Wear Yukata with Confidence with Aeon’s New Easy-to-Wear Yukata Line

27.April.2018 | FASHION

Aeon is introducing a new line yukata at approximately 460 Aeon and Aeon Style stores across Japan from April 26.

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A range of new yukata are being introduced this year, including yukata made by apparel brand Earth Music & Ecology Sakura Label whose products are aimed at young girls; super inexpensive yukata price at just ¥3,880; Smart Yukata for men which can be worn simply by slender guys too; Sukaato Yukata for kids where the top and bottom separates so you don’t have to be an expert and fitting yukata; and more.

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In recent years,the number of foreign tourists coming to Japan has increased, giving rise to more opportunities to rediscover old Japanese culture and traditions. Ministries and enterprises have locked onto that and are introducing a plethora of events and services, including Bon Odori arranged in a contemporary style, endorsing cool and casual business dress like yukata, and much more.

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As yukata go on to be incorporated in a variety of everyday scenes, Aeon have produced a new style of yukata to erase people’s worries on wearing the traditional Japanese dress, like those who aren’t sure how to pick yukata out, or those who want to let children wear them but don’t have the confidence to help them put them on. Now, this summer, absolutely anybody can pick and wear yukata with confidence.

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Get your hands on your own yukata which you can wear freely.

 

■Information

 

Available: Approx. 460 “Aeon” and “Aeon Style” stores
On Sale: April 26, 2018 sequentially
*Select products may not be sold at certain stores.

Item Amount: Approx. 1,050 (including accessories etc.)
Price: ¥3,800 (w/tax ¥4,190)―¥15,800 (w/tax ¥17,064)
Online Purchases: Aeon Style Fashion Website
https://shops.aeonsquare.net/shop/c/c184016/

For more details, visit the Aeon Yukata website below.

http://fashion.aeonsquare.net/yukata/

 

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    ©Disney
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    Who are Subikiawa?

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  • Recommended Yukata For Keeping Cool This Summer

    25.June.2019 | FASHION / FEATURES

    Hi everyone, this is Midori from MMN’s Editorial Department!

    Do you know what a Yukata is? It’s a long, casual garment that resembles a kimono. As they are made of light and breathable material, this traditional Japanese clothing is usually worn in the summer. A beautiful yet refreshing garment is the perfect clothing for a summer festival and other summer events. How would you like to try one on? Today, I’ll be introducing you to this year’s latest Yukatas.

     

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    These yukata are made from polyester which is breathable and ventilating. From subtle and mature patterns for adults to large, modern and vivid patterns, there is a wide range of fabric designs to choose from.  

     

    Cream Water-Colour Camellia Flower Yukata: ¥11,880 (after tax) 

    You also do not have to worry about coordinating your outfit as you can putchase a set that includes a Sash (obi) and Japanese wooden clogs (geta). This is recommended for those of you who are completely new to yukata-wearing.  

     

    ▼ KIMONOMACHI main shop

    Official Website: https://www.kimonomachi.co.jp/

     

    Cayhane Yukata: Easy to Wear By Yourself 

    Cayhane sells yukata that are made from materials sourced from all over Japan. 

    Reiría Minana Yukata: ¥7,128

    The Yukata sold here consist of a top and bottom half, which makes it easy for anyone to put on.

    You can also get yukata with a separate skirt too, meaning that you can wear the skirt with your other normal clothes on a regular day too.

     

    ▼ Cayhane

    Official Website: http://www.cayhane.jp/shop/c/c01

     

     

    kyomadoka: Wear a Yukata Designed By an AKB48 Graduate 

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    ¥45,360 (after tax)

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    ▼kyomadoka: Haruna Kojima Original Design Yukata

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    This is a design of a tiger playing with green foxtail grass.

