Sanrio Puroland is teaming up with Gekidan No Meets to host a 5-day Valentine’s day themed event titled ‘VIVA LA VALENTINE’ on February 6, 7, 11, 13, and 14. The event comes in response to COVID-19 so people can enjoy the park from the comfort of their own homes.

Join fan favourites Hello Kitty, Dear Daniel, Pompompurin, Cinnamoroll, and Kuromi who will live stream from Puroland after the park closes for a special song and dance show. Music will be performed by a multi-genre line-up consisting of Sayonara Ponytail, Zo Zhit (Dos Monos), Kroi, and Tomggg.

VIVA LA VALENTINE

The event will have its own story that follows Hello Kitty pouring her heart and soul into a new show ‘VIVA LA VALENTINE’ with Dear Daniel as the first on the list. Everyone is in high spirits as they prepare for the big day. However, the show’s sponsor Bias Seika, makes an abrupt and ruthless change to the show just three days before it’s scheduled to be performed. What will they do, and what will become of Valentine’s Day?

See the Sanrio characters preparing the show

Sanrio Puroland’s official Twitter account has been posting live streams of the Sanrio characters working hard in preparation for the show since December 22 with the hashtag #ビバラバ. The first clip was viewed over 50,000 times with supportive comments flying in from fans.

More clips and photos will continue to roll out starting on January 14, 2021 too, so be sure to give them a follow.
Sanrio Puroland Official Twitter: https://twitter.com/purolandjp

Puroland set to come to life on February 6, 2021 after turning the lights out on December 22

Dear Daniel and the gang in a merry circle at Furry Tale Theater on December 28

Dear Daniel exchanging business cards on January 6

Hello Kitty putting up posters on January 12

Catch all the fun at Sanrio Puroland live with a special 50-minute show online.

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Sanrio Puroland opened a special new event last Friday (January 8) called “Sweets Puro” which is themed on strawberry picking.

Characters greet guests in their strawberry-designed outfits

Guests participate in an augmented reality strawberry stamp rally

New character videos play at the illuminations

A strawberry-packed dessert menu

Limited-edition merch

Tables in the food court receive makeovers

Guests can look forward to seeing sparkly new pink-coloured illuminations, snapping sweet photos at the entrance photo spot, getting involved in the AR strawberry picking stamp rally using their smartphones, and more. They can also pay to spend one minute with the park characters who will be dressed in their strawberry outfits, and if they arrive 30 minutes before the first floor character food court opens, they can get the limited-offer morning breakfast “Strawberry Morning Bread Set.” The park will even be serving up seasonal alcoholic drinks like the Sweets Puro Strawberry Peach Sour.

The first day of the event saw the characters come out to greet guests in their adorable strawberry and dessert themed costumes. This was followed by a new illumination show, Puro Sweets Party, which took place at Puro Village, and My Melody sang and danced to the music against the bright and beautiful lights. Guests enjoyed a selection of limited-time food like the Pompompurin’s Croissant Doughnut Strawberry Sandwich and Hello Kitty’s Sweet Strawberry Milk.

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Takara Tomy is set to release its second batch of toy cars in collaboration with Sanrio as part of its Tomica mini car series on January 16, 2021. The collection will be released at toy stores, department stores, Tomica branches, Takara Tomy’s online site, select Sanrio stores, Sanrio’s official website, and elsewhere in Japan.

Dream Tomica Sanrio Characters Collection 2 (6 Designs) | ¥770 Each (Before Tax)

Hello Kitty

Cinnamoroll

Pochacco

Pompompurin

Badtz-Maru

Pekkle

The first collection was released last year as a collaboration between Tomica, which has turned 50 years old, and Sanrio Characters, which has been on shelves since the 1980’s. There are six cars in the collection which can be bought individually or as a set for ¥4,200 (before tax).

Get your hands on these cute cars inspired by the Sanrio characters.

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© ＴＯＭＹ

Lifestyle brand Maison de FLEUR and Sanrio have announced that preorders for the second collaboration in their “Maison de FLEUR×Sanrio characters” series will launch on Sanrio’s online shop on January 8, 2021.

Ribbon Tote Bags (5 Designs) | ¥6,050 Each (Tax Included)

The cute collection combines fancy frills and ribbons with items inspired by My Melody, Cinnamoroll, Kuromi, as well as two new additions for this second collaboration due to fan demand – Pompompurin and Pochacco.

Items include the Ribbon Tote Bag, Ribbon Backpack, Mobile Shoulder Bag, and Tissue Pouch. Pre-orders run in Japan from January 8 to February 7 with shipping to begin in early March. The collection will subsequently go on general sale at Sanrio stores in late May. Further information will be announced by Sanrio at the end of April.

Ribbon Backpacks (3 Designs) | ¥12,100 Each (Tax Included)

Mobile Shoulder Bags (3 Designs) | ¥5,390 (Tax Included)

The collection is inspired by a tea party which is captured in the fancy designs featured on each item with the five characters enjoying themselves a cup of tea each.

