A new design was added to the series of lip balm included inside “omamoris” (Japanese charms) called “Fuku Fuku Lip”

06.February.2018 | FASHION

“Fuku Fuku Lip” is a product which was released in November of 2017 and it has gained a high reputation. From the 6th of January 2018, the new products (17th, 18th, 19th designs) “Fujiyama,” “Daruma” and “Hanabi” were added to the series.


You can wear them or give them as a gift to person who are precious to you.

“Fuku Fuku Lip” was created under the concept of introducing “omamori” to many people in a fun manner.

It is a new style of omamori which has a modern design and includes a lip balm inside.


The cuteness of the series gained much popularity and took the first place in the lip balm category sales in November and December.

Luck will come to persons with moist lips. “Fuku Fuku Lip” which brings luck can be used in everyday life or as a gift to foreign guests.



Fujiyama – This product has an illustration of Mount Fuji which is known as the symbol of luck in Japan and a shiny full moon. The product has a premium feel and is suitable to be used as a gift for celebration events.



Daruma – A product which has the pattern of a daruma which is known as the “God of exams.” The product has a cute design which is colored in beige and has a red string attatched.



Hanabi – Hanabi (fireworks) are often set off on Lunar New Year in China and is known as a symbol of celebration. The product has a delicate pattern of a golden string and a white string on top of a black colored surface.



The products have the scent of “yuzu” (Japanese citrus fruit) which has been used in Japan from a long time ago. The products uses the rare essence of yuzu produced in Japan.


Let’s call in luck by using “Fuku Fuku Lip.”





Fuku Fuku Lip

Price: 1,080 yen (tax included)

TEL: 03-3239-1635

Available stores: Tokyu Hands, Loft, Isshindo Honpo Tsushin Hanbai’s Tokyo Sky Tree Town store, Soramachi store etc…



  • South Korean Cosmetic Brand CILY Launches Japan Edition Packaging

    12.March.2020 | FASHION

    South Korean cosmetic brand CILY released a new “Japan Edition” packaging for its products at LOFT stores around the country on March 7.

    CILY is a South Korean cosmetic brand produced by Kang Taeri. Having much experience with various brands of makeup from her fashion photo shoots, Taeri conceived the brand to offer ease-of-use when applying makeup to the masses. Her brand mimics the beauty of Asian women. Japan’s first flagship store opened in Shinsaibashi, Osaka on January 25 this year, which caused the brand to trend on Japanese social media for the power of its products.


    The Japan Edition packaging will have pre-sales in Japan. The two-colour chic Korea Edition packaging is available in-store and on CILY’s official online shop.

    CILY SILKY LIP – ¥1,500 (Before Tax)

    This lipstick bears a creamy texture and high tone colouring. Apply for glossy and plump-looking lips.

    CILY EYES ON ME – ¥1,200 (Before Tax)

    Two mattes and four shimmery and glittery picks make up this collection of 6. Colour your eyes elegantly with this silky powder.

    CILY BLOSSOM BLUSH – ¥1,400 (Before Tax)

    Though this blush is a powder, it effortlessly slides across the skin with its silky texture.

    CILY EVERLASTING MASCARA – ¥1.700 (Before Tax)

    Make your eyelashes look natural but with plenty of volume. This mascara keeps your lashes looking beautiful all day.


    Get ready for spring with Taeri’s beautiful collection.

  • Chuken Mochi Shiba―The Adorable Chubby Puppy Characters Get Their Own Store

    15.March.2019 | SPOT

    The cute character line Chuken Mochi Shiba opened up its very own pop-up shops at LOFT branches across Japan on March 14.

    At the same time as SK Japan’s chubby puppy character line appeared in 2014, the Shiba Inu boom took over the world. Products in the line are sold mainly at amusement facilities in Japan and it has become a hit not just in Japan but overseas too, especially in South Korea and Taiwan.

    The name of the pop-up shop is Marufuku Shoutengai. The first store to open is at the Umeda branch of LOFT which is currently running until April 2. The shops will open sequentially at different branches across the country before closing up in early August.

