Sanrio Celebrates Japan’s New Reiwa Era With Character Merchandise

28.April.2019 | FASHION

To commemorate Japan’s new Reiwa era, Sanrio has announced it will sell eleven pieces of exclusive Sanrio character merchandise at Sanrio branches, department stores and their online shop from May 1, 2019.

Sanrio has encouraged everybody to get along through their characters across the Showa and current Heisei eras. They will do the same with their first line of Reiwa merchandise.

 

The designs feature the word “Reiwa” written in both Roman letters and Japanese kanji and will feature the brand’s most popular characters including Hello Kitty, My Melody, Little Twin Stars, Pompompurin, Cinnamoroll, Pochacco, and Badtz-Maru.

Clear File: ¥270 (Tax Included)

Hello Kitty Key Ring: ¥648 (Tax Included)

Items include a tote bag, clear file folder, pin badge, acrylic key rings of each character, and more.

 

Let’s celebrate a happy start to the new era with the Sanrio characters!

 

 ⓒ1976,1989,1993,1996,2001,2019 SANRIO CO., LTD.

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    Use the Namco Point App to get one limited-edition shopping bag each day. 

    Exclusive Presents

    Clear cards

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    During the Torumo gift campaign, 100 winners will be randomly selected to win a special Halloween blanket. 

     

    The prizes available during the campaign were designed for the event. Also, limited-edition plushies to appear in the past have returned in brand new colors! Those who use the Namco Point App and place ¥500 into one of the crane machines will receive one of five clear cards and a colorful bag. (Not available using Torumo.)

     

     

    © 2021 SANRIO CO., LTD. APPROVAL NO. S620926

  • Sanrio 60th Anniversary Event Reveals Collaboration Cafe Menu

    02.September.2021 | ANIME&GAME / SPOT

    One of the most popular franchises to come out of Japan is celebrating a massive milestone! The Sanrio Exhibition: 60 Years of Kawaii Culture in Japan will be held on the 52nd floor of the Roppongi Hills Mori Tower starting September 17. The event will feature over 800 unique character products, the largest number in Sanrio history, and will allow guests to experience the charm and wonder of one of the most well-known parts of Japan’s ‘kawaii’ culture.

     

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    “I’m excited to experience the history of Sanrio together with you as the audio guide for the exhibition. I’m also incredibly honored to be a part of this project, since I’ve been a fan of Sanrio for as long as I can remember. Please enjoy this time with your favorite characters!”

    Comment from Sebastian Masuda / Designer of the “Unforgettable Tower” 

     

    “Sanrio characters and goods exist in a far corner of everyone’s memories. For a long time, this was specifically a Japanese feeling. Now, it’s true of people all over the world. Memory is an odd thing. It can be fuzzy, and difficult to capture. However, sometimes the nostalgia and feelings remain, and I’ve captured this strange balance in the ‘Unforgettable Tower.’ The Sanrio exhibition is a journey to undertake along with your own memories. I invite you to let your thoughts wander as you gaze at this work of art, and pass through the entrance gate of the exhibition.”

     

    Collaboration Menu & Photo Spot

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    The restaurant and cafe THE SUN AND MOON is located on the same floor as the exhibition, so be sure to get these delicious treats when you visit!

    Left: Halloween, September 17 – October 31 / Middle: Christmas, November 1 – December 20 / Right: Anniversary, December 27 – January 10

     

    Seasonal afternoon tea will be available during each special event period.

     

    Restaurant Photo Spot Image

    *画像はイメージです
    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    The walls of this red retro restaurant are covered with images of popular characters, making it the perfect place to snap some commemorative photos. Each photo spot will change depending on the holiday season, so don’t miss the Halloween, Christmas, and Anniversary backgrounds!

     

    Original Merchandise

    Left: Square Acrylic Keychain: ¥1,210 (4 designs) / Middle: Triple Acrylic Keychain: ¥1,210 (4 designs) / Right: Bag: ¥1,650 (4 designs)

     

    Guests can grab over 100 original items, with both modern and vintage designs.

     

     

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    The cutest theme park on Earth, Sanrio Puroland has announced that this year’s PURO HALLOWEEN event will run from September 10 until October 31. The theme for this year’s event is “pumpkins,” and fans will be able to pick up some special spooky merch during the celebration!

     

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    The collab game ‘Let’s Go to the Pumpkin Party!’ will ask guests to complete an original comic strip by solving puzzles while exploring Puroland, perfect for children and parents. (Fee required for collab game.)

     

    Which Sanrio character would you like to meet during the Halloween season?

    © 2021 SANRIO CO., LTD. TOKYO, JAPAN  著作 株式会社サンリオ

     

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  • Kaori’s Easy Recipe: Learn to Make Two-Layer Mizu Yokan

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    With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s Easy Recipe! With just a few simple ideas, an ordinary recipe magically transforms into a cute dish. 

