Travel Japan #4: Magic Items to Heal My Tired Skin and Body

21.February.2019 | FASHION / FEATURES

After my stroll around Kyoto I head back to my hotel for a break and think back over my day. My curiosity is piqued – I want to know more about the history of this place.

 

Laid sprawled across my bed I picture myself walking through the city, the seasons changing, giving a sideways look at an elegant temple. The vivid cherry blossoms of spring, the cool riverbeds in summer, the autumnal orange hues, and the snow-beds of winter. All of these moments provide a spectacle that cannot be overlooked.

 

I feel that more wonderful things are still yet to occur. It’s nighttime, and my mind wanders at these thoughts, so I can’t sleep.

I take out the Kyoto guidebook from my baggage. I trace the path I traveled today in my head which vividly brings the sights I saw to my mind’s eye.

I let my body sink gently into the bed and absorb myself in reading, checking all the nooks and crannies of the book.

This ancient city boasted by the island country of Japan, which I crossed the sky and sea to arrive at, is more wonderful than I expected. The orderly townscape makes me sit up and feel tense, in a good way.

 

My mind becomes clear. It feels as if I have been looking far into the distance for a long time.

 

“I feel the path I am heading for is beyond that beautiful landscape.”

 

My heart beats fast at that hope.

I walked a lot today, so I give myself a treat.

 

I bask in the aromas of the cool sheets I place on my legs and heal my body to the core.

I add to that a touch of permeating organic oil that’s both moist and gentle on the skin. When my skin is happy my heart too benefits.

The night is still young. I enjoy some me-time with my makeup-less skin and heart. Resting like this is another important part of travel.

 

I flick through the guidebook over and over again and visualise the routes of the places I want to visit. A magic-imbued miracle occurs and I feel this room directly connecting to the places I wish to go to.

Afterwards I enjoy a late-night retro movie. I am sure my coming to love alone-time is thanks to this trip. I also feel I have become a little stronger than I was. I try praising myself as my heart throbs at my favourite scenes which I watch over and over.

 

 

Model / Mala Morgan

 

 

Give your tired body the luxury time it deserves

TOPVALU Leg & Calf Adhesive Cooling Sheet
¥460 (Before Tax) / ¥496 (Tax Included) – 18 Sheets (14cm x 10cm)

 

On days where my legs become swollen from walking I like to massage my legs in the bath. I then use ÆON TOPVALU’s calf sheets which refresh my legs with the power of their aroma and give them care for the next day. I step into a new world with this body.

 

TOPVALU GURINAI Organic  geo organics Moisturizing Lotion
¥1,800 (Before Tax) / ¥1,944 (Tax Included) – 150ml

TOPVALU GURINAI Organic geo organics Pure Oil Macadamia
¥1,800 (Before Tax) / ¥1,944 (Tax Included) – 27ml

 

This Geo Organics certified skin location uses orange fruit extract as its base which moisturises and is astringent. It steadily permeates the skin and leaves it glowing. I use it together with the organic certified Pure Oil Macadamia. It maintains a balance of normal bacterial flora of the skin and contains lots of palmitoleic acid which is said to enhance barrier function. The power of the macadamia nuts also grants lively skin. I don’t want to mess up tending to my skin even when traveling.

 

We are handing out coupons for the products mentioned here. Be sure to use them the next time you visit ÆON for great discounts.

 

🎁 5% Coupon:https://www.welcome-aeon.com/coupon/web_coupon.html

 

ÆON Store Search: https://www.welcome-aeon.com/storesearch/index.html

RECOMMENDED ENTRIES

  • Travel Japan #1: An Organic Morning Welcomes Me to Kyoto

    16.January.2019 | FEATURES / FOOD / SPOT / Uncategorized

    Passing over the crystal blue ocean and through the snowy white clouds, I finally arrived in the country I had longed to visit.

     

    The destination I chose is a town in located in the west of Japan, one steeped in history. The first morning to welcome me in Kyoto came through the steam of my mug which rose beautifully, almost transparent. It all appeared mysterious. Just what was I going to discover on this trip?

     

    This is the story of one girl who came to visit Japan from her home country.

    The morning coffee I will drink in my hotel room is like a good luck charm. It’s a requisite ritual of all my mornings, something that gives me a bit of courage.

     

    “I hope today is like no other.”

    Whispering this quietly to myself, I pour the hot water into the filter.

