Laforet Harajuku Announces Blue-Themed Event ‘BLUE BY LAFORET’

05.March.2019 | FASHION

70 stores are will participate in Laforet Harajuku’s just-announced upcoming BLUE BY LAFORET event. Running from March 21 to April 14, the event is centred around the colour blue, with everything from apparel to accessories, drinks and more set to be dyed the colour.

The event’s key visual pictured above was created by upand-coming art director KASICO. The pop graphics completely encompass and express the event’s theme colour. The picture will be dotted around various locations in Laforet.

Shirt: ¥4,860 (Tax Included) @ LOWRYS FARM (Floor 5F)

Back Print T-Shirt: ¥6,480 (Tax Included) @ jouetie (Floor 4F)

Piercings & Earrings: ¥972 Each (Tax Included) @ ACCESSORIES BLOSSOM (Floor 3.5F)

Tote Bag: ¥5,940 (Tax Included) @ merry jenny (Floor 4F)

Sky Blue Fruit Soda: Individual ¥450 (Tax Included) / Set ¥380 (Tax Included) @ AND THE FRIET (Floor 2F)

This refreshing soda is a delicious mix of honey lemonade and blue curacao.

Fruit Soda: ¥630 (Tax Included) @ CAFE CREPE (Floor 1F)

A colourful and fruity mix of strawberry, kiwi, blueberry and more.

Select items bought during the event will also get you one of the above shopping bags. These are available on a first-come, first-served basis.


  • Wrap Yourself in Harajuku Fashion With These New Stores Opening at Laforet Harajuku

    01.August.2019 | FASHION / SPOT

    Laforest Harajuku is getting a revamp towards the end of August with new stores as well as renewals of current stores. The revamp aims to “promote Harajuku’s uniqueness and creativity.”


    August 24th – RENEWAL OPEN

    <Floor 1F> Vivienne Westwood RED LABEL Concept Store

    Vivienne Westwood is fusing the Japanese branches of its prêt-à-porter Red Label and Anglomania collections to serve up the all-new Vivienne Westwood RED LABEL branding. Japan will get its very first Red Label concept shop at Laforet Harajuku on August 24 which will act as the flagship store where they will sew to perfection a very special capsule collection that will offer a unique and exciting clothing consumption experience.


    August 23rd – NEW OPEN

    <Floor 4F> Charles Chaton

    After the success of its first ever pop-up shop in March 2019, girly brand Charles Chaton is setting up a permanent store in Laforet. The brand’s concept is “Girl, Forever!” which caters to girl culture and offers up items which it hopes that will catch the attention of girls in 50 years to come. The store’s slogan at Laforet Harajuku is “My Sweet Home” with which it will sell cute, comfortable and casual everyday clothing.


    August 23rd – NEW OPEN

    <Floor 2F> starblinc

    starblinc are set to showcase “cute pop age of the 1960’s” with bright colours and flashy silhouettes, combining nostalgia and futurism to create an entirely new style. Look forward to diving into the unique future retro world of starblinc on August 23.

    There are plenty more shops opening at Laforet Harajuku in addition to these ones, so if you’re in Tokyo this summer, get ready to stock up your wardrobe.

  • machi machi Descends Upon Harajuku With Godlike Cheese Tea Limited Edition Menu

    26.June.2019 | FOOD

    Head over to the GOOD MEAL MARKET food court located on floor 2 of Laforet Harajuku because a Cheese Tea shop has just opened up shop.


    machi machi is known as the “Cheese Tea God” by Taiwanese media and is certainly stirring up a sensation in Japan too. Each cup extracts the deliciousness of Taiwanese tea. The salty flavour of the rich-flavoured cream cheese will leave you astonished at the discovery of a brand new dessert flavour. This drink is enough to enlighten you with an emotional journey of deliciousness. 

    These drinks became a massive hit after they managed to capture the heart of globally famous Hollywood Star Jay Chou, who is known for his love of tea in Taiwan. As the thirst for this drink has spread worldwide, shops have been opening up in London, Korea and many other countries. This shop is gradually capturing more and more fans. 

