Laforet Harajuku to Participate in Vogue Fashion’S Night Out 2018
It has been announced that Laforet Harajuku will attend Vogue Fashion’S Night Out (FNO) set to take place on Saturday September 15.
FNO was first held in 2009 at the call of editor-in-chief of Vogue US Anna Wintour. It is the world’s biggest shopping event that seeks to revitalize fashion industry and boost its economic recovery.
Laforet Harajuku, which was established 40 years ago, will join the 10th FNO for a collaboration titled ‘VOGUE GIRL×LA40RET Festival.’ Laforet Harajuku will extend its opening times so people can enjoy all the special plans they have in store for each of its shop on this one-day event.
An opening ceremony for VOGUE GIRL×LA40RET Festival will take place at the 6th floor Laforet Museum Harajuku. There will also be a special Mickey Mouse 90th anniversary collection fashion show, a festive styling show and DJ performance by VOGUE GIRL, and more.
Fashion lovers won’t want to miss out on this very special one-day-only event!
TSUBAME Releases New Track ‘shopaholic’ with MANON and Jubee
24.May.2022 | MUSIC
TSUBAME has worked as a producer for JUBEE, TOKYO HEALTH CLUB, and BUGS (WEEKEND CITY PLAY BOZ), and has written songs for numerous artists. On May 18, the artist released a single under his own name for the first time in a year! shopaholic feat. MANON, JUBEE is available to stream now.
The song was used for the Harajuku Grand Bazaar held at the end of January 2022. The theme of the track is ‘shopping addiction,’ and has a different sound than TSUBAME’s previous track HELLO NEW WORLD.
The artwork is by yasudatakahiro, an art director who has worked on various projects for NIKE, FamilyMart, and Red Bull’s ‘RASEN.’ The music video is by kanta mochida, who also works on TOKYO HEALTH CLUB and PLEATS PLEASE ISSEY MIYAKE videos. Both artists are close friends with TSUBAME.
Meiji Milk Chocolate Celebrates 95th Anniversary with Laforet Harajuku Collaboration Project
From March 12 until April 3, chocolate lovers will want to visit Laforet Harajuku! 30 different stores are celebrating the 95th anniversary of Meiji Milk Chocolate with over 80 new pieces of collaborative apparel, toys, and snacks.
Collaboration Items at a Glance
Laforet Staff in Unique Collaboration Outfits
Wind and Sea Pop-up Shop
Laforet Harajuku continues to be a place to discover local fashion and culture. Meiji spearheaded this collaboration after realizing the potential to create new and exciting pieces for fashionable chocolate lovers to enjoy! A wide range of products from clothing to chocolate block-shaped home goods are available now, along with Meiji White Chocolate and Meiji Black Chocolate items!
A Wind and Sea pop-up shop will open for the first time at Laforet Harajuku during the event and will also be selling chocolate-themed items. Fashion model and YouTuber Noah Sato will also be featured in event ads as a Meiji Chocolate ambassador! Those purchasing collaboration items will receive a special Meiji Chocolate bar in unique packaging while supplies last.
Meiji Milk Chocolate Collection in Laforet
Running: March 12 – April 3, 2022
Actor Mugi Kadowaki and Ballet Dancer Shoko Nakamura to Appear in Second Vogue Japan Collaboration Project
Vogue Japan has launched a special collaboration between actor Mugi Kadowaki and ballet dancer Shoko Nakamura for its YouTube channel. The video is now available to watch and shows how dance is bringing new life and light to the stillness caused by two years of the pandemic. This project is also linked to the April issue of Vogue Japan released on March 2 which features newly-shot photos of the performers that can only be seen in the magazine.
The first collaboration featured Mitsuki Takahata and RIEHATA. Kadowaki, who once dreamed of becoming a professional ballet dancer, later gave up on that dream. In this collab, she challenges that part of herself again as a form of self-expression. The video shows pro dancer Shoko Nakamura meeting with the actress to warm up and practice. Check out the full video on the Vogue Japan YouTube channel, complete with performances, interviews, and behind-the-scenes footage.
