New Fashionable & Game Changing Happi Coat “HAPPYCOAT” to be Sold at Isetan Shinjuku

29.March.2018 | FASHION

Costume designer Junko Koshino and design order happi coat brand Happi.Tokyo have developed a new style of Japanese happi coat which, when worn, expresses Japan and hospitality. The coats are available at Isetan Shinjuku, the Isetan online sotre, and Online Happi.Tokyo.

 

JUNKO KOSHINO

 Happi.Tokyo(はっぴどっと東京)

Happi coats are generally worn during festivals and events in Japan. But because of the recent boom in traditional Japan and the increase in foreign visitors to the country, they are being worn in many more instances such as for sales promotion and as uniforms. In response, Junko Koshino, who has developed international cultural exchange in the world through fashion, and Happi.Tokyo, who promote happi coats in a multitude of ways, have used their knowledge to co-develop the new HAPPYCOAT.

 

 HAPPYCOAT 法被

The HAPPYCOAT can be easily put on and possesses functionality – it can be worn for businesses promotion, as a uniform, at events, in support of something, and so on. It can also be used as a fashion item in the yukata scene or on the street.

 

 HAPPYCOAT 法被 はっぴ

The design of the HAPPYCOAT uses Japanese motifs together with unconventional colour combinations and patterns to create a coat that is a happi – but also isn’t. It also makes full use of the sleeves of a happi which create a genderless and sizeless design. To those overseas, it can enjoyed as traditional Japanese fashion.

 

The sewing and printing was crafted by experts in their fields who have years of experience with the special characteristics of materials. You can feel the refinement and consideration put into this happi.

 

Why not try a new style of Japanese with the HAPPYCOAT?

 

■Information

HAPPYCOAT

On Sale: March 28, 2018

Price: ①¥16,956 (tax incl.) / ②¥19,980 (tax incl.)

Size ①: Original M (Short)

Width: 64cm / Length: 92cm / Sleeve Width: 36cm / Cuffs: 36cm / Neck: 5cm

 

Size ②: Original F (Long)

Width: 76cm / Length: 109cm / Sleeve Width: 38cm / Cuffs: 29cm / Neck: 5cm

 

Designs: 12

UME / SHIMA / SHO

TORA / EDA / TSURU

 

Available:

Isetan Shinjuku 7F

March 28, 2018 ― April 3, 2018

 

Isetan Online Store

http://isetan.mistore.jp/onlinestore/index.html

From March 28, 2018

 

Online Happi.Tokyo

From April 3, 2018 (Subject to Change)

*Amazon / Rakuten listings scheduled for future sale.

Website:http://www.online-happi.tokyo

 

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