    There will be plenty of merchandise to get your paws on at the Chuken Mochi Shiba-decorated store. Those who spend over ¥1,080 with tax in one purchase will receive a limited-edition postcard. These are available in limited quantities at each store. There are two postcard designs: the spring version will be available from this month until early May and the summer version will roll out in late May until August.

    Sakura and Okaka, two characters in the line, are also scheduled to make an appearance at select stores. You will be able to have your photo taken with them.


    Join the chubby Shiba Inu at a Chuken Mochi Shiba store near you!

  • Tokyu Hands to Open New Branch at Singapore Changi Airport

    28.January.2019 | SPOT

    Tokyu Hands has announced that it will open a new branch at the new Jewel Changi Airport set to open at Singapore Changi Airport in spring this year. This will be the chain’s fourth branch to open in Singapore.


    Tokyu Hands is a Japanese department store which describes itself as “the one-stop shop chock-full of many products unique to Japan.” Its stores stock a wide variety of products, and those visiting the new Jewel branch too can expect to get their hands on a range of items from Japan including high-quality living ware, hobby and lifestyle products and more.


    If you’re passing through Singapore Changi Airport be sure to pop in for a visit this spring.

  • Maru the Shiba Inu Special Fair to be Held at Shibuya LOFT

    07.September.2018 | Uncategorized

    Lifestyle department store Shibuya LOFT is holding a special fair for the internet celebrity shiba inu Maru. The event will run from September 6 to 24.

    Maru has over 2.5 million followers on Instagram. His calendar that is released every year is so popular it never fails to sell out.


    In Store Only: Shiba Inu Maru 2019 Calendar & Shibara Statue Set – ¥8,424 (Tax Included) *20 available (First-Come, First-Served)


    Online Only: Shiba Inu Maru 2019 Calendar & Shibara Puppy Statue Set – ¥9,180 (Tax Included) *Available on LOFT’s website only


    In addition to the Maru merchandise available at the fair, there are also exclusive items made in collaboration with Konatsu’s character Shibara. These items come in two sets including a 2019 calendar, ball pen and acrylic diorama. The sets will go on sale on September 8 from 10:00am (JST) and will ship at the end of October.


    Shiba Inu Maru Smartphone Ring – ¥1,296 (Tax Included)


    Shiba Inu Maru Original Notebook w/ Magnet – ¥1,080 (Tax Included)


    There are around 100 lifestyle items to choose from featuring popular photos of Maru as well as original illustrations. Show your support for the pup by picking something up while in Shibuya!



    Maru the Shiba Inu’s Special Fair
    Running: September 6, 2018 – September 24, 2018

    Location: Shibuya LOFT (6th Floor – Art & Design section)

    LOFT Official Website: http://www.loft.co.jp/

    LOFT Online Store: https://loft.omni7.jp/top

  • “Loft” will release sundries relating to cherry blossoms

    13.January.2018 | FASHION

    Loft will sell spring sundries related to “cherry blossoms” from mid-January to mid-February.


    In Japan, cherry blossoms are thought to be a motif that brings luck. The products noted below are recommended to use as gifts for friends, students preparing for an entrance exam and persons who will starting new endeavors from this coming spring.


     “Haru wo Kotohogu Sakura no Pink (Charley) 378 yen

    A bath additive which has the scent of cherry blossoms which brings good luck.


     “Fukufuku Yu” Sakura Usagi (Charley) 216 yen


     “CLEAN” Fabric Spray – Signs of spring (fragrance) 972 yen

    A cherry blossom fragrance where you can feel the advent of spring.


    “Venus Spa” Perfume Stick – Spring Blossom (Fitz Corporation)

    1,620 yen


     “ettusais” Quick Care Coat – Sakura (ettusais) 1,026 yen ※this product will be available from mid-January.

    A pink-colored nail beauty essence which coats nails with a thin/transparent vail.


     “Kneipp” Hand Cream – Sakura 75ml (Kneipp Japan) 810 yen ※this product will be available from mid-January

    A hand cream that has the gentle scent of cherry blossoms. The letters “Now and Forever” are printed on the product and the product is recommended to use as a gift for students who are going to graduate this coming spring.


