Wear Yukata with Confidence with Aeon’s New Easy-to-Wear Yukata Line

27.April.2018 | FASHION

Aeon is introducing a new line yukata at approximately 460 Aeon and Aeon Style stores across Japan from April 26.

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A range of new yukata are being introduced this year, including yukata made by apparel brand Earth Music & Ecology Sakura Label whose products are aimed at young girls; super inexpensive yukata price at just ¥3,880; Smart Yukata for men which can be worn simply by slender guys too; Sukaato Yukata for kids where the top and bottom separates so you don’t have to be an expert and fitting yukata; and more.

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In recent years,the number of foreign tourists coming to Japan has increased, giving rise to more opportunities to rediscover old Japanese culture and traditions. Ministries and enterprises have locked onto that and are introducing a plethora of events and services, including Bon Odori arranged in a contemporary style, endorsing cool and casual business dress like yukata, and much more.

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As yukata go on to be incorporated in a variety of everyday scenes, Aeon have produced a new style of yukata to erase people’s worries on wearing the traditional Japanese dress, like those who aren’t sure how to pick yukata out, or those who want to let children wear them but don’t have the confidence to help them put them on. Now, this summer, absolutely anybody can pick and wear yukata with confidence.

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Get your hands on your own yukata which you can wear freely.

 

■Information

 

Available: Approx. 460 “Aeon” and “Aeon Style” stores
On Sale: April 26, 2018 sequentially
*Select products may not be sold at certain stores.

Item Amount: Approx. 1,050 (including accessories etc.)
Price: ¥3,800 (w/tax ¥4,190)―¥15,800 (w/tax ¥17,064)
Online Purchases: Aeon Style Fashion Website
https://shops.aeonsquare.net/shop/c/c184016/

For more details, visit the Aeon Yukata website below.

http://fashion.aeonsquare.net/yukata/

 

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    Hi everyone, this is Midori from MMN’s Editorial Department!

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    ▼ KIMONOMACHI main shop

    Official Website: https://www.kimonomachi.co.jp/

     

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    ▼ Cayhane

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    This is a design of a tiger playing with green foxtail grass.

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    Official Website: https://www.nekobu.com/

     

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    22.June.2019 | FASHION / SPOT

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    Period 1: June 25, 2019 – July 4, 2019

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    Period 2: July 5, 2019 – July 14, 2019

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    Period 3: July 15, 2019 – July 24, 2019

    AYAKONAGAHASHI


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    Shigemune Tamao

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  • Feel the Spirit of Japanese Culture With Hotel Gajoen Tokyo’s Yukata Plan

    19.June.2019 | FASHION / SPOT

    Japanese museum and hotel Hotel Gajoen Tokyo is currently offering its new “Yukata Plan” until September 30. The plan includes a yukata service, lunch or dinner, and a chance to witness the Hyakudan Kaidan, or ‘100 Step Staircase,’ which was registered by Tokyo Prefecture as a Tangible Cultural Property in 2009 for its exceptional architecture and artistic beauty.

     

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    05.June.2019 | FASHION

    Disney Store Japan has announced that it will begin selling a range of original yukata and miscellaneous items for summer. Sales in-store begin on June 18 with pre-sales hitting the online store a week earlier on June 11.

    Ariel/Rapunzel

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    Mickey Mouse/Minnie Mouse

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    ©Disney

  • 5 Must-Wear Yukata for Japanese Summer 2018

    28.July.2018 | FASHION / FEATURES

    Yukata are a traditional type of Japanese clothing originally used before and after entering a steam bath. Today, they are used as summer dress when going to events such as summer festivals and firework festivals.

     

    They come in many different colours and designs. Here’s a list of ones we recommend for summer 2018.

     

    Sailor Moon Yukata

    These Sailor Moon themed yukata have been made in collaboration with Kyoto Marubeni. Choose from five yukata sets inspired by each sailor as well a range of other chic and modern yukata. They have all the accessories you need to including obi and folding fans so you can enjoy the full dress-up experience. How about becoming a sailor this summer?

