A collaborative product of LINE’s character “CHOCO” and Baby-G is now on sale (Japan-limited)
15.December.2017 | FASHION
The collaborative product “Baby-G × LINE FRIENDS” of the official characters of “LINE FRIENDS” called “CHOCO” and CASIO’s “Baby-G” was released on the 14th of December (Thurs.).
CHOCO who has a big ribbon on her head is a girl who likes fashion and SNS. CHOCO joined “LINE FRINDS” in 2016. This year, CHOCO appeared on the covers of popular fashion magazines as a model and reported about a party of foreign brands as an editor. Also, CHOCO has been participating in many offline events such as the collaborative party held by London’s popular cup cake brand “LOLA’s Cupcakes.” The number of friends of CHOCO’s official LINE account (@choco_official) has now exceeded 3 million.
And now CHOCO has collaborated with “Baby-G,” a watch brand that has many fans in foreign countries and they have started selling a collaborative model from the 14th of December (Thurs.).
Based on the basic series called “BGD-501” which is the combination of classical designs and fashion trends, the face of the board of the collaborative product has a camouflage-patterned design with a ribbon which is the charm point of CHOCO. Moreover, the product has an illustration of CHOCO on the digital part mounting the EL back-light and on its case. The fans of CHOCO must love this product!
The number of products is 1,000 and the limited edition where CHOCO doll is wearing the same ribbon as the one printed on the watch, will be sold too.
Let’s get this original Japan-limited product.
Mecha-Ude Animation Project Gets Full Anime and Manga Series
18.September.2022 | ANIME&GAME
Sae Okamoto’s Mecha-Ude project has attracted worldwide attention, and now, a full anime and manga series have been announced! Okamoto’s up-and-coming anime production company TriF Studio, located in Fukuoka, will work on the series, which follows Hikaru, a normal student, and Alma, a Mecha-Ude wielder who can be activated when he bonds with a human.
Yoshino Koyoka has also started publishing a manga adaptation of the series on LINE Manga and other ebookjapan services. Three free chapters were published on September 15, and the series will run bi-weekly. TriF Studio will supervise and provide the story.
A documentary video teasing the anime series and giving more information about TriF Studio has also been uploaded to YouTube. The video shows that the pilot’s theme song was written by Eve with a music video produced by Masayoshi Oishi. Hiroshi Matsuyama, the CEO of CyberConnect2, serves as the general supervisor of the series. Terumi Nishii, the chief animation director for the popular series Jujutsu Kaisen, worked on character designs for Mecha-Ude.
The average staff age at TriF is 25, which is incredibly young for an animation studio. What can we expect from such a unique collection of creators?
Be sure to keep an eye on this new anime and manga project!
MECHA-UDE -Mechanical Arms- Official Site: https://mecha-ude.com/
Pancake Shop Butter Collaborates with LINE’s ‘Honesty Series’ Sticker Set
The pancake specialty cafe Butter is collaborating with illustrator Yuu Itsuki from August 19 until September 4, 2022. Fans of Itsuki’s adorable LINE Sticker series will recognize a few characters appearing in the many dishes popping up during the event. Along with a lineup of sweets, main dishes, and beverages available to enjoy at the store, some special collaboration macarons will be sold as a takeout-only item.
Friendly Fruit Buttermilk Pancakes
Kuma-chan’s Shortcake Pancakes with Handmade Donuts
Kuma-chan’s Sleepy Omu Curry
Blue Lagoon Lemonade
Exclusive Macaron Box (Take-out Only)
Order Bonus for Sweet and Main Dishes: Original Postcard and Pin
Drink Order Bonus: Pin
Come enjoy this sweet collaboration menu featuring Kuma-chan and his two best friends!
Running: August 19 – September 4, 2022
Location: Butter Melsa Jiyugaoka
Official Site: http://www.butter-pancake.com/
Popular LINE Sticker Character Opanchuusagi Inspires Cafes in Tokyo and Osaka
The popular character Opanchuusagi, created by illustrator Kawaisoni, has inspired two collaboration cafes! Fans of the adorable rabbit will be able to grab themed dishes and goods in both Tokyo and Osaka from July 7 until August 21. Does the character look familiar? You’ve probably seen her on social media or on LINE!