Tissue Pouches (3 Designs) | ¥3,630 (Tax Included)

Mascot Charms | ¥2,970 (Tax Included)

The mascot charms will also make a return this collaboration at select Sanrio shops and the company’s online store in late May 2021.

Alternate Colour Mascot Charms (5 Designs) | ¥2,970 (Tax Included)

Sanrio fans can also get their hands on another set of mascot charms with different colours. These will be sold exclusively at Maison de FLEUR stores in Japan and their online shop STRIPE CLUB.

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Sanrio Puroland has announced that its first-ever attraction using Magic Leap 1 technology will open for a limited time from January 15 to February 14 next year.

Magic Leap 1 is a wearable spatial computer that brings the physical and digital worlds together as one. Puroland guests can look forward to an immersive experience together with their favourite characters including Hello Kitty, Cinnamoroll, and more.

Hello Kitty inside the attraction

Cinnamoroll inside the attraction

Free pins for those who participate

Have a go at Hello Kitty’s Space Shooting, a digital shooting game which will earn you a free pin depending on the score you get.

Hello Kitty’s Space Shooting

Cinnamoroll’s Decoration Cafe lets you put up decorations together with Cinnamoroll using an original collection of stamps. Once you’ve finished decorating, you can take a photo and download it onto your phone.

Original photo frame

Cinnamoroll’s Decoration Cafe

If you get to visit Sanrio Puroland in the New Year, be sure to try out the park’s new limited-time attraction.

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*MAGIC LEAP is a trademark of Magic Leap, Inc.

Sanrio released pre-sales of its new Sanrio Characters Mask Bags for face masks via the online shop Asunarosha on Wednesday (December 9).

Following the success of the Hello Kitty and Cinnamoroll face mask bags released in September, all of which sold out, Sanrio is adding new designs into the mix. The bags are washable and allow you to carry your mask around conveniently and hygienically.

My Melody, Pompompurin, Little Twin Stars (Kiki & Lala) | ¥700 Each (Before Tax)

The new designs include the popular characters My Melody, Pompompurin, and Little Twin Stars (Kiki & Lala).

Hello Kitty, Cinnamoroll | ¥700 Each (Before Tax)

Hello Kitty and Cinnamoroll are also making a return so fans can pick from 5 different designs.

Sanrio Puroland is also releasing a cute collection of face mask and mask cases on December 18.

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Floresta Nature Doughnuts, a doughnut cafe that hand-makes doughnuts using organic ingredients, is baking up Hello Kitty and Dear Daniel doughnuts this Christmas from December 11 to 25. They will be served in-store at be available to order online in Japan.

Floresta Hello Kitty & Dear Daniel Christmas Doughnuts | ¥450 Each (Before Tax)

Both ring-shaped doughnuts are covered in a chocolate coating with Dear Daniel’s made with organic matcha and Hello Kitty’s with strawberry powder made from strawberries grown in Japan. The doughnuts are dusted with organic coconut flakes to look like snow and are decorated with the Star of Bethlehem.

These two doughnuts are naturally sweet and are the perfect kawaii treat to indulge in for this year’s Christmas in Japan.

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Sanrio’s beloved character pair Kiki & Lala, also known as the Little Twin Stars, are hosting a special winter event titled “TWINKLE COLOR CHRISTMAS” at Shinjuku Southern Terrace from December 1 to 25, illuminating the area with beautiful Christmas lights, as part of their 45th anniversary.

Kiki & Lala’s twinkling Christmas tree magical in the daytime and night time

The towering 4-meter tall Christmas Tree is decorated in countless mirror balls which reflect beautifully both during the day from the sun and at night with Kiki & Lala’s illuminations. A special light show is also taking place from 16:30 each day with Christmas songs.

Decorated around the tree are Kiki & Lala neon signs and pastel-coloured adornments.

Those unable to visit Shinjuku this Christmas can access the “TWINKLE COLOR CHRISTMAS AR TREE” digitally This will have Kiki & Lala’s Christmas tree appear on your phone when taking photos. You can access it here.

Kiki & Lala treats at the Sanrio Cafe Wagon

Limited time menu

45th Anniversary Items

On weekends, as well as from December 19 up to Christmas Day, a food wagon will make an appearance at the event serving Kiki & Lala food and drink like the pink and fruity Ruby Chocolate Latte and fruit-filled Twinkle Crepe.

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Sanrio’s popular characters Kiki & Lala, also known as the Little Twin Stars, are getting their own themed cafe which will open for a limited time at the Fruits Parlor & Bakery Season & Co. in LINKS UMEDA in Osaka From December 3, 2020 to January 24, 2021.

The cafe will serve up a variety of menu items inspired by the Little Twin Stars as well as sell related merchandise. There will also be a photo spot for taking cute pictures, and a special dessert assortment made in collaboration with the popular artist Dream Ami which includes a parfait made up of their favourite sweet treats.

