Sanrio Celebrates Japan’s New Reiwa Era With Character Merchandise
28.April.2019 | FASHION
To commemorate Japan’s new Reiwa era, Sanrio has announced it will sell eleven pieces of exclusive Sanrio character merchandise at Sanrio branches, department stores and their online shop from May 1, 2019.
Sanrio has encouraged everybody to get along through their characters across the Showa and current Heisei eras. They will do the same with their first line of Reiwa merchandise.
The designs feature the word “Reiwa” written in both Roman letters and Japanese kanji and will feature the brand’s most popular characters including Hello Kitty, My Melody, Little Twin Stars, Pompompurin, Cinnamoroll, Pochacco, and Badtz-Maru.
Clear File: ¥270 (Tax Included)
Hello Kitty Key Ring: ¥648 (Tax Included)
Items include a tote bag, clear file folder, pin badge, acrylic key rings of each character, and more.
Let’s celebrate a happy start to the new era with the Sanrio characters!
ⓒ1976,1989,1993,1996,2001,2019 SANRIO CO., LTD.
Sanrio Character “Reiwa” Merchandise
Release Date: May 1, 2019
Available: At Sanrio branches, department stores and the Sanrio online shop
Sanrio Shop: https://www.sanrio.co.jp/goodsinfo/mx-reiwa-201905/
MINISTOP Ice Cream Specialty Store ‘MINI SOF’ to Launch My Melody Collaboration
MINI SOF, a shop specializing in soft-serve ice cream since 1980, is now offering products in collaboration with the popular Sanrio character My Melody! A limited number of sweets and goodies will be available until January 31, 2022, with New Year grab bags containing special coupons for sale until January 9, 2022.
W Rich Soft-Serve Ice Cream
My Melody Collaboration Campaign
2022 Lucky Bag
Soft-Serve Vanilla Ice Cream (with Strawberries and Chocolate) with Original Glass
Double Rich Strawberry Waffle Cone Soft-Serve with My Melody Collaboration Sleeve
Sleeve Design 1
Sleeve Design 2
Sleeve Design 3
Double Rich Strawberry Shortcake
My Melody Original Pouch
My Melody Original Keychain
Acrylic Keychain Design 1
Acrylic Keychain Design 2
My Sweet Piano
My Melody Collaboration Campaign
Running: December 30, 2021 – January 31, 2022
*MINI SOF limited-edition pouches and acrylic keychains will also be available.
2022 Lucky Bag
*Limited to two bags per person.
Available: December 30, 2021 – January 9, 2022
Coupon Expiration Date: January 31, 2022
Official Site: https://www.ministop.co.jp/minisof/
Hotel New Otani Offers Room Inspired by Sanrio Character Cogimyun
Tokyo’s Hotel New Otani has opened reservations for a Cogimyun-inspired room! With only two rooms available per day, the collaboration will run from January 4 until May 31, 2022.
Original Goods – Hairband / Compact Mirror / Acrylic Stand / Mini Tote Bag / Slippers
Cogimyun is the female version of Cogimyon, and placed 10th in the 2021 Sanrio Character Awards. Her fluffy appearance has been drawing in more and more fans over the years, and this collaboration room is celebrating her emerging popularity!
The room is completely decorated in Cogimyun swag, and guests can take home five pieces of original merchandise made for this collaboration.
© ’21 SANRIO CO., LTD. APPR. NO. S621747 S/F・G
Hotel New Otani x Kogimyun
Available: January 4 – May 31, 2022 *Limited to 2 rooms each day
Online Reservations Only
How to Reserve: https://www.newotani.co.jp/tokyo/stay/plan/cogimyun/
Sanrio Teams Up with SLURR for Wholesome New Merch Collection
05.January.2022 | FASHION
SLURR and Sanrio have come together for an adorable new collection now on sale at STRIPE CLUB and ZOZOTOWN. The theme for the collection is ‘togetherness.’
Hand-Holding Charms (6 varieties)
Cushion Cover (6 varieties)
Sticker (6 varieties)
Drawstring Bag and Scrunchie Set (6 varieties)
2-way Ribbon Knit Sweater (6 varieties)
The illustrations seen on these items were specifically drawn for this collaboration.