Opanchuusagi does her best for everyone but tends to fail in hilarious ways. The melancholy character has been getting increasingly popular lately, leaving comments like “poor thing,” or “so cute!”
Cafe Visitor Bonus / Menu Order Bonus
Opanchu Shaved Ice
Opanchu Missing-Underpants Soda
Opanchu Pink Soda
Opanchu Strawberry Milk
The Opanchuusagi Cafe will offer a lineup of cute menu items perfect for posting on social media, from the curry and burger to the shaved ice and latte. The cafe will also sell original merchandise, so don’t miss your chance to snag some!
Why not come relax at this unique cafe on a hot summer day?
BOX cafe&space Matsumoto Kiyoshi Ikebukuro Part 2
July 7 – August 21, 2022
Matsumoto Kiyoshi Ikebukuro Part 2, 4F (1-22-8 Higashiikebukuro, Toshima-ku, Tokyo)
BOX cafe&space Umeda LOFT
July 7 – August 21, 2022
Artist Takashi Murakami and Swiss Luxury Watch Brand Hublot Collaborate on NFT
05.April.2022 | FASHION
Swiss luxury watch brand Hublot and top Japanese artist Takashi Murakami have released two pieces of digital NFT artwork inspired by Hublot’s ‘Classic Fusion Takashi Murakami’ watches shown at the international watch exhibition ‘Watches & Wonders.’
These pieces of digital artwork were inspired by the Classic Fusion Takashi Murakami All Black watch and the Classic Fusion Takashi Murakami Sapphire Rainbow Watch. Both items were released in 2021 and marked the first collaboration between Hublot and a Japanese artist. These two watches were released in quantities of 200 and 100 pieces, respectively, and both sold out in only a few days.
The collaboration includes two pieces of digital artwork featuring smiling flowers, a symbolic theme of Murakami’s work and the Superflat art movement. There are 216 digital art pieces inspired by the All Black watch and 108 pieces inspired by the Sapphire Rainbow watch. These NFTs are primarily intended for current owners of the two limited-edition watches. Current watch owners must apply for the NFT between April 1 and April 25.
But don’t worry: these NFTs will also be available to the public in limited quantities in May 2022!
Hublot x Takashi Murakami NFT
Official Site: https://www.hublot.com
Popular Illustrator Kanahei Announces Piske & Usagi Berry Berry Festival, Limited-Edition Merch
04.March.2022 | FASHION
Kanahei is one of the most popular illustrators on the web today, with many of the artist’s adorable characters featured on LINE as stickers. The creator’s characters will be featured on tons of new merch during two new events–the Piske & Usagi Berry Berry Festival from February 19 until March 31, and the Cat Festival with Kanahei’s Small Animals from February 19 until March 27, 2022.
Piske & Usagi Berry Berry Festival – Merchandise at a Glance
Goods featuring newly-created art of Piske and Usagi will be available at participating stores during the event. Those purchasing ¥2,000 or more on select products will receive a bonus sticker. Get one before they’re gone!
Cat Festival with Kanahei’s Small Animals – New Goods
February 22 is Cat Day in Japan, and this is the second time that Kanahei has held a Cat Festival event to celebrate. Those who purchase select Cat Festival products during the event period will be gifted a bonus postcard while supplies last!
※The amount of available postcards is limited.
※Some items may not be available at all stores.
※Stickers are available in limited quantities.