    Season-Limited Melon Cheese Tea: ¥788 (after tax )     Melon Cheese Tea Float: ¥950 (after tax)

    Season-Limited Strawberry Cheese Tea Float/Wildberry Cheese Tea Float:¥950 (after tax)

    Laforert Harajuku-Limited Brûlée Milk Tea: ¥680 (after tax )

    There are currently season-limited and Laforet Harajuku-limited menus available. There are a total of 20 drinks on the menu that have been developed from five varieties of Taiwanese teas as base flavours. The five base teas are: Tieguanyin Oolong tea, Sun Moon Lake Black tea, Jasmine Green tea, Four Seasons Spring tea, and Ceylon Highland Black tea.


    machi machi is blessing every country of the world with the sacred flavours of Taiwan, so head to Laforet Harajuku while you have the chance. 

  • Yukata IN LAFORET: Grab Your Summer Yukata at Laforet Harajuku’s Event

    22.June.2019 | FASHION / SPOT

    Laforet Harajuku is holding a yukata event on its second floor CONTAINER area from June 25 to July 24 where you’ll be able to pick from a wide range of different yukata designs.


    This marks the 5th run of the event, and this year, it is being split into three separate periods. A total of 9 shops are participating including the popular kimono brand Roccoya Summer Shop which fuses the traditional with the modern as well as MICOPARADE which is managed by designer and Japanese clothing model Maria Kawahara.


    The event’s main visual was conceived by art director Tomoko Katayama, a designer at airlinesinc. and president of kimono teaching company Airport Lounge. There will be a photo spot as well as displays created by Katayama.


    Period 1: June 25, 2019 – July 4, 2019

    Roccoya Summer Shop

    Roccoya is a brand popular for fusing together traditional and modern designs. The company is returning to Yukata IN LAFORET once again to sell a variety of new yukata, kimono and accessories. Pick anything from cute to contemporary to sophisticated couture. They also sell head accessories and customers can order specific sizes.



    MICOPARADE is a kimono brand led by designer and Japanese clothing model Maria Kawahara which offers contemporary twists of traditional ideas. Expect kimono like you have never seen as modern fashion. This event will be MICOPARADE’s first unveiling of their new products.


    Period 2: July 5, 2019 – July 14, 2019

    MIKI SAKURA & Sakura Maison

    Sakura Maison focuses on “Japanese kawaii” kimono, accessories and obi sashes while MIKI SAKURA’s concept, conceived by designers at Sakura Maison, is “dignified women wrapped in beautiful fragrances.”


    These two brands will come together to showcase an array of feminine yukata including yukata made from lase. They will also sell headdresses, ornate hairpins and other accessories. Expect to get your fill of kawaii♡


    Asobiya Meets yuminique

    Asobiya is a brand that adds a bit of fun to traditional Japanese motifs. They will collaborate with the “nostalgic and cinematic” brand yuminique for the very first time. Asobiya will have their popular paper crane series of items while yuminique will showcase their “SECRET” themed line-up this summer with an assortment of handmade head accessories with rose and lily of the valley designs. You’re sure to find the right decorative accessories for your yukata look here♡


    Period 3: July 15, 2019 – July 24, 2019


    Ayako Nagahashi’s select shop is associated with many different kimono and yukata brands. The new yukata and accessory collection by KIIRO, which Nagahashi is the director of, and Furifu will be on show. New Yukata and obi sashes the likes of which the industry has never seen before from Nagahashi’s private brand Fruttarossa will also make an appearance. There will also be plenty of other pieces like geta shoes and obi clips.


    Shigemune Tamao

    Unique and innovative kimono creator and artist Shigemune Tamao is opening her first ever store where she will sell original kimono, obi sashes, and a selection of items made in collaboration with guest brands that transcend traditional and contemporary clothing.

    Find the yukata for you at this year’s Yukata IN LAFORET.

  • Disney’s The Lion King Themed Merchandise to be Sold at Laforet Harajuku

    07.June.2019 | FASHION / MOVIE / SPOT

    To celebrate the release of Disney’s upcoming film The Lion King, Laforet Harajuku has announced a collection of merchandise to be sold at around 30 stores inside the shopping complex. Running from August 7 to September 1, look forward to getting your paws on one pieces, t-shirts, bags, smartphone cases and more. Everything on sale is exclusive to Laforet Harajuku meaning you won’t get it anywhere else.

    An exhibition entitled “The World of Disney’s The Lion King” will also take place alongside the event which will feature stills, photo spots and more all themed on the film.

    Additionally, another stall will open called “Disney Classics MARKET” which will sell a selection of chic Disney-themed goods including The Lion King and many more.