    ▼Felissimo Neko-Bu™

    Official Website: https://www.nekobu.com/

     

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    RiLi Yukata: ¥11,990 each (before tax)

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    Official Website: https://rili.tokyo/#new

     

     

    Furifu and Touken Ranbu-ONLINE- Collaborative Yukata

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     Kasen Kanesada ¥62,640 (after tax )

    Tsurumaru Kuninaga: ¥62,640 (after tax)

    Kashuu Kiyomitsu: ¥62,640 (after tax )

    ▼Furifu Touken Ranbu Collaborative Yukata

    Official Website: https://mgos.jp/furifu/index.html

     

    All these Yukata are available online. This would be the perfect way to stay cool and beautiful during the summer. Wearing one to a summer event would be a wonderful experience. ♡

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    24.June.2019 | FASHION

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  • Yukata IN LAFORET: Grab Your Summer Yukata at Laforet Harajuku’s Event

    22.June.2019 | FASHION / SPOT

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    This marks the 5th run of the event, and this year, it is being split into three separate periods. A total of 9 shops are participating including the popular kimono brand Roccoya Summer Shop which fuses the traditional with the modern as well as MICOPARADE which is managed by designer and Japanese clothing model Maria Kawahara.

     

    The event’s main visual was conceived by art director Tomoko Katayama, a designer at airlinesinc. and president of kimono teaching company Airport Lounge. There will be a photo spot as well as displays created by Katayama.

     

    Period 1: June 25, 2019 – July 4, 2019

    Roccoya Summer Shop

    Roccoya is a brand popular for fusing together traditional and modern designs. The company is returning to Yukata IN LAFORET once again to sell a variety of new yukata, kimono and accessories. Pick anything from cute to contemporary to sophisticated couture. They also sell head accessories and customers can order specific sizes.

     

    MICOPARADE

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    Period 2: July 5, 2019 – July 14, 2019

    MIKI SAKURA & Sakura Maison

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    Asobiya Meets yuminique

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    Period 3: July 15, 2019 – July 24, 2019

    AYAKONAGAHASHI


    Ayako Nagahashi’s select shop is associated with many different kimono and yukata brands. The new yukata and accessory collection by KIIRO, which Nagahashi is the director of, and Furifu will be on show. New Yukata and obi sashes the likes of which the industry has never seen before from Nagahashi’s private brand Fruttarossa will also make an appearance. There will also be plenty of other pieces like geta shoes and obi clips.

     

    Shigemune Tamao

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    Find the yukata for you at this year’s Yukata IN LAFORET.

  • Feel the Spirit of Japanese Culture With Hotel Gajoen Tokyo’s Yukata Plan

    19.June.2019 | FASHION / SPOT

    Japanese museum and hotel Hotel Gajoen Tokyo is currently offering its new “Yukata Plan” until September 30. The plan includes a yukata service, lunch or dinner, and a chance to witness the Hyakudan Kaidan, or ‘100 Step Staircase,’ which was registered by Tokyo Prefecture as a Tangible Cultural Property in 2009 for its exceptional architecture and artistic beauty.

     

    The plan lets guests wear a beautiful and colourful yukata allows them to get a feel for the Japanese spirit. After enjoying a special food course specially prepared by the hotel’s chef, you will head on over to observe the Hyakudan Kaidan, something offered in the hotel’s popular summer plan. Yukata are available for men, women and children, making it perfect for groups, couples and families. What’s more is that you can take home the yukata, obi sash and geta shoes you choose.

    Once you chance into your yukata you can stroll to some of Meguro’s famous spots such as Meguro River as well as Ryūsenji temple and Ōtori-jinja Shrine, both of which are just a 10-minute walk from the hotel.

     

    Enjoy a real Japanese time this summer at Hotel Gajoen Tokyo.

  • Disney Store Unveils Mickey, Minnie, Ariel & Rapunzel Summer Yukata

    05.June.2019 | FASHION

    Disney Store Japan has announced that it will begin selling a range of original yukata and miscellaneous items for summer. Sales in-store begin on June 18 with pre-sales hitting the online store a week earlier on June 11.

    Ariel/Rapunzel

    The line-up sees the return of the Ariel and Rapunzel Disney princess yukata which were a hit in Japan last year as well as the new Mickey Mouse and Minnie Mouse versions. This year’s assortment of accessories and miscellaneous items to co-ordinate with the yukata is also even bigger than last year.

