Japanese-style confectionery series “Tabemasu” to release new Doraemon-themed bun at Lawson convenience stores!

26.February.2019 | FOOD

Tabemasu is a Japanese confectionery series that features sweet treats designed to look like characters. From Tuesday 26th February 2019, they will be releasing the “Tabemasu Doraemon” and “Tabemasu Doraemon Heart ver.” which will be sold at most Lawson stores.

There will be two varieties of Doraemon’s face that you can enjoy. A smiley, sweet grin and a madly in love face. The Doraemon comes in the form of “Nerikiri”, which is a traditional bean-jam-based confectionery surrounded by a light, soft bread. Even Doraemon’s bell, red nose and tail are clearly formed out of dough!

The heart-eyed Doraemon is a good contrast to the smiling Doraemon. He is madly in love and just as cute as before! The love letter he is holding in his hands, his heart-shaped eyes and rosy cheeks are just some of the finer details that have been carefully crafted!

 

The red bean jam at Doraemon’s core is custard flavoured for the smiling version and strawberry flavoured for the heart version. These classic flavours are everyone’s favourite and make for a great lineup. Chickpeas, that are known for their high nutrition value, have been used by the Tabemasu series for the first time. Only natural methods are used for the colourings. These delicate flavours and gentle texture in your mouth are not something you want to miss!

 

If you’re looking for a pleasant snack, look no further ♡

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    Hajime Ishimizu (President and CEO at ISHIYA CO., LTD.)

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