Sanrio Puroland is serving its annual “Puro Easter” event once again this spring. Taking on an American oldies taste, this cute-retro combining event will run from March 13 to June 2.

A new show and the return of 2019’s hugely successful “Egg’n’Roll Easter” show

Weekends will see the commencement of the “Easter Bunny Race,” a new show to determine who will take the place as Sanrio Puroland’s number one Easter bunny. You’ll have to turn up to the show to see what rabbit characters will be competing!

 

Running: March 13, 2020 – June 2, 2020 (Weekends, Public Holidays & School Holidays Only)

Location: Wisdom Tree, Sanrio Puroland Floor 1F

Last year’s “Egg’n’Roll Easter” show was so popular that it’s making a return. It combines nostalgic music and fashion of the American oldies. All of the Sanrio characters performing in the show wear cute Easter themed accessories like bunny ears.

 

Must-eat Sanrio Easter food and desserts

For the Easter season only, Sanrio Puroland is serving up a colourful food and dessert menu, ranging from waffles topped with banana mix ice cream, whipped cream and chocolate sauce; a curry with blue roux and snow-white omelette, and more.

There’s plenty of places to take great photos too, including at the entrance to the third floor of Puroland where there’s a juice box wearing adorable bunny ears. You can take a picture that looks like you’re enjoying a party together with Hello Kitty and the rest of the Sanrio cast.

 

There’s also a back panel in the first floor entertainment hall with an Easter design which serves as the perfect backdrop for a retro pop photo.

 

Receive an entry discount by wearing polka dots

Those who arrive to Sanrio Puroland wearing a polka dot outfit will receive am Easter discount when entering the park. This doesn’t include small items like bags, shoes, shawls or accessories. Full conditions can be found on the event page below in Japanese.

 

Experience Easter like never before this year at Sanrio Puroland.

 

©1976, 2009 SANRIO CO., LTD.  ©1976, 1989, 1996, 1999, 2001, 2004, 2010, 2012, 2020 SANRIO CO., LTD.

Sanrio has announced that it is opening an official My Melody store to commemorate the popular character’s 45th anniversary this year. It will open for a limited time on the first floor of Takashimaya Shinjuku in Tokyo from February 12 to 25.

The store is a must-visit for fans of Sanrio’s kawaii white rabbit where they can get their hands on a huge assortment of merchandise, including exclusives, so adorable you’ll want to add everything to your collection.

The line-up looks back at My Melody’s 45 years in the business. The first 4,000 people to visit the store will be given a limited-edition shopping back, and the first 1,000 people who spend over ¥2,000 (tax included) will receive a free card.
*One card per person, per transaction

The store will also feature interactive projection mapping showcasing My Melody’s 45-year history which when touched reacts. On February 15, the designer for the store will be drawing illustrations as well as doing signings for people.

 

As well as Takashimaya Shinjuku, the shop is set to hit Nagoya’s Takashimaya Gate Tower Mall Nagoya and Osaka Takashiyama. Check the dates below, and help My Melody commemorate her 45th anniversary!

 

©’76, ’20 SANRIO 著作(株)サンリオ

Sanrio’s adorable star-themed characters the Little Twin Stars are celebrating their 45th anniversary this year. The adorable twin stars named Kiki and Lala were born into the universe in 1975 in the hyped run up to Christmas. Following their debut in the December edition of Sanrio’s monthly magazine Ichigo Shimbun, the years saw their hair colours and designs retouched here and there. The one thing that remains unchanged is the love that connects them to fans all over Japan across three generations.

As Hello Kitty was celebrating her 45th anniversary last year and with My Melody also celebrating her 45th anniversary this year, now it’s time for the Little Twin Stars’ time to shine. 45th anniversary celebrations include collaboration events and special merchandise themed around the adorable, colourful, twinkling twins which are sure to get your heart fluttering with excitement. More information on these events and merchandise will be revealed in the future. A number of special events will be held at Sanrio Puroland and we are also expecting some new merchandise to hit the shelves at the Sanrio shop this summer. 

 

Sanrio Puroland: “LittleTwinStars 45th Anniversary”

Sanrio Puroland’s Little Twin Stars 45th Anniversary event is set to take place from April 24 – December 31, 2020. The theme of the celebration will be Mainichi Kiki & Lala, Mainichi Kirakira (Sparkle Every Day, Kiki and Lala Every Day).