     

    As the water slowly drips I smell the rich notes of the coffee.

     

    The heat from the mug warms me up from the inside like a gentle caress.

    Right now, in this moment, I want to tear the view outside the window and put it in my coat pocket.

     

    I sip my coffee as I feel gratitude for the beautiful morning and anticipate the adventure that is about to begin.

    The light, the warmth and the smell. Just quietly admiring this scene – that’s my morning ritual.

     

    “I have to get going already,” I murmur. I look to myself in the future a little.

     

    I wear a small handbag with my mint coloured coat. Let’s put this morning scene in one of them, because it was a fitting and refreshing start to the start of my trip.

    I swing my eyes to the view outside the window once more and leave my room.

     

    “I feel that I’ll have become a different me when I return to this room.”

     

    Model: Mala Morgan

     

     

    These are the organic items for my morning in Japan.

    TOPVALU GURINAI – Organic Original Blend Drip Coffee:¥298 (Before Tax) /¥321 (Tax Included) 64g(8g×8count)

    The green items sold by AEON’s private brand TOPVALU are good for both me as well as the environment. Organic drinks are like good luck charms that make your body healthy and beautiful from the inside. This organic drip coffee has a full-bodied flavour, and it’s easy to make, making it perfect for mornings when travelling.

     

    TOPVALU ORGANIC ORANGE 100 – 100% Straight Organic Orange Juice:¥298 (Before Tax) /¥321 (Tax Included) 750ml

    If my body craves fruit the moment I wake up, I sometimes go for orange juice. The refreshing sour taste of 100% organic orange juice makes me feel a little indulgent. Organic oranges that have been squeezed within 24 hours of picking are rich and very delicious.

     

    We are handing out coupons for the products mentioned here. Be sure to use them the next time you visit ÆON for great discounts.

     

    🎁 5% Coupon:
    https://www.welcome-aeon.com/coupon/web_coupon.html

     

    ÆON Store Search: https://www.welcome-aeon.com/storesearch/index.html

  • Travel Japan #2: A Peaceful Breakfast Basked in the Sun at Kyoto’s Kamo River

    01.February.2019 | FEATURES / FOOD / SPOT

    I left my room, and what stood in front of me calling like some outside force was the riverbed of Kamo River, a symbol of Kyoto. My plan for the day is still a blank sheet. If I listen carefully I can hear the calm flow of the stream. Where I’m meant to go will become clear in my mind’s eye, I’m sure of it.

     

    I didn’t know the reason, but I felt that if I inhaled the morning air with all I had I would come to know.

     

    “Where should I go first?” Thinking that, I set off to begin the story of my trip with all the freedom in the world.

     

    The surface of the river is like a mirror, reflecting Kyoto’s changing seasons all year round. No matter the season, the world through that streaming looking glass is sure to be beautiful.

    Standing under the bridge was like being in a hiding place. It made me think of the first time I felt excitement when I was little.

    “I wonder what I’m searching for on this journey?”

     

    These are the words I thought this to myself while walking back and forth. This was a city that I instantly grew attached to.

     

    Is it something I want to find myself; or is it something I want somebody else to find for me? Someone I don’t know from in a city I don’t know in a country I don’t know.

     

    The answer can only be found by working up the courage to knock on the door. Hints are hidden amongst the people and scenery I have yet to encounter in Kyoto.

    I laid out my blanket at the riverside and gazed across the Kamo River.

     

    I took my breakfast out of my bag.

     

    Bread and milk: my morning meal whenever and wherever I am. It’s a very natural cycle just like the blue sky, white clouds and unchanging scene before me.

    I feel myself becoming hydrated at the silky taste of my almond milk.

     

    I stuff my cheeks slowly with bread and a Danish pastry while painting a picture of the day I will have today.

    It was the flowing river that laid it out to me as if singing me a sing.

     

    It said, “When you get going, still with that curiosity inside you, you’ll meet a you who you haven’t met before.”

     

    As if someone had gently flicked a switch in my mind, my half-asleep body began to move.

     

    I decide to set off after eating my breakfast. The map of my trip lies in my heart.

     

    Model/ Mala Morgan

     

     

    Incorporate beautifying foods into your breakfast.