※The following stores will not offer bonuses:
Sapporo LOFT/ Yokohama LOFT / Tenjin LOFT / Nagoya LOFT / Ginza LOFT / Shibuya LOFT
Piske & Usagi Berry Berry Festival
Running: February 19 – March 31, 2022
Participating Stores/Details: https://kanaheis-small-animals.jp/special/berry2festival_2202/
Cat Festival with Kanahei’s Small Animals
Running: February 19 – March 27, 2022
Kiddy Land Stores: Osaka Umeda ‘Kanahei Store’ / Harajuku / Ikebukuro Sunshine City / Fukuoka PARCO / Kami-Otai / Kyoto Shijo Kawaramachi
TV Tokyo Shop at Tokyo Station
Official Site: http://www.txhd.co.jp/
Hot-Pot Party-Themed Gorogoro Nyansuke Cafe Opens in Ikebukuro
Gorogoro Nyansuke, a popular character featured on LINE stickers, will get his own cafe in Ikebukuro for a limited time! The nabe (hot-pot) party-themed location will be open from December 2, 2021 until January 23, 2022. In Japan, it’s popular to enjoy nabe with friends and family during the winter months to warm up!
Refreshing Lemon Nabe
Soy Milk Nabe
Black Sesame Parfait
Dorayaki Pancakes with Japanese Sweets
Red Bean Paste Covered in Snow
Warm and Cozy Kotatsu Cake
Nyansuke Float (Melon Soda)
Nyansuke Float (Anzu Soda)
Nyansuke Float (Roasted Green Tea and Milk)
Cafe Latte: ¥660 (Tax Included)
Acrylic Keychain (Random, 10 varieties)
A4-size Clear Folder (Set of 2)
The adorable kitty-cat has become popular on LINE and social media and was designed by Tsumugi Murasato. Her first manga was published in October 2020 with merchandise following, and she has become more and more popular since!
© MIND WAVE INC. / GORO GORO Nyansuke ®
Gorogoro Nyansuke Cafe
Running: December 2, 2021 – January 23, 2022 *Closed from December 30 – January 4
Location: BOX cafe&space Ikebukuro (1-22-8 Higashi Ikebukuro, Toshima-ku, Tokyo)
Official Twitter: https://twitter.com/goronyan_cafe
Reservations/Official Site: http://gorogoronyansuke-cafe.jp/
New Track from Kyary Pamyu Pamyu Inspires LINE MUSIC Campaign
29.September.2021 | MUSIC
Kyary Pamyu Pamyu will release her first full-length album in three years Candy Racer on October 27, 2021. Ahead of the release, one new track, Jumping Up, will be shared early! This light and fun EDM track will, as promised, make you want to jump up and down along with the bass, and will be streaming starting September 29, 2021.
In conjunction with this pre-release, a LINE MUSIC playback campaign will begin on September 29, with the top 10 listeners receiving a prize exclusive to the event. Be sure to listen to the song as many times as possible for your chance to snag this premium prize, the design of which will be revealed soon!
Jumping Up – Kyary Pamyu Pamyu
Streaming: September 29, 2021
Kyary Pamyu Pamyu’s 5th Full Album Candy Racer
Release Date: October 27, 2021
10th Anniversary Special Site: http://kpp10.jp
Official Site: http://kyary.asobisystem.com
Jumping Up LINE MUSIC Campaign
Running: September 29 – October 6, 2021 at 23:59
Streaming Link: https://music.line.me/webapp/album/mb00000000023c3386
New BT21 Cafe Coming to Tokyo, Yokohama, Nagoya, Osaka, and Okinawa
The 9th BT21 Cafe ~Relaxing Holiday~ will be open for a limited time in six venues across Tokyo, Yokohama, Nagoya, Osaka, and Okinawa. If you’re a fan of these adorable LINE FRIENDS, just take a look at the menu items and goods on offer!