Want to soar up high into the world of Kiki & Lala? As part of Sanrio Puroland’s anniversary celebrations, the attraction Kiki & Lala – Twinkling Tour is being improved to a whole new level, transforming into an even higher dreamy world where you can take photos in Puroland-limited photo booths. The attraction will only be operating on certain days.

Of course, there will be a new food menu serving up meals, desserts and more adorable treats based on Kiki and Lala’s theme colours of blue and pink. What’s more, Kiki and Lala will also take to the scene dressed in anniversary-limited costumes for a special photo event that your Instagram can’t miss out on. Add some sparkling magic to your day and plunge deep into the world of Kiki and Lala.

 

LittleTwinStars 45th Anniversary

Running: April 24 – December 31, 2020. 

Sanrio Puroland Event Information: https://www.puroland.jp/ts45th/ 

 

Collaboration with Japanese Comedy Duo Nagareboshi

As Japanese comedy duo Nagareboshi (shooting star) is celebrating 20 years since their debut, they will be collaborating for a second time with Kiki and Lala, brightening up the year even more. Check out the collaboration design that features the four stars in Kiki and Lala’s blue and pink themes. Merchandise using this design will be sold at Nagareboshi’s Japan tour this year. More information on the tour will be released in the future. The first lineup of collaboration merchandise sold face towels and iPhone cases which became so popular that many items were sold out. If you missed out the first time, this is your chance!

 

 

Anniversary Collaboration with Detclear Facial Cleansing Gel: 6 Varieties

Kiki and Lala are collaborating with Detclear: a popular facial cleansing gel formulated for dry, sensitive skin that gently removes dead skin cells and dissolves blackheads. The collaboration Detclear Bright & Peel Peeling Jelly will be released on February 25, 2020 with six Kiki and Lala-themed bottle designs. The designs travel through time from the 1970s which sees our twinkling stars with yellow and brown hair to a retro time with a pink and aqua theme to the adorable magical unicorn theme that came out in more recent years. 

 

Whether it’s an adorable pastel dreamworld design or one of the more nostalgic ones, you are bound to find a bottle that you really love. 

 

Detclear Bright & Peel Peeling Jelly – Unscented

Price: ¥1,200 (Before Tax)

Release Date: February 25, 2020

Available At: drugstores, general stores, cosmetics shops and official beauty online shops.

 

Sprinkle some stardust into your life this year for Kiki and Lala’s 45th anniversary celebrations.

 

©’76,’20 SANRIO 著作（株）サンリオ 

To celebrate the 30th anniversary of the Chibi Maruko-chan anime adaptation, the franchise is teaming up with Sanrio’s internationally beloved character Hello Kitty.

 

For the collaboration, cute and original artwork has been created featuring Hello Kitty and Maruko-chan hanging out together in their everyday lives, a scene that’s sure to incite a sense of nostalgia to both kid and adult fans of the longtime anime series.

We see Maruko-chan wearing Hello Kitty’s iconic red ribbon, as well as Maruko’s grandpa Tomozo Sakura donning a hat inspired by Hello Kitty.

There’s also an illustration of the two friends drinking milk bottles together which they bought from Mitsuya in the background, a candy shop that appears in the Chibi Maruko-chan seires.  If you look closely you can see Noguchi peeking her head from behind the shop.

 

A special lottery draw is set to roll out in Japan at Sanrio stores, department stores stocking Sanrio products, Lawson, MiniStop, Daily Yamazaki, bookstores, and elsewhere from early June 2020. Fans are guaranteed to win a prize, which includes a line-up of nine items as well as a special top prize. Merchandise includes a takoyaki machine, hot plate, bath towel, and more.

 

Following the lottery draw, more exciting things are set to take place as part of the collaboration.

 

ⓒ Sakura Production / Nippon Animation

ⓒ 1976, 2020 SANRIO CO.,LTD. TOKYO,JAPAN 　著作：株式会社サンリオ

Sanrio is set to turn 60-years-old in August 2020. To commemorate, the company has announced that it will open a museum called “Sanrio Character Museum” in summer 2020 where it will tour around Japan until 2025. The full dates and locations have yet to be announced, but its first stop will be the Tokyo City View Sky Gallery located on the 52nd floor of Roppongi Hills Mori Tower in Tokyo. Details for this first stop will be revealed sometime next month.

ⓒ ’74, ’75, ’76, ’77, ’79, ’80, ’82, ’83, ’84, ’85, ’86, ’88, ’89, ’90, ’92, ’93, ’96, ’98, ’99, ’01, ’04, ’05, ’20 SANRIO CO., LTD.

