service will be available in English, Chinese, Thai, and Indonesian, and will provide the security and service know-how that LINE has honed over its many years of operating a global messaging platform.
Below is a list of the first batch of games set to be available alongside the platform’s launch. More games will be added.
・Free Style: Online street basketball game
・Game of Thrones Winter is Coming: PC strategy game
・ArcheAge: Fantasy sandbox MMORPG
・Hunter’s Arena: Legends: Action RPG and Battle Royale hybrid
・Rebirth Online: Open-world MMORPG
*Pre-registration and release date for each title on LINE POD differs from region to region
LINE POD will offer both free-to-play and pay-to-play games. Users can purchase Coins with which to buy games or game packages.
©LINE PLUS Corp.
Service: PC Game Platform
Release Date: May 2020
Availabe Regions: Taiwan, Indonesia, Thailand, Singapore, Hong Kong, Malaysia, Philippines
Languages: English, Chinese (Traditional), Indonesian, Thai
Games: Free-to-Play & Pay-to-Play options available
Artist FUKI Collaborates with LINE MUSIC to Make Romantic Bubble Tea at Tai Parfait Cafe
LINE MUSIC-Bu is LINE MUSIC’s research team that studies popular music trends among teen girls. LINE MUSIC-Bu teamed up with love song-writer FUKI, who is releasing one love per month for 12 months, in order to produce a new bubble tea drink and tapioca dessert especially for couples. The drink and dessert is being sold at Tai Parfait Cafe, Yokohama World Porters. FUKI will also perform at a free live gig at Yokohama World Porters on December 25, which is the last day of collaboration drink and tapioca dessert sales.
The collaboration pair-tapi contains two different drinks in a twin split cup. One side of the cup is filled with cafe au lait and the other with a strawberry-flavoured drink. Both sides are stuffed with yummy tapioca pearls and are topped with a mountain of cream. This cute drink sees the perfect opportunity to get closer to your partner.
The second collaboration treat is the Tai Parfait Tapi which is stuffed with strawberries and tapioca pearls. The adorable tai fish is made from sweet dough – and it has cute eyelashes too. The fish’s enormously wide mouth can be seen chomping down on the delicious dessert.
Enjoy a romantic bubble tea and make sure to check out FUKI’s love song LOVE and CRY, which is based on a true story. The song is currently available on a number of digital music services.
Teen girls full of love problems find FUKI’S songs highly relatable. As Yokohama World Porters will be lit up for Christmas, you just can’t miss FUKI’s performance on December 25.
LOVE and CRY / FUKI
Digital Release: November 11, 2019
Tai Parfait Cafe
Selling Until: December 25, 2020
Location: Tai Parfait Cafe, Yokohama World Porters (Floor 5)
Address: 2 Chome-2-1 Shinko, Naka Ward, Yokohama, Kanagawa
Opening Hours: 11:00 ー 22:00
Christmas Free Live Gig
Event Name: FANTASTIC CHRISTMAS
Dates: November 8 ー December 25
FUKI’s Performance Date: December 25
Times: 14:00 ー 14:30 and 16:00 ー 16:30 (Stage 2)
Location:Yokohama World Porters Kishamichi Promenade, 2nd Floor Stage
BTS Characters BT21 Themed Cosmetics Releasing at LINE FRIENDS Flagship Store in Harajuku
12.July.2019 | FASHION
BT21 are the characters created by South Korean boy band BTS for messaging apps like LINE and Facebook. If you’re part of the BTS Army you won’t want to miss the new BT21 cosmetic collection set to hit shelves at the LINE FRIENDS Flagship Store in Harajuku and online shop tomorrow (July 13).
VT Art in Stick Concealer: ¥1,650 Each
21 Light Beige / 22 Medium Beige / 23 Natural Beige / Contour
VT Art in Stick Foundation: ¥2,750 Each
18 Pure Beige / 21 Light Beige / 22 Medium Beige / 23 Natural Beige
VT Art in Multi Eyeshadow: ¥2,200 Each
01 Original Brown / 02 Peach Brown / 03 Snow Rose / 04 Beige Gold
VT Art in Lip Palette: ¥3,300
Lipstick Special 01 Pink Fantasy: ¥1,650
Lipstick Special 02 Orange Rocket: ¥1,650
There are plenty of other must-get items for fans too so be sure to pay a visit to the LINE FRIENDS Store when shopping in Harajuku.
*Above-listed prices are pre-tax
BT21 Original Cosmetic Series
Released: July 13, 2019
Available: LINE FRIENDS Flagship Store in Harajuku and LINE FRIENDS Official Online Store
LINE FRIENDS Flagship Store Harajuku
Address: Harajuku Zero Gate, 4-31-12, Shibuya, Tokyo
Business Hours: 11:00-21:00 (No Fixed Holidays)
BT21 Official Website: https://www.bt21.com/about
BROWN & FRIENDS and BT21 Beach Themed Merchandise Releases at LINE Store in Harajuku
24.June.2019 | FASHION
A lone-up of beach-themed merchandise released at the LINE flagship store in Harajuku on June 22 featuring a set of familiar faces including BROWN & FRIENDS and BT21.