Sanrio characters are seen holding hands, hugging, and cuddling together to fit with the wholesome theme of ‘togetherness.’ The six groups are Hello Kitty & Dear Daniel, Pochacco & Pomponpurin, Cinnamoroll & Hangyodon, Kuromi & Badtz-Maru, Little Twin Stars, and My Melody & Wish Me Mel.
Which pairing is your favorite?
ⓒ’21 SANRIO APPR.NO.L629689
SLURR x Sanrio Characters
Product Details: https://stripe-club.com/x/202112_slurr_sanrio_press
Where to Buy:
On Sale Now from STRIPE CLUB
STRIPE CLUB: https://stripe-club.com/slurr/
※Items and availability period subject to change.
※Separate payments must be made for currently available items and those on preorder.
※Items and availability period subject to change.
Sanrio’s Cinnamoroll Celebrates 20th Anniversary with New Projects and Events
23.December.2021 | FASHION
Sanrio’s popular character Cinnamoroll is celebrating 20 years in 2022. Beloved since her original release in 2002, the character has won the Sanrio Character Award many times over the years. Sanrio and both the Sanrio Puroland and Harmonyland theme parks will celebrate the 20th anniversary for the entirety of 2022 with a variety of new projects and events!
Cinnamoroll’s 20th Anniversary Theme: ‘Cinnamoroll Blue’
Cinnamoroll and her friends have been together for the past two decades, and why shouldn’t her boy friends be as adorable as her girl friends? Going forward, Cinnamoroll will continue to paint the world blue with her adorable antics and fanciful design.
Cinnamoroll Special Website ‘Cinnamoroll Land’ Coming Soon!
To commemorate this special occassion, a special website looking back at 20 years of memories is coming soon. ‘Cinnamoroll Land’ is a virtual theme park that anyone can enjoy and will want to visit again and again. The special site is scheduled to open on January 14, 2022.
Cinnamoroll 20th Anniversary at the Sanrio Shop
New Cinnamoroll merchandise will be available from the Sanrio Shop, including plushies and other limited-edition goods featuring Cinnamoroll and her friends in baby form.
To coincide with Cinnamoroll’s birthday in March, a special birthday series will be coming to Sanrio Stores and online. Life-size plush toys of Cinnamoroll and her friends are also planned, with more details set to be revealed in February 2022.
A New Cinnamoroll Shop is Coming to Odaiba
Hello Kitty Japan Diver City Tokyo Plaza in Odaiba will be transformed for the anniversary!
Location: Hello Kitty Japan Diver City Tokyo Plaza
Running: January 14 – April 7, 2022
Cinnamoroll 20th Anniversary Party at Sanrio Puroland
Sanrio Puroland will hold the ‘Cinnamoroll 20th Anniversary Party – Always Together’ event starting January 21, 2022.
Decorations featuring the character will be found all over the park, culminating on the 4th floor at the Cinnamoroll cafe. Photo spots, illuminations, special dishes, and limited-edition goods will be coming soon, so keep an eye out!
Cinnamoroll and five of her friends will appear in new party-themed costumes for the event, and a special stage show photo session will be coming to the park.
Running: January 21, 2022 〜 TBD
Sanrio Puroland Event Details: https://www.puroland.jp/cn20th/
Cinnamoroll 20th Anniversary in HARMONYLAND
Sanrio Character Park Harmonyland in Hiji, Oita Prefecture, will also be celebrating the 20th anniversary of Cinnamoroll starting on March 5, 2022. The theme will be ‘blue skies,’ and will feature a meet and greet with Cinnamoroll in a new costume, new merchandise, and a special photo spot.
A new show, ‘Cinnamoroll’s Blue Sky Band,’ will begin on March 26, 2022. Details will be released on the theme park’s official website at the end of January 2022.
Harmonyland Homepage: https://www.harmonyland.jp/
A New Cinnamoroll Exhibition is Coming!
