Wear Yukata with Confidence with Aeon’s New Easy-to-Wear Yukata Line

27.April.2018 | FASHION

Aeon is introducing a new line yukata at approximately 460 Aeon and Aeon Style stores across Japan from April 26.

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A range of new yukata are being introduced this year, including yukata made by apparel brand Earth Music & Ecology Sakura Label whose products are aimed at young girls; super inexpensive yukata price at just ¥3,880; Smart Yukata for men which can be worn simply by slender guys too; Sukaato Yukata for kids where the top and bottom separates so you don’t have to be an expert and fitting yukata; and more.

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In recent years,the number of foreign tourists coming to Japan has increased, giving rise to more opportunities to rediscover old Japanese culture and traditions. Ministries and enterprises have locked onto that and are introducing a plethora of events and services, including Bon Odori arranged in a contemporary style, endorsing cool and casual business dress like yukata, and much more.

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As yukata go on to be incorporated in a variety of everyday scenes, Aeon have produced a new style of yukata to erase people’s worries on wearing the traditional Japanese dress, like those who aren’t sure how to pick yukata out, or those who want to let children wear them but don’t have the confidence to help them put them on. Now, this summer, absolutely anybody can pick and wear yukata with confidence.

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Get your hands on your own yukata which you can wear freely.

 

■Information

 

Available: Approx. 460 “Aeon” and “Aeon Style” stores
On Sale: April 26, 2018 sequentially
*Select products may not be sold at certain stores.

Item Amount: Approx. 1,050 (including accessories etc.)
Price: ¥3,800 (w/tax ¥4,190)―¥15,800 (w/tax ¥17,064)
Online Purchases: Aeon Style Fashion Website
https://shops.aeonsquare.net/shop/c/c184016/

For more details, visit the Aeon Yukata website below.

http://fashion.aeonsquare.net/yukata/

 

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