     

    Today, I’ll teach you how to make two-layer Mizu Yokan, perfect for a hot summer day!

     

    You don’t even need an oven to make this sweet treat–just let it chill and harden! It’s great as a summer vacation snack. 

     

    Ingredients

    This recipe makes 2 cups. 

    For Mizu Yokan: 

    120g fine-grained sweet bean paste

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    Pinch of salt

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    For Matcha Flavoring:

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    1

    Place bean paste, water, salt, and Kanten powder into a pot and boil until dissolved. 

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    2

    Pour mixture into container. 

    After about 30 minutes at room temperature, the mixture will start to harden. Work on the matcha flavoring when it begins to harden. 

     

     

    3

    Place matcha, water, sugar, and Kanten powder in a pot and boil thoroughly. 

    As you did with the Mizu Yokan, reduce heat to low and continue cooking through. 

     

     

    4

    When the mixture is heated through, gently pour it over the Mizu Yokan and refrigerate until ready to serve. 

     

    This is delicious with a variety of toppings, from red bean paste and fresh cream to Shiratama dumplings and fresh fruit!

     

     

     

    Kaori Kubota (@kaopan27)

    I live in Hokkaido and I love to make character themed foods, desserts and pastries♡

    I want to see my family smile, so I enjoy putting in a bit of effort to make character foods and changing food into something cute♡

    You can see more of my character foods and character bento boxes on my Instagram page → @kaopan72

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    16.August.2021 | FOOD

    Japanese convenience store chain MINISTOP is collaborating with popular Sanrio character Cinnamoroll for the “Cinnamoroll Sweet Time Lottery.” The event will start at stores nationwide on August 18, 2021. Four special Sanrio products were also launched at MINISTOP stores on August 11. 

     

    Cinnamoroll Sweet Time Lottery ©2021 SANRIO CO., LTD

     

    Product Images

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    We could all use some cheering up after the events of the past year. If you can make it, be sure to check out the loveable stage performance on Earth before it closes on September 26, 2021!

     

  • VTuber Group NIJISANJI and Sanrio Characters Get Second Wave of Goods

    03.August.2021 | ANIME&GAME / FASHION

    ANYCOLOR, the management company behind the popular–and hectic– Vtuber group NIJISANJI, has begun sales of the second round of NIJISANJI x Sanrio Characters goods! Check out this adorable collection–which pieces are you hoping to get your hands on? 

     

     

    Rubber Straps, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥2,000 each (Tax Included)

     

    Slide-out Pill Case, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥1,200 each (Tax Included)

     

    Lunch Tote, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥1,500 each (Tax Included)

     

    Die Cut Cushion, 15 Designs (Tsukino Mito, Shizuka Rin, Higuchi Kaede, Kanae, Kuzuha, Honma Himawari, Kenmochi Toya, Saegusa Akina, Fushimi Gaku, Sister Cleaire, Joe Rikiichi, Debidebi Debiru, Izumo Kasumi, Uzuki Kou, Suzuki Masaru): ¥3,200 each (Tax Included)

    Random Can Badge, 15 Designs (Tsukino Mito, Shizuka Rin, Higuchi Kaede, Kanae, Kuzuha, Honma Himawari, Kenmochi Toya, Saegusa Akina, Fushimi Gaku, Sister Cleaire, Joe Rikiichi, Debidebi Debiru, Izumo Kasumi, Uzuki Kou, Suzuki Masaru): ¥1,00 each (Tax Included)

     

     

    These five pieces of merch make up the new collection, and cover a wide range of the many members of the NIJISANJI family! From Cinnamoroll to Keroppi, these must-have goods are going fast. Who would have thought that blending our favorite Sanrio characters with Vtubers would be such a perfect match? 

  • 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Roppongi Hills

    25.July.2021 | FASHION / SPOT

    From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

    60th Anniversary Sanrio Exhibition: The Beginning of Kawaii recently finished up at the Matsuzakaya Art Gallery in Nagoya on June 12 and is set to move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW. This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Sebastian Masuda’s iconic artwork is the centrepiece of the exhibition

     

    Entrance exhibit in the daytime

    At the entrance of the venue is the Unforgettable Tower, a symbolic art piece by Sebastian Masuda created exclusively for this exhibition which towers 6 meters tall. It’s made up of countless plushies of Sanrio characters such as Hello Kitty.

    Entrance exhibit in the evening

    The kawaii installation stands gorgeously against the cityscape of Tokyo which makes for an Instagrammable photo in the evenings when the city is lit up. The piece, as its name suggests, hopes to create unforgettable memories. The exhibition is set to run through Halloween, Christmas, and New Year, so visitors are sure to make some memorable ones.