     

    Full Details: https://www.moshimoshi-nippon.jp/88541

     

    ■Information

    Bishojo Senshi Sailor Moon Yukata

    Released: April 2018

    Available Stores: Premium Bandai, department stores, kimono stores and online stores in Japan

     

    Price:

    ・Yukata Set (Yukata + Tsukuri Obi) – ¥16,800 (+Tax) – 6 Designs

    ・Yukata – ¥38,000 (+Tax) – 7 Designs

    ・Obi – ¥15,000 (+Tax) – 4 Designs

    ・Folding Fan – ¥3,800 (+Tax) – 6 Designs

    ©Naoko Takeuchi・PNP・Toei Animation

     

     

    Yukata Fukubukuro

    Kyoto based traditional Japanese clothing brand KIMONOMACHI are selling yukata fukubukuro, or ‘lucky bags.’ There are several lucky bags to choose from, including one containing a single yukata, a 2-set which includes a yukata and obi, and 4, 5 and 6-sets which include that plus accessories. Part of the reason for the popularity of these bags is that you can pick from four sizes: Small (S), Free, (F), Tall (TL), and 2L. Choose from a variety of kawaii infused yukata!

     

    Full Details: https://www.moshimoshi-nippon.jp/108656

     

    ■Information

    Website: https://www.kimonomachi.co.jp/

     

     

    Disney Princess Yukata

    Disney have released a range of yukata and accessories at five of their stores and online. The Ariel and Rapunzel are original designs that were specially illustrated for these yukata. No matter which you choose, all of them embrace the characters’ stories down to the tiniest of details. Pick one of these yukata and become a Disney princess this summer!

     

    Full Details: https://www.moshimoshi-nippon.jp/113122

     

    ■Information

    Disney Original Yukata & Accessories

    Released: June 22, 2018

    Available: 5 Disney Stores (Tokyo Disney Resort, Shibuya Koen-Dori, Sendai Toei Plaza, Shinsaibashi, Kyoto Shijo Kawaramachi) + Online

    Webpage: https://store.disney. co.jp/special/yukata.aspx

    *Please be aware that items may sell out.
    *The designs, price and release dates are subject to change.
    ©Disney

     

     

    Tokyo 2020 Emblem Yukata

    Summer 2018 marks two years until the Tokyo Olympics. Gear yourself up for the excitement this summer with these official Tokyo 2020 yukata, jinbei and accessories. Cloisonne design yukata with the Tokyo 2020 emblem on them were released on July 3, and the above indigo design will be available from early August. Both are stylish and come in a gentleman’s version and a lady’s version.

     

    ■Information

    Tokyo 2020 Official Online Shop: https://tokyo2020shop.jp/

     

     

    SCANDINAVIAN PATTERN COLLECTION

    This collection is a Northern Europe design project developed by Andfika for children. There are yukata for girls and jinbei for both boys and girls. The collection incorporates designs from three designers in Sweden and Finland. The clothes are a unique mix of Northern Europe designs and traditional Japan clothing.

     

    ■Information

    SCANDINAVIAN PATTERN COLLECTION

    Website: http://scandinavianpatterncollection.com/

     

     

    Did you like this list? There’s a lot of variation when it comes to yukata, so be sure to pick the right one for yourself this summer in Japan.

  • Choose Your Own Yukata and Dine at a Beer Garden in Yokohama Marine Tower

    06.July.2018 | FOOD / SPOT

    Put on your favourite yukata and enjoy the night time scenery of Yokohama at the Yukata Beer Garden coming to Yokohama Marine Tower. It will run from July 6 to September 7.

    Beer gardens are a staple of Japanese summer, as are yukata. You can rent out yukata while in Japan, or you may have one already but require assistance putting it on properly. The Yukata Beer Garden aims to eliminate these problems. There, you can choose from over 100 different items of clothing including yukata, obi and geta which will be fitted for you by professionals.

    The best part about it is that you get the full set. Once you’ve picked out your yukata you can enjoy a beer garden course at one of four shops. There are also courses that come with a ticket for the Yokohama Marine Tower observatory deck.