Chicken and Orange Hot Sandwich: ¥1,760 (Tax Included)
Grilled Vegetable Curry: ¥1,870 (Tax Included)
Tandoori Chicken Tacos: ¥1,870 (Tax Included)
Scrambled Eggs with Smoked Bacon: ¥1,870 (Tax Included)
Pistachio and Chocolate S’mores: ¥1,540 (Tax Included)
Cinnamon Apple Pie: ¥1,540 (Tax Included)
Maple Lemon German Pancake: ¥1,650 (Tax Included)
Mixed Berry German Pancake: ¥1,650 (Tax Included)
Strawberry Mojito/Kiwi Mojito/Peach Mojito: ¥990 each (Tax Included)
Coffee (Iced/Hot) / Black Tea (Iced/Hot): ¥550 (Tax Included)
Pins (Random, 7 designs): ¥660 (Tax Included)
Acrylic Keyrings (7 designs): ¥770 (Tax Included) / Clear Folder: ¥440 (Tax Included)
Stickers (7 designs): ¥770 each (Tax Included) / Placemat (2 designs): ¥1,000 each (Tax Included)
Swizzle Stick (7 designs): ¥990 each (Tax Included) / Tote Bag: ¥1,650 (Tax Included)
Canvas Pouch: ¥1,980 (Tax Included) / Mini-towel (7 designs): ¥990 each (Tax Included)
Bandana (2 designs): ¥1,320 each (Tax Included) / Marshmallows: ¥972 (Tax Included)
Customers who book a table in advance will receive a randomly selected A5-size clear folder and a random clear coaster for each drink ordered.
The first installment of the 9th BT21 Cafe run, ~MY LITTLE BUDDY~, began in July 2021. The menu and goods, based on cute babies and their friends, received rave reviews.
~Relaxing Holiday~ is inspired by summer and being outside with friends. Menu items look like what people may eat while camping, and the original character art features your favorite BT21 characters eating their favorite foods. Various soups and desserts are available in cute souvenir cups, and anything ordered is perfect for posting on social media!
Which menu item looks the most delicious to you?
*Images for reference only.
BT21 Cafe 9th Run ~Relaxing Holiday~
Address: SHINJUKU BOX café&space Lumine EST (B1F 3-38-1 Shinjuku, Shinjuku-ku, Tokyo)
Running: August 28, 2021 – October 3, 2021
Address: HARAJUKU BOX Alta (3F 16-4 Jingumae 1-chome, Shibuya-ku, Tokyo)
Running: September 16, 2021 – October 31, 2021
Address: Collabo_Index Lumine Yokohama (6F 2-16-1 Takashima, Nishi-ku, Yokohama, Kanagawa)
Running: September 1, 2021 – October 3, 2021
Address: Nagoya Box café&space (B1F LACHIC, 3-6-1 Sakae, Naka-ku, Nagoya, Aichi)
Running: September 30, 2021 – November 7, 2021
Address: Shinsaibashi contact (1-6-24 Kitahorie, Nishi-ku, Osaka)
Running: August 27, 2021 – September 23, 2021
Address: OKINAWA BOX café&space (Naha OPA 2F, 1-20-1 Izumizaki, Naha, Okinawa)
Running: September 3, 2021 – October 3, 2021
Official Site: https://2021-2.box-cafe.jp/
BT21 is a globally popular cast of characters from LINE FRIENDS.
*The products and menu items produced and sold by LEGS COMPANY, Ltd. are the result of an official license agreement with LINE FRIENDS Co., Ltd. and may not be reproduced or sold without permission from LINE FRIENDS Co., Ltd.
LINE FRIENDS Collaborates With Minions For 10th Anniversary
As part of the LINE FRIENDS 10th anniversary celebrations, Illumination Entertainment and Universal Brand Development released the MINIONS X BROWN & FRIENDS collection at the LINE FRIENDS Harajuku store and the online store on July 22. A collection of digital accessories, camping items, and golf goods will also roll out in August. This includes a release at 17 branches of KIDDYLAND on August 7 as part of PLAY LINE FRIENDS.
BROWN & FRIENDS began as a stamp series on the Japanese messaging app LINE. The characters are now featured just about everywhere including as merchandise. See Brown and Sally meet Kevin, Bob, and Stuart from the hit animated films Despicable Me and Minions in the form of digital accessories aimed at tech lovers such as AirPods cases and smartphone clips as well as eco bags, golfing equipment, camping necessities, and more.
