Kyary Pamyu Pamyu made waves with music lovers around the world last month when she performed at Coachella, one of the largest and most famous music festivals on Earth. On May 28, Kyary will perform in Ehime, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.

In Ehime Prefecture, Kyary is teaming up with Poeme, a famous sweets shop in Setouchi close to the Seto Inland Sea. The shop itself opened in 1950 with a different name and quickly became popular for its Butter Manju. The buns, baked in a buttery biscuit dough with red bean paste, were an extravagant confectionary at the time. In the late 1950s, a friend of the founder Okada Kazutarou tasted the Butter Manju and said “This is a poem,” hence the current name of the location. After 76 years, the name of the shop still reflects Poeme’s mission that has been present since the company’s founding just after WWII. 

The collaboration logo for the project was inspired by Kyary’s 2018 album Japamyu, which was released after four successful overseas tours. The album cemented the artist as one of Japan’s top talents, and the logo combines Poeme with Japamyu to make Poemyu.

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is only available until June 8 on the official LOCAL POWER JAPAN Project website.

Otabe, one of the most popular sweets souvenir shops in Kyoto, Otabe, is known for its delicious matcha and mini-desserts. Starting May 12, the company has released nine uniquely packaged sweets inspired by Demon Slayer: Kimetsu no Yaiba. The limited-edition packaging will feature popular characters from the series. Previously, the company released matcha cakes for the crossover–this time, fans can enjoy choco-an flavor!

Demon Slayer: Kimetsu no Yaiba Choco-an

Demon Slayer: Kimetsu no Yaiba Matcha

Demon Slayer: Kimetsu no Yaiba Otabe (with Original Sticker)

Original Sticker: 15 varieties, 1 given at random

Focusing on the hashira from the series, fans will want to be on the lookout for their favorite character. These sweets can be bought at select stations in the Kyoto and Osaka area, major Kyoto tourist attractions, and online. In addition, matcha flavored treats will also be on sale featuring Tanjiro Kamado, Nezuko Kamado, Zenitsu Agatsuma, Hashibira Inosuke, Kagaya Ubuyashiki, and Muzan Kibutsuji.

©吾峠呼世晴／集英社・アニプレックス・ufotable

Those passing through Gotanda Station in Tokyo might want to keep an eye out for some tasty treats on sale for a limited time. Patisserie Giraud has opened a limited-time pop-up location inside the aptly-named shop Have You Eaten This Before? The pop-up will be open until May 31, 2022.

Have You Eaten This Before? features a rotating selection of products perfect as gifts, souvenirs, or as a treat for yourself. Along with six cakes made to look just like fruits, a selection of other baked goods will also be available.

Lineup

Strawberry

Orange

Lemon

Red Apple

Green Apple

Melon

While it might be difficult to eat these beautiful cakes, you’ll never forget the way the juice-filled mousse and crispy pastry fill your mouth. Which one would you like to bring home?

Folk Kitchen, a restaurant on the second floor of Hilton Osaka, will hold the Sanrio Characters Sweets Buffet ~Joyful Summer Festival~ from May 20 until September 11, 2022. The event is being held to celebrate Cinnamoroll, Pompompurin, and Pochakko coming in first, second, and third in the Sanrio Character Awards. A lineup of 25 different sweets will be available, including those filled with summer fruits like mango, peach, and watermelon! In addition, a “Zero Leftovers Campaign” will be implemented–so be sure to clear your plate!

Happy Festival Heart Mousse

Joyful Pink Cake / Lime & Raspberry

Fluffy and Crunchy Mango Pavlova

Decorated with chocolate and adorable character designs, the Happy Festival Heart Mousse is a scrumptious dish blending the flavor of banana, caramel, and rum. The Joyful Pink Cake will be a smash-hit with Sanrio lovers, featuring the soft taste of white mousse and raspberry compote with a fresh lime flavor. Tons of other original sweets will be available, including everything from gingerbread to orange tarts.