    TOPVALU 35% Reduced Sugar Soy Flour Danish Panettone:¥128 (Before Tax) / ¥138 (Tax Included) *Includes 2

    TOPVALU Fluffy Onion Cheese Bread:¥98(Before Tax) / ¥105 (Tax Included) *Includes 1

     

    Food from ÆON’s TOPVALU range makes my breakfast tasty and refreshing. The danish pastry is fermented over a long period of time before being folded repeatedly to give it its moist texture.. The crunchy texture brings a satisfied smile to your face when chowing them down.

     

    This bread contains sliced onion and black peppered ham dressed with mayonnaise as well as a sprinkling of shredded and melted Gouda cheese. The fluffy bread is just heavenly.

     

    TOPVALU Almond Milk (Left):¥88円 (Before Tax) / ¥95(Tax Included) – 200ml 

    TOPVALU Sugar Free Almond Milk (Right):¥88円 (Before Tax) /¥95(Tax Included) – 200ml

     

    Packed with vitamin E, the highlight of this almond milk is its low calorie count. Its subtle sweetness and smooth texture complements the bread perfectly.

     

    We are handing out coupons for the products mentioned here. Be sure to use them the next time you visit ÆON for great discounts.

     

    🎁 5% Coupon:
    https://www.welcome-aeon.com/coupon/web_coupon.html

     

    ÆON Store Search: https://www.welcome-aeon.com/storesearch/index.html

  • Travel Japan #3: A Peaceful Mind and Time at Higashi Honganji Temple in Kyoto

    08.February.2019 | FEATURES / SPOT

    I began my walk through the streets of Kyoto which since long ago have been at the height of prosperity in Japanese history. I understand the marvel and easing of the heart from strolling around the numerous majestic temples.

     

    The fallen maidenhair tree leaves which had changed colour beautifully were spread across the ground like a carpet leading up to a sacred place. Each step felt precious and cleared my mind.

    And there I stood before it, overwhelmed at its magnificence.

    This is Higashi Honganji Temple. Inside is a portrait of Shinran, a Japanese Buddhist monk and founder of the Jōdo Shinshū sect of Buddhism. The temple grounds are home to historical architecture, every piece of which stirred my soul as somebody who does not know Japan.

    Despite it being my first time here I felt like I had returned once more. I wonder why?

    I gave a respectful bow to this temple and its long history while feeling the breath of the people who once lived here.

    My heart feels at peace when placing my hands together.

     

    The act of praying may be one that has you facing yourself.

    I drank my genmaicha tea and hydrated myself from the dry air while strolling through the temple grounds.

     

    Kyoto is a mysterious place. It has a tolerance to accept anything. It was like the old buildings were talking to me―like they knew me from long ago.

    In response and in a trance, I snapped a photo with my camera.

     

    I wanted to burn the beauty of this temple into my memory so I will never forget it.

    I was captivated by the sight of the falling leaves. I stood under the maidenhair and gazed as they fluttered. I wonder if somebody else from another time stood here and felt the same as I did as they looked on at Kyoto in fall.

    The just-right bitterness and gentle sweetness of my almond chocolate stirs my imagination. The yellow leaves of the maidenhair dyed the path a golden road.

     

    The grand temple and the maidenhair tree. My existence at this moment piles on top of Kyoto’s unimaginably long history as a single instant.

     

     

    Model / Mala Morgan

     

     

    Add rich taste to your walk

    TOPVALU Almond Chocolate Bitter 70%: ¥198(Before Tax)  ¥213 (Tax Included) – 70g

    A box of ÆON’s private brand TOPVALU 70% almond dark chocolate is always hidden in my bag. The flavour is moderately sweet and has just the right amount of bitterness perfect for those times when I’m lost in thought. I feel that every time I taste the almond in this chocolate now I will remember the carpet of maidenhair leaves.

     

    TOPVALU Organic Genmaicha: ¥78(Before Tax) ¥84 (Tax Included) – 500ml

    This tea is made from 100% organic tea leaves grown in Kagoshima Prefecture. It is a refreshing blend of green tea and flavoursome rice. The healthy ingredients in this tea are good for the body and when they hit every nook and cranny inside me make me want to take a walk anywhere in Kyoto.

     

    We are handing out coupons for the products mentioned here. Be sure to use them the next time you visit ÆON for great discounts.