The choreography theme is ‘the past and the future,’ with the first half of the dance inspired by two people meeting in the past and crossing paths again. In the second half, the artists try to express themselves using paint.
“I made it a priority to move freely,” Nakamura said. Drenched in colorful paints, the two danced playfully. “I feel so refreshed,” Kadowaki said after filming ended. “If you’re stressed or in a situation where you’re having a hard time being around people, just to the park and dance.”
Nakamura reflected on the collaboration with a smile. “I think each of us went into this with our own thoughts and goals, but the second the music started, we just let it move us.”
Vogue Japan -Mugi Kadowaki and Shoko Nakamura: Connecting the Past and Future with Ballet
Watch on YouTube: https://youtu.be/htHCNzkKJSs
Perfume Surprises Fans with Appearance at Perfume Closet Laforet Harajuku Pop-up Shop
The sixth piece of apparel in the Perfume Closet fashion project officially went on sale on March 1, and the popular Fashion Truck pop-up store has made a comeback after being introduced last spring. The truck will travel to seven cities across Japan carrying new items.
With fans already excited, the three members of Perfume decided to surprise everyone by appearing at the Laforet Harajuku pop-up shop! Appearing on stage, each wore a new item and took selfies with their cell phones before strolling around the store and chatting with customers. Perfume also autographed the truck’s interior and wrote personal messages.
The members on the second floor of the CONTAINER store. On display are costumes worn by Perfume while performing Polygon Wave.
Perfume in front of the fashion truck set up in front of the store.
The girls pose with items from the collaboration menu at Laforet Harajuku.
Participating restaurants at Laforet Harajuku are offering Perfume-themed menu items for a limited time. Guests buying select items will receive a special Perfume lunch mat!
Which Perfume track is your favorite?
Midnight Maiden War Film Collaborates with Laforet Harajuku on New Campaign
Laforet Harajuku will hold a new tie-up campaign with the upcoming film ‘Midnight Maiden War’ from January 8 until January 21, 2022, the day the movie hits theaters. The Tokyo location will feature a panel display of photos from the highly-anticipated movie. Fans can also enjoy a photo spot on-site.
During the campaign period, flyers will be handed out at the event space which will contain ‘morning ticket vouchers,’ a 10% coupon that can be used at LAFORET GRAND BAZAR from January 22 until January 30, 2022.
‘Midnight Maiden War‘ is based on the popular novel by F and tells the story of a university student named Ren Nagase who has no friends, no girlfriend, and no dreams. Working hard as a day laborer at a construction site, he meets two mysterious strangers who surprise him with a new goal–destroy Tokyo.
Midnight Maiden War x Laforet Harajuku
Running: January 8 – January 21, 2022
Location: Laforet Harajuku
Campaign Details: https://www.laforet.ne.jp/special/mayonakaotomesensou/
Midnight Maiden War
Release Date: January 21, 2022
Official Site: https://movies.kadokawa.co.jp/mayonakaotomesenso/
Apparel Brand KANGOL Releases Tokyo Revengers Collab Collection
23.December.2021 | Uncategorized
Apparel brand KANGOL has begun selling a hoodie, sweatpants, and a long-sleeve T-shirt inspired by Tokyo Revengers! These items are available at the KANGOL STORE Laforet Harajuku and online.
Long Sleeve T-Shirt
KANGOL originated in the United Kingdom in 1938 and is recognizable by street fashion fans around the world by its trademark kangaroo logo.
This lineup blends popular street trends with the smash-hit series Tokyo Revengers and will only be available for a limited time.
Tokyo Revengers x KANGOL
Where to Buy:
KANGOL STORE Laforet Harajuku 3F /
KANGOL STORE Online Shop: https://www.kangol.co.jp/
Laforet Harajuku Announces LAFORET GOLDEN WEEK
Golden Week is almost here in Japan, and so Laforet Harajuku is readying itself for its special LAFORET GOLDEN WEEK event which will run from April 24 to May 9.