Cafe Menu (Prices Listed Before Tax)

Menu ①: December 3, 2020 – December 25, 2020

Little Twin Stars Shortcake (X’mas Ver.) | ¥1,900

Kiki’s Shooting Star Sweets Parfait | ¥1,600

Menu ②: December 26, 2020 – January 24, 2021

Little Twin Stars Tart | ¥1,700

Lala’s Shooting Stat Sweets Parfait | ¥1,700

Drinks Menu (Excerpt) (Available Throughout Collaboration)

Little Twin Stars Strawberry Tea Latte | ¥1,000

Dream Ami’s Special Collaborative Menu (Available Throughout Collaboration)

Dream Ami×Little Twin Stars Star Sweets 2020 2,100円

Customers who spend more than ¥1,000 (before tax) on merchandise at the cafe will also receive a free A4 folder. These are available while supplies last.

Dream Ami’s collaborative dessert looks both cute and delicious and definitely worthy of being on a Little Twin Stars menu!

Sanrio Puroland has announced the release of a new Sanrio character face mask and case collection on December 18, 2020.

Original Masks & Cases – Regular Sizes (6 Designs) | ¥1,650 Each (Tax Included)

The face masks and face mask cases feature cute designs of Sanrio characters including Dear Daniel, Badtz-Maru, Kuromi, My Sweet Piano, and Mocha.

Original Masks & Cases – Kids Sizes (3 Designs) | ¥1,320 Each (Tax Included)

There are also kids sizes with My Melody, Kuromi, and a character mix designs so parents and children can look cute together.

Mask Attachments (6 Designs) | ¥1,650 Each (Before Tax)

Sanrio also has a line-up of Hello Kitty, Dear Daniel, My Melody, Kuromi, Pompompurin, and Cinnamoroll attachments for the face masks.

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Sanrio’s beloved character pair Kiki & Lala, also known as the Little Twin Stars, will feature as part of a special winter event titled “TWINKLE COLOR CHRISTMAS” in collaboration with Odakyu Electric Railway. It will take place at Shinjuku Southern Terrace from December 1 to 25, illuminating the area with beautiful Christmas lights.

Kiki & Lala’s Twinkling Christmas Tree

Shinjuku Southern Terrace will dazzle visitors with its pink and blue illuminations as will its towering 4-meter tall Christmas Tree which was made in collaboration with the installation art group MIRRORBOWLER. It will be decorated in countless mirror balls which will reflect beautifully both during the day from the sun and at night with Kiki & Lala’s illuminations. The tree will also be adorned with numerous Christmas decorations like clouds, moons, and stars—all very reminiscent of Sanrio’s pastel-coloured pair.

Kiki & Lala Food & Drink

Kiki & Lala Ruby Chocolate Latte ¥400 (Tax Included) | Kiki & lala Twinkle Crepe ¥600 (Tax Included)

On weekends, as well as from December 19 up to Christmas Day, a food wagon will make an appearance at the event serving Kiki & Lala food and drink like the pink and fruity Ruby Chocolate Latte and fruit-filled Twinkle Crepe.

Limited-Edition Design Clip

Customers who spend over ¥2,000 (tax included) at the wagon will get themselves a free limited-edition design clip.

Cafe Wagon Schedule
Running: December 5th-6th, 12th-13th, 19th-25th, 2020
Opening Hours: 10:00-19:00

AR Kiki & Lala Tree

Those unable to visit Shinjuku this Christmas can access the “TWINKLE COLOR CHRISTMAS AR TREE” digitally This will have Kiki & Lala’s Christmas tree appear on your phone when taking photos. You can access it here.

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Sanrio Puroland’s annual Christmas event PURO RAINBOW CHRISTMAS is running this year from November 13 to December 25. The first day of the event saw the park’s beloved characters dressed in their Christmas attire to welcome the many guests that attended, who were sucked into a magical world with Christmas decorations and illuminations.

The theme this year’s event is “Rainbows,” and this time around, the event can be enjoyed both at the park and online.

Colourful lights illuminate the park, and there’s a new illumination show which is performed to the tune of Christmas songs. ‘Tis the season to be jolly at Sanrio Puroland this year, and guests are invited to get into that Christmas spirit as they spot the many Christmas decorations scattered throughout the park like presents. There’s also a special photo spot where guests can take a commemorative festive photo. Guests can also go and watch the “PURO RAINBOW CHRISTMAS Special Greeting,” a one-minute meet-up where the Sanrio characters all come together to say hello to guests.

As a precautionary measure against the spread of coronavirus, guests can also enjoy the PURO RAINBOW CHRISTMAS 2020 online too. The Sanrio Puroland Online Shop is stocking a special selection of holiday season goodies and merch, and the Christmas event held last year is available to watch as a compilation on a paid stream.

It wouldn’t be Christmas without some delicious grub. On the first day, we saw a variety of tasty bites such as the “Hello Kitty Christmas Gift Curry” and the “Merry Christmas☆Happy Pudding French Toast. There’s plenty of character-themed dishes, desserts, and drinks for guests to choose from, and they’re sure to be spoiled for choice!

It’s another holiday season of happiness happening at Sanrio Puroland this year.

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