As part of the collaboration, Brown & Friends and Minions LINE stickers and Instagram filters will also be released in August. Check out the official LINE FRIENDS social media pages for related promotional videos too.
And for Japanese fans of both franchises, they get some Japan-exclusive merchandise too including a mini towel, hand towel, face towel, bath towel, denim tote bag, denim pouch, eco bag, hat, stationery, bottle, mug, neck pillow, and more.
BT21 Cafe to Open in Five Japanese Cities For Summer 2021
The BT21 Cafe is set to see its 9th run in Japan when six of them begin opening in Tokyo, Yokohama, Nagoya, Osaka, and Okinawa from July 22. The theme this time around is “MY LITTLE BUDDY.”
Uchiwa Fans (7 Designs) / Coasters (8 Designs)
Customers who book a table in advance will receive a free fan, and if they buy a drink, a free coaster.
KOYA Gapao Rice | ¥1,870 (Tax Included)
RJ Omelette Stew | ¥1,870 (Tax Included)
SHOOKY Loco Moco Don | ¥1,870 (Tax Included)
MANG Coconut Green Curry | ¥1,870 (Tax Included)
CHIMMY Chicken Over Rice | ¥1,870 (Tax Included)
TATA Bibimbap | ¥1,870 (Tax Included)
COOKY Sushi Bowl | ¥1,870 (Tax Included)
Parfaits (Mango/Melon/Grapefruit) | ¥1,540 (Tax Included)
Mini Parfaits | ¥550 (Tax Included)
Milk Drinks (Strawberry/Mango/Blueberry) | ¥990 (Tax Included)
Shuwa Shuwa Fruit Tea | ¥990 (Tax Included)
Fuwamoko Latte | ¥990 (Tax Included)
Pins | ¥660 (Tax Included)
Acrylic Keyrings | ¥770 (Tax Included)
Folders ¥440 (Tax Included) / Clear Pouches ¥1,320 (Tax Included)
Pin Case | ¥1,320 (Tax Included)
Stickers ¥770 (Tax Included) / Acrylic Coasters ¥1,320 (Tax Included)
Milk Caramels | ¥1,080 (Tax Included)
The menu line-up is based on Asian cuisine and features cute dishes, drinks, and dessert combined with the BT21 characters. There’s also a collection of exclusive merchandise for fans to get their hands on.
BT21 Cafe 9th Run ~MY LITTLE BUDDY~
Tokyo Cafe ①
Address: TOKYO BOX cafe&space Omotesando Hills (4-12-10, Jingumae, Shibuya, Tokyo)
Running: July 22, 2021 – August 29, 2021
Tokyo Cafe ②
Address: BOX cafe&space Lumine EST (3-38-1 Shinjuku, Shinjuku-ku, Tokyo)
Running: July 22, 2021 – August 22, 2021
Address: Collabo_Index Lumine Yokohama (2-16-1 Takashima, Nishi-ku, Yokohama, Kanagawa)
Running: July 22, 2021 – August 29, 2021
Address: Address: Nagoya Box Cafe&Space (B1F LACHIC, 3-6-1 Sakae, Naka Ward, Nagoya, Aichi Prefecture)
Running: August 26, 2021 – September 26, 2021
Address: kawara CAFE＆DINING Shinsaibashi (Shinsaibashi OPA 9F, 1-4-3 Nishishinsaibashi, Chuo-ku, Osaka)
Running: July 29, 2021 – August 29, 2021
Address: OKINAWA BOX cafe&space (Naha OPA 2F, 1-20-1 Izumizaki, Naha, Okinawa)
Running: July 22, 2021 – August 29, 2021
Price: ¥715 (Tax Included) *Includes freebie
Cafe Website: https://2021-1.box-cafe.jp/
Popular LINE Sticker Series YOSISTAMP Opens Travel Themed Pop-Up Shop
The YOSISTAMP Premium Shop, a pop-up shop themed on the popular sticker series YOSISTAMP from the LINE messenger app, has been making its way around Japan since 2019. It recently opened inside Abeno Harukas Kintetsu in Osaka.