 

Since its establishment, Sanrio has sought to spread kawaii culture to the world, as well as the message of everybody getting along and being friends. But how have gotten to this point with each passing generation? The museum exhibition will answer that very question, exploring its line-up of over 450 characters Sanrio has created over the years, including the most prominent ones like Hello Kitty, My Melody and Little Twin Stars who have been around for more than 40 years. It will also showcase characters that will be nostalgic to longtime Sanrio fans.

 

The exhibition will peruse the history of Sanrio from before it created its characters, and delve into the origin of the company’s kawaii world. Fans can expect to see valuable prints, products, materials, and more. The exhibition will also include works made in collaboration with some of Japan’s up-and-coming and prominent artists. Expect plenty of kawaii, and plenty of what is sure to be invaluable information for Sanrio fans.

This year, Sanrio is celebrating the 45th anniversary of its popular character My Melody. But she isn’t the only one celebrating in 2020, as this year is also Kuromi’s 15th anniversary, for which Sanrio has many exciting things planned for fans.

Kuromi first appeared back in 2005 in a television anime series entitled Onegai My Melody. She is known for her black hood with a pink skull on it. She seems like the rowdy type, but she’s actually just a cute girlーsomething which has earned her many a fan, both guys and girls.

 

The Kuromi Cafe opens for a limited time

As you read this article, the official Kuromi Cafe is serving Kuromi-themed food, drinks and desserts to customers at the CHIBA SOGO branch of JUNNU on the first floor “Character Cafe.” The menu line-up is inspired by the cheeky white rabbit, taking motifs such as her black hood. The cafe also has a photo spot for you to snap a picture to remember this celebratory day, and you can also pick up some official Kuromi merchandise.

Kuromi’s Prim and Proper Curry – ¥1,540 (Tax Included)

 

Running: Now until March 22, 2020

Location: Character Cafe, JUNNU Floor 1F, CHIBA SOGO, Tokyo

Opening Hours: 10:00-20:00

 

 

Valentine’s Doughnuts at Floresta Nature Doughnuts

Floresta is selling its first batch of My Melody and Kuromi doughnuts between February 1 and 7, and will be selling a new batch of balled doughnuts in a cup with Flat-kun and Kuromi between February 8 and 14.

 

Batch ①: February 1, 2020 – February 7, 2020

Prices: My Melody/Kuromi – ¥495 Each (Tax Included)

 

Batch ②: February 8, 2020 – February 14, 2020

Price: Rolled Doughnuts – ¥660 (Tax Included)

Official Website: https://nature-doughnuts.jp/

 

 

Merchandise collaboration with ITS’DEMO

All branches of ITS’DEMO in Japan are set to stock their shelves with Kuromi and My Melody items from February 15, 2020. ITS’DEMO is a chain of stores which sell fashion accessories, cosmetics, snacks, and more.

 

The cute line-up features flower prints which remind one of spring. Hidden within the designs are also motifs and references to each character. There are around 60 items to sift through, including stationery, snacks, and more.

 

 

Running: February 15, 2020 – March 9, 2020

Location: ITS’DEMO stores in Japan (*Select branches not participating)

Official Website: http://itsdemo.jp/

 

Kuromi herbarium bottle and pen by Hibiya Kadan

Hibiya Kadan is now selling a herborium and pen with Kuromi and My Melody designs. The herborium is split into two sections, one with hydrangea and annual baby’s breath flowers, and the other with colourful oils. The hand-crafted pen is both a ballpoint pen and herborium in one. Both give you that fresh feeling of plants and flowers, and both are great for personal use or as a gift to someone.

 

Product Prices (Tax Included) Kuromi Floral Herborium – ¥2,420 / Kuromi Herborium Ballpoint Pen – ¥1,980

Release Date: Now on sale at Sanrio shops and the Sanrio online store. Releasing at Hibiya Kadan in March 2020.

Purchase:

・Sanrio

Select Sanrio shops and the Sanrio online store (https://shop.sanrio.co.jp/)

・Elsewhere

Rakuten: https://www.rakuten.co.jp/sanrio/

Yahoo! Shopping: https://shopping.geocities.jp/sanrio/

Hibiya Kadan shops and online store (https://www.hibiyakadan.com/sanrio/)

 

 

Kuromi’s first collaboration with muta MARINE

muta MARINE is an ocean-inspired clothing and goods line from luxury good brand muta. They are planning to release the “Black Marine” line together with My Melody and Kuromi in March 2020.