    Customers who purchase any items in The Lion King collection will receive the above-pictured original shopping bag too. Further details will be announced on Laforet Harajuku’s website in the run up to the event.


    ©2019 Disney Enterprises, Inc. All Rights Reserved.


  • Laforet Harajuku Opens New Girly & Creative Toilets

    25.March.2019 | SPOT

    Laforet Harajuku’s 3rd floor female and multipurpose toilets just reopened on March 23.


    Since its establishment, the department store has found ways to promote and express creativity through fashion and advertising, and that unique inventiveness of theirs has now seeped into the toilets!

    The stylish new toilets incorporate amenity with designs expressing that typical Laforet Harajuku-esque humour.

    The entire interior design was created by Ran Tondabayashi, an artist who has worked on many of the visuals for Laforet Harajuku’s campaigns. The concept is “a strange and otherworldly space of Harajuku.” It makes use of collage, a technique that Tondabayashi is skilled at.

    Talking about the design, she comments: “Harajuku is a place that is full of vitality and is flooded with people. I created this design so that when people step into these toilets, just for a short while, they feel excited at being in a strange and curious place.”


    If you’re in Harajuku and need to use the bathroom then be sure to stop by Laforet Harajuku.

  • Enjoy Kimono at Laforet Harajuku’s ‘Kimono IN LAFORET’ Function

    31.December.2018 | FASHION

    Laforet Harajuku is set to hold a kimono and furisode event from January 4 to 23 next year. A selection of 11 stores are taking part including 5 that are participating in the event for the first time. Shops include those that sell kimono which can be worn as everyday fashion to those that stock antique kimono and modern recycled kimono.

    A multitude of items will be sold. Whether it’s for an official event like graduation or the Coming of Age Ceremony or something that can be born with regular clothing, you’re sure to find it here.


    Modern Antenna

    Modern Antenna is a brand based in Arashiyama, Kyoto that sells kimono with polished and sophisticated designs. Their quality is consistent with everything from the designs to the manufacturing. They don’t just cater to the traditional Japanese category―they take into account fashion as a whole when creating their clothing.


    Roccoya Winter Shop

    Roccoya is popular for its designs that fuse together the modern and traditional. They will appear alongside several guest brands including Haikaru Confeito, Baba Soushoku, hanamame, TSUBAKIAN, and erikaDear. The line-up will include a range of new furisode as well as casual kimono that can be washed at home, various pieces that can be used at ceremonies and for everyday use such as the haneri neck piece, obi sash, shawls, and obidome. They will also sell small accessories like headdresses and hairpins.


    MIKI SAKURA & Sakura Maison

    MIKI SAKURA’s concept for its items is “dignified women wrapped in beautiful fragrances.” Sakura Maison creates original “Japanese kawaii” kimono and accessories. These two brands will come together to open a special pop-up shop where popular artists will come together.



    yuminique’s brand concept is to create something just for the customer that raises their mood simply by wearing it. They sell accessories like headdresses. They picture a jewellery box under a young girl’s bed when handcrafting each and every one of their products which are made from fantastic materials.



    Masaboshi offers news ideas with its diverse range of kimono―from antique to contemporary―that create timeless looks. They will exhibit a wardrobe of cute furisode and pop vintage kimono personally selected by them as well as a line of cool and elegant kimono that grown-ups can enjoy too.


    Modern Kimono Umeya feat. Tamao Shigemune

    Modern Kimono Umeya and Tamao Shigemune are coming together to showcase new and original items as well as exclusive products you can only purchase at this event.


    Modern Kimono Umeya is a select shop selling kimono and accessories for people to enjoy wearing kimono freely and as they like in the best possible way to bring out themselves. Their products take inspiration from regular clothing. Tamao Shigemune is a kimono maker that creates kimono, yukata, obi sashes and accessories completely produced by her from the designing to the planning and styling. She produces things she wants herself that no one else offers.


    Discover Harajuku-style kimono at Kimono IN LAFORET in the new year!

  • ‘Perfume Closet’ Pop-Up Shop to Open at Laforet Harajuku

    29.November.2018 | FASHION / MUSIC

    The CONTAINER on the 2nd floor of Laforet Harajuku is raising Christmas spirits this year with a range of pop-up shops. The first to open will be  from J-pop trio Perfume who will promote their Perfume Closet fashion project from December 4 to 13.


