SK-II: Isetan Shinjuku’s New Future Skin Care Store

17.April.2019 | SPOT

SK-II continues to revolutionise the way customers experience shopping for skincare productcs as it announces SK-II Future X, an upcoming limited-time event that will run from April 24 to 30 on the first floor of Isetan Shinjuku.

 

At SK-II Future X, shoppers will be able to remove the stress from looking for skin care products in an environment that combines the physical with the digital―and they are free to come and go as they please. This exciting experience will provide plenty of interactive ways of shopping.

“Magic Scan” is the name of Japan’s first piece of AI technology that can measure one’s skin, and it will be used at this event. All you have to do is stand in front of a mirror for about 3 minutes. The tech will determine the condition of your skin, its age, and recommend the right skin care products for you. It does this by paying attention to tremors in the skin.

The SK-II Facial Treatment Essence will also be sold at the event with a limited edition design. This beautifying essence contains over 90% Pitera™, a multiple award-winning naturally-derived ingredient. Shoppers can also enjoy pre-sales of their Facial Treatment Essence Spring Red Limited Edition which isn’t set to go on sale in Japan until May 10. Purchasing these products gets you a go on the Pitera™ Vending Machine which will change the design of your bottle.

 

Other services will include a 180° selfie booth, an AR wall where you can learn some of the secrets behind Pitera™, and more. If you’re wanting to find out ways to care for your skin then be sure to visit.

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