Around 60 stores inside the Harajuku-based shopping centre are participating in this event where shoppers can get their hands on a new wardrobe full of outfits, a stock of items and accessories, and more. There is also a special item available at Charles Chaton on Floor 4F of Laforet that is made as part of a triple collaboration between the store, DJ and music producer Night Tempo, and Rie Kanou, the author of the manga series Slow Motion wo Mou Ichido. At FRAPBOIS on Floor 1.5F, there’s a selection of t-shirts, shirts, one pieces and other must-grabs created in collaboration with Osamu Goods. And that’s just a taste of the many exclusives to be sold and doesn’t take into account all the other events that will take place at this year’s LAFORET GOLDEN WEEK. Let’s dive deeper.
The Little Cat Shop by MILKBOY | April 30 – May 9 | Floor 1F Entrance Space
The Little Cat Shop by MILKBOY is a cat-themed shop by three brands: MILK, MILKBOY, and LAND. It will incorporate hit motifs from the brands’ past line-ups as well as introduce all-new trends. As well as clothes, there are accessories, sofvi toys, and other items, each woven with each of the brand’s touch. There will also be a raffle to win exclusive sofvi toys made by notable sofvi artists like IZUMONSTER and Konatsuya. Plus, all customers who spend over ¥10,000 will get an original sticker.
Cat eyes dress ¥32,450 / CAT EYES SHIRTS ¥19,250 / CAT TOWER TEE ¥8,800 / MISCHIEF cat Frill TEE ¥13,200 / Ribbon CAT TEE ¥7,920 (Tax Included)
Kuttsuketemiyou Picture Book Pop-Up Shop | May 1 – May 16 | Floor 2F POP UP SHOP SPACE
Kuttsuketemiyou is a picture book by contemporary artist Ken Kagami and it’s getting its first pop-up shop at Lofret Harajuku. The humorous book sees Kagami seeing what would happen if he tried attaching certain things to animals. It’s a work of artistic nonsense enjoyed by children and adults alike, and fans of the quirky story can get their hands on a range of merchandise featuring the cute creatures. Kagami will also be doing signings.
Kuttsuketemiyou Book ¥1,650 / Mug ¥2,750 / Tote Bag ¥4,180 / T-Shirt ¥4,950 (Tax Included)
ABEMA 5th Anniversary Laforet Harajuku Campaign
In celebration of ABEMA’s 5th anniversary, it is holding a limited-time campaign in collaboration with several popular Japanese TV shows such as Koi to Ookami ni wa Damasarenai and Black Cinerella. ABEMA is a Japanese video streaming website. During the campaign, customers who spend over ¥2,000 at select stores will receive a limited-edition Black Cinderella sticker and a ticket to an online event centred on Koi to Ookami ni wa Damasarenai. They can also enter a raffle to win signed merchandise from the shows if they show their receipt and have spend over ¥2,000.
Harajuku Shopping Week 2021 | April 28 – May 7
Shoppers who spend over ¥1,000 at select stores will receive a scratch card that may net them a ¥1,000 coupon.
UNDER GROUND SNAP Photoshoot | April 29 – May 8 @ 12:00-16:00
A photoshoot will take place down on Floor B1.5F. Those who sign up can have their photo taken professionally by Gothic and Lolita Market which will be featured in the early June 2021 edition of Laforet Harajuku’s tabloid as well as on HARAJUKU POP WEB. Info on how to apply can be found on LAFORET GOLDEN WEEK’s official website.
LAFORET GOLDEN WEEK
Running: April 24, 2021 – May 9, 2021
Where: Laforet Harajuku
Address: 1-11-6 Jingumae, Shibuya, Tokyo
Official Website: https://www.laforet.ne.jp/special/gw_2021/
Laforet Harajuku Welcomes New Stores For Spring 2021
Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender.