Big Towel: ¥3,780 (Tax Included)
Face Towel: ¥1,512 (Tax Included)
Mini Towel: ¥735 (Tax Included)
From the BROWN & FRIENDS range comes big towels and face towels featuring Brown and Cony donning swimsuits. The towels being sold in Japan are made by Imabari, a leading company in the towel industry and a representative of Japanese quality. They are super soft and have good water absorbency.
BROWN & FRIENDS Fan: ¥324 (Tax Included)
BT21 Fan: ¥648 (Tax Included)
BT21 fans will want to get their hands on the BT21 to cool themselves down this summer. The fan features the BT21 characters lined up on the beach wearing shorts and dancing in unison. There are several other fans too, including one of the BT21 characters wearing rubber rings, as well as ones of individual BROWN & FRIENDS characters.
BROWN & FRIENDS, BT21 and Usamaru snacks will be released on July 5 including fruit drops, biscuits, cakes and more which make as perfect gifts to friends and family.
“Enjoy Summer” Products
Released: June 22, 2019
Available: At LINE FRIENDS Flagship Store in Harajuku / LINE FRIENDS Online Store
LINE FRIENDS Flagship Store in Harajuku
Opening Hours: 11:00-21:00 (No Fixed Holidays)
Address: 4-31-12 Jingumae, Shibuya, Tokyo
Naomi Osaka Dons Citizen Watch For 2019 French Open
25.May.2019 | FASHION
Citizen Watch has announced that pro tennis player and ambassador for the company Naomi Osaka will wear a new model of watch for the 2019 French Open.
Osaka became an ambassador for Citizen in August 2018 and went on to win a Grand Slam at the 2018 US Open and 2019 Australian Open all while donning the brand’s Eco-Drive 1 model watch. This was the first watch to be released with the Eco-Drive mark.
For the 2019 French Open she will wear the new Citizen Eco-Drive Bluetooth W410, an analogue wristwatch that can link to one’s smartphone via Bluetooth. Osaka will wear a black and green model. The watch is light and so is comfortable to wear while playing and is also encased in Citizen’s Super Titanium™, a hardening technology that increases the durability of the watch and resistance to wear and tear. The watch is also stylish and unisex.
Citizen Eco-Drive Bluetooth W410
Stock No.: BZ4005-03E
Price: ¥80,000 (Before Tax)
Website (Japanese): https://citizen.jp/about/ambassador.html
2019 French Open
Running: May 26, 2019 – June 9, 2019
Location: Stade Roland Garros, Paris
Challenge your virtual cooking skills! Messaging app LINE launches cute cooking game “LINE Chef” worldwide!
23.May.2019 | ANIME&GAME
Japanese messaging app LINE has released a new cooking game in its LINE GAME service titled LINE Chef. The game was released worldwide.
In LINE Chef, you transform into famous LINE friends character Brown and as the chef, can enjoy cooking up a variety of delicious meals. At the moment, there are only three dishes you can make; pancakes, omelette rice and a hamburger. As the game develops, more dishes will be added! Starting with Japan, advanced registration to play the game opened on 8th April 2019 and since, many people seized the opportunity to challenge their virtual cooking skills. The game became officially playable from 21st May.
All those who registered in advance will be rewarded with numerous special gifts! This includes 500 coins to spend on anything in LINE chef, a non-stick coating for your pan to prevent burning, 10 rubies and the buddy Takotako!
※ These bonus items will only be given to players who registered in advance for the game as long as they log into the game within two weeks. These will be presented to players on a first-come-first-served basis.
That’s not all! To commemorate the release of the game, LINE is running an invite-your-friends campaign! The more friends you invite, the more luxurious your bonus reward!
Cook up a whole load of fun with LINE Chef!
© LINE Studio
Invite Your Friends Campaign
1 Friend: 1 Heart
10 Friends: 500 Coins
20 Friends: Burn-Resistance Coating + 5 Lottery Tickets
30 Friends: 5 Rubies + 5 Lottery Tickets
50 Friends: Buddy “Charo (A Type)”
LINE Chef Official Website: https://chef.game.line.me/ja/
LINE FRIENDS STORE pop up shop opens in Osaka featuring BT21 goods and much more!
For the first time ever, LINE Friends Japan is collaborating with the three character brands BROWN & FRIENDS, BT21 and LINE Creators Market for a massive pop up shop event to take place all under one roof! The lineup of goods includes approximately 2,000 products, making it the biggest pop up shop event in history! The shop will be open only for a limited period from Weds 24/04 to Mon 27/05 at Daimaru Shinsaibashi, Osaka. This gathering of approximately 2,000 products is rather overwhelming!
