“Ichigo Daifuku Fair” will be held in Daimaru Tokyo Store

29.January.2018 | FOOD

Ichigo Daifuku (a rice cake stuffed with a strawberry) Fair will be held at Hoppe Town located on B1F of Daimaru Tokyo Store from the 25th of January 2018 (Thurs.) to the 28th of February.


Ichigo daifuku is a Japanese dessert where a strawberry is stuffed inside a daifuku (rice cake with bean jam stuffed inside.). Each brand’s ichigo daifuku tastes different. The sweet/sour taste, the texture of the dough and the cute look of this sweets item will surely stimulate your appetite. In this article, I will introduce to you 5 recommended brands which will sell their products at the fair.


<Shingetsudo Honten> Tsubaki Dori (one piece) – 237 yen / 1F – 30 pieces per day – available until 2,30

A well-balanced ichigo daifuku which uses juicy Tochiotome strawberries, soft Habutae Mochi using condensed milk, egg white and original bean jam. The shape of the product is created based on the motif of a camellia bud.




<Eita Roso Honpo> Ichigo Daifuku (one piece) – 324 yen – 1F –  available until 2,14

This big-sized ichigo daifuku uses very sweet Tochiotome strawberries. Slightly hard mochi and fresh bean jam match well with the taste of this strawberry.




<Okanoeisen Sohonke> Ichigo Daifuku (one piece) / 240 yen – 1F

Lots of bean jam made with azuki produced in Hokkaido is stuffed inside the slightly salty dough. This is a very popular product which uses fresh strawberries such as Tochiotome and Royal Queen.




<Fukagawa Iseya> Ichigo Daifuku (one piece) 280 yen / 1F

This is a soft and chewy ichigo daifuku using original bean jam and fresh strawberries.




<Akasaka Aono>

The sourness of the strawberry and home-made bean jam match very well. The dough of the daifuku is thin so that the texture of strawberry can be enjoyed.


Why not come and find your favorite ichigo daifuku!



Tokyo Daimaruten

Address: 1-9-1, Marunouchi, Chiyodaku, Tokyo

Business hours: 10:00 to 21:00