Fresh Butter Sandwiches Sold at New PRESS BUTTER SAND Branch in Narita Airport

23.April.2019 | FOOD / SPOT

PRESS BUTTER SAND will open its first ever permanent airport store on April 25 at inside Airport Mall on the fourth floor of Narita Airport Terminal 2.

 

The shop sells only butter sandwiches. But these aren’t any sandwiches―much research has been done to make these the tastiest butter sandwiches ever made using fresh butter from Hokkaido.

 

The brand was established in 2017 as part of a process to create a souvenir that was sold in small batches in lieu of bigger quantity souvenir items. The first branch opened at JR Tokyo Station for a total of 7 stores, six in the Kanto region and one in Kansai. In total they sell over 10 million sandwiches a year.

The sandwiches are made using a completely original sandwich pressing machine. Each one is pressed carefully using hasamiyaki, a method which has its roots in making traditional Japanese wagashi confections.

 

Stuffed between the bread is a rich butter cream and smooth butter caramel. These are the only ingredients used to emphasise their flavours. The sandwiches are also pressed with the brand’s icon. They come packaged in a stylish simple grey bag with orange parts which are meant to represent molten iron. The design is an award recipient of Top Awards Asia, the only packaging design competition in Asia.

 

The people of the world will now be able to try these sandwiches as they commute through Narita Airport. If you’re going through there too then be on the look out for PRESS BUTTER SAND.

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  • Demon Slayer: Kimetsu no Yaiba Pop-Up Event Announced at Narita Airport

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    Narita International Airport Terminal 2 is set to host a pop-up event for the TV anime series Demon Slayer: Kimetsu no Yaiba at its 2nd floor Narita Anime Deck from September 10 to October 9. Fans can get their hands on exclusive and pre-sale merchandise, tuck into food themed on the series, and participate in an event to find Nezuko who is lost in Narita Airport.

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    ©Koyoharu Gotouge/Shueisha・Aniplex・ufotable

  • Narita Airport Opens Limited Space Online Tour Service

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    02.July.2020 | FOOD / SPOT

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    Hello Kitty’s Gurakoro Burger: ¥1,500


    Hello Kitty’s Strawberry Pancake: ¥1,400


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    An Original Drinks Menu

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    Hello Kitty’s Marshmallow Coffee: ¥800


    Hello Kitty’s Latte (46 Designs): ¥720 Each

     

    Novelties

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    1st Line-Up: July 3, 2020 – August 2, 2020


    2nd Line-Up: August 3, 2020 – September 2, 2020


    3rd Line-Up: September 3, 2020 – October 2, 2020

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    © 1976, 2020 SANRIO CO., LTD. APPROVAL NO. L611439

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  • Ornament-Like Cake Parfaits Now Being Baked Up at Pascal Le Gac Tokyo in Akasaka

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    16.March.2020 | ANIME&GAME / SPOT

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  • Tokyo Station’s White Day Fair Loaded With Loving Gifts and Souvenirs

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    uka nail oil 13:00 – ¥3,300 @ FruitGATHERING (GRANSTA Floor B1F) / Available: Now on sale

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    ecoffee cup-WILLIAM MORRIS – ¥2,310 Each @ Neue (GRANSTA Marunouchi Floor B1F) / Available: Now on sale

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    As part of an effort to promote the appeals of Tokyo to the world, Tokyo Metropolis is carrying our PR work and branding with the catchphrase “Tokyo Tokyo Old meets New.”

    Happy Daruma / Mamehapi

    Edo Kimekomi Waving Cat

    The “Tokyo Omiyage Seisaku Project” aims to develop products in collaboration with Tokyo Metropolis and local businesses with the “Tokyo Tokyo” brand. To date, 50 products (excluding colour variations) have been produced, from traditional crafts to stationery, food, and moreーall embodying the spirit of Tokyo.

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    If you’re travelling to or from Haneda Airport, then be sure to pay a visit to Tokyo Tokyo Official Souvenir Shop where you can pick up souvenirs that combine traditional and contemporary culture.

  • OIMON: The New Local Kagoshima Sweets Brand Established by BAKE

    25.February.2020 | FOOD

    BAKE Inc., a confectionery company that manages the freshly-baked cheese tart chain BAKE CHEESE TART and cream puff chain CROQUANTCHOU ZAKUZAKU, has announced the launching of a new brand.

     

    Named “OIMON,” the brand will specialise in creating sweets made from local sweet potatoes, with the first branch opening at the new Gohobi Street zone inside Amu Plaza Kagoshima, a shopping complex connected directly to the JR side of Kagoshima-Chūō Station, on March 13, 2020.

    What is OIMON?

    OIMON is a new shop specialising in sweet potato confectionery whose concept is “Tradition x Innovation.” Its first branch is opening in Kagoshima, a prefecture that produces sweet potatoes and shochu from its warm climate. These traditional ingredients and methods will be combined with both Kagoshima’s contemporary food and food culture and BAKE Inc.’s design, flavours and preparation methods to create a new kind of local Kagoshima confectionery

     

    Sweet potato cakes aplenty with Kagoshima flavour

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    OIMON will promote Kagoshima to the rest of Japan

    The brand colouring is a mix of beige and pink, reminiscent of Japanese sweet potatoes. OIMON went for a minimalist design to convey the simplicity of sweet potatoes. The logo is made up of round slices, also like round slices of sweet potato. The entire design conveys the fact that this is something from and exclusive to Kagoshima.

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