    Following this, another shop called mt store at Laforet Harajuku will run from December 14 and 26 to celebrate Laforet Harajuku’s 40th anniversary and mt10’s 10th anniversary. Expect to get your hands on lots of Christmas themed gifts and decorations.

    Perfume Closet is a fashion project that began from a proposal to create clothes that connect with fans through Perfume’s music. The concept behind the items in the line-up serves to give people the courage to take that necessary step forward and to support them.

    This marks the third appearance of the pop-up shop which promises to be bigger than those before it. They will sell items that draw inspiration from the iconic outfits that a-chan, NOCCHi and KASHIYUKA wear in their music videos.

    And for this holiday season only, Perfume Closet socks will come in special Christmas packaging. The shop will be decorated with visual panels of the members and there’ll be a spot to take photos too.

    The mt store at Laforet HARAJUKU pop-up shop will sell a whole range of original Laforet Harajuku and Christmas masking tape. The shop, too, will be decorated with masking tape.


    Feel the Christmas spirit by getting your hands on some limited edition items at the Perfume Closet and mt x Laforet pop-up shops!

  • Chinese Fast Food Restaurant ‘Chipoon’ to Open in Laforet Harajuku

    14.November.2018 | FOOD

    Chipoon is a new Chinese fast food restaurant coming to Laforet Harajuku’s second floor food area Good Meal Market on December 8, 2018.

    Chipoon is produced by Hidetoshi Nishioka, owner and chef at Ginza’s famous Chinese restaurant Renge Equriosity. He hopes to overturn the image of fast food to create a new style thorugh Chinese cuisine. By using no chemical additives or condiments, Chipoon aims to serve food that retains the original delicious flavour of each ingredient.

    Yuba Char Siu Burger: ¥486 (Tax Included)

    Vegetable Tan Tan Noodles: ¥756 (Tax Included)

    The menu includes a line-up of delicious and healthy looking food, such as the Yuba Char Siu Burger which has chicken, tofu skin and vegetables sandwiched between two Chinese steamed bun style buns, or the Vegetable Tan Tan Noodles topped with seasonal vegetables, tofu cheese and Chinese spices.

    Vegan Noodles: ¥648 (Tax Included)

    There are vegan-friendly ingredients too such as noodles made without egg and soup that uses absolutely no animal products. All items on the menu can also be ordered for takeout.

    The name “Chipoon” is a portmanteau of “Chinese spoon” referring to the utensil used in Chinese cuisine. The restaurant’s interior design and logo incorporates this spoon on a flamingo. The cute and eye-catching flamingo pink in the restaurant and on its packaging is something we can expect to be popping up on Japanese social media in no time.


    Enjoy healthy and tasty Chinese fast food at the new Chipoon in Harajuku!

  • Laforet Harajuku 40th Anniversary Week: Limited Edition Items, Pop-Up Shops & More

    04.October.2018 | FASHION / SPOT

    Laforet Harajuku will turn 40-years-old on October 28. To commemorate, the shopping mall is holding an event called Laforet Harajuku 40th Anniversary Week “with LAFORET” which will run from October 20 to November 11 to celebrate all of the customers, shops and involved creators now and into the future.

    with LAFORET will see a whole host of content arrive at the 120 or so shops at Laforet Harajuku as well as at Laforet Museum Harajuku from events to pop-up shops, a fashion show and more.


    Events Hosted By Popular Shops

    “MALL by WALL” by WALL (Floor 1F)

    Running: October 20, 2018

    Location: Laforet Museum Harajuku 6F

    Entry: Free

    WALL is relocating to Laforet Museum Harajuku for one day only. They will celebrate 40 years of Laforet with a line of booths by 40 brands they stock as well as announcements for new products.

    “ANGELIC PRETTY MUSEUM” by Angelic Pretty (Floor B1.5F)

    Running: October 26, 2018 – October 27, 2018

    Location: Laforet Museum Harajuku 6F

    Entry: Free

    Angelic Pretty is a fashion brand that has garnered much attention both in Japan and overseas since its inception. This exhibition will display everything Angelic Pretty is iconic as well as showcase a panel archive of the products they have put out there, host a fashion show with special guest invitations and more.

    “Merveilleuses na Boudoir ~Eien ni Tsuzuku Lady na Jikan~” by ALICE and the PIRATES (Floor B1.5F)

    Running: October 28, 2018

    Location: Laforet Museum Harajuku 6F

    How to Enter: Receive an entry ticket by spending over ¥5,000 (tax included) at ALICE and the PIRATES on floor B1.5F following October 20.