Famous global Korean boyband BTS collaborated with LINE FRIENDS CREATORS to produce the characters BT21, which is massively popular among the millennial generation. There are products here available for advanced sale! There is a total of 18 varieties of shirts as well as stationery, miscellaneous goods and much more! There is also an original photo spot where you can take a photo with your favourite character from BROWN & FRIENDS, BT21 or LINE Creators Market!
There are just so many LINE FRIENDS character goods here so pop by and find your favourite characters!
LINE FRIENDS POP UP SHOP Daimaru Shinsaibashi store
Address: Daimaru Shinsaibashi, Kitakan 14th floor Event Hall, (1 Chome-7-1 Shinsaibashisuji, Chuo Ward, Osaka)
Open: Weds 24/04 ー Mon 27/05 2019
Opening hours: 10 am ー 8:30 pm
※ Open until 6 pm on the last day.
Official website: https://www.linefriends.com/?lang=jp
Snow Peak collaborates with LINE FRIENDS! Get your hands on these cute camping items!
SNS app LINE and their global brand LINE FRIENDS are collaborating with mountain-climbing apparel brand Snow Peak. The limited edition outdoor wear will be available from Friday 12th April.
The collaboration items will be launched worldwide simultaneously. You can purchase these at the LINE FRIENDS STORE in Harajuku and online, as well as in Korea, Hong Kong and China. You can also get these at Snow Peak stores, e-stores and their online store.
This is the second time LINE FRIENDS is collaborating with Snow Peak. Last October, the collaboration items consisted of mugs, spoons and fork sets and much more. As sales continued, the collaboration’s popularity grew! Now half a year has passed and the two companies are at it again for round two! As we’re approaching the camping season, the concept for these goods is “everyday camping and camping every day”. From adults to children, LINE FRIENDS characters are loved by all generations. You get a warm feeling from these goods as they incorporate the designs of your favourite familiar faces!
Ho-zuki light 12,400 (+ tax) , Tane ho-zuki light Snow Peak 4,800円 (+ tax)
The left lamp in the picture above is the original colour LINE FRIENDS character USB lamp and comes with a connector cover. Set it to “yuragi mode” and it will flicker when the wind blows! It even has a sleep mode (oyasumi mode) where the lamp dims when the surrounding area is quiet. On the right in the picture is the original colour LINE FRIENDS character lamp with a looped handle. You can hold this cute LED lantern in the palm of your hand.
Cup Marker Snow Peak ¥1,700 (+ tax)
These are brown and Sally-themed camping accessories! There are five different sets containing 10 accessories that can spice up your mugs and sierra camping cups.
Little Lamp Nocturne Snow Peak ¥4,400 (+ tax)
This little light displays Brown and Sally enjoying a fun camping trip! Put it on your camping table and enjoy the design lighting up your tent!
Flag Garland Snow Peak ¥5,500 (+ tax)
This is original Brown and Sally-themed bunting that’s sure to bring life to any camping party!
FD Chair Snow Peak ¥9,900 (+ tax)
This brown and Sally-themed original colour chair is packed with Snow Peak’s close attention to detail! This is a must-have standard item for any LINE FRIENDS camping trip!
These items are useful for a range of purposes! Not only can you use these for camping, but also for a picnic or even just at home! So, how about it?
Snow Peak｜LINE FRIENDS collaboration items
Release date: Friday 12th April 2019
※ Released on the online store on the same day at 11:00 am
LINE FRIENDS online store: https://www.linefriends.jp
BTS Manga ‘SAVE ME’ Exhibition Arrives at LINE FRIENDS STORE Harajuku
March 17 marked one year since the LINE FRIENDS Flagship Store in Harajuku opened. To celebrate, the shop is holding an exhibition themed on SAVE ME, the official webtoon from South Korean boy band BTS, from March 22 to April 18.
The comic was developed by NAVER WEBTOON Corporation―a service that published original webtoons from around the world―and BTS’s management company Big Hit Entertainment. It is available to read in South Korea, the US, China, Taiwan, Thailand and Indonesia as well as Japan where it is viewable via LINE only.
BT21 Drawing Tote Bag: ¥2,160
BT21 Soft Nesoberi Bag Plush Toy Charm: ¥1,404
New BT21 merchandise will also be sold for BT21 Week which is running from March 22 to March 31. During this time, fans who spend over ¥3,000 (tax included) will receive an original 1-year anniversary sticker.
BTS Universe Webtoon ‘SAVE ME Pt.0’ Exhibition
Running: March 22, 2019 – April 18, 2019
Location: LINE FRIENDS STORE Floor 3F
LINE FRIENDS Flagship Store Harajuku
Address: Harajuku Zero Gate, 4-31-12, Shibuya, Tokyo
Business Hours: 11:00-21:00 (No Fixed Holidays)