Hi, everyone. It’s Midori from the MOSHI MOSHI NIPPON editing team.
If you want to style your face like they do in Korea then you need Korean cosmetics! There are plenty of items that do the job and all for a low price too. But they can be hard to get your hands on in Japan and you can be left in the drug store wondering where they are.
But you’re in luck if you head to Takeshita Street in Harajuku! Today I will show you three cosmetic shops that stock Korean cosmetics.
1. Etude House
If you’re looking for cute, cheap and effective then Etude House is the place to go, a South Korean makeup brand. It’s a popular chain with more and more branches opening up throughout Japan.
Takeshita Street has two Etude House stores.
The first is located just a little after the ALTA shopping mall. It’s really close to Harajuku Station so I recommend going at a time when Takeshita Street isn’t packed.
The other shop is the main branch and sits in the centre of Takeshita Street right next to the Croquant Chou Zakuzaku.
This is a pretty spacious store and just underwent renovation in October.
Another shop growing rapidly in popularity is STYLENANDA, a South Korean clothes brand. This place is frequented by many idols. It’s characteristically cute and simple.
STYLENANDA is directly opposite Etude House so you can have fun going between both! There are plenty of photo opportunities inside the store too.
Last up is innisfree, another South Korean cosmetics brand which is located opposite PINK-latte at the entrance of Takeshita Street. It’s popular for its skincare products which are made with natural ingredients and are friendly to sensitive skin.
The shop is bustling with greenery so it has a fresh vibe to it.
These South Korean cosmetic stores are decked out with decor that matches the brand’s concepts. The staff are really friendly too so I recommend them more than going to a boutique. Be sure to check them out for yourself!
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