Visitors can also find plenty of vegan sweets. Summer Blue Sky Jello features contrasting colors of pineapple pulp and soymilk cream that look like clouds floating against a summer sky. Be sure to try the Almond & Watermelon Jello and Grapefruit and Lychee Jello too!

Floresta, a handmade donut store using all-natural ingredients, will begin selling Easter-themed animal donuts next month! The special treats will be available until April 24, 2022.

In the Easter tradition, eggs symbolize resurrection and rebirth, and painting Easter eggs is a popular activity in western countries during the holiday season. Rabbits are also a common Easter motif and symbolize fertility and prosperity. Why not come celebrate with some of these cute and healthy sweets?

Pearl Lady, a tapioca and crepe specialty shop, will begin selling a special crepe inspired by the Sanrio character Cogimyun starting April 8, 2022! These gorgeous treats will be available at participating Pearl Lady locations while supplies last.

Cogimyun’s Sparkling Strawberry Crepe

Cogimyun’s Sparkling Strawberry Crepe, topped with a Cogimyun cookie, includes sweet and sour strawberry cream. 

The dough, made with tapioca flour, offers a slightly chewy texture with a rich milk and butter flavor. Customers will also receive a special sticker as a purchase bonus. Be sure to enjoy the new Cinnamoroll drink available at Pearl Lady’s sister shop CHABAR!

CHABAR x Cinnamoroll Collaboration Drink

Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022. 

Strawberry Matcha Parfait

The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.

Matcha and Berry Mascarpone Parfait

The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.

From March 25 until April 27, gelato pique café locations around Japan will be celebrating Easter with three special Easter Bunny-themed sweets.

Easter Bunny Crepe

Easter Bunny Gelato

Easter Bunny Float

Last year, gelato pique café released an Easter Bunny soft-serve ice cream dish which was incredibly popular. In 2022, the brand has decided to release three unique treats under the theme of ‘Happy Bunny Hunt.’ Those with a sweet tooth can snag a crepe, gelato, or float during the event period, all decorated with white and pink shades perfect for spring. 

McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’

McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe! 

Strawberry Uji Matcha Frappe: ¥490

The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.

Uji Matcha Mont Blanc Tart: ¥390

The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha.

How would you like to enjoy these treats beneath the cherry trees?

Roomwear brand gelato pique has released a new Easter collection, complete with a bunny rabbit motif! The Innocent Bunny Collection is now available at participating stores nationwide, as well as the gelato pique online store.

Fluffy Bunny Series

Bunny Series Goods

Easter Satin Series

“The soft fur makes it feel like you’re holding a rabbit in your arms!” 

A full lineup of roomwear and other items are available, including slippers, eye masks, makeup pouches, and plushies. Celebrate the spring season with these soft and adorable items!

The luxury hotel Grand Hyatt Tokyo will offer Easter sweets and baked goods at the on-site Fiorentina Pastry Boutique from April 1 until Easter, April 17, to celebrate the arrival of spring.

Easter Egg Macaroon

Easter Cookies with Icing

Easter Lollipop

Easter Bunny Brioche

This year, in addition to the new Easter Bunny and Easter egg macaroons, cookies with icing, lollipop chocolates, brioche in the shape of the Easter Bunny, and other sweets and bakery items will be available. Don’t miss it!

Nagoya Tokyu Hotel’s lounge Grindelwald is now selling offering an Easter-themed afternoon tea set through April 30, 2022! This new twist on the traditional set features plenty of pastels and spring touches. 

Top Row: Sweets

Middle Row: Scones

Bottom Row: Sandwiches

Easter Bunny Parfait (Available in April)

This fun tea set includes a tasty chocolate mousse in the shape of the Easter Bunny, a carrot-filled sandwich, and a panna cotta with a flower on top. Keep an eye out for the Easter Bunny Parfait coming in April!