     

    5% Coupon:
    https://www.welcome-aeon.com/coupon/web_coupon.html

     

    ÆON Store Search: https://www.welcome-aeon.com/storesearch/index.html

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  • Hirosaki and Hakodate to Begin Winter Tourism Campaign with Snow Miku Starting December 2022

    26.November.2022 | ANIME&GAME / SPOT

    The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

     

    [Snow Miku x Hirohako] Collaboration Project

    ■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

    ・Period: Mid-November~February 28, 2023

    ・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

     

    ■Snow Miku Illustration Contest Exhibition Event

    Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

    ・Running: December 1, 2022 – February 28, 2022

    ・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                        Kanemori Red Brick Warehouse (Hakodate)

     

    ■Snow Miku Photo Spot

    Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

    ・On Display: December 1, 2022 – February 28, 2022

    ・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                            JR Hakodate Station, Hakodate Airport (Hakodate)

    ■Digital Stamp Rally Using the Mikunavi App

    A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

    ・Available: December 1, 2022 – February 28, 2022

    ・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                             Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

          (Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

    Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

     

    ■Hirohako Winter Tourism Campaign Theme Song and Music Video 

    The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

    ・On Air: December 1, 2022~

    ・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

     

    ■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

    A one-minute welcome announcement by Snow Miku will air at tourist facilities!

    ・Running: December 1, 2022 – February 28, 2022

    ・Locations: Tourist areas in both cities

     

    ■Snow Miku Filters Using AR

    When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

    ・Available: December 1, 2022 – February 28, 2022

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    22.June.2022 | SPOT

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    Offering an entirely new tourism experience in Toyama Prefecture, visitors can see the area’s natural wonders from miles above the Earth. The program also aims to share local culture and more about traditional craftsmanship and cuisine.

    Toyama Prefecture boasts dramatic topography, from the massive peaks of the Northern Alps and the Tateyama Mountains to the deep waters of Toyama Bay. To better allow visitors to see the sights, these private jet tours will be chartered on special courses different from standard airlines.

     

    After the flights, guests will be welcomed to explore Takaoka’s deep history and culture. Kane no Sanzun, a restored and preserved inn, will welcome visitors, offering a relaxing and rejuvenating time.

    Visitors can also book optional excursions to further explore the area, such as a Zen meditation experience at a famous temple in Takaoka, a traditional crafting workshop, and a tour and tasting of the only whiskey distillery in the Hokuriku region.

    Come enjoy a trip to Toyama with a whole new perspective!

  • Airbnb Reveals Top 10 Most Popular Summer Destinations in Japan

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    Airbnb boasts one of the largest travel communities in the world, filled with users offering up lodging and those eager to visit somewhere new. The Japanese subsidiary of the company has revealed the top spots added to Japanese users ‘Favorites (Wish Lists)’ from May 1 to May 17, 2022. Where will travelers in the country be headed this summer?

     

    Golden Week is long gone and users are starting to think about where to visit during the hottest part of the year. This national ‘Wish List’ might make it easier to pick a spot, with many locations highlighting lesser-known areas!

     

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    This completely private rental villa was made for sauna enthusiasts. One lucky pair per day can book this suite along the Yoshida River flowing through Gujo Hachiman, known as the “City of Water and Dance.” Currently booked through the end of August, reservations for September and beyond will be available in early June. Book a stay to enjoy the gorgeous autumn foliage!

    A House Surrounded by Lush Greenery in the Countryside (Tottori)

    Hosted by a family of musicians and architects, this guesthouse invites guests to enjoy gorgeous Nordic-inspired interiors and the serene quiet of the countryside. For those looking to escape the hustle and bustle of the city, this is the perfect spot.

    Hoshina Satomachi, Limited to 1 Couple Per Day (Nagano)

    There’s nothing like spending the summer in a traditional Japanese home. Enjoy a barbeque on the terrace and relax on the massive lawn. This is the perfect spot for families with children or pets!

    Coastal Cabin (Chiba)

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    An Elegant and Peaceful Log Cabin (Nagano)

    Located at 1,300 meters above sea level on the Iizuna plateau, this log cabin is situated in the midst of a dense forest. A perfect space for couples, families, or small groups of friends, guests are welcome to enjoy hiking through this gorgeous landscape in the center of Japan!

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    Original Stickers

     

    The slice-of-life series Laid-Back Camp is currently serialized in COMIC FUZ.

     

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    Four years after it was announced in 2018, a Laid-Back Camp animated film will arrive in theaters this summer.

  • EMOCAL, a Project to Support Japanese Regions, Releases Music Using Local Sound Samples

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    Check out each of these unique ambient tracks created by four up-and-coming musicians! Each song is available on viviON’s ASMR platform ZOWA and on Spotify.