 

Exhibition: 59th Japan International Boat Show 2020

Location: Pacifico Yokohama

Running: March 5, 2020 – March 8, 2020

Products: T-shirts, eco bags, and more

Available: At muta MARINE stores and the muta online shop (www.mutatokyo.com/)

 

Celebrate Kuromi’s 15th anniversary this year with one of the many things planned for her in 2020♡

 

ⓒ 1976, 2005, 2020 SANRIO CO .,LTD.  著作：株式会社サンリオ

Sanrio is teaming up with Japan’s longtime loved snack maker Ginbis to release a new line of 11 products featuring Hello Kitty. They will go on sale from February 6, 2020 at Sanrio shops across Japan, the online store, and select stores stocking Sanrio products. The collaboration combines the deliciousness of their biscuits, which are a nostalgic snack for Japanese people, with the cuteness of Hello Kitty.

 

The snack in question is the butter flavour of the popular longtime selling biscuit Tabekko Doubutsu, which are light to eat and come in cute animal shapes with the name of the animal written on them. Hello Kitty is a character known the world over, who celebrated her 45th anniversary last year. But the collaborative product line doesn’t just include the biscuits – it includes merchandise too which will be sold as gift sets.

Plastic Mug (2 Designs) & Tabekko Doubutsu Biscuits – ¥700 Each

Two exclusive designs were created for the plastic mugs, including one with Hello Kitty flying an aeroplane over the animals, and the other with her face mixed in with the biscuit shapes.

*Please note that the biscuit packs do not come with biscuits of Hello Kitty’s face

Mascot Holder & Tabekko Doubutsu Biscuits – ¥1,650

Mini Handbags (2 Designs) & Tabekko Doubutsu Biscuits – ¥1,100 Each

The mascot holder features Hello Kitty covered in biscuits, and the mini handbags come in the same designs as the plastic mugs. There are also pouches, mini purses, and more, for a total of 11 different items.

Treat yourself or your Valentine’s Day sweetheart to an item in this kawaii new collaboration from Sanrio and Ginbis.

 

©️’76,‘20SANRIO ©️Ginbis

*All listed prices include tax

The new “LiccA Stylish Doll Collection Little Twin Stars Anniversary Style” is a new Licca-chan doll from Takara Tomy’s made in collaboration with Sanrio and their popular characters Kiki & Lala, aka the Little Twin Stars. Pre-orders for the collection are set to open on February 3, 2020 at four branches of Takara Tomy as well as online at Takara Tomy Mall and the Sanrio online shop. It will be released in June, when it will also hit shelves at select Sanrio shops.

Part of the official LiccA brand of dolls, this collaboration features Licca-chan wearing the Little Twin Stars’ 45th anniversary pastel colours, a mix of Kiki’s pure blue and Lala’s gentle pink. Stars are dotted all over the outfit, including the dress and earrings, and Licca-chan has a hairstyle that’s fluffy like clouds.

Decorating her dress is a print of Kiki and Lala riding a unicorn. Her accessories include a stick with cotton candy on it, a shoe box with Kiki and Lala’s logo on it coloured in rainbow leaf, and more. Everything in the design is a commemoration of Kiki and Lala’s 45th anniversary.

The design for the outfit and hairstyle was chosen in a survey taken by 200 people at Sanrioworld GINZA back in September 2019 which was held to get fans involved with Kiki and Lala’s 45th anniversary.

Kiki & Lala and Licca-chan have been friends since the 80’s when a range of collaborative merchandise was released, such as the Licca-chan doll size Sanrio Gift Gate shop set featuring Kiki & Lala, the Licca-chan outfit with Kiki & Lala designs which was released as part of the “Sanrio Mate” series, and more.

 

If you’re a collector of Licca-chan and Sanrio merchandise, then don’t miss out on this new and very special collaboration.

 

© TOMY ©1976,2020 SANRIO CO.,LTD.TOKYO,JAPAN

Sanrio opened a new gift shop called Sanrio Gift Gate in Ueno on January 24, 2020. This is the 107th branch of the gift shop to open in Japan, following the openning of the Asakusa branch which opened in Asakusa last year. Aimed at tourists both Japanese and foreign, it sells merchandise of Sanrio’s popular cast of characters.

You can’t miss the shop as a giant Pompompurin embracing a panda suit-clad Hello Kitty are waiting to greet you at the entrance. The panda is a symbol of Ueno due to Ueno Zoo housing giant pandas.

The souvenir shop features a range of Ueno exclusives, including a line-up of six popular Sanrio characters wearing panda outfits.

