Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

◆About the FRUITS ZIPPER Valentine Pop-Up Shop

When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

◆Member Appearance Planned on Valentine’s Day

On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

FRUITS ZIPPER Pop-Up Shop Exclusive Goods

Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)

Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)

Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

TSUBAME has worked as a producer for JUBEE, TOKYO HEALTH CLUB, and BUGS (WEEKEND CITY PLAY BOZ), and has written songs for numerous artists. On May 18, the artist released a single under his own name for the first time in a year! shopaholic feat. MANON, JUBEE is available to stream now.

The song was used for the Harajuku Grand Bazaar held at the end of January 2022. The theme of the track is ‘shopping addiction,’ and has a different sound than TSUBAME’s previous track HELLO NEW WORLD.

The artwork is by yasudatakahiro, an art director who has worked on various projects for NIKE, FamilyMart, and Red Bull’s ‘RASEN.’ The music video is by kanta mochida, who also works on TOKYO HEALTH CLUB and PLEATS PLEASE ISSEY MIYAKE videos. Both artists are close friends with TSUBAME.

McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’

McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe! 

Strawberry Uji Matcha Frappe: ¥490

The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.

Uji Matcha Mont Blanc Tart: ¥390

The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha.

How would you like to enjoy these treats beneath the cherry trees?

From March 12 until April 3, chocolate lovers will want to visit Laforet Harajuku! 30 different stores are celebrating the 95th anniversary of Meiji Milk Chocolate with over 80 new pieces of collaborative apparel, toys, and snacks.

Collaboration Items at a Glance

Laforet Staff in Unique Collaboration Outfits

Wind and Sea Pop-up Shop

Laforet Harajuku continues to be a place to discover local fashion and culture. Meiji spearheaded this collaboration after realizing the potential to create new and exciting pieces for fashionable chocolate lovers to enjoy! A wide range of products from clothing to chocolate block-shaped home goods are available now, along with Meiji White Chocolate and Meiji Black Chocolate items!

A Wind and Sea pop-up shop will open for the first time at Laforet Harajuku during the event and will also be selling chocolate-themed items. Fashion model and YouTuber Noah Sato will also be featured in event ads as a Meiji Chocolate ambassador! Those purchasing collaboration items will receive a special Meiji Chocolate bar in unique packaging while supplies last.

The sixth piece of apparel in the Perfume Closet fashion project officially went on sale on March 1, and the popular Fashion Truck pop-up store has made a comeback after being introduced last spring. The truck will travel to seven cities across Japan carrying new items.

With fans already excited, the three members of Perfume decided to surprise everyone by appearing at the Laforet Harajuku pop-up shop! Appearing on stage, each wore a new item and took selfies with their cell phones before strolling around the store and chatting with customers. Perfume also autographed the truck’s interior and wrote personal messages.

The members on the second floor of the CONTAINER store. On display are costumes worn by Perfume while performing Polygon Wave.

Perfume in front of the fashion truck set up in front of the store.

The girls pose with items from the collaboration menu at Laforet Harajuku.

Participating restaurants at Laforet Harajuku are offering Perfume-themed menu items for a limited time. Guests buying select items will receive a special Perfume lunch mat!

Which Perfume track is your favorite?

Laforet Harajuku will hold a new tie-up campaign with the upcoming film ‘Midnight Maiden War’ from January 8 until January 21, 2022, the day the movie hits theaters. The Tokyo location will feature a panel display of photos from the highly-anticipated movie. Fans can also enjoy a photo spot on-site. 

During the campaign period, flyers will be handed out at the event space which will contain ‘morning ticket vouchers,’ a 10% coupon that can be used at LAFORET GRAND BAZAR from January 22 until January 30, 2022. 

‘Midnight Maiden War‘ is based on the popular novel by F and tells the story of a university student named Ren Nagase who has no friends, no girlfriend, and no dreams. Working hard as a day laborer at a construction site, he meets two mysterious strangers who surprise him with a new goal–destroy Tokyo. 

©2022『真夜中乙女戦争』製作委員会

Apparel brand KANGOL has begun selling a hoodie, sweatpants, and a long-sleeve T-shirt inspired by Tokyo Revengers! These items are available at the KANGOL STORE Laforet Harajuku and online.

Hoodie Parka

Long Sleeve T-Shirt

Sweatpants

KANGOL originated in the United Kingdom in 1938 and is recognizable by street fashion fans around the world by its trademark kangaroo logo. 

This lineup blends popular street trends with the smash-hit series Tokyo Revengers and will only be available for a limited time. 

