New Year’s Shopping in Japan: 2019 Fukubukuro Lucky Bags

29.December.2018 | FEATURES / FOOD

Fukubukuro, or “lucky bags,” are a Japanese New Year custom sold by many shops across the country. The contents of the bags is always unknown but they are sold at a discounted price. It’s exciting and a great chance to get your hands on a whole range of goodies for a bargain. We have compiled a list of recommended fukubukuro for you to check out.

Tobu Department Store, Ikebukuro – Fukubukuro

The Ikebukuro branch of Tobu Department Store is selling close to 57,000 fukubukuro.

The keywords for their 2019 lucky bags are “Heisei” (which refers to the current era of Japan), “Food,” and “Dual Wield.” Below are just a couple of fukubukuro you can get your hands on.


Kinokuniya is a fairly new store having opened in September 2017. They are just one fukubukuro aimed at those born during the Heisei period (1989-2019). But this is no ordinary lucky bag. You can receive a select number of items depending on your age from the store’s stock of 3,500 products that prices up to ¥39,000. This includes glossaries, everyday foods and more. For example, if you’re 30-years-old and were born during the Heisei period you will receive 30 items.

*1 bag per person

*Products included are those originally priced at ¥4,000 (including tax) and below.

Application Period: December 26, 2018 – January 3, 2019

How to Buy: You must sign up at the store for a chance to win one. Winners will be contacted via telephone on January 4, 2019.

Pick-Up Period: January 17, 2019 – January 23, 2019

*A separate fee will be charged for those who request delivery.


Another fukubukuro is the one at Pan Rizotta. Once again, you will receive a range of pastries from the store’s line-up of 120 items depending on your age. They cost ¥3,100 and there are 5 available.


Application Period: December 26, 2018 – January 3, 2019

How to Buy: You must sign up at the store for a chance to win one. Winners will be contacted via telephone on January 4, 2019.

Pick-Up Period: January 6, 2019 – January 10, 2019 (*takeaway only)



Tobu Department Store (Ikebukuro Branch)

Address: 1-1-25 Nishi-Ikebukuro, Toshima Ward, Tokyo

Opening Hours: 10:00-20:00



PAPABUBBLE – Limited Edition Fukubukuro

For a limited time only the art candy shop PAPABUBBLE is now selling three different sized fukubukuro for the New Year. The small bag is filled with the shop’s classic confections, the medium with unreleased flavours, and the large with a bunch of rare items.

Running: At all branches of PAPABUBBLE until they sell out

Price: Small ¥1,500 / Medium ¥3,000 / Large ¥5,000

Don’t forget to check out their New Year candy mix which features pig designs for the 2019 Year of the Pig.




Participating Branches: Nakano, Shibuya, GINZA SIX, Yokohama, Daimaru Tokyo, Lumine EST Shinjuku, LUCUA Osaka, Fukuoka Tenjin Chikagai, Sendai PARCO 2, Sogo Chiba JUNNU, Nihonbashi, Keio Noren Street, Yokohama Landmark

*The Nihonbashi branch is not selling fukubukuro but will sell the New Year candy mix



Village Vanguard Online – Cheki Fukubukuro

Village Vanguard is selling must-get fukubukuro featuring a set of 7 instax items including the camera, films, an album and more.

For girls they are offering the “Kawaii Cheki Fukubukuro” which contains cute pastel colour cameras a rare Minion camera.

For guys they are selling the “Otona Cheki Fukubkuro” with various sleek designs. Select bags contain the Suguremono Smartphone de Cheki which enables you to print your photos from your smartphone, and the Neo Classic camera. These fukubukuro are very limited in stock so you’ll want to be quick!



Cheki Fukubukuro 2019


Brooks – Overseas Fukubukuro

Online tea and coffee shop Brooks is now taking fukbukuro orders to celebrate its 50th anniversary. In line with this, they are also now selling them to 50 countries around the world. Their bags include popular brand drip coffee, tea and more.

2019 Fukubukuro: ¥5,400 (Tax Included) *Free Shipping

2019 Premium Fukubukuro: ¥10,800 (Tax Included) *Free Shipping

The overseas-only fukubukuro contains products from high quality brands, popular drip coffee, sencha sold only in Japan, genmaicha and more. Additionally, the first set of 100 sold will contain a special Onenga Coffee bag for a taste of Japanese New Year.

Overseas Fukubukuro

Running: December 18, 2018 – January 31, 2019

Price: ¥5,000 (*Free shipping. However, fees may apply depending on shipping laws in certain countries.)



Brooks Official Website:


Mister Donut – 2019 Fukubukuro

Mister Donut has teamed up with Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee! for their fukubukuro. Items include blankets, clear files, mini tote bags, accessories and a calendar all featuring chubby designs of Pikachu and Eevee surrounded by delicious doughnuts. The fukubukuro line-up includes the two standard ¥1,080 and ¥2,160 bags as well as a new ¥3,240 version. These will no longer be available once they sell out so don’t miss out!



Mister Donut Fukubukuro 2019

Running: December 26, 2018 until all have sold out at each branch

Available: At most Mister Donut branches in Japan

*The start date and contents may vary shop branch to branch. Full details can be found on the Mister Donut website.

Official Website


LOFT Shibuya & Ginza – “Thank You Heisei Fukubukuro Series”

LOFT Shibuya will resume business on New Year’s Day and LOFT Ginza on January 2nd. To celebrate, lots and lots of amazing lucky bags containing hit products from the variety store will be sold. Below is just a small example of what to expect.

Thank You Heisei Fukubukuro: Omotenashi

Japanese Food (Sake Bottle, Sake Cup, Bowl, Small Bowl, Chopsticks and more) *5 Available (Shibuya LOFT)

Thank You Heisei Fukubukuro: Boom!

Panda Panda Panda Blessing (Plushie Calendar, Standing Pencil Case, Cable Biter, and more) *3 Available (Ginza LOFT)



Thank You Heisei Fukubukuro Series

Price: ¥3,100 (Tax Included)


Shibuya LOFT – January 1, 2019 at 10:00am

Ginza LOFT – January 2, 2019 at 10:00am

Locations: Shibuya LOFT Floor 1, Ginza LOFT Floor 3



Did you enjoy this list? If you’re in Japan for the new year then you absolutely have to get your hands on a fukubukuro!