    Mickey Mouse/Minnie Mouse

    The designs are chic and subtle while still celebrating the characters of the Disney world. The Mickey and Minnie yukata in particular feature retro patterns which can be enjoyed by people of all ages. The obi sash that come with the outfits also play into the story of each character.

    The other items in the mix include fans, bags, and a range of cute accessories to make your yukata even more glamorous.

     

    It would be super fun to co-ordinate the yukata together with friends. So if you’re heading to Japan this summer then why not pay a visit to the Disney Store and ready yourself for the fireworks and festivals?

     

    ©Disney

  • 5 Must-Wear Yukata for Japanese Summer 2018

    28.July.2018 | FASHION / FEATURES

    Yukata are a traditional type of Japanese clothing originally used before and after entering a steam bath. Today, they are used as summer dress when going to events such as summer festivals and firework festivals.

     

    They come in many different colours and designs. Here’s a list of ones we recommend for summer 2018.

     

    Sailor Moon Yukata

    These Sailor Moon themed yukata have been made in collaboration with Kyoto Marubeni. Choose from five yukata sets inspired by each sailor as well a range of other chic and modern yukata. They have all the accessories you need to including obi and folding fans so you can enjoy the full dress-up experience. How about becoming a sailor this summer?

     

    Full Details: https://www.moshimoshi-nippon.jp/88541

     

    ■Information

    Bishojo Senshi Sailor Moon Yukata

    Released: April 2018

    Available Stores: Premium Bandai, department stores, kimono stores and online stores in Japan

     

    Price:

    ・Yukata Set (Yukata + Tsukuri Obi) – ¥16,800 (+Tax) – 6 Designs

    ・Yukata – ¥38,000 (+Tax) – 7 Designs

    ・Obi – ¥15,000 (+Tax) – 4 Designs

    ・Folding Fan – ¥3,800 (+Tax) – 6 Designs

    ©Naoko Takeuchi・PNP・Toei Animation

     

     

    Yukata Fukubukuro

    Kyoto based traditional Japanese clothing brand KIMONOMACHI are selling yukata fukubukuro, or ‘lucky bags.’ There are several lucky bags to choose from, including one containing a single yukata, a 2-set which includes a yukata and obi, and 4, 5 and 6-sets which include that plus accessories. Part of the reason for the popularity of these bags is that you can pick from four sizes: Small (S), Free, (F), Tall (TL), and 2L. Choose from a variety of kawaii infused yukata!

     

    Full Details: https://www.moshimoshi-nippon.jp/108656

     

    ■Information

    Website: https://www.kimonomachi.co.jp/

     

     

    Disney Princess Yukata

    Disney have released a range of yukata and accessories at five of their stores and online. The Ariel and Rapunzel are original designs that were specially illustrated for these yukata. No matter which you choose, all of them embrace the characters’ stories down to the tiniest of details. Pick one of these yukata and become a Disney princess this summer!

     

    Full Details: https://www.moshimoshi-nippon.jp/113122

     

    ■Information

    Disney Original Yukata & Accessories

    Released: June 22, 2018

    Available: 5 Disney Stores (Tokyo Disney Resort, Shibuya Koen-Dori, Sendai Toei Plaza, Shinsaibashi, Kyoto Shijo Kawaramachi) + Online

    Webpage: https://store.disney. co.jp/special/yukata.aspx

    *Please be aware that items may sell out.
    *The designs, price and release dates are subject to change.
    ©Disney

     

     

    Tokyo 2020 Emblem Yukata

    Summer 2018 marks two years until the Tokyo Olympics. Gear yourself up for the excitement this summer with these official Tokyo 2020 yukata, jinbei and accessories. Cloisonne design yukata with the Tokyo 2020 emblem on them were released on July 3, and the above indigo design will be available from early August. Both are stylish and come in a gentleman’s version and a lady’s version.