    All of the yukata items available accommodate for males and females. They stock everything from simple and stylish to colourful and retro.

     

    Once you’ve had your yukata fitted, you’re free to enjoy yourself until your dinner reservation time arrives. You can take a stroll in Yamashita Park, feel cool breeze at Oka Koen while gazing at the harbour, walk around China Town or Motomachi Shopping Street and more while wearing your yukata.

    Choose a dinner plan you like from either 3 restaurants at Yokohama Marine Tower or one of the 4 beer garden plans at Yamate Jubankan.

    THE BUND (Marine Tower 1F): Garden BBQ Course (+2-hr 30 min Unlimited Drinks)

    A tempura BBQ beer garden course with all-you-can-eat beef, pork and chicken including beef harami garlic steak. Enjoy a cold beer in an open terrace while feeling that Yokohama breeze!

    The Tower Restaurant Yokohama (Marine Tower 4F): Beer Terrace Course (+2-hr 30 min Unlimited Drinks)

    Takes place in an open terrace area that has a sweeping view of the Port of Yokohama. Relax and enjoy Mediterranean cuisine such as the main dish, roast chicken.

    Mizumachi Bar (Marine Tower 1F): Black Iberian Pig & Spare Rib Set (+2-hr 30 min Unlimited Drinks)

    A traditional bar with a relaxed atmosphere next to Mizumachi-dori Street. Their hearty portions of spare ribs (250g) and cocktails made in collaboration with Crazy Ken Band are hugely popular.

     

    Bonus: Comes with ticket to Marine Tower observatory deck.

    Yamate Jubankan: BBQ Course (+2-hr 30 min Unlimited Drinks)

    This place is perfect if you want a special evening date that’s a little different or if you want to go for a bit of drinking with the girls. Enjoy a BBQ in a garden enveloped in greenery.

     

    Restaurant: Yamate Jubankan (10-mins on foot from Marine Tower)

     

    Make some summertime memories in Japan dressed in a yukata at a beer garden!

     

    ■Information

    Eraberu Yukata Beer Garden

    Running: July 6, 2018 – September 17, 2018
    Price: Females ¥12,000 / Males ¥14,000
    Contents:
    ・Pick and choose your own yukata, obi and geta.
    ・Have them fitted by a professional.
    ・Choose a beer garden course from one of the four places below.

     

    Locations
    “THE BUND” (Yokohama Marine Tower 1F)
    Dinner: 5:00pm-11:00pm (From 4:00pm on Weekends & National Holidays)

    TEL: 045-263-8115
    http://bund.marinetower.jp/news/2018/07/04/post_11.php

    The Tower Restaurant Yokohama (Yokohama Marine Tower 4F)
    Dinner: 5:00pm-11:00pm

    TEL: 045-263-8117

    http://restaurant.marinetower.jp/news/2018/07/04/post_10.php

    Mizumachi Bar (Yokohama Marine Tower 1F):
    Dinner: 5:00pm-11:00pm

    TEL: 045-263-8116
    http://mizumachi.marinetower.jp/news/2018/07/04/post_8.php

    Yamate Jubankan (10-mins on foot from Yokohama Marine Tower)
    Dinner: 5:00pm-9:00pm

    TEL: 045-621-4466
    http://www.yamate-jyubankan.yokohama/news/2018/06/23/post.php

    *A separate entry fee is required to access the observatory deck floor.
    Adults: ¥750 / Children (13-15 years): ¥500 / Children (7-12 years): ¥250 / Children (4-6 years): ¥200 / Children (Under 3-years): Free

    However, the Mizumachi Bar beer garden course includes an entry ticket to the observatory deck floor.

     

  • How to Style Your Hair & Make-Up for Wearing Yukata

    29.June.2018 | FASHION

    The summer season is almost here, which in Japan means summer festivals and fireworks. Wearing yukata is tradition during summer here and really gives you that summertime vibe.

     

    But to enjoy yukata fashion even more, you’ve got to get the hair and make-up right too. Here’s some tips!