    ALICE and the PIRATES is popular for its dark and bewitching tone that is distinctly different from the lolita style. It is a sister brand of Japanese clothing chain Baby, The Stars Shine Bright which featured in the movie Kamikaze Girls and is celebrating its 30th anniversary this year. They will exhibit the brand’s history and host a full-blown fashion show that introduces their newest creations.


    Vivienne Westwood – “GET A LIFE!”

    Running: November 2, 2018 – November 18, 2018

    Location: Laforet Museum Harajuku 6F

    Entry: Free

    This special exhibition brings together the works of British fashion designer Vivienne Westwood in her role as a fashion activist. There will also be a project people can get involved in creating by taking their plastic bottle caps to the exhibition. Attendees can look forward to getting their hands on some limited edition items too.


    Pop-Up Shops By Famous Brands


    Running: October 5, 2018 – October 14, 2018

    Location: Laforet Harajuku 1F ENTRANCE SPACE

    Japanese fashion brand and Harajuku pioneer MILKBOY is setting up a pop-up shop for Laforet Harajuku’s 40th. They will exhibit their latest collection “PSYCHIC CLUB” and release exclusive items you can only get at their shop. They will also sell a range of items made in collaboration with a string of other brands they have close ties with including BOUNTY HUNTER, Comme des Garçons, fragment design, realmad HECTIC, UNDERCOVER and others. Also, every evening while the pop-up shop is running, there will be must-see events for fans including in-store live shows and more. Check out MILKBOY’s official Instagram page on how to purchase the collaborative items.


    Running: October 27, 2018 – November 5, 2018

    Location: Laforet Harajuku 1F ENTRANCE SPACE

    6%DOKIDOKI, a brand created by proponent of Harajuku ‘kawaii culture’ Sebastian Masuda, will also open their own pop-up shop. Continuing to innovate and lead culture, they will showcase their new 2018 spring and summer collection ‘6-D Sebastian Masuda.’ They will also exhibit and sell their latest collection which they have just finished showcasing overseas. This will be the first even in Japan where you can get a peek at the newest products from 6%DOKIDOKI.

    Bathroom Renewals

    New toilet facilities will make their way to the art gallery on floor B1F on October 27. They are designed by art director Hitoki Naruo who has had a hand in creating many visuals for campaigns held by Laforet Harajuku. The concept behind the new facilities is ‘a window into art and culture in Laforet Harajuku’s restrooms.’ It will serve as both an art gallery and restroom. The first art piece on display was made by photographer Toshio Ohno.

    Laforet Card FREE FOOD DAY

    Running: October 28, 2018

    Free food will be available at select restaurants to Laforet Card members.


    Shop List




    Cream Ampang Harajuku

    *Discount coupons will be sent to the houses of card holders.

    *Those who do not hold a card can still receive the coupons when they sign up between October 5 – October 28.

    *Valid: October 28, 2018 at 11:00-21:00

    *One coupon given to each person to be used at one restaurant.



    Join in the celebration of 40 years with Laforet Harajuku!

  • Laforet Harajuku to Participate in Vogue Fashion’S Night Out 2018

    26.August.2018 | FASHION / SPOT

    It has been announced that Laforet Harajuku will attend Vogue Fashion’S Night Out (FNO) set to take place on Saturday September 15.

    FNO was first held in 2009 at the call of editor-in-chief of Vogue US Anna Wintour. It is the world’s biggest shopping event that seeks to revitalize fashion industry and boost its economic recovery.

    Laforet Harajuku, which was established 40 years ago, will join the 10th FNO for a collaboration titled ‘VOGUE GIRL×LA40RET Festival.’ Laforet Harajuku will extend its opening times so people can enjoy all the special plans they have in store for each of its shop on this one-day event.

    An opening ceremony for VOGUE GIRL×LA40RET Festival will take place at the 6th floor Laforet Museum Harajuku. There will also be a special Mickey Mouse 90th anniversary collection fashion show, a festive styling show and DJ performance by VOGUE GIRL, and more.


    Fashion lovers won’t want to miss out on this very special one-day-only event!



    Laforet Harajuku Participation Details

    Date: September 15, 2018

    Venue: Laforet Harajuku (1-11-6 Jingumae, Shibuya, Tokyo)

    Participating Shops: All shops inside Laforet Harajuku

    Opening Hours: 11:00am-10:00pm

    *Opening times extended by 1 hour.