4.23 | New Store Opening
《Floor 3.5F》circle in circle
circle in circle welcomes a diverse selection of brands such as l’atelier du savon, CHILD WOMAN, and more. The new store’s concept is to act as the perfect place for an appointment with your wardrobe. Every month, the store will collaborate with various different people, and line the shop floor with outfits that will have customers feeling like a kind in a candy store. For its initial opening, circle in circle is collaborating with photographer Kensuke Hosoya.
4.9 | New Store Opening
《Floor 1.5F》LIBERTY TOKYO
“Freedom” is the keyword at LIBERTY TOKYO, where customers are encouraged that it’s great to get your hands on the things you want, and great to wear the things you want to wear. The shop stocks a range of apparel and items that combine accessories and fashion. They even sell stickers, merchandise, and more. This custom select shop offers made-to-order products, making each and every one unique and the only one in the world. It also collaborates with artists and other brands.
3.12 | New Store Opening
《Floor 5F》OSEWAYA TOKYO
OSEWAYA TOKYO is an accessory shop offering everything from basics to trends. Their motto is “bring your happiness” which is melded into their range, spanning the latest trends to must-have dailies. They have everything you hope a store specialising in accessories would have.
4.9~6.6 | New Store Opening
《Floor B0.5F》GLAZE KOHL x NUTTY VINTAGE
GLAZE KOHL x NUTTY VINTAGE is a limited-time collaboration shop between chic apparel brand GLAZE KOHL and NUTTY, a vintage shop that first opened in 1995. They line-up features new Spring 2021 items as well as the “GLAZE KOHL add VINTAGE” corner which features a selection of vintage items picked out by designers who themselves are vintage buyers. NUTTY VINTAGE is also offering a huge selection of the best authentic vintage items. Customers can enjoy some little limited-edition gifts when shopping there which are being given out to commemorate the shop’s opening.
5.22~6.4 | New Store Opening
《Floor 4F》Mansion Mikura
Mansion Mikura’s main store is located at Harajuku Cat Street. This limited-time rendition is a ‘mansion’ with four tenants – a collection of four second-hand shops including SAUCE which stocks miscellaneous items and second-hand clothes, top ranking vintage name STEP A HEAD, side car charlie which specialises in ‘maniac items,’ and the long-selling brand vintagesheets.
6.5~7.25 | New Store Opening
SAUCE is another vintage store located behind Cat Street. For its limited-time opening, it’s selling hats in collaboration with Antage which previously sold out, as well as its own upcycled vintage clothing, as well as vintage clothes, rugs, and more from overseas.
5.22~5.30 | New Store Opening
vanilla will provide a diverse line-up of unique fashion as well as brands such as att production, room boy pony, phemesaccessories, and more.
5.31~6.6 | New Store Opening
《Floor 0.5F》Ochame Department
At Ochame Department, they believe simply being cute is being, and being the same as others is boring. Their fashion stock and handmade bits and bobs are imbued with the magic to make customers smile.
CLEAN KEEPERS Regular Member Uniforms
CLEAN KEEPERS is a cleaning project that takes place every Saturday at Laforet Harajuku in the hopes of creating a clean town and in turn clean hearts for all. Their uniform worn by regular members has changed into a blouson and one piece produced by ehka sopo on Floor B1F of Laforet. The blouson has a retro feel to it while the one piece has long sleeves and is inspired by 19th century British maids.
Running: Saturdays @ 10:30-12:30 (Booking Required/Cancellation if it rains)毎
Address: 1-11-6 Jingumae, Shibuya, Tokyo
Official Website: http://www.laforet.ne.jp/
milet Features in VOUGE GIRL’s ‘Girl of the Month’
VOGUE GIRL is a leading new-generation web magazine picking up the latest in international trends for women. Its most popular feature is Girl of the Month which offers a close-up of a different girl every month where they serve their own fashion stories.
