Sanrio Celebrates Japan’s New Reiwa Era With Character Merchandise

28.April.2019 | FASHION

To commemorate Japan’s new Reiwa era, Sanrio has announced it will sell eleven pieces of exclusive Sanrio character merchandise at Sanrio branches, department stores and their online shop from May 1, 2019.

Sanrio has encouraged everybody to get along through their characters across the Showa and current Heisei eras. They will do the same with their first line of Reiwa merchandise.

 

The designs feature the word “Reiwa” written in both Roman letters and Japanese kanji and will feature the brand’s most popular characters including Hello Kitty, My Melody, Little Twin Stars, Pompompurin, Cinnamoroll, Pochacco, and Badtz-Maru.

Clear File: ¥270 (Tax Included)

Hello Kitty Key Ring: ¥648 (Tax Included)

Items include a tote bag, clear file folder, pin badge, acrylic key rings of each character, and more.

 

Let’s celebrate a happy start to the new era with the Sanrio characters!

 

 ⓒ1976,1989,1993,1996,2001,2019 SANRIO CO., LTD.

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