    VOGUE FASHION’S NIGHT OUT Official Website:


  • “Pixar the Friendship” will be held at Laforet HARAJUKU! Collaborative fashion items will be sold too

    06.April.2018 | FASHION / SPOT

    From the 14th of April 2018 (Sat.) to 13th of May 2018 (Sun.), an event featuring the animation movies of Disney and Pixar named “Pixar the Friendship Nakama to Isshoni Boken no Sekaie~ (let’s go on a journey with our friends)” will be held on 6F of Laforet Museum.


    『ピクサー・ザ・フレンドシップ~仲間といっしょに冒険の世界へ~』 ラフォーレ原宿

    “Pixar the Friendship” will be held in Tokyo for the first time and in this event, you can take photos in photo booths of very popular animation movies of Disney and Pixar such as “Toy Story,” “Monsters Ink” and “Remember Me,” the latest works of Disney/Pixar.


    『ピクサー・ザ・フレンドシップ~仲間といっしょに冒険の世界へ~』 ラフォーレ原宿.jpg2

    『ピクサー・ザ・フレンドシップ~仲間といっしょに冒険の世界へ~』 ラフォーレ原宿.jpg3

    Moreover, the event named “Pixar the Friendship Kaisai Kinen Disney/Pixar 2018S/S Collection | Laforet HARAJUKU” will be held too. In this event, fashion items using the motifs of the popular characters of Disney and Pixar will be sold in about 40 shops inside Laforet HARAJUKU.


    『ピクサー・ザ・フレンドシップ~仲間といっしょに冒険の世界へ~』 ラフォーレ原宿.jpg5

    Let’s enjoy this event and the fashion items.



    Pixar the Friendship ~Nakama to Isshoni Boken no Sekaie~

    Date: 2018/04/14 (Sat.) to 2018/05/13 (Sun.)

    Venue: Lafore Museum HARAJUKU

    Address: Laforet HARAJUKU 6F, 1-11-6, Jingumae, Shibuyaku, Tokyo

    Business hours: 11:00 to 21:00 (last entrance – 20:30)

    • Children below elementary school must come with their parents.
    • Please note that you may not enter the venue when the venue is too crowded.

    Fees: adults (older than junior high school): 1,200 yen (pre-sold ticket – 1,000 yen)

    Child (younger than elementary school ~ 4 years old): 600 yen (pre-sold ticket – 500 yen)

    ※Prices noted above include tax

    ※Children younger than 3 years old – free

    ※For those of you who have a Laforet Card, Disney★JCB Card can enter the venue by paying the price of the pre-sold ticket (the holder of the card and one member of the party).


    Play guide: LAWSON Ticket (L cord: 36500)

    Ticket Pia (P cord: 768-957)

    E-plus, CN Play guide

    7-Eleven (7-Eleven Ticket Button)

    URL: special/pixar/


  • MMN Festival 2018 in Shibuya: Laforet Museum Harajuku – Day 1 Report

    28.March.2018 | FEATURES / FES

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA is currently being held across Saturday March 24 and Sunday March 25, serving Japanese culture to the world from Shibuya. Day one ended with huge success. Laforet Museum Harajuku, one of the four areas of the festival, was home to the Harajuku Kawaii Market take place, an event themed on the concept of “Find Japanese Kawaii♡”. The market was lined with a whole host of booths where people got up close with Japanese fashion, beauty, fortune-telling, DIY and more. But that’s not all.

    もしもしにっぽんフェスティバル 菅沼ゆり 丸山礼

    The stage was graced by models heavily active in Harajuku-style fashion magazines, popular social media influencers, and others, all of whom shook the house.


    ラフォーレミュージアム 甘党男子

    Kicking off the stage performances was none other than Amato Danshi, a six-member male idol group whose concept centres around sweets and candy. “We want to spread the greatness of sweets even more!” They sure weren’t lying with those words, as the guys surprised the audience by gifting everyone sweets during their set. Things got really exciting during their high-tempo track Shu Cream (“Cream Puffs”) as the crowd joined in with the group members in some seriously energetic dancing!