Donning the February 2021 issue is Japanese singer-songwriter milet. The J-pop and indie pop artist made her major debut in 2019 and is known for her deep, husky voice and global song writing. She released her first studio album in 2020 and went on to perform on the Japanese New Year’s Eve special Kōhaku Uta Gassen. Now, the successful singer makes her first front cover appearance in VOGUE GIRL where she is serving a modern look with monochrome stripes and a chicness reminiscent of the kabuki industry. Her eye-catching scarlet cape is lined with feathers while her floral dress gives us romantic vibes. It’s a seamless combination of striking red, black, and white.
“I wore clothes, makeup, and a hairstyle I never usually wear,” explains milet speaking about her feature in the magazine. “But I discovered a side of myself I never knew before. I had a lot of fun. It made me want to challenge myself to express in other ways too.”
An editor at VOGUE GIRL said: “milet’s well-polished beauty and combination of white, black, and red, which are strong, powerful colours, created this magical chemistry that resulted in the finished photoshoot. I want people to experience her unique charm in the photos and video for themselves. She wears the clothes; the clothes don’t wear her, no matter what they are.”
milet featured in VOGUE GIRL‘s “90 Second Challenge” video series where she talks about the songs she likes to listen to in the morning to give her energy, introduces her favourite spots in Tokyo, what she would like to eat as her final meal, and more.”
Fans can watch a special performance by milet over on VOGUE GIRL + Live! here.
GIRL OF THE MONTH
Official Website: https://voguegirl.jp/fashion/girlofthemonth/girlofthemonth202102
Laforet Harajuku Welcomes High-End Brands and Tokyo’s First Femtech Store For Spring 2021
24.February.2021 | Uncategorized
Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender. This spring will see the opening of Lois CRAYON, a brand that emphasises individuality and will be celebrating its 50th anniversary next year, as well as “circle in circle,” a new spot that will serve as a gathering place for a variety of clothing brands like l’atelier du savon, CHILD WOMAN, and more.
Laforest will also welcome LOVE PIECE CLUB to Tokyo for the first time, a shop which opened as Japan’s first centring on Femtech. It offers a variety of items to help support women’s health through technology.
AIR will offer a diverse wardrobe of unisex items from popular street brands such as REVENGE STORM, STARWALK, THEATER8, and more. CHOA ONNI is exhibiting South Korean culture like wearing K-pop idol clothes to take photos, and ovgo B.A.K.E.R is serving up vegan food and gluten-free cookies.
Public toilets will display photos by photography unit Toki to Yamikaya and Alexander Julian.
March 6 | New Store Opening
《Floor 1F》Lois CRAYON
4.23| New Store Opening
《Floor 3.5F》circle in circle
March 26 | New Store Opening
《Floor B0.5F》LOVE PIECE CLUB
February 11 | New Store Opening
《Floor 3F》『 』AIR
February 25 | New Store Opening
《Floor B0.5F》ME’VE the store
March 12 | New Store Opening
February 25 | New Store Opening
February 25 | New Store Opening
《Floor B1F》CHOA ONNI
March 6 – April 4 | New Store Opening
《Floor 2F》ovgo B.A.K.E.R
《Floor B1F》Women’s & Men’s Gallery Toilets
Toki with Alexander Julian
Yamikaya / FLOWER PUSHER
■Laforet Harajuku 2021 SS Promo Visual
Laforet Harajuku’s Spring/Summer 2021 promo visual was created by Japanese art director Uenishi Yuri. Following the Autumn/Winter 2020 theme, Uenishi has conceived a new concept: ‘CHARGE.’ This theme focuses on the roots of plants that spread underground, with the yellow colour used in the visual reminiscent of electricity or lightning flashes.
