Venue for Japanese sake event CRAFT SAKE WEEK is a work of art!

27.March.2019 | FOOD / SPOT

Sake brands from all across Japan are set to gather at Roppongi Hills in Tokyo for “CRAFT SAKE WEEK at ROPPONGI HILLS 2019”; an eleven-day event celebrating top-class Japanese sake that will run from April 19 to 29. The venue will be decorated with the Japanese essence of traditional handicrafts. During these 11 days, Roppongi will be transformed into a magical artistic space.

CRAFT SAKE WEEK is where you can enjoy an atmosphere of a total of 110 carefully chosen Japanese breweries and numerous top-class restaurants. The venue was designed with this intention and has been designed with meticulous attention to detail. There will be a special guest attending the event; Yuko Nagayama! Nagayama designed the Japan Pavilion for Expo 2020 which is a worldwide innovation exhibition that will be held in Dubai.

Hidetoshi Nakata worked alongside Nagayama to create the concept for the design of the venue and after much debate, they decided to base the design on something that represents the origin of the essence of Japanese culture: rope. Hemp rope is featured in the design as it has a variety of applications in Japan from festivals to everyday purposes and has been used since ancient times. The hemp rope used for this venue design is flexible and has excellent durability. Hemp rope has a sense of volume and is also light and weightless. No matter what perspective you view it from, its appearance has a dynamic impact.

A Statement by Hidetoshi Nakata

This event space created by Nagayama is not just high quality, but creates an atmosphere of the warmth of everyday life in Japan. You can feel this unique world she has created. This is a unique world that only Nagayama is capable of creating as a female architect. It is stylish and you can feel the comfort. I requested that she creates something that depicts and allows you to physically experience the wondrous essence of Japanese culture.  

 

A statement by Yuko Nagayama

I created this environment out of sustainable materials that have been used by Japan for many, many years. This environment is a place intended to lightly embrace those who love Japanese sake. I took advantage of the height of Roppongi Hills Arena. It’s 16 km tall and 570 hemp trees were used to make the three large canopies that cover the event space. The canopies naturally curve due to gravity. This natural curvy shape can be seen from afar and has become the symbol to represent the event.

 

One by one, experience a range of Japanese breweries, and discover the depths of the flavours of Japanese sake. Not only is the alcohol the attraction, but the venue design is entirely new and magical. People from Japan and around the world will be gathering at this event so please come take your fill!

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    ©︎ Puddle Inc.

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