    IMG_6793 copy

    With excitement still rippling through the room, “Mynavi Baito presents Challenge Award” was next on stage. Nine fashion students were split into teams of three who were challenged to create cute part-time work outfits to promote to the world. Yuri Suganuma, Mei Nagasawa and Anna Yano stepped out onto stage and presented the outfits by wearing them. Team 95 created an izakaya outfit, Team Hikari produced a Gas Station uniform, and Team Twinkle served up moving-company couture.



    The audience were made to vote for a winner with a raise of hands. The winners of the Challenge Award were Team Twinkle and their mover outfit! They went away with a cash prize of ¥100,000. Tears were even seen from the team upon hearing the announcement. It was a moving stage event – you could see their passion and how hard they had all worked.



    Natsume Mito put on her fashion show where the tender and slightly mysterious world of Tomonori Taniguchi’s picture book Bulldog Tantei to Kieta Hoshi (BUNKEI Co., LTD.) was brought to life with performances from Japanese models Akari Abe, Manaka Arai, Alice Ikeda, Anna Kawamura, Aino Kuribayashi, Saki Shibata, Yuri Suganuma, Ema Tanioku, Eri Tanioku, Chie Tsuji, Rinko Murata and Una while Natsume Mito read the book aloud.


    ラフォーレ 三戸なつめ 絵本 ファッションショー

    Natsume wore a smile of joy on her face when the fashion show came to an end. She announced, “It was a challenge to bring to life and convey something that you imagine in your head. I want to go on to create the opportunity to produce more picture book stage shows!”

    Natsume Mito show after report


    人気Youtuber めがね_よしあき、ミチトークセッション

    The first slot of performances came to a close and led into slot two. Youtuber Megane and models Yoshiaki and Michi were invited as guests for a talk session. They showed lots of private photos while giving backstory to each of them. They also blurted out frank insights into each of the pictures which had people in stiches.



    In a talk show with popular illustrator Fusedy and Koseki Ren, the two of them gave their cherished opinions of the topic of romance. It was very much a talk between two people who have known each other for 4 years. They were on the same wavelength. It was a girl-talk which showed no sign of stopping as they chatted with plenty of “I know, right!” and “Tell me about it!” moments as Ren empathised with the contents of Fusedy’s book.


    Next on stage was none other than Rilakkuma! To realise Shibuya’s recent appointment as a city for international tourism and culture, an inauguration ceremony was held on stage to name Rilakkuma an official Shibuya Tourism Ambassador!


    リラックマ 渋谷区ごゆるりアンバサダー 就任式

    Seeing that had people sighing in adoration with accompanying exclamations of “kawaii.”



    With three more stage events wrapped up, it was time to move on to slot three. The first of the performances was the “Fashion & Hair Dye Talk Session with Ren Koseki, Hikari Shibata, Yuri Suganuma, Ayumi Seto and MIZUKI (KORD)” presented by FRESHLIGHT. Popular models Ren Koseki and Ayumi Steo, as well as popular stylist MIZUKI (KORD), chatted about their experiences with dyeing their hair, recommended hair colours for spring, and more.



    that when it comes to spring, it’s all about warm colours. When you want to shake things up a bit for going out during spring break, why not go for an easy and comfortable image change with hair dyes from FRESHLIGHT?



    Fortune-teller Chamereon Takeda read Mei Nagasawa – who loves spirituality and going to shrines – for romance and work in her “Love Compatibility Rankings: Zodiac Signs” session. Chamereon Takeda used western astrology and tarot readings for Mei, who was interested in her marriage partner. She was told “Your luck will increase for both romance and work starting this autumn. It will be a time where you form a bond with someone you need, and break away with someone you don’t.”



    In the second half of the show, Chamereon Takeda also announced the rankings for love compatibility for each zodiac sign. Coming in 1st place was the Taurus! The scene of people devouring the demonstration was a sight to behold – as if people really wanted to hear their destinies.



    The final act of day one was a talk session with Saki Shibata, Ayaka Segawa, and Rei Maruyama. The three of them work as a model, artist & nurse, and performer respectively. Their open and honest discussion focuses on their careers. The conversation got pretty lively as expected from three friends!


    That’s it for day one at Harajuku Kawaii Market. Look forward to the performances on stage on day two!



    Harajuku Kawaii Market Afterreport DAY2



    Locations: SHIBUYA CAST. / Tower Records Shibuya / Laforet Museum Harajuku / Onden Shrine

    Dates: Saturday 24 March – Sunday 25 March

    Time: 11:00-21:00 *Times differ at each area

    Official Event Website: