Sanrio Celebrates Japan’s New Reiwa Era With Character Merchandise

28.April.2019 | FASHION

To commemorate Japan’s new Reiwa era, Sanrio has announced it will sell eleven pieces of exclusive Sanrio character merchandise at Sanrio branches, department stores and their online shop from May 1, 2019.

Sanrio has encouraged everybody to get along through their characters across the Showa and current Heisei eras. They will do the same with their first line of Reiwa merchandise.

 

The designs feature the word “Reiwa” written in both Roman letters and Japanese kanji and will feature the brand’s most popular characters including Hello Kitty, My Melody, Little Twin Stars, Pompompurin, Cinnamoroll, Pochacco, and Badtz-Maru.

Clear File: ¥270 (Tax Included)

Hello Kitty Key Ring: ¥648 (Tax Included)

Items include a tote bag, clear file folder, pin badge, acrylic key rings of each character, and more.

 

Let’s celebrate a happy start to the new era with the Sanrio characters!

 

 ⓒ1976,1989,1993,1996,2001,2019 SANRIO CO., LTD.

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    05.December.2019 | FASHION / SPOT

    My Melody is one of Sanrio’s most popular characters who made her big debut back in 1975. Next year, Sanrio Puroland and Sanrio Harmonyland are set to host events to commemorate her 45th anniversary. A range of anniversary merchandise will also be release.

     

    My Melody 45th Anniversary Fair at Sanrio Puroland

    The “My Melody 45th Anniversary Fair” will take place at Sanrio Puroland from January 17 all the way to December 13 in 2020. The theme will be “My Melody Pink Therapy” and will see Puroland dyed in all things pink and sweet.

    For the first time in five years, the My Melody Area on the 4th floor of Sanrio Puroland will undergo a revamp to feature more pink than ever before. There will be a new photo spot at the entrance of the overhauled My Melody Shop where you can see all of the best must-buy merchandise. The store will have anniversary goods, Puroland-exclusive items, a variety of My Melody merch, and more.

    The new My Melody Garden will open just through the My Melody Shop, featuring a cherry blossom tree despite the winter season, as well as pinked-out walls and flooring. Adorning the garden will be giant flowers that look like My Melody and more. Sit on one of the sofas and snap a romantic picture in this cute world of pink.

    To celebrate her 45th anniversary, a droopy-eared My Melody will don two new Puroland-original anniversary dresses.

    You can’t forget to check out the anniversary menu either, featuring a line-up of celebratory food, drink and dessert. Tuck into a lovely curry with My Melody’s face in it made from ebi katsu, or indulge in the special 45th anniversary cake.

    And don’t miss this line-up of 8 limited-edition pieces of merchandise, including a birthday doll wearing My Melody’s anniversary dress, mascot, headband with My Melody ears, and more.

     

    My Melody 45th Anniversary Fair

    Running: January 17, 2020 – December 31, 2020

    Event Page: https://www.puroland.jp/mm45th/

     

    My Melody 45th Anniversary Event in Harmonyland

    Another event taking place is “My Melody 45th Anniversary Event in Harmonyland” which begins at Harmonyland, located in Hiji, Oita, from January 17 next year.

    A greeting show will be held on January 18ーMy Melody’s birthdayーwhere My Melody herself will make an appearance dressed in her anniversary costume. There might even be a surprise visit from her rival, Kuromi!

     

    There will also be a My Melody anniversary photo spot at Harmonyland too, decorated with pink roses, as well as celebratory food, merchandise, and more.

     

    My Melody 45th Anniversary Event in Harmonyland

    Running: January 17, 2020 – December 31, 2020

    Event Page: https://www.harmonyland.jp/sp/mm45th/

    *More information to be posted on the website

     

    45th Anniversary Merchandise – 3 Designs

    A line of anniversary merchandise with three different designs will also be released at Takashimaya Shinjuku and elsewhere. The designs include the “Strawberry Cake Design” featuring My Melody eating cake with her friends, the “Message Design” with My Melody’s name written on the items, and the “Laundry Design.”

     

     

    There’s lots more planned for My Melody’s 45th anniversary too, so be sure to pay a visit to Sanrio Puroland and Sanrio Harmonyland in 2020!

     

    ©’76, ’19 SANRIO

  • Hello Kitty Greets Fans with Song and Dance Every Day at the HELLO KITTY SHOW BOX

    03.December.2019 | ANIME&GAME / SPOT

    The official Hello Kitty theatre and restaurant HELLO KITTY SHOW BOX on Awaji Island saw a grand opening full of excitement and emotion in August 2019. Hello Kitty is now greeting fans with song and dance every day at the new event HELLO KITTY GREETING SHOW which started on December 1. 

    Hello Kitty, who realised her dream of becoming a pianist, will perform on stage, showing off her beautiful voice and flawless dancing. The show is interactive and invites the audience to join her fun world. 

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    © 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G603369

  • Pompompurin Cafe Reveals Christmas Menu For Harajuku, Yokohama & Umeda Branches

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    The Harajuku, Yokohama and Umeda branches of the Pompompurin Cafeーthe cafe chain centred on Sanrio’s popular character Pompompurinーis serving up two cute Christmas menu items this year from December 1 to 25.

    *Food names below are translated from Japanese

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    This rich and spicy keema curry is made with Parmesan cheese, cheddar cheese, and natural cheese. The colourful stars are made from carrot and paprika, while the spiralled Christmas cheese is a combination of spinach and mashed potato. Purin is made of rice and is waiting in anticipation for Santa to deliver his present. You’ll see he’s holding a stocking which is a made from bread and walleye pollack mayo. A hearty dish that is both delicious and adorable

    Snowman Pompompurin – Snow Covered Chocolate Tart ¥1,190 (Before Tax)

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    If you decide you want to spend your Christmas with Pompompurin this year, then you’ll receive a free lunch mat when you order food and a free coaster when you get a drink. These are both limited in quantity, so don’t miss out!

     

    ©1996, 2019 SANRIO CO., LTD. APPROVAL NO.S603310

  • Japan Shopping Festival: Hello Kitty Supports Huge Shopping Event Aimed at Foreigners

    26.November.2019 | ANIME&GAME / SPOT

    一The Japan Shopping Tourism Organization (JSTO) has announced that it will hold an event titled “Japan Shopping Festival” aimed at foreign tourists in Japan from December 1, 2019 to February 29, 2020.

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    ②Instagram Photo Contest

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    ④Special Events

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    Official Website:  http://tohoku.japanshopping.org/

     

    ・Matsuyama Shopping Festival (December 1, 2019 – March 31, 2020)

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    Official Website:  http://matsuyama.japanshopping.org/

     

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  • TV Anime Series ‘Show by Rock!! Mashumairesh!!’ New PV & Key Visual Released

    26.November.2019 | ANIME&GAME

    Show by Rock!! is a rhythm video game developed and produced by Sanrio and Geechs. A new promotional video and key visual have been unveiled for Show by Rock!! Mashumairesh!!, a TV anime series sequel to the two short anime seasons which aired in 2016. It has also been announced that a new mobile rhythm game entitled SHOW BY ROCK!! Fes A Live will be released by Square Enix.

     

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    24.November.2019 | FOOD

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    Kuromi’s Green Flower Prawn and Avocado Doria: ¥1,390 + tax 

    My Sweet Piano’s Fluffy and Foamy Pollock Roe Pasta ♪ ¥1,390 + tax

     

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    My Melody’s Hide-And-Seek in the Strawberry Mountain Parfait: ¥1,690 + tax 

    Kuromi’s Tiramisu Flower Pot: ¥1,490 + tax

    Giant Blooming Flower Pancake: ¥1,490 + tax

     

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    Original Merchandise 

    Make sure to take a photo with My Melody and friends at one of the photo spots in the café and check out the large variety of My Melody café-limited goods which cannot be purchased anywhere else. The above photo shows just a small selection of the cute goods that are available. 

    Customers who enjoy a meal in the My Melody Café will receive a free placemat and sticker. If you order a drink, you will receive a free drink coaster. These are in limited stock so if you want them, make sure to visit the café as soon as you can.

     

    ©1976, 2005, 2019 SANRIO CO., LTD. APPROVAL NO.S603311

  • Sanrio Characters Get Together for the Last EGG&SPUMA Collaboration Cafe in Tokyo

    12.November.2019 | FOOD / SPOT

    Sanrio is collaborating with EGG & SPUMA cafe which is located on the 8th floor of the shopping centre Lumine EST Shinjuku. The Sanrio Characters Cafe is set to open on November 15 and will remain open for a limited time only.

    This will be the last time that Sanrio will collaborate with EGG & SPUMA and to really make it special, the menu is grander and packed with even more of your favourite Sanrio Characters. If you are a Sanrio fan, you definitely won’t be able to resist the adorable atmosphere.

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    Of course, EGG & SPUMA Collaboration Cafe will be whisking up their highly popular Tea Party Set again but this time, the Sanrio presence is very intense.

    The special Sanrio-style Tea Party Set is a grand three-tier course full of intricate design. The fun feast on the first tier features a colourful jelly treat which takes on the appearance of a capsule toy machine, and playful pup Pochacco in the form of a panna cotta dessert. The second tier serves up EGG&SPUMA’s popular soufflé pancakes covered in an irresistible berry sauce. The third tier will treat you to a ribbon-shaped strawberry milk crêpe and mini chocolate cakes with My Melody and Kuromi playing on top.

    Order from the collaboration menu to receive a cafe-limited drink coaster. 

    *There are eight possible designs. Each customer will receive one coaster upon their order and they are unable to choose the design they receive.

     

    Make sure to stop by for a top up on your kawaii levels!

  • These Hello Kitty Kintsuba Japanese Confections are the Perfect Souvenir From Japan

    05.November.2019 | FOOD

    Confectionery company Nakataya has teamed up with Sanrio to release the Hello Kitty Kintsuba.

     

    Kintsuba is a type of traditional Japanese confection of sweet beans wrapped in wheat-flour dough. Nakataya is famous for their kintsuba, which are made with large-grained beans and red bean paste. They have maintained the flavour and quality of these confections, each of which is made with the utmost precision, and all individually.

     

    This year marks the 85th anniversary since Nakataya opened. The long-standing store hopes to bring in more foreign and younger customers by collaborating with Hello Kitty.

    They have crafted several flavours. Pictured above is the apple pie flavour, Hello Kitty’s favourite. It’s made with fuji apples from Aomori Prefecture which is known for its incredible apples. It’s mixed with white bean paste and is lightly flavoured with cinnamon.

    The mixed berry flavour is a fruity sweet and sour mix of strawberries, raspberries and blueberries which have been mashed together with white bean paste.

    The confection comes in two kinds of packaging: one designed by Nakataya’s founder Nakata (中田憲龍), and a Hello Kitty version where she is dressed as a dragonーa symbol of the shop. This is a completely original Hello Kitty design made specially for the collaboration.

    The outer packaging is made with a wrapping cloth to both pass down an aspect of traditional Japanese culture while also catering to the eco-friendly lifestyle of the modern age. It’s made from amuzen fabric and can be reused. The inner packaging is a simple paper tray so can be recycled. And if you take the wrapping cloth back to the store, they can refill it with the three Hello Kitty kintsuba confections at a discounted price.

  • Keio Plaza Hotel Tama’s Hello Kitty & Sanrio Rooms Celebrate 5th Anniversary

    04.November.2019 | SPOT

    To celebrate 5 years since the grand opening of the Hello Kitty Room at Keio Plaza Hotel Tama, guests are being treated to a very special present.

     

    Friday November 1 marked the 45th anniversary of Hello Kitty. Together with the 5th anniversary of the hotel room, all guests who stay in any of the Sanrio character-themed hotels at Keio Plaza Hotel from now until February 29 next year will receive an application paper. Once they fill it out and then post it in the box in the lobby on the second floor they will be entered for a chance to win a one-night ticket to one of the three Sanrio character rooms. Exclusive merchandise will also be sold to commemorate the 5-year milestone.

    The hotel poster promotional videos for the three rooms over on their homepage. This includes the revamped Hello Kitty Room, the My Melody Room which opened back in June, and the Little Twin Stars Room.

  • HELLO KITTY SHOW BOX Theatre-Restaurant Announces New Show Based On the Seven Lucky Gods

    27.October.2019 | SPOT

    The official Hello Kitty theatre and restaurant HELLO KITTY SHOW BOX, which opened back in August on Awaji Island, updated its show program on October 10 and is now hosting a new show themed on the Seven Lucky Gods titled “A Record of the Seven Lucky Gods of Awaji Island.”