     

    ■Information

    Tokyo 2020 Official Online Shop: https://tokyo2020shop.jp/

     

     

    SCANDINAVIAN PATTERN COLLECTION

    This collection is a Northern Europe design project developed by Andfika for children. There are yukata for girls and jinbei for both boys and girls. The collection incorporates designs from three designers in Sweden and Finland. The clothes are a unique mix of Northern Europe designs and traditional Japan clothing.

     

    ■Information

    SCANDINAVIAN PATTERN COLLECTION

    Website: http://scandinavianpatterncollection.com/

     

     

    Did you like this list? There’s a lot of variation when it comes to yukata, so be sure to pick the right one for yourself this summer in Japan.

  • Choose Your Own Yukata and Dine at a Beer Garden in Yokohama Marine Tower

    06.July.2018 | FOOD / SPOT

    Put on your favourite yukata and enjoy the night time scenery of Yokohama at the Yukata Beer Garden coming to Yokohama Marine Tower. It will run from July 6 to September 7.

    Beer gardens are a staple of Japanese summer, as are yukata. You can rent out yukata while in Japan, or you may have one already but require assistance putting it on properly. The Yukata Beer Garden aims to eliminate these problems. There, you can choose from over 100 different items of clothing including yukata, obi and geta which will be fitted for you by professionals.

    The best part about it is that you get the full set. Once you’ve picked out your yukata you can enjoy a beer garden course at one of four shops. There are also courses that come with a ticket for the Yokohama Marine Tower observatory deck.

    All of the yukata items available accommodate for males and females. They stock everything from simple and stylish to colourful and retro.

     

    Once you’ve had your yukata fitted, you’re free to enjoy yourself until your dinner reservation time arrives. You can take a stroll in Yamashita Park, feel cool breeze at Oka Koen while gazing at the harbour, walk around China Town or Motomachi Shopping Street and more while wearing your yukata.

    Choose a dinner plan you like from either 3 restaurants at Yokohama Marine Tower or one of the 4 beer garden plans at Yamate Jubankan.

    THE BUND (Marine Tower 1F): Garden BBQ Course (+2-hr 30 min Unlimited Drinks)

    A tempura BBQ beer garden course with all-you-can-eat beef, pork and chicken including beef harami garlic steak. Enjoy a cold beer in an open terrace while feeling that Yokohama breeze!

    The Tower Restaurant Yokohama (Marine Tower 4F): Beer Terrace Course (+2-hr 30 min Unlimited Drinks)

    Takes place in an open terrace area that has a sweeping view of the Port of Yokohama. Relax and enjoy Mediterranean cuisine such as the main dish, roast chicken.

    Mizumachi Bar (Marine Tower 1F): Black Iberian Pig & Spare Rib Set (+2-hr 30 min Unlimited Drinks)

    A traditional bar with a relaxed atmosphere next to Mizumachi-dori Street. Their hearty portions of spare ribs (250g) and cocktails made in collaboration with Crazy Ken Band are hugely popular.

     

    Bonus: Comes with ticket to Marine Tower observatory deck.

    Yamate Jubankan: BBQ Course (+2-hr 30 min Unlimited Drinks)

    This place is perfect if you want a special evening date that’s a little different or if you want to go for a bit of drinking with the girls. Enjoy a BBQ in a garden enveloped in greenery.

     

    Restaurant: Yamate Jubankan (10-mins on foot from Marine Tower)

     

    Make some summertime memories in Japan dressed in a yukata at a beer garden!

     

    ■Information

    Eraberu Yukata Beer Garden

    Running: July 6, 2018 – September 17, 2018
    Price: Females ¥12,000 / Males ¥14,000
    Contents:
    ・Pick and choose your own yukata, obi and geta.
    ・Have them fitted by a professional.
    ・Choose a beer garden course from one of the four places below.