     

    How To Style Hair & Make-Up for Yukata: 2018 Edition
    Showing us the tricks of the trade is top hair and make-up artist Yumiko Kamada of cosmetics company Shiseido who has incorporated 2018 trends and made it so that anybody can challenge themselves to it.

     

    ・Hair

    1. Start off by curling your hair. Depending on how you like it done, it’s good to slightly curl the tips with the curling iron too.

    2. Tie your hair from behind your ears to the top of your head to separate the front and back like in picture ②.

    3a. Tie each part of the hair you separated close to the top of your head.
    3b. For the front, divide the inner part of your hair from the knot into two, and pass the tips of your hair through. Add some nuance to the side with a Gibson tuck.

    4. Twist the front and back bundles and bring together.

    5. To give the top balance, fix tightly with a hairpin. Add nuance by styling your hair around your face and finish with hairspray. Leave a refreshing impression with checkered hair decorations and transparent glass hairpins.

     

    ・Make-Up

    1. For the base make-up, lightly apply liquid foundation to your skin.

    2. Lightly fix with face powder and use highlighter to give your skin shine and luster.

    3. Powder your eyebrows to a natural thickness and make soft.

    4. Add coral cream eye colour to the outer part of the double eyelid. Apply lavender cream eye colour to the entire bottom eyelid. For single eyelids, close your eye and add the eye colour to the eyelid.

    5. Carefully add mascara starting from your lash roots to brighten your eyes.

    7. Add pink cream blusher to the upper parts of your cheeks. This brings out the depth of your face and makes your side profile look beautiful.

    7. Use a glossy pink lipstick to give a bright look. Lightly shade off the outline to give a lighter look.

     

    Recommended Make-Up Items: PLAYLIST Multi Painter (With New Colours)
    These multi coloured creams come in paint tubes and can be used just about anywhere from your eyelids to eyebrows, cheeks, lips and so on. There are 14 colours in total (13 coloured and 1 clear). There’s the lavender and coral which was used in this tutorial as well as two new summer colours. Pick them up and get on Japan’s 2018 summer trends!

     

    Dress up in a colourful and beautiful yukata and have yourself an unforgettable summer!

     

    ■Information
    Shinseido: http://www.shiseidogroup.jp/?rt_pr=trb50Yumiko Kamada (Top Hair & Make-Up Artist at Shinseido)
    Yumiko Kamada is active in many fields, including advertisements, commercials, collections, female hair and make-up fashion magazines, beauty seminars, cosmetic development, technique development and more. Her luxurious and delicate craft and earned her support from women and models from inside and outside Japan. She works as the chief coordinator for ‘Fashion Cantata from KYOTO’ and also works on ‘TOKYO KIMONO COLLECTION in Nihonbashi.’
  • Disney Princess Yukata Arriving at the Disney Store on June 22

    18.June.2018 | FASHION

    Disney are releasing a range of original yukata and accessories on June 22 at their Disney Stores in Tokyo Disney Resort, Shibuya Koen-Dori, Sendai Toei Plaza, Shinsaibashi, Kyoto Shijo Kawaramachi, as well via their online store.

    Ready yourself for Japanese tanabata, summer festivals and firework festivals with the Ariel and Rapunzel themed Disney Princess yukata.

    There are two variations each of the Ariel and Rapunzel designs for a total of four yukata to choose from. No matter which you choose, all of them embrace the characters’ stories down to the tiniest of details.

    The characters are printed on them in a simple, stylish and sophisticated manner, so nothing is too in-your-face.

    As well as yukata, they have a line-up of small accessories inspired by Ariel and Rapunzel too which serve to elevate your yukata look. This includes an obi clip that features a resein Ariel and shell, a golden Ariel hairpin, and a decorative hair clip with dangling golden chains and Rapunzel.

    Style your hair like Ariel or Rapunzel together with the accessories and yukata to full embody them!

     

    Make some unforgettable summer memories this year by stepping into the world of Disney.