    Loft-limited “Little Charm” – You’re My Treasure Sakura Set (Fragrance) 1,620 yen ※this product will be available from mid-January

    A gift set that includes two kinds of limited fragrance hand creams.


     “Amino Mason” Moist Shampoo & Treatment Sakura Limited Kit “(Stella Sead) 3,024 yen ※this product will be available from mid-January


     “bande” Someiyoshino (Nishikawa Communications) 432 yen ※this product will be available from the mid-January

    The “Someiyoshino” (a variety of cherry blossom) version was added to this series of masking tape. Your letters and message cards will become gorgeous just by sticking this masking tape on it.


     “DELDE” Pen Porch – Sakura 2 kinds (Sun Star Bungu) 1,491 yen ※Mid-February ※prices noted above include tax



    Haruwo Kanjiru Sakura Zakka Uriba

    Date: 2018,01,15 (Mon.) to 02,28 (Wed.)

    Stores: Loft stores/sales floors throughout Japan including Shibuya Loft


  • Original sweets items conveyor-belted in! “SWEETY LOFT”at Ginza LOFT to open

    09.January.2018 | FOOD / SPOT

    A first in Japan, not a “sushi-go-round” but a “sweets-go-round” named, “SWEETY LOFT” will open in Ginza LOFT.


    Ginza LOFT will open Japan’s first-ever, “sweets-go-round” event. A 15-meter conveyor belt will roll in original sweets items which Ginza LOFT has carefully chosen.


    <Example of sweets items>

    Cacao Caramel from “PATH” (Yoyogi Hachiman) 864 yen

    Fondant Cacao from “PACHAMAMA” (made by the “cacao evangelist” Ota Tetsuo) 3,024 yen (Sat. limited)

    Macadamia nuts Chocola from “Sincere” (Kita sando) 1,296 yen

    Bar chocolates (various kinds) from “Minimal-Bean to Bar Chocolate” (Tomigaya) 1,080 ~ 1,512 yen

    Mendiants Noir / Blanc (various kinds) from “FOOD FOR THOUGHT” (made by the cooking specialist, Watanabe Yuko) 1,188 yen

    Brownie/Financier etc. from “Shigekuniya 55 Bakery” (Koenji)  216 ~ 324 yen

    Ginza LOFT original Biscuit from “Parlor Egota”  540 yen


    In addition, during the weekends the patissier and chef who created the Ginza LOFT original sweets items to be sold on a limited time offer, will come to this shop to hold a tasting and making event of their original sweets items. These items will also be sold.


    <Menu items>

    Amazon Cacao Waffle – Lille-style  380 yen

    Hot Amazon Cacao  400 yen

    Amazon Cacao Tea   400 yen


    We are nearing the Valentine’s Day season, so here is an event where you can purchase a very rare sweets item to buy for yourself, to give to your precious-one, or to give you inspiration in the art of sweets making.


    Why not come round to this very unique, “sweets-go-round” event and satisfy your craving for an awesome sweets experience.



    Open: 2018 January 15th (Mon.) ~ February 25th (Sun.)

    Venue: Ginza LOFT 4th floor Home Solutions Kitchen Studio


    Ginza LOFT original tasting and demonstration sale

    Time: Every Saturday while SWEETY LOFT is open (13:00 ~ 16:00)


  • Japan’s First Fidget Spinner Pop-up Shop to Open in Shibuya Loft!

    27.July.2017 | SPOT

    Who hasn’t heard of fidget spinners by now? The first ever fidget spinner pop-up shop will be opening in Japan this month. They are called “hand spinners” in Japan, and for two days, the “Nippon Hand Spinner Club” will be open in Shibuya Loft.


    This is the first pop-up shop in Japan to specialise in fidget spinners. There will be 30 varieties to choose from, and you can even have a go at testing them out. The fidget spinner is a compact palm-sized toy with a bearing in the middle which allows you to spin it. With just one spin, it will continue to go around and around for several minutes. The fidget spinner boom began in America at the end of 2016 and has now found its way over to Japan.