     

    Ube, Yamaguchi Prefecture / Ikkyuu x Hige Driver, I Love Ikkyuu

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    ZOWA: https://zowa.app/play/20019
    Spotify: https://open.spotify.com/track/1RP4RcpJwMrFzoYQbnfDYm?si=f1f1e816adb14db0

     

    Odawara, Kanagawa Prefecture / Miyuki no Hama x Powerless, Seiren

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    Spotify: https://open.spotify.com/track/5DkQ9FeM7jQBacUf7Nbuxc?si=c7d771e73ddd44b6

     

     

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    ZOWA: https://zowa.app/play/20017
    Spotify: https://open.spotify.com/track/0oIU4x7MjVKmpouRwEPaXZ?si=04dcb805cea540b7

     

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    ZOWA: https://zowa.app/play/20018
    Spotify: https://open.spotify.com/track/1Utz5j0oB4GmSDOMVdUcXU?si=eafa1949b3ea44d0

  • Banyan Tree Rooftop Bar Opens on Japan’s Southernmost Island

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    Kohama Island is located within the Yaeyama Islands. With a warm climate, it’s comfortable to spend long hours outside, even at night. Kohamajima was also the first island in Japan to be protected by the IDA (International Darkness Association), meaning that no bright manmade lights can interfere with stargazing. Visitors can see 84 of 88 constellations! 

     

    Enjoy a Boundless Starry Sky

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    Taste Colorful Mojitos

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    Munch on Snacks Perfect to Pair with Cocktails

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    Each season in Japan offers uniquely beautiful scenery. How would you like to enjoy winter in one of these luxurious baths?

  • Three Japanese Tourism Instagram Accounts to Follow for Travel Inspiration

    07.March.2022 | SPOT

    The pandemic has changed our lives forever. People have spent the last two years missing travel as they spend more and more time at home, and while many are ready to travel again, it can be difficult to know if it’s the right time to return to normalcy. To make the situation a little easier, many local tourism associations in Japan are posting images on Instagram to inspire people to give traveling another try. These three Instagram accounts are our personal favorites, and once Japan opens to tourists again, you won’t want to miss visiting these areas!

     

    [Official Kumamoto Tourism Association] Motto, motto, Kumamoto!

     

    Instagramでこのプロフィールを見る

     

    もっと、もーっと!くまもっと。【熊本県観光公式】(@kumamotto.official) • Instagram写真と動画

     

    Discover the charms of Kumamoto on this local Instagram account featuring photos from four unique local photographers. Many will know the area as the home of the character Kumamon. The images capture the daily lives of Kumamoto residents and include local food and gorgeous scenery. The postings also include the location of the photo and comments from the photographers, making things feel more personal. 

     

    [Official Hokkaido Tourism Association] GoodDay Hokkaido

     

    Instagramでこのプロフィールを見る

     

    GoodDay北海道(@goodday_hokkaido) • Instagram写真と動画

     

    Hokkaido is an area rich in gourmet seafood and dairy, but its spectacular landscapes are reason enough to visit. GoodDay Hokkaido shows off both the common and uncommon elements of Hokkaido life, often introducing little-known areas. Each photo is vividly colored, and followers can see different seasons at every time of day as they scroll through the feed. See the best images from Japan’s northernmost island each and every day on your smartphone!

     

    [Ome / Okutama] Umetama

     

    Instagramでこのプロフィールを見る

     

    うめたま|OME&OKUTAMA TOKYO(@umetama.official) • Instagram写真と動画

     

    Umetama is an account that introduces places of interest in Ome and Okutama, two of Tokyo’s most scenic towns. Each can be reached in about an hour by train from Shinjuku Station. Visitors can enjoy a gorgeous day trip from the Tokyo center, with the area featuring plenty of campsites and hiking trails. There are tons of stargazing spots, and visitors are often surprised that such incredible nature is so close to Japan’s hectic capital. Those with kids will find plenty to do here, so start taking notes while you scroll through the Umetama page!

     

    More and more young people are finding the appeal of Ome and Okutama, and the area has become the perfect relaxation spot for those seeking refuge from their busy lives. In addition, the craft beer bar Ome Beer, located near Ome Station, sells local alcohol, including Okutama’s popular craft beer ‘Vertere.’ See the lesser-known side of Tokyo on this picturesque account. 