Plush Toys (6 Designs) – ¥2,200 Each / Small Plush Toys (6 Designs) – ¥1,760 Each

Who could resist one of these cute toys? The bigger ones at 16cm tall and the small ones 11cm. The line-up includes fan favourites Hello Kitty, Pompompurin, Cinnamoroll, My Melody, Kuromi, and Pochacco.

 

There’s also pop-up cards with a variety of designs, including one that opens up into Ameya-Yokochō open-air market, another that turns into Hello Kitty and a panda sat down, and more.

Edo-Tamagawaya x Hello Kitty Pink Tonkotsu Ramen – ¥390

Budoonoki Sanrio Character Baumkuchen – ¥594 Each (Hello Kitty/My Melody/Pompompurin/Cinnamoroll)

The Salt Industry Center of Japan x Hello Kitty Table Salt – ¥248

There’s also food and snacks amongst a whole range of other goodies, all perfect as gifts and souvenirs.

 

Be sure to stop by Sanrio Gift Plaza the next time you’re in Ueno.

 

ⓒ 1976, 1996, 2020 SANRIO CO.,LTD. TOKYO, JAPAN  Original Text: SANRIO CO.,LTD.

*All listed prices include tax. Sold items receive stock turnovers.

Lawson, one of the main convenience store chains in Japan, has released the all-new Mochi Mochi Pompompurin Yaki, a cute and chewy confection filled with custard pudding flavoured cream.

 

The kawaii sweet recreates Pompompurin’s adorable sleeping form. Inside of him is a squirt of purin, or Japanese custard pudding, flavoured cream, which happens to be Sanrio Golden Retriever’s favourite treat. You’ll find yourself reaching for your phone to snap a photo of him to post online before tucking in.

 

The confection will be discontinued once all have been sold, so if you’re in Japan, head to your closest Lawson.

 

©1996, 2020 SANRIO CO., LTD. APPROVAL NO.S604266

Are you aware of Sanrio’s “Enjoy Idol Series”? For idol fans, it’s an essential part of your concert trip for the ultimate experience.

Uchiwa Fan Case (10 Varieties): ¥880 (After Tax)

A cute case to protect your precious uchiwa fan from damage. You can even stick it on your wall!

Concert Confetti Storage Keyring (10 Varieties): ¥550 Each (After Tax)

Want to keep living the memory of confetti bursting out from the sky at that concert? Store one in this keyring!

 

Idol uchiwa fans. If you’re in Japan, you’ll have definitely seen these around – a round fan bearing a large picture of an artist or idol in the centre. From cute Sanrio-themed items to decorate your idol concert merchandise to even a keyring that preserves concert confetti, Sanrio’s Enjoy Idol Series is full of must-have items for concert-going idol fans. However, there seems to be no other secondary use of these items that cater to the non-concert-goer. What a niche market.

Fan Memory Notebook: ¥550 Each (After Tax)

This is an easy way to keep your notes on activities you do to support your idols.

 

Just how much do idol fans love these items? After conducting research among friends with over 10-years of experience as an obsessive idol fan, it seems that these are more popular than one may think. A quick visit to Sanrio’s official website revealed that the series is so popular that many items sell out quickly.

 

Despite trying to reach out to what might seem a small, niche market, these items seem to be in high demand among idol fans. Just what kind of person came up with such an idea? Curious to find out, we met up with the Enjoy Idol Series project planners for an interview.

 

Q1: It’s a pleasure to have this interview. We at MOSHI MOSHI NIPPON love Sanrio so much that it’s not often we go long without releasing some kind of news about you. One of the most fascinating Sanrio merchandise series has to be the Enjoy Idol Series for its high demand in such a niche area. Our first question is: From what idea or initial thought was this series born?

 

Project Planner: The Enjoy Idol Series is managed by me and one other person. Both of us are avid idol fans. We noticed not only lots of fans at concerts using Sanrio merchandise, but also many idol fans on social media using Sanrio characters as profile pictures and as stickers on their photos online. For quite a few years now there’s been a connection forming between idol fans and Sanrio characters in several ways.

 

We also noticed that although merchandise aimed at idol fans is steadily increasing, there still wasn’t anything cute for them out there. That’s why we started designing this series. The other project leader and I often go to concerts and watch DVDs together. That’s when the ideas started flowing. Eventually, we were packing our project full of ideas and it was really fun. We thought of how we could combine Sanrio characters and idol fans to create something incredibly cute

 

Q2: It’s wonderful to hear that you are both idol fans yourselves. When you first had these initial ideas running through your head, were you confident that your series would become popular among other idol fans?