To celebrate Cinnamoroll’s 15th Anniversary, the ‘Fluffy Cinnamoroll Exhibition’ has been touring the country since 2017. It is now being upgraded to the 20th Anniversary Edition, and will make its first appearance in Fukuoka, Okayama, and Izumo starting in March 2022.
©’21 SANRIO 著作(株)サンリオ
Cinnamoroll 20th Anniversary
My Melody and Kuromi Interior Gaming Goods Now on Sale
22.December.2021 | FASHION
Don Quixote is now selling a new collection of interior goods perfect for gamer girls! The My Melody and Kuromi collaboration is a part of ‘Don Quixote x Sanrio Characters,’ and these goods can be found nationwide.
The number of girls playing video games is on the rise thanks to more interest in e-sports and more free time at home. Girls with computers love to decorate their PC space, and this new collection is perfect for those wanting some sassy Sanrio flare. Merch includes a gaming chair, neck pillows for comfort, and fuzzy rugs to liven up any space.
*Product images are examples only. The final products may differ.
Participating locations: https://www.donki.com/products/pdf/sanriocollabo211210.pdf
Official site: http://www.donki.com
Saki Ashizawa to Perform at SANRIO Virtual Fes in Sanrio Puroland Event
29.November.2021 | ANIME&GAME
Saki Ashizawa, a member of the virtual music production company RIOT MUSIC, will perform at Sanrio’s first-ever event in the metaverse ‘SANRIO Virtual Fes in Sanrio Puroland.’ The music and entertainment festival will take place on December 11 and 12, with Ashizawa taking the stage on December 12.
Chosen as the second artist to perform on the 12th, Ashizawa will appear during the B3: FUTURE STAGE, which will blend both kawaii and futuristic space elements. Fans can also look forward to the Saki Ashizawa x Badtz-Maru collaboration figures for sale at the event’s digital store.
With a sharp and aggressive voice filled with passion, Ashizawa’s performances are one-of-a-kind. Singing since before she can remember, she’s said that singing is now the only way she knows how to live. Initially singing for fun, after meeting her current producer, she realized that even if she wasn’t perfect she could still connect with people through her music. In 2020, she decided to go pro and joined RIOT MUSIC. She continues to perform to connect with the audience’s heart.
©‘21 SANRIO 著作（株）サンリオ
Cardcaptor Sakura and Sanrio Collaborate on New Collection
A new collection of goods featuring Sakura Kinomoto and popular Sanrio characters is here! The collection features everyone’s favorite magical girl combined with beloved characters such as Hello Kitty, My Melody Pompompurin, Cinnamoroll, and Kuromi.
The Cardcaptor Sakura manga series was serialized from 1996 until 2000 in the monthly girls’ manga magazine Nakayoshi. In 2016, a new version of the series was released titled Cardcaptor Sakura: Clear Card and the magical girl series is celebrating its 25th anniversary in 2021. An anime series aired from 1998 to 2000, with a Clear Card adaptation airing in 2018.
This is the second collaboration between Sanrio and Cardcaptor Sakura, with the first coming in 2018 with Little Twin Stars. In these collaboration designs, each Sanrio character wears costumes made by Sakura’s best friend Tomoyo, and Sakura wears a special costume with Hello Kitty and My Melody ears. One of these designs is only available at official Sanrio stores.
Sanrio Store Designs
The Sanrio Characters x Cardcaptor Sakura series will be available starting November 26 at Sanrio stores and November 25 at the Sanrio online shop.
Drawstring Bag Set: ¥1,980
Secret Acrylic Keychains (6 varieties): ¥715 each
Acrylic keychains and charms will come in blind packaging. Five of the designs have been revealed, but there is a sixth secret one to find!
Square Tags (5 varieties): ¥660 each / A5 Clear Folder (6 varieties): ¥385 each
Special Rubber Mascot Keychains
These keychains will be available in capsule machines nationwide, and in March 2022, Cardcaptor Sakura x Sanrio plushies will also be available!