     

    Remember how wonderful it is to travel? Hopefully, Japan opens for tourism again soon, and you can visit all of these gorgeous locales.

  • Jill Stuart Beauty Reveals Limited-Edition Cherry Blossom Spring Collection

    25.February.2022 | FASHION

    Jill Stuart Beauty has launched a limited spring collection, ‘Crystal Bloom Sakura Bouquet.’ These items, inspired by beautiful double-layered cherry blossoms, are now available for purchase both in-store and online!

    Jill Stuart Crystal Bloom Sakura Bouquet Eau de Parfum

    Jill Stuart Crystal Bloom Sakura Bouquet Perfumed Hand Cream

    Jill Stuart Sakura Bouquet Bloom Mixed Blush Compact

    21 – Rosy Cherry Blossom

    Jill Stuart Sakura Bouquet Lipstick – Lip Jewel Gemmy Satin / Jill Stuart Sakura Bouquet Lipstick Case

    106 – Cherry Waltz

    107 – Fluttering Petals

    Jill Stuart Sakura Bouquet My Lips 01 – Fluffy Cherry

     

    Cherry blossoms are a symbol of spring and continue to entrance people each year. Sakura in full bloom have the power to bring people together, and this spring, Jill Stuart hopes that this fragrance and beauty collection can do the same.

  • Kyary Pamyu Pamyu Announces ‘LOCAL POWER JAPAN Project’ to Support Rural Areas

    20.January.2022 | Uncategorized

    Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is back in the news. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and recently released her first full-length album in three years ‘Candy Racer’ in October 2021.  On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan.

     

    In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities.  The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows. 

     

    This initiative aims to bring attention and support to local industries and to inspire more tourism to rural areas.

     

    This project is a new attempt to enliven local communities by collaborating with companies that have roots in the rural locations where these concerts will be held. These company’s logos have been reimagined, paying homage to the artwork associated with Kyary’s previous song releases. T-shirts designed with each of these collaborative logos will be on sale for a limited time, and a portion of the proceeds will be donated to the local community for development and social contributions.

     

    For the encore of the first live show, Kyary wore a collaboration logo T-shirt inspired by Suzuhiro Kamaboko, a company in Kanagawa Prefecture. The artist also introduced the project and its aim to the excited audience. More collaborations will be announced through July 2021.

     

    Check out the ‘LOCAL POWER JAPAN Project’ website for more details!

     

    Comment from Kyary Pamyu Pamyu

    “This tour is to commemorate my tenth anniversary, and as I travel all over Japan to express my gratitude to those who have supported me over the past decade, I also want to do something for everyone else. I’m happy to support these local companies and I’d like to work with them to revitalize the entire country. We’ll be engaging in all sorts of collaborations around Japan, so look forward to it!”


     

    January 16, Kanagawa Performance: Suzuhiro Kamaboko

    Suzuhiro Kamaboko, a long-established fish paste store in Odawara that has been in business for 156 years, has agreed to take part in the project. Their normally navy blue brand logo has received a major makeover in colorful pink, green, and purple hues. 

    The T-shirts featuring the new collaboration logo on the front and the Kyary Pamyu Pamyu 10th anniversary logo and ‘LOCAL POWER JAPAN Project’ logo on the back are now available for purchase!

     

    *Otono Kuni (From 4th Album ‘Japamyu,’ 2018)
    Streaming Links: https://lnk.to/otonokuni

     

    January 29, Gunma Performance: Oginoya Kamameshi

    Oginoya, the largest Ekiben shop in Japan, was established 136 years ago in Yokokawa, Gunma Prefecture. 

    Their main dish, Touge no Kamameshi,’ has been sold for over 60 years and often makes appearances at events all over Japan. The company’s logo has been reborn through the lens of Kyary’s popular song Tsukematsukeru. A special kamameshi dish will also be prepared for the project, and will be sold in limited quantities at the Gunma concert venue on January 29, Kyary’s birthday!

     

    *Tsukematsukeru (1st Single, 2012)
    Streaming Links: https://lnk.to/tsukematsukeru

     

    May 20, Fukushima Performance: Kourakuen

    Kyary will appear in commercials for Kourakuen as part of the project. The company started as a small diner in Aizuwakamatsu and is now is a national chain of ramen restaurants serving over 54 million people a year! The new logo and collaboration details will be revealed at a later date, so keep an eye out!

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