Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.   FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.  

◆About the FRUITS ZIPPER Valentine Pop-Up Shop

When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.   Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

◆Member Appearance Planned on Valentine's Day

On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!   Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).   FRUITS ZIPPER Pop-Up Shop Exclusive Goods

Random Photo - Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)

Random Pin - Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)

Random Purikura Stickers - Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

TSUBAME has worked as a producer for JUBEE, TOKYO HEALTH CLUB, and BUGS (WEEKEND CITY PLAY BOZ), and has written songs for numerous artists. On May 18, the artist released a single under his own name for the first time in a year! shopaholic feat. MANON, JUBEE is available to stream now. The song was used for the Harajuku Grand Bazaar held at the end of January 2022. The theme of the track is ‘shopping addiction,’ and has a different sound than TSUBAME’s previous track HELLO NEW WORLD.

The artwork is by yasudatakahiro, an art director who has worked on various projects for NIKE, FamilyMart, and Red Bull's ‘RASEN.’ The music video is by kanta mochida, who also works on TOKYO HEALTH CLUB and PLEATS PLEASE ISSEY MIYAKE videos. Both artists are close friends with TSUBAME.

From March 12 until April 3, chocolate lovers will want to visit Laforet Harajuku! 30 different stores are celebrating the 95th anniversary of Meiji Milk Chocolate with over 80 new pieces of collaborative apparel, toys, and snacks.  

Collaboration Items at a Glance

   

Laforet Staff in Unique Collaboration Outfits

 

Wind and Sea Pop-up Shop

  Laforet Harajuku continues to be a place to discover local fashion and culture. Meiji spearheaded this collaboration after realizing the potential to create new and exciting pieces for fashionable chocolate lovers to enjoy! A wide range of products from clothing to chocolate block-shaped home goods are available now, along with Meiji White Chocolate and Meiji Black Chocolate items! A Wind and Sea pop-up shop will open for the first time at Laforet Harajuku during the event and will also be selling chocolate-themed items. Fashion model and YouTuber Noah Sato will also be featured in event ads as a Meiji Chocolate ambassador! Those purchasing collaboration items will receive a special Meiji Chocolate bar in unique packaging while supplies last.

The sixth piece of apparel in the Perfume Closet fashion project officially went on sale on March 1, and the popular Fashion Truck pop-up store has made a comeback after being introduced last spring. The truck will travel to seven cities across Japan carrying new items.    With fans already excited, the three members of Perfume decided to surprise everyone by appearing at the Laforet Harajuku pop-up shop! Appearing on stage, each wore a new item and took selfies with their cell phones before strolling around the store and chatting with customers. Perfume also autographed the truck’s interior and wrote personal messages.   The members on the second floor of the CONTAINER store. On display are costumes worn by Perfume while performing Polygon Wave.Perfume in front of the fashion truck set up in front of the store.   The girls pose with items from the collaboration menu at Laforet Harajuku.  

  Participating restaurants at Laforet Harajuku are offering Perfume-themed menu items for a limited time. Guests buying select items will receive a special Perfume lunch mat!   Which Perfume track is your favorite?

Laforet Harajuku will hold a new tie-up campaign with the upcoming film ‘Midnight Maiden War’ from January 8 until January 21, 2022, the day the movie hits theaters. The Tokyo location will feature a panel display of photos from the highly-anticipated movie. Fans can also enjoy a photo spot on-site.    During the campaign period, flyers will be handed out at the event space which will contain ‘morning ticket vouchers,’ a 10% coupon that can be used at LAFORET GRAND BAZAR from January 22 until January 30, 2022.  'Midnight Maiden War' is based on the popular novel by F and tells the story of a university student named Ren Nagase who has no friends, no girlfriend, and no dreams. Working hard as a day laborer at a construction site, he meets two mysterious strangers who surprise him with a new goal–destroy Tokyo.    ©2022『真夜中乙女戦争』製作委員会

Apparel brand KANGOL has begun selling a hoodie, sweatpants, and a long-sleeve T-shirt inspired by Tokyo Revengers! These items are available at the KANGOL STORE Laforet Harajuku and online.

Hoodie Parka

Long Sleeve T-Shirt

Sweatpants

  KANGOL originated in the United Kingdom in 1938 and is recognizable by street fashion fans around the world by its trademark kangaroo logo.  This lineup blends popular street trends with the smash-hit series Tokyo Revengers and will only be available for a limited time.