 

Planner: We were very excited to have created this cute Enjoy Idol series and we were certain that other fans would feel the same. And the reaction to it exceeded my expectations. Even people who don’t usually go to Sanrio shops buy something from the series because of their love of Sanrio which made us really happy to see.

 

Q3: Having seen all the sold out products on your website, it’s clear that many people appreciate what you’ve done. How does it feel to see idol fans using merchandise that you designed?

 

Project Planner: We’re just so grateful to see people using items from the Enjoy Idol Series to make the most of their concert experience. A lot of people buying products from the series buy specific items based on strongly associating their idol with a certain Sanrio character. We’ve now learned the reasons behind the choices fans make when purchasing from the series which has been a real eye-opener.

Silver Decoration Case (7 Varieties): ¥660 (After Tax)

A box to save your concert confetti

 

Q4: After some research among a number of friends who are idol fans, it seems that your series is a big hit. Many are excited to see what you are going to knock up next. Do you have any new ideas you’re warming up to?

 

Project Planner: I cannot reveal any specific details just yet. We are still in the process of creating our next items. You can expect them to maintain Sanrio’s cute style. As an idol fan myself, I am committed to making sure these items are of high functionality for our users.

 

Q5: I’m sure that many people will be over the moon to hear that you are developing yet more cute items. Do you have any final words you would like to say to idol fans and Sanrio fans?

 

Project Planner: I would like to thank you all for your continuous support for the Enjoy Idol Series. We are delighted to improve your lifestyle and we hope that these items help you make the most of your experience as an idol fan.

 

When you have something to adore, you lead a fulfilling life. I’ve heard the stories of friends who are idol fans and can feel their excitement towards the release of our new products. I’m so happy to think that these products are improving the quality of life for many idol fans.

Diary Stickers (7 Varieties): ¥275 (After Tax)

 These stickers are full of words perfect for idol fans but of no use to those who are not idol fans!

 

Just seeing some of the specific words and phrases written on the idol stickers shows just how much the project planners understand and feel close to other idol fans. It is enough to warm your heart.

 

The two project planners put their love of idol fans at the centre of their design proposal, creating a merchandise series just for them. Each item connects idol fans through their mutual love. This eye-opening interview showed the true strength of shared passion when catering to a niche market.

 

Despite not being an idol fan themselves, our interviewer could feel the love poured into each item in the series. What item will be released next? We’ll be just as excited as the idol fans are, waiting eagerly for its release.

 

ⓒ’76, ’88, ’89, ’96, ’01, ’05, ’19 SANRIO. 著作（株）サンリオ

Hello Kitty, Cinnamoroll and Pompompurin are the latest to be picked up by character-inspired Japanese confectionery series Tabemas. These wagashi sweets will go on sale at Lawson convenience stores across Japan (excluding Lawson Store 100 branches) on January 21, 2020.

 

The character line-up is based on the top three winners of the 2019 Sanrio Character Awards which we covered last summer. Hello Kitty came first place at the awards, and so she has gotten a special limited edition design for the sweets series. Cinnamoroll was second on the award list, and this is his first time joining Tabemas. Third place was Pompompurin who appears once again with Tabemas due to his popularity.

 

The ‘Tabemas’ brand name is an abbreviation of the Japanese words taberareru masukotto, meaning ‘mascots that you can eat.’ It is a Japanese confectionery series that combines well-known characters and Japanese sweets made from ingredients like red bean paste, sugar and rice flour. The sweets are also made with a dough called “nerikiri” which is used in making traditional Japanese wagashi sweets.

In line with the Year of the Rat in the Chinese zodiac, Hello Kitty is donning a kawaii rat outfit. Cinnamoroll’s charm point is his big ears and pink cheeks.

Each confection is filled with a different flavour bean paste: Hello Kitty is cheese, Cinamoroll is milk, and Pompompurin is of course Japanese custard pudding, or ‘purin,’ flavoured. They maintain that delicate flavour of traditional Japanese wagashi while having cute contemporary designs. You’ll be happy to know that all of the colouring is natural tooーno synthetic colours were added.

Perfect as a delicious treat, but don’t forget to snap a photo for Instagram first! Each of them is also limited in stock, so don’t miss your chance to grab one at the nearest Lawson store to you while in Japan.

 

© ’76,’96,’01,’20 SANRIO APPR.NO.S604062