TZEN, a company dedicated to promoting traditional Japanese culture around the world, has teamed up with Yamamasa Koyamaen, a tea wholesaler in business since the Edo period, to open a new matcha cafe in Tokyo!

ATELIER MATCHA, a quick walk from Ningyocho station, is harnessing the concept of ‘the third wave of matcha,’ serving up premium matcha in a cozy atmosphere. 

MATCHA Cookies & Cream Shake: ¥748 (Tax Included) 

MATCHA with Warabimochi and Red Bean Topping: ¥748 (Tax Included)

MATCHA Jelly Cider: ¥660 (Tax Included)

MATCHA Granola and Yogurt Latte: ¥715 (Tax Included)

MATCHA Cotton Candy Milkshake: ¥748 (Tax Included)

MATCHA Affogato: ¥660 (Tax Included)

MATCHA Shot (Espresso Style): ¥220 (Tax Included) / MATCHA Water: ¥275 (Tax Included) / MATCHA Green Tea: ¥330 (Tax Included)

Supreme MATCHA Terrine: ¥660 (Tax Included)

(This is a partial menu, all prices are for those dining in.)

Matcha is becoming popular around the world. ATELIER MATCHA was created to offer customers a unique experience which showcases the true taste and culture of this beloved tea grown in Japan. 

Yamamasa Koyamaen is a Kyoto institution, cultivating and grinding matcha tea leaves for 160 years. Over 1,000 tea retailers, department stores, domestic and international trading companies and hotels stock their high-grade matcha, gyokuro, sencha, and other specialty teas, making them one of the most recognized and respected names in this traditional Japanese art. The company even prefers to call themselves a ‘studio’ rather than a ‘factory’, using the 800-year history of tea cultivation in Uji, Kyoto as a starting point to create their masterpieces. 

ATELIER MATCHA is Yamamasa Koyamaen’s first cafe, and also the company’s first experience selling directly to consumers. 

Blending the highest-grade matcha with locally made sweets, the cafe hopes customers will enjoy these original creations while surrounded by the relaxing aroma of tea. 

The matcha used in the cafe includes signature Yamamasa Koyamaen blends, including Ogurayama and Tennozan, both varieties often used in tea ceremonies. For a limited time, the cafe is offering a single-origin blend with one rare variety of matcha, as well as a beverage made with tencha, which are the leaves used to make matcha before being ground down in a stone mortar. Visitors can also enjoy gyokuro and hojicha teas, made from carefully selected leaves. 

Pulling recipes from Yamamasa Koyamaen’s book ‘Kyoto Uji-Koyamaen: Simple Matcha Drinks to Enjoy at Home,’ the menu features refreshing drinks blending the traditional with the modern, with unexpected combinations of soda, fruit and yogurt. Seasonal drinks will also be making an appearance, including shaved ice in summer and chocolate drinks in winter. 

The name MATCHA SHOT packs a punch, using matcha instead of espresso for a needed pick-me-up. MATCHA WATER, a refreshing cup of watered-down tea, offers a way to fully enjoy the fullness and more hidden flavors of this popular Japanese tea. 

As expected, ATELIER MATCHA also has a sweets menu set to impress: these sweet treats feature only the best, created with the top 0.03% of total national matcha production. This insanely high-quality matcha is a part of Yamamasa Koyamaen’s ultimate matcha experience project, titled “ALL FOR ONE,” which provides these rare leaves to some of the country’s top professionals in various fields. 

At opening, only limited qualities of the Supreme MATCHA Terrine, made by well-known pâtissier Toshi Yoroizuka, will be available. 

These authentic matcha creations are perfect for a hot summer’s day, or as a gift for a friend. When in Tokyo, don’t miss it!

Starbucks Coffee Japan is releasing its new summery GO Pineapple Frappuccino® and GO Peach Frappuccino® at all branches on August 4.

Starbucks Japan’s first pineapple beverage, plump and sweet

Left: GO Pineapple Frappuccino® | Right: GO Peach Frappuccino® | Tall ¥680 (Takeaway), Tall ¥693 (Have-In)

The two fruity drinks arrive in time for the height of Japanese summer this August. This also marks the first time Starbucks Japan is serving up a pineapple Frappuccino®. The GO Pineapple Frappuccino® is loaded with ripe and fresh pineapple pieces along with a pineapple puree and pineapple sauce. When you’ve sipped about half the cup, mix in the whipped cream to transform the drink into smooth and milky heaven.

The GO Peach Frappuccino® is also loaded with its titular fruit, making it so refreshing it’s like eating a whole juicy peach. Enjoy a combination of fresh peach pieces, puree, and sauce, one which maintains the rich original flavour of this summer-classic fruit.