    A Record of the Seven Lucky Gods of Awaji Island

    The HELLO KITTY SHOW BOX is home to a gallery that makes use of media art like 3D holograms. The theatre’s shows incorporate song, dance and musical performance, while the restaurant serves healthy, vegetable-packed meals including vegan-friendly options.

     

    The building itself is situated within farmlands and is crowned with the adorable hidden face of Hello Kitty which can’t be seen from the ground.

    The all-new show will feature an original story based around the Seven Lucky Gods of Awaji Island, a mystical island that is even mentioned in the Kojikiーa sacred text and first written recording of Japan.

     

    ©1976, 2019 SANRIO CO., LTD. APPROVAL NO. G602779

  • The Pompompurin Cafe’s New Autumn Dessert Will Warm & Fill You Up

    26.October.2019 | Uncategorized

    If you’ve not yet been to the Pompompurin Cafe, or this is your first time hearing about itーthemed entirely on Sanrio’s popular character Pompompurinーthen their two new menu items, available this autumn for the entire month of November, is sure to pull you in.

     

    As the leaves turn red and gold and people order pumpkin spiced lattes for takeout, the Harajuku, Yokohama and Umeda branches of the Pompompurin Cafe want to get in on the autumnal action too. So they have created a special chicken stew and fruit gratin, served as colourful as the season itself is and perfect during any time of the day when your belly is calling for nutrition.

    Chicken Brown Stew: Strolling Along While Looking at the Autumn Colours – ¥1,290 (Before Tax)

    This chicken stew features Pompompurin and his best friend and hamster Muffin. The dish depicts a scene of both of them strolling and getting along while looking at the autumn leaves. Purin is made from rice and sits inside the rich stew while a mashed potato Muffin perches on top of him wearing his hat.  They are surrounded by carrots and other veggies made to look like the vibrant leaves of Japan’s maple and ginkgo trees.

    Fruit Gratin: Hot Spring Warm-Up – ¥1,090 (Before Tax)

    If you’re looking to satisfy your sweet tooth but also want to warm up then look no further than at Pompompurin and Muffin relaxing together in the hot spring that is this fruit gratin dessert. Purin is made from pumpkin flavoured ice cream while Muffin is of the vanilla kind. They are warming themselves up in a fruit-packed custard cream sauce. The fruit is drizzled in sauce and cooked to make the fruit even sweeter and intensify its flavour. Did you see the cute towels on their heads too? Many people do this in Japan when getting into the hot spring (or “onsen”), and you might have seen it if you watch anime too.

     

    The fall fun doesn’t stop there however, as all people who dine at the cafe will receive the lunch mat pictured below, and everyone who orders a drink will get a coaster. Available while supplies last.

    Lunch Mat (3 Designs)


    Coaster (1 Design)

     

    Stay warm while its cold at the Pompompurin Cafe this autumn.

     

    ©1996, 2019 SANRIO CO., LTD. APPROVAL NO.S602780

  • Scotland-Approved Hello Kitty Tartan Bags to be Released by Sanrio

    19.October.2019 | FASHION

    Scotland has given the seal of approval for Sanrio to release six new Hello Kitty bags with tartan designs in-store and online on October 24.

    Red Tote Bag – ¥4,500

    The classy collection is perfect for the autumn/winter seasons and can be worn for general daily use with their subtle, nonchalant Hello Kitty designs.

    Navy Tote Bag – ¥4,500

    The designs were accepted into The Scottish Register of Tartans. Sanrio now have four original tartan designs recognised by the register.

    The registration began in 2009 where they received approval from the register for the rights to a pink Hello Kitty tartan design to celebrate her 35th anniversary. Three new designs were subsequently added each year between 2016-2018 and were used for Hello Kitty birthday commemoration merchandise, a bag series worn by parents and children, and more.

    Black Tote Bag – ¥4,500

    There are two types of bags in this new collection including the standard tote bag and a two-way mini tote bag, both which come in red, navy and black colours for a total of six. They are nice and roomy to carry your everyday things.

    Red 2-Way Mini Tote Bag – ¥4,000

    Though the mini tote bag is on the smaller side, it has a 13cm gusset so holds plenty too. It also comes with a removable shoulder case strap so you can coordinate it how you like.

     

    Which bag do you want for the autumn/winter season?

     

    *All listed prices include tax

    © 1976, 2019 SANRIO CO., LTD.

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