    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    Shouta Aoi’s voice as the tour guide

    Having lent his voice to other Sanrio events, including at Sanrio Puroland and in collaboration with the Little Twin Stars, the Japanese singer, actor, and voice actor Shouta Aoi has recorded announcements for the exhibition which will be played to guide people around the event.

     

    A themed menu created for the Tokyo exhibition

    From Left: Anniversary Afternoon Tea / Hello Kitty Daisuki Fried Apple Mille-Feuille / Cinnamoroll’s Balloon Trip

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    THE SUN & THE MOON, a cafe and restaurant fusion on the same floor of the exhibition, will serve up food, desserts, and non-alcoholic cocktails inspired by the Sanrio characters. Special seasonal afternoon tea sets will also be sold on Halloween, Christmas, and more too.

     

    Dates
    Restaurant: September 17, 2021 – January 10, 2022

    Cafe: December 15, 2021 – January 10, 2021

    *Closed December 21-26

     

    The main exhibition

    The exhibition will be split into six zones with 10 different themes. Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy. It’s a chance to walk through the history of Sanrio and Japan’s culture of kawaii.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    One of the six zones will look into secrets of Sanrio through the globally-beloved kawaii icon Hello Kitty. Another will display outfits such as the Hello Kitty dress worn by Lady Gaga.

     

    Original merchandise

    A small peek at just some of the items available

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    Sanrio fans can also get their hands on a collection of merchandise with designs ranging from the exhibition’s main visual to classic designs. There will be over 100 items to sift through.

     

    Tickets for the exhibition will be available from August 1. A limited number of special tickets that include free merch will also be released.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

  • Promare x Little Twin Stars Second Merchandise Collaboration Launches

    20.July.2021 | FASHION / MOVIE

    The anime film Promare is collaborating with Sanrio’s Little Twin Stars again with an exclusive merchandise collection online at THE CHARA SHOP until July 26.

     

     

    Wire Keyring Illustrated by Shigeto Koyama | 2 Designs | ¥880 Each (Tax Included)

     

    Mirror Illustrated by Shigeto Koyama |  ¥880 Each (Tax Included)

     

    Mini Towels Illustrated by Shigeto Koyama | 2 Designs | ¥990 Each (Tax Included)

     

    Pin Set Illustrated by Shigeto Koyama | ¥1,320 (Tax Included)

     

    Acrylic Stand Illustrated by Shigeto Koyama | 2 Designs | ¥1,430 Each (Tax Included)

     

    Mug Illustrated by Shigeto Koyama | ¥1,650 (Tax Included)

    Tote Bag | ¥2,200 (Tax Included)

     

    The merchandise collection features adorable designs illustrated by Shigeto Koyama in the style of Sanrio’s Little Twin Stars.

     

    ©TRIGGER・中島かずき/XFLAG © ’21 SANRIO CO., LTD. APPR. NO. S620339

     

  • Sanrio’s Harmonyland Theme Park Announces 30th Anniversary Event For Summer

    16.July.2021 | SPOT

    Continuing the character park’s 30th anniversary celebrations, Sanrio Harmonyland opened its 30th Anniversary ~Special Summer~ event on July 16 which is running until August 31. There’s a whole bunch of events and shows for Sanrio fans to look forward to this summer.

     

    30th Special Greeting

    For the entire duration of the event, lots of characters will come out to greet park guests twice a day. This includes Hangyodon and Tuxedosam, both of who haven’t visited Harmonyland in almost 10 years. Pochacco will be there too in a brand-new costume.

     

     

    Obake Ondo! DoRoRoNRoN!

    The characters will be out dressed in cute summery yukata where they will invite guests to dance Bon Odori with them.

     

    Parade Parallel ~30th Memories~

    A special 30th anniversary rendition of the park’s Parade Parallel will take place, taking songs and performances from past runs of this event which has been held since the park first opened.

     

    30th Anniversary Night Party

    Hello Kitty, Dear Daniel, Cinnamoroll, Kuromi, and 10 dancers will host a special anniversary night show to give thanks to guests for the past 30 years.

     

    Running: July 17th-18th, 22nd-24th / August 7th-8th, 13th-15th, 21st-22nd, 28th-29th

     

    Character Menu: Hello Kitty’s Cheese in Hamburger Curry – Cinnamoroll’s Beef Stew Rice – Smiling Pompompurin’s Pork Cutlet Curry | ¥1,380 Each

    Wish Me Mell’s Heart Korokke White Sauce Omurice | ¥1,400

    Acrylic Stand Keyrings | ¥748 Each

    Guests can get their hands on exclusive anniversary merchandise and enjoy some limited-time dishes too.

     

    ⓒ 2021 SANRIO CO., LTD. S/D・G

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