The store’s merch line-up
The pop-up shop is themed on travel, and fans of the series can get their hands on a cute selection of exclusive merchandise. The shop even has a special photo spot for snapping pictures.
YOSISTAMP Kaputto Premium Shop
Location: Abeno Harukas Kintetsu Wing Building Floor 9F
Address: 1-1-43 Abenosuji, Abeno Ward, Osaka, 545-0052, Japan
Running: June 2, 2021 – June 15, 2021 (Closed Weekends)
Opening Hours: 10:00-20:00 (Until 15:00 on 15:00)
*Subject to changes or closure depending on COVID-19
Abeno Harukas Kintetsu Official Website: https://abenoharukas.d-kintetsu.co.jp/
YOSISTAMP Official Website: http://yosistamp.co.jp/
Sanrio Character Ranking 2021 to Announce Winner in Collaboration With Tokyo Girls Collection
Sanrio has announced that the announcement ceremony for the winner of the 2021 Sanrio Character Ranking will take place in collaboration with Tokyo Girls Collection (TGC), a semi-annual fashion festival in Tokyo, on June 8. The event will be streamed live on Hello Kitty and TCG’s respective LINE accounts, as well as Sanrio’s official YouTube account, so that more people can tune in to this year’s announcement and see which of Sanrio’s characters will take the crown.
80 characters are participating in this year’s Sanrio Character Ranking which will be announced in order from 80 to 1. This year also sees the return of the sub-award categories including Collaboration. Hosting the event as MC is tarento and actress Nao Asahi and the Japanese comedy duo Wagyu ga Tsutome.
But the winner announcement is not the only event scheduled for 2021’s ranking. Since this time is a collaboration with TGC, there will be a fashion runway where popular models will show off their looks, a live performance with JO1 and the Sanrio characters, a rap battle, and more.
Fashion Runway: Famous models display the Sanrio character aesthetic
On the fashion stage, a line-up of well-known Japanese models will serve fashion inspired by Sanrio’s most famous characters including My Melody, Kuromi, Little Twin Stars, and Pompompurin.
Marie Iitoyo and Maika Yamamoto will use a real-time composite photography system as they dress up as the adorable My Melody and her rival Kuromi. Serving the dreamy star-filled world of Kiki and Lala are Kaane and Sakura Saiga, Yoshiaki & Michi, and Rikariko. For the Pompompurin section, which is themed on the golden retriever’s daily life, we have Nana Kato, Ami Komuro, Natsuki Deguchi, Sachi Fujii, and Roy. But that’s not all as Sakachin, Yuki Higashihara, and Reina, who won the LINE LIVE auditions to appear on this year’s fashion runway, will also appear.
A heated rap battle between the Sanrio characters
In the rap battle, KIRIMI-chan, Kuromi, Kogimyun, and Pompompurin will go head to head against special guests Tsukasa Saito of comedy duo Trendy Angel and Yuriyan Retriever.
The Sanrio cast join music artists for a concert
The adorable Cinnamoroll, who is also expanding his work as an idol, will perform alongside JO1, while Hello Kitty will sing with singer-songwriter Sonoko Inoue.
A new virtual experience using the latest technology
Japanese digital advertising company CyberAgent, who produced virtual events and 3DCG content, will be using the latest in 3DCG and XR tech to blur the lines between reality and the virtual space with an interactive experience, such as people’s comments on social media and the video displaying in real time, and more.
2021 Sanrio Character Ranking – Winner Announcement
Running: June 8, 2021 @ 19:30-21:30 (JST)
Watch on Hello Kitty’s LINE Account: https://lin.ee/7juKjZs
Watch on TGC’s LINE Account: https://page.line.me/tgc_line
Watch on LINE LIVE: https://live.line.me/channels/21
Watch on Sanrio’s YouTube Page: https://youtu.be/ujzQG0afFnc
Official Website: https://www.sanrio.co.jp/news/mx-ranking2021-20210527/