©️C,ST/K,EP,N ©️’21 SANRIO 著作(株)サンリオ
Sanrio Characters x Cardcaptor Sakura
Sanrio Starts First Multiprotagonist Manga Series ‘Maimaimaigoen,’ Focusing on Growing Pains
19.November.2021 | ANIME&GAME
Sanrio has started an ambitious new manga project. ‘Maimaimaigoen’ is currently being serialized on the Young Ace UP website, and a special music video by Vocaloid producer Kairiki Bear has been released to celebrate the series start. A free game is also under development and is scheduled to be released during 2021.
Nursery School Students: (From the Top Row, Left) Maria, Hikaru, Shinta, Kanata, Daigorou, Lion, Lime, Zoya (From the Bottom Row, Left) Madoka, Yuzuriha, Hayate, Mamoru, Rinrin, Wataru, Daiya, Aki
Teachers: (From the Left) Yuu Okada, Rumi
The Mysterious Lifeform, ‘Froggy Egg’
‘Maimaimaigoen’ is an ensemble drama series focusing on emotional growing pains. In an age where many people feel uncomfortable in their own skin, this story is sure to hit close to home, affirming that it’s perfectly okay to be just the way you are. The story invites readers into the world of many diverse characters, each with incredible individuality. ‘Maimaimaigoen’ aims to team up with unique creators in the future, and with that in mind, Sanrio has released some guidelines for fan content. This is the first time Sanrio has ever directly offered support to fan creators.
To commemorate the manga’s release, a collaborative music video with popular Vocaloid creator Kairiki Bear is now available to watch on YouTube. The artist has over 560,000 subscribers.
The latest information about the project will be released on pixivFANBOX, along with new creator content and behind-the-scenes stories. Don’t miss it!
One day, a group of nursery school students and their teacher, Yuu, go on a field trip to Sanrio Puroland. Suddenly, they are swept away into a deserted amusement park called ‘Yuuropia.’
Froggy Egg, a mysterious creature from this strange world, explains that by completing the attractions in the park, the children can return to their world…
Kairiki Bear Official YouTube: https://www.youtube.com/user/kairikibear
Young Ace UP Page: https://web-ace.jp/youngaceup/contents/1000191/episode/5857/
Official Site: https://www.sanrio.co.jp/
SHIBUYA109 Taken Over by Sanrio’s Popular Character Kuromi
Kuromi is taking over the fashion headquarters of Japan! The #WorldKuromificationProject x SHIBUYA109 Autumn Campaign featuring My Melody’s punk rival is currently underway until November 21, 2021!
Kuromi Pop-up Shop: Let the #WorldKuromification Process Begin!
Kuromi came up with the #WorldKuromificationProject to inspire people to become their best possible selves. It’s also a way to create more ‘Kuromies’: what Kuromi calls her fans. SHIBUYA109, a hotspot for trending fashion and new styles, is the perfect spot for the character to help people find themselves through fashion and pop culture.
During the event period, the famous building will be decorated from top to bottom in Kuromi swag, and original collaboration goods with popular brands will be available for pre-sale. A pop-up store will be selling unique Kuromi items, so don’t miss out on these before they disappear! A campaign will also be held to give away tickets to Sanrio Puroland, and visitors will discover plenty of photo spots and other surprises as they explore SHIBUYA109.
#WorldKuromificationProject x SHIBUYA109 Autumn Campaign
Running: November 3 – November 21, 2021
Address: SHIBUYA109 (2-29-1 Dogenzaka, Shibuya)
Sanrio Puroland to Hold First Virtual Music Festival
Get ready for your trip to Virtual Sanrio Puroland! For the first time ever, Sanrio is teaming up with U.S. company VRChat for an entirely virtual music festival, SANRIO Virtual Fes in Sanrio Puroland on December 11 and December 12, 2021. Guests will be able to enjoy the event using a VR Headset, a PC, or a smartphone.
The concert space will feature both live and virtual artists (VTubers), as well as popular Sanrio characters in a massive five-story underground space beneath Virtual Sanrio Puroland. Participants will also be able to transform their avatar into the Sanrio character of their choice during the event! High-fiving other concert-goers will result in an explosion of Hello Kitty bows, and there will be plenty of surprises during the music performances, so don’t miss it!