     

    ■Information

    Disney Original Yukata & Accessories

    On Sale: June 22, 2018

    Available: 5 Disney Stores (Tokyo Disney Resort, Shibuya Koen-Dori, Sendai Toei Plaza, Shinsaibashi, Kyoto Shijo Kawaramachi) + Online

    Webpage: https://store.disney. co.jp/special/yukata.aspx

    *Please be aware that items may sell out.
    *The designs, price and release dates are subject to change.
    ©Disney

     

  • Yukata Fukubukuro Lucky Bags Released by Kyoto Kimono Brand KIMONOMACHI

    20.May.2018 | FASHION

    KIMONOMACHI is a brand hailing from Kyoto that makes traditional Japanese clothes.

     

    The company pre-released their newest yukata fukubukuro, or ‘lucky bags,’ on May 16. The bags were officially unveiled on May 17 and will be available for seven days.

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    There are several lucky bags to choose from, including one containing a single yukata, a 2-set which includes a yukata and obi, and 4, 5 and 6-sets which include that plus accessories. Part of the reason for the popularity of these bags is that you can pick from four sizes: Small (S), Free, (F), Tall (TL), and 2L.

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    KIMONOMACHI operate online via their online shop, and for this event are selling their wares at malls. Their first exhibition not only allows people to see the yukata with their own eyes which are usually bought online, but they can even try the kimono on over their clothes. Find your favourite yukata too!

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    While the event is taking place, you can get your hands on coupons and pamphlets on how to coordinate your yukata. If you’re interested then be sure to go and grab a lucky bag for yourself!

     

    ■Information

    KIMONOMACHI – 2018 Newest Yukata Exhibition Event

    Shop Name: Yumeyakata

    Address: Oshikoji Dori Ryogaecho Agaru Nishigawa, 472-1 Kinpukicho, Nakagyo, Kyoto

    Running: May 17, 2018―May 23, 2018

    Time: 10:00-17:00

    TEL: 075-354-8511

    Website: https://www.kimonomachi.co.jp/

     

  • “Sailor Moon” yukatas will be sold

    31.January.2018 | FASHION

    “Bishojo Senshi Sailor Moon Yukata (Japanese traditional summer clothes)” will be sold from April 2018 at department stores and kimono specialized stores throughout Japan.

     

    “Bishojo Senshi Sailor Moon Yukata” is a collaborative yukata series of Sailor Moon and Kyoto Marubeni. Cute yukata sets using the motifs of the 5 Sailor Moon guardians and modern yukatas will be sold. They are also planning to sell “obis” (wraparound bands) and “sensus” (folding fan) so that customers can enjoy the combination of such items and yukatas.

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    The yukata sets include a yukata with the pattern of a ribbon and an obi shaped like a ribbon. Six varieties including “Sailor Moon Pattern,” “Sailor Mercury,” “Sailor Mars,” “Sailor Jupitar” and “Sailor Venus” will be sold.

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    Moreover, cool-looking yukatas (seven kinds) will be sold too. “Gin Suisho Pattern” which depicts the silver crystal and the star of each guardian printed like a stained glass based on a lily-patterned cloth, “Sailor 5 Senshi Pattern” which depicts the star flower of each guardian printed on a retro-modern striped cloth, “Moon Castle Pattern” representing Moon Castle reflected on the surface of a lake and “Uranus & Neptune Pattern” which depicts deep aqua mirrors shining like an asterism will be sold too.

     

    There are four colors available for the obi. The front side of the obi has the mark of each guardian and the reverse side has the pattern of stars. For the sensu, there are six varieties available with illustrations of ribbons printed on them.

     

    Why not wear a Sailor Moon yukata this year!

     

    ■Information

     

    Bishojo Senshi Sailor Moon Yukata

    Release date: 2018, April

    Available stores: department stores, kimono specialized stores throughout Japan and the Internet shop

    • The official shopping site of Bandai “Premium Bandai” will start selling these items from February

    Prices:

    ・Yukata set (yukata / tsukuri obi) 16,800 yen + tax – six kinds

    ・Yukata 38,000 yen + tax – seven kinds

    ・Obi – 15,000 yen + tax – four kinds

    ・Sensu 3,800 yen + tax – six kinds

     

    (C)Naoko Takeuchi/PNP/Toei Animation

     

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