Reusable Coffee Cup With Changeable Coloured Lids (437ml) | ¥385 (Tax Included)

August 2nd will mark 25 years since Starbucks arrived in Japan, bringing to the country a culture of walking around with your coffee in hand. This summer, the coffee chain is also releasing a new collection of seasonal tumblers, as well a new reusable coffee cup which you can swap out with different coloured lids. While the new beverages are on sale, if you buy one of them together with a reusable cup, you can get a free size upgrade on your Frappuccino®.

Bubble tea shop XIE XIE PEARL is collaborating with San-X and their popular corner-dwelling characters Sumikko Gurashi with a line-up of drinks and merch until August 23.

Fruit is the theme of the collaboration which arrives in a line-up of colourful beverages served in limited-time cups. Each character’s drink is loaded with toppings.

Shirokuma’s Peach Milk | ¥756 (Tax Included)

Neko’s Jewel Berry Lemonade | ¥756 (Tax Included)

Tonkatsu’s Caramel Banana Milk | ¥756 (Tax Included)

Penguin’s Jewel Mint Lemonade | ¥756 (Tax Included)

Original collab goods

Large Stickers | 4 Designs | ¥330 (Tax Included)

Mini Tote Bag | ¥990(Tax Included)

Mirrors | 5 Designs | ¥550 (Tax Included)

Re-release of previous collab merch

Free novelty stickers and pouch

If you order one of the collab drinks you’ll receive a free sticker, and if you order all four drinks, you get an original Sumikko Gurashi pouch. All you need is your receipt to show at the register.

©︎2021 San-X Co., Ltd. All Rights Reserved.

KYOTO YURA HOTEL MGallery is now serving a new cocktail and afternoon tea menu in collaboration with Perrier Promotion.

KYOTO YURA HOTEL MGallery is a hotel group based in Paris, France which operates over 5,000 hotels and resorts in 110 countries worldwide. Together with the mineral water brand Perrier, the two companies launched the ‘Perrier Promotion with KYOTO YURA HOTEL MGallery’ on July 21 which includes a special cocktail and afternoon tea line-up being served up at Lounge & Bar 1867.

Perrier x MURAKAMI Tote Bag

Perrier Cacao & Orange Asian Fizz Mocktail | ¥1,300 (Tax Included)

Perrier Umami & Ryokucha Green Tea Sour Mocktail | ¥1,300 (Tax Included)

Perrier Citrus Iced Tea Mocktail | ¥1,300 (Tax Included)

Perrier Evening Iced Coffee Cocktail | ¥1,700 (Tax Included)

Perrier Flower & Fruit Afternoon Cocktail | ¥1,700 (Tax Included)

Perrier Promotion with KYOTO YURA HOTEL MGallery is an all-day special event taking place at the hotel. At both the hotel entrance, as well as Lounge & Bar 1867, an artwork collaboration by Takashi Murakami and Perrier is being displayed for the duration of the event, adding a colourful vibe to the spaces.

The drinks line-up includes three mocktails which are available on the free flow drinks menu when ordering the hotel’s popular afternoon tea. The afternoon tea set was conceived by pastry chef Jennie Chiu and is packed full of summer fruits like passion fruit and mango.

During the collaboration, the first 200 people to order either the afternoon tea set or high tea set will also receive a free novelty tote bag featuring the Takashi Murakami’s characters Kaikai and Kiki.

In the evenings, the Perrier Pop-Up Bar are serving two alcoholic cocktails alongside the mocktails.

AWESOME STORE & CAFE IKEBUKURO is now serving up two new summer-exclusive dessert drinks inspired by the Japanese Showa era. The ‘Imitation Gold’ and ‘Blue Light Awesome’ are both available now until September 26.

Imitation Gold: ¥467 (Tax Included) / Blue Light Awesome: ¥467 (Tax Included)　*both served in plastic cups (see below)

The Imitation Gold’s flavour is reminiscent of an energy drink. It’s topped with vanilla ice cream and colourful gummies. The Blue Light Awesome is a Blue Hawaiian syrup-infused pineapple juice topped with vanilla ice cream and a cherry. Both of these cute dessert drinks are the perfect refreshments for the summer.

Those who buy both drinks will also receive an original black straw to make the drinks even more Instagrammable. These are available while supplies last.

Some other popular must-tries

Other classics on the menu to try include soft and chewy bagels, coffees, and more.

Chocolate High | ¥396 (Tax Included)

Ebi Avocado | ¥396 (Tax Included)

Fuwa Toro Bacon Omelette | ¥396 (Tax Included)

AWESOME Organic Coffee (Hot/Iced) | From ¥217 (Tax Included)