     

    Locations
    “THE BUND” (Yokohama Marine Tower 1F)
    Dinner: 5:00pm-11:00pm (From 4:00pm on Weekends & National Holidays)http://bund.marinetower.jp/news/2018/07/04/post_11.php

    The Tower Restaurant Yokohama (Yokohama Marine Tower 4F)
    Dinner: 5:00pm-11:00pm

    TEL: 045-263-8117

    http://restaurant.marinetower.jp/news/2018/07/04/post_10.php

    Mizumachi Bar (Yokohama Marine Tower 1F):
    Dinner: 5:00pm-11:00pm

    TEL: 045-263-8116
    http://mizumachi.marinetower.jp/news/2018/07/04/post_8.php

    Yamate Jubankan (10-mins on foot from Yokohama Marine Tower)
    Dinner: 5:00pm-9:00pm

    TEL: 045-621-4466
    http://www.yamate-jyubankan.yokohama/news/2018/06/23/post.php

    *A separate entry fee is required to access the observatory deck floor.
    Adults: ¥750 / Children (13-15 years): ¥500 / Children (7-12 years): ¥250 / Children (4-6 years): ¥200 / Children (Under 3-years): Free

    However, the Mizumachi Bar beer garden course includes an entry ticket to the observatory deck floor.

     

  • How to Style Your Hair & Make-Up for Wearing Yukata

    29.June.2018 | FASHION

    The summer season is almost here, which in Japan means summer festivals and fireworks. Wearing yukata is tradition during summer here and really gives you that summertime vibe.

     

    But to enjoy yukata fashion even more, you’ve got to get the hair and make-up right too. Here’s some tips!

     

    How To Style Hair & Make-Up for Yukata: 2018 Edition
    Showing us the tricks of the trade is top hair and make-up artist Yumiko Kamada of cosmetics company Shiseido who has incorporated 2018 trends and made it so that anybody can challenge themselves to it.

     

    ・Hair

    1. Start off by curling your hair. Depending on how you like it done, it’s good to slightly curl the tips with the curling iron too.

    2. Tie your hair from behind your ears to the top of your head to separate the front and back like in picture ②.

    3a. Tie each part of the hair you separated close to the top of your head.
    3b. For the front, divide the inner part of your hair from the knot into two, and pass the tips of your hair through. Add some nuance to the side with a Gibson tuck.

    4. Twist the front and back bundles and bring together.

    5. To give the top balance, fix tightly with a hairpin. Add nuance by styling your hair around your face and finish with hairspray. Leave a refreshing impression with checkered hair decorations and transparent glass hairpins.

     

    ・Make-Up

    1. For the base make-up, lightly apply liquid foundation to your skin.

    2. Lightly fix with face powder and use highlighter to give your skin shine and luster.

    3. Powder your eyebrows to a natural thickness and make soft.

    4. Add coral cream eye colour to the outer part of the double eyelid. Apply lavender cream eye colour to the entire bottom eyelid. For single eyelids, close your eye and add the eye colour to the eyelid.

    5. Carefully add mascara starting from your lash roots to brighten your eyes.

    7. Add pink cream blusher to the upper parts of your cheeks. This brings out the depth of your face and makes your side profile look beautiful.

    7. Use a glossy pink lipstick to give a bright look. Lightly shade off the outline to give a lighter look.

     

    Recommended Make-Up Items: PLAYLIST Multi Painter (With New Colours)
    These multi coloured creams come in paint tubes and can be used just about anywhere from your eyelids to eyebrows, cheeks, lips and so on. There are 14 colours in total (13 coloured and 1 clear). There’s the lavender and coral which was used in this tutorial as well as two new summer colours. Pick them up and get on Japan’s 2018 summer trends!

     

    Dress up in a colourful and beautiful yukata and have yourself an unforgettable summer!

     

    ■Information
    Shinseido: http://www.shiseidogroup.jp/?rt_pr=trb50Yumiko Kamada (Top Hair & Make-Up Artist at Shinseido)
    Yumiko Kamada is active in many fields, including advertisements, commercials, collections, female hair and make-up fashion magazines, beauty seminars, cosmetic development, technique development and more. Her luxurious and delicate craft and earned her support from women and models from inside and outside Japan. She works as the chief coordinator for ‘Fashion Cantata from KYOTO’ and also works on ‘TOKYO KIMONO COLLECTION in Nihonbashi.’

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