FUJIFILM Corporation have announced a global partnership agreement with Grammy Award-winning American singer-songwriter Taylor Swift. Beginning this summer, she will enter a worldwide promotional campaign.
Smartphones are the main tool used for taking photos nowawads, but FUJIFILM’s Instax series is internationally worldwide with young people for being able to print real photos fresh on the spot. These instant print photos are known as ‘chekki’ in Japan and are sold in over 100 countries. The number of cameras sold totals well over 30 million units.
Instax celebrates its 20th anniversary this year, and to expand their cameras even further, they have developed a huge promotional campaign with Taylor Swift who has huge influence with young people.
Her worldwide Reputation Stadium Tour began on May 8 in Glendale, AZ. Digital promotion will take place on her tour, as well as booths where fans can try out Instax. Her tour will take her to Tokyo on November 20 and 21, and these dates have been titled Taylor Swift Reputation Stadium Tour in Japan Presented by FUJIFILM instax.
Further details regarding information on the above additional dates as well as her promotional activities will be announced at a later date, so be sure to stay up to date.
Taylor Swift Reputation Stadium Tour
Began: May 8, 2018
Taylor Swift Reputation Stadium Tour in Japan Presented by FUJIFILM instax
*Sponsored by FUJIFILM
Date: November 20-21
Taylor Swift Official Homepage：https://taylorswift.com/
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Over at FUJIFILM SQUARE in Tokyo Midtown, Roppongi, a Taylor Swift photo exhibition is being displayed from October 12 to October 25.
The internationally popular singer-songwriter and musician entered a global partnership with Instax earlier this year. Since then, she has appeared in one of the company’s “Now or never” commercials.
The public photo exhibition features selfies taken by Taylor Swift herself using an Instax camera, something she uses habitually. It also includes backstage photos at the singer’s Reputation Stadium Tour (2018) as well of her cat, exclusive behind-the-scenes snaps taken during the filming of the Instax commercial she appeared in, and more. This is a chance for fans to see photos taken by Taylor Swift herself, of which there exists only one each in the world.
Swift will wrap up her Reputation Stadium Tour with two days in Tokyo on November 20 and 21. A hashtag campaign is taking place for a chance for four groups of eight people be invited to one of the concerts. To enter, you must take a photo of yourself at the exhibition and post it on sicla made with the hashtags #TSinstax and #instaxgallery. Winners will be selected randomly.
Information
FUJIFILM SQUARE
Address: 9-7-3 Akasaka, Minato Ward, Tokyo
Opening Hours: 10:00-19:00Website: http://fujifilmsquare.jp/
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instax known for manufacturing their popular instant cameras which allow you to print the photo you have taken right there and then.
Taylor Swift has featured in the company’s new TV commercial entitled “Now or never” which began airing in Japan on August 25.
Taylor Swift is a global partner of instax. The commercial features snaps of her using the camera backstage on tour and in her everyday life. The “Now or never” message encapsulates being able to snap any moment with an instax camera and print it instantly.
instax ‘Now or never.’ commercial (30 second version).
Taylor Swift gives her thoughts on the commercial.
The video gives us a peek at the international superstar in a light we’re usually not exposed to.
A website has also been set up for promoting Taylor Swift. A range of photos taken with the instax as well as information on numerous campaigns will be made available on the website soon.
Additionally, ‘Taylor Swift Editions’ of the instax SQUARE SQ6 camera and instax SQUARE Film will go on sale from October 20, 2018. Both were designed by Taylor Swift herself.
The SQ6 Taylor Swift Edition features a stylish black body and the newspaper-like pattern seen on her latest album reputation coloured in gold. The ring part around the lens is also gold to add to the classy design. Taylor Swift’s own signature signed by her is also printed on the back. The film is also black like the camera and includes her signature.
More information on Taylor Swift’s collaboration with instax will be released in the near future, so keep your eyes peeled.
■Information
Fuji Film instax Cheki Series Commercial – “Now or never.” (15 secs. / 30 secs.)
Broadcasting: Nationwide in Japan
Cast: Taylor Swift
Initial Broadcast: August 25, 2018 -
American singer-songwriter Taylor Swift is loved all over the globe for her music.
Her latest album, Reputation, took the spotlight in US album charts, where it stayed number one for 3 weeks. Even into the new year, the 2017-defining album continues to be ranked at number one.
In the music video for End Game ft. Ed Sheeran, Future from her acclaimed album, Taylor Swift heads to various cities, including London, Miami, and Tokyo.
“End Game ft. Ed Sheeren, Future” Official Music Video
Taylor goes for karaoke and hits up the game centers while in Tokyo, and we also see neon signs written in Japanese echoing the lyrics, saying I wanna be your A-team and big reputation, as well as others displaying the names of Taylor’s cats, Meredith and Olivia.
The video is getting attention from Japanese fans, praising the video for being shot in Japan and for showing their written language to people overseas.Be sure to check out the music video to see whether it was shot in absolute secrecy or not!
◼︎Information
“End Game ft. Ed Sheeran, Future” Digital Download Link
https://taylor.lnk.to/TS_egTaylor Swift’s latest album “Reputation” now on sale.
Japan Special Edition: CD+DVD / ￥3,200 + tax / POCS-24906 / First Press Limited Edition / Japan-Only Packaging
Regular Edition: ￥2,500 + tax / POCS-24013
Album Digital Download: https://taylor.lnk.to/TS_rptPRTaylor Swift Official Websites:
Japan: http://www.universal-music.co.jp/taylor-swift/
Worldwide: https://taylorswift.com/