Laforet HARAJUKU 2021 S/S
Official Website: https://www.laforet.ne.jp/
Stylish Japanese Zipper Bag Brand Pake® Opens Pop-Up Shop in Laforet Harajuku
Laforet Harajuku is always first in line when it comes to the latest brand trends. This week, from December 1 to 7, Japanese zipper bag brand Pake® is running a pop-up shop at the Harajuku-based shopping centre.
Pake® launched its brand in October 2019 and became incredibly popular on Japanese social media for its simple yet stylish designs. The brand has gone on to collaborated with various artists like Yumi Matsutoya as well as cosmetic and fashion brands such as ADDICTION BEAUTY.
The Quantum Tone Dark Cyan | ¥400 (Tax Included)
The Filler Tone Olive Drab | ¥600 (Tax Included)
The zipper bags come in a variety of colours and sizes. They are made with a barrier film that cuts 80% UV which protects the items inside from sunlight. They are also waterproof, dust-proof, and odour-resistant. Making the product as strong and resistant as possible means the zipper bags are reusable, not only for storing at-home bits, but for camping, water sports, and more.
HUMANMADE®︎×Pake®︎ Set 1 | ¥2,500
UNDERCOVER×Pake®︎Set 2 ¥2,200
The pop-up shop will also sell two sets made in collaboration with fashion brand UNDERCOVER (pre-sales) and NIGO® brand HUMAN MADE®.
Get the best and most stylish zipper bags around with Pake®.
Pake® Pop-Up Shop
Running: December 1, 2020 – December 7, 2020
Location: Laforet Harajuku
Address: 1-11-6 Jingumae, Shibuya, Tokyo
Laforet Harajuku Official Website: https://www.laforet.ne.jp/
Laforet Harajuku Celebrates Weekly Young Magazine’s 40th Anniversary With Collaborative Fashion Items
26.August.2020 | FASHION
15 shops at Laforet Harajuku are set to celebrate the 40th anniversary of Kodansha’s Weekly Young Magazine from August 29 to September 13 by selling a range of merchandise from manga series serialised in the magazine.
Over 50 fashion items will be sold from a whole range of different series including, but not limited to, Ping-Pong Club, Initial D, Prison School, My Roomie Is a Dino, Ghost in the Shell, Zashiki Onna, Ciguatera, Kaiji, Flowers & Bees, Himizu, Be-Bop High School, and xxxHOLiC. The line-up ranges from t-shirts to one pieces and more.
Jouetie / 4F
Prison School Hoodie | ¥6,600 (Tax Included)
ⒸAkira Hiramoto /Kodansha
SILAS HARAJUKU / 3F
Ghost in the Shell T-Shirt | ¥6,600 (Tax Included)
ⓒMasamune Shirow / Kodansha
lilLilly TOKYO / B0.5F
Flowers & Bees Sweater | ¥18,480 (Tax Included)
ⒸMoyoco Anno / Cork
Angelic Pretty / B1.5F
xxxHOLiC One Piece | ¥51,480 (Tax Included)
ⓒCLAMP・ShigatsuTsuitachi CO.,LTD. / Kodansha
A special exhibition centred on Weekly Young Magazine will also be displayed up on the 6th floor of Laforet Harajuku at Laforet Museum from August 29 to September 6. Over 30 works from the magazine spanning the past 40 years will be showcased, with a whole line-up of illustrations drawn by over 60 manga artists for the exhibition. Exclusive merchandise will also be sold featuring visuals created by Japanese collage artist Kosuke Kawamura who has put together some special 40th anniversary artwork.
If you’re in Tokyo this summer, don’t miss out on ‘Weekly Young Magazine 40th Anniversary in Laforet Harajuku.’
Weekly Young Magazine 40th Anniversary in Laforet Harajuku
Running: August 29, 2020 – September 6, 2020
Location: Laforet Museum Harajuku
Address: Laforet Harajuku 6F, 1-11-6 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00 (Last Entries 19:30)
Exhibition Website: https://www.laforet.ne.jp/special/yanmaga/