The lineup for the event includes Kizuna AI, Hatsune Miku+PinocchioP, AKB48(Team8), CHiCO with HoneyWorks, Haneru Inaba, Kaede Higuchi, KMNZ, VALSHE, Hakushi Hasegawa, YuNi, Pasocom Music Club, Mom, Megu Shinonome, AMOKA, Yukichi Kasaku/men, LAUSBUB, and Kinu. Plenty of Sanrio characters will also make appearances, including Hello Kitty, Cinnomoroll, Kuromi, Cogimyun, and Hapidanbui.
Who are you looking forward to seeing perform in this adorable virtual space?
©‘21 SANRIO ©’21 SANRIO SP-M © ‘21 SANRIO S/F・G 著作(株)サンリオ
©AKB48 ©Kizuna AI ©BANDAI NAMCO Arts Inc. ©ANYCOLOR, Inc. Art by KEI ©Crypton Future Media, INC.
SANRIO Virtual Fes in Sanrio Puroland
Dates: December 11 & 12, 2021
Stream Open at 15:00, Show airs from 17:00-22:00
Location: Virtual Sanrio Puroland
Official Site: https://v-Fes.sanrio.co.jp
Roppongi Hills Observation Deck to Hold Christmas in the Sky 2021 Event
08.November.2021 | SPOT
Celebrate the Christmas season in the sky! From November 1 until December 26, 2021, the Roppongi Hills Observation Deck will transform into a red and green holiday wonderland for the Christmas in the Sky 2021 event.
This year’s theme for the Sky Deck, located on the roof of Mori Tower, is ‘Sky Chill.’ Guests are invited to just chill out while 270 meters above sea level enjoying a 360 view of the Tokyo cityscape. On Christmas Day, the annual Christmas Star Garzing Event will be held, featuring commentary from various astronomy experts.
Tokyo City View, located inside on the 52nd floor, is currently holding the 60th anniversary Sanrio Exhibition: The Beginning of Kawaii. The main art piece for the exhibition, the Unforgettable Tower, will be lit up with Christmas decorations, so be sure to snap a picture!
The restaurant in Tokyo City View, THE SUN & THE MOON, will be serving a limited-time Christmas menu as well.
A photo spot on the Sky Deck will feature a Sanrio Christmas design starting November 20!
Christmas in the Sky 2021
Running: November 1 – December 26, 2021
Hours: Tokyo City View 10:00-22:00 (Last entry at 21:30) / Sky Deck 11:00-22:00 (Last Entry at 21:30) *Sky Deck event to start November 20, closed during inclement weather.
Special Christmas Star Gazing Event: https://tcv.roppongihills.com/jp/tenmon/
Official Site: http://tcv.roppongihills.com/
Baskin-Robbins to Collaborate with Pompompurin for a Limited Time
01.November.2021 | FOOD
Sanrio character Pompompurin is taking over Baskin-Robbins locations throughout Japan for the entire month of November!
Custard Pudding Flavor
Pompompurin’s Friendly Sundae
Pompompurin’s Smiley Sundae
Pompompurin’s Variety Box Set
Pompompurin’s Variety Box Set
Sanrio Characters Ice Cream Cake
Sanrio Characters Christmas Cake
Original Sanrio Freezer Bag
Pompompurin products will be available during the month of November, while Cinnamoroll will be the focus during December.
The Custard Pudding features a blend of mild and rich custard ice cream and bittersweet caramel ice cream. Those ordering double scoops should check out the cup’s design, available in two patterns: one features Pompompurin in a Baskin-Robbins uniform, while the other displays Sanrio characters relaxing and chowing down on ice cream together. Those wanting to enjoy their sweets at home can grab the variety box, packed with Sanrio goodness. A limited quantity of fluffy blankets will be available at participating locations.
Pompompurin’s Ice Cream Shop
Baskin-Robbins Ice Cream
Running: November 1 – November 30, 2021
Official Site: https://www.31ice.co.jp/