Japanese glasses brand Zoff opened its fifth Hong Kong branch at Langham Place in Mong Kok on October 10. American-Japanese model, actress and designer Kiko Mizuhara is used as the face of the brand’s new Zoff Secret Agent series which is being sold in Hong Kong and China, but she also attended the store’s opening event on October 20.
Mizuhara brought the latest fashion culture from Japan to the street of Hong Kong for Zoff Hong Kong’s new season theme ‘Future Tokyo Vision SPY’ and debuted their four new secret agent styles: Operation, Undercover, Seduction and On-the-move.
She received a warm reception and huge round of applause when she stepped onto stage and greeted the locals in Cantonese. She was asked by the event moderator about her impression of Zoff: “I have had the opportunity to appear in Zoff’s commercials and ads since I was about 20 years old. Their concepts are always packed with creative ideas. They often are able to seek out fantastic characters. I find that aspect of them interesting and believe it align with my own concept. I enjoy becoming someone other than me and creating with them.”
When asked about the glasses she was wearing on staged, she explained: “Today’s style is futuristic. I thought I’d try something different from my usual self so I picked out these sunglasses.”
If you’re looking to find the latest styles in Japan then be sure to check out Zoff’s glasses range.
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