    There are numerous ways to play with a fidget spinner besides watching it. You can compete with other people to see how long you can make it spin, and you can even learn how to do tricks with them.

    Whether you own a fidget spinner or have never even held one, Shibuya Loft has a big line-up for you to choose from and try. If you’re in Tokyo, head on over and find one you like!


    “Nippon Hand Spinner Club” Pop-up Shop

    Date/Time: July 28, 2017 to July 29, 2017 – 2pm-8pm both days
    Location: Shibuya Loft B1F Entrance

    Product Examples:
    ・Triple Spinner – ¥1,280
    Standard plastic fidget spinner.
    ・Arumitto – ¥2,980 (photo)

    Popular light weight fidget spinner made of aluminium.

    ・Spins – ¥4,298

    Highly customizable fidget spinner. Outer parts removable.

    ※All prices listed include tax.

    ※Products sold at the pop-up shop are available for purchase on the official “Nippon Hand Spinner Club” website. If you cannot make the pop-up shop, then check their website – https://www.fidgetspinner.biz/)
    ※Other fidget spinners are also available on the 5th floor of Shibuya Loft.


    Related article:Loft Opens New Store in Ginza & Stocks Cosmetic Gift Box Designed by Rina Tanaka


    Related article:5-Day Bonsai Appreciation Event to be Held in Ginza

  • Tokyu Hands commemorates 40 years in business with a “Hands Thanksgiving Celebration” — Sanrio, Fuchiko and many more famous characters collaborate!

    18.October.2016 | Uncategorized

    Tokyu Hands is celebrating 40 years since their founding with the “Hands Thanksgiving Celebration” which will start from Tuesday 1st November! This will involve a range of popular characters and goods, brands and tags! As well as 10 collaboration items, there is a large range of other stuff to enjoy!


    One of the most attention-grabbing collaborations is the “Cup no Fuchiko”. For this collaboration, the character figure is dressed in the old Tokyu Hands uniform that was worn long ago, and she is copying the same pose as in the Tokyu Hands logo! Customers who wear the current uniform and turn up to the store will receive one of the 2 varieties of posing Fuchiko! There is a massive lineup of goods in store that you won’t be able to take your eyes off, including the Sanrio Hands limited edition mascot!


    The store will be offering a variety of workshops too to ensure that the 40 year commemoration event will be jam-packed with lots of fun! From now on, information about bargains and further information about the event will be updated on the 40 year commemoration special site! Please check it out and don’t miss out!!



    ハンズ感謝祭 (Hands Thanksgiving Celebration)




    ■ Related article: Have even more fun this Halloween with workshops & makeovers at Tokyu Hands!


    ■ Related article: Cup no Fuchiko Teams Up with Disney for New Toy Series


  • Have even more fun this Halloween with workshops & makeovers at Tokyu Hands!

    13.October.2016 | FASHION

    The theme at Tokyu Hands this Halloween is becoming the protagonist of a story. For 2016, Tokyu Hands stores nationwide will be holding the “HALLOWEEN FESTIVAL 2016” until Monday October 31st. Tokyu Hands has a range of Halloween outfits, accessories and items every year for the popular event. This year they will be making some Halloween handmade clothes with their new project “Magical! Hands Halloween” for which there is a video you can watch. Check the official Tokyo Hands Halloween website below to see the handmade costumes they are making, as well as the video they made in collaboration with a popular cosplayer.
    ・「Magical! Hands Halloween」Official Website: http://www.hands-halloween.com

    There will also be a workshop where you can learn how to make your own Alice bands using sponge sheets, as well as receive Halloween style make-up that you can do at home too! Full details regarding the event can be found at the website below (Japanese):
    ・HALLOWEEN FESTIVAL 2016 http://www.tokyu-hands.co.jp/halloween/2016/

    ■Related Article: Start off 2016 Halloween with “KAWAII MONSTER CAFE HARAJUKU”! There will be Halloween specials as well as rare dishes are offered!

    ■Related Article: 65-year old “Wagashi” Japanese style sweet shop release limited edition Halloween goodies for the spooky month!