Cells at Work! Short Film Released On YouTube in Collaboration With Pocari Sweat
09.July.2019 | ANIME&GAME
Every year during summer in Japan there are ubiquitous alerts cautioning people to do everything they can to combat heatstroke. According to the Ministry of Internal Affairs and Communications in Japan, in 2018 (May-September), there were more emergency call outs due to heatstroke than in previous years.
To help spread awareness about the effects of heatstroke, Otsuka Pharmaceutical teamed up with the anime series Cells at Work! to promote their sports drink Pocari Sweat, a hugely popular non-carbonated sweet beverage in Japan. Together, they produced an alternative story to Episode 11 of the anime series entitled Heatstroke. They dubbed it Episode 11.5: Heatstroke ~If Only I Had Pocari Sweat~. The short episode was released both on YouTube and the official Pocari Sweat website on July 8.
Cells at Work! follows the stories of anthropomorphised cells in the human body. Episode 11 showcases what happens when the body suffers from heatstroke and what people can do it prevent it.
The special collaboration video with Pocari Sweat features several of the original voice cast including Maria Naganawa (Platelet) as well as Mamiko Noto reprising her role as the Narrator.
TV Anime Cells at Work! – Episode 11.5: Heatstroke ~If Only I Had Pocari Sweat~
Released: July 8, 2019
Original Series: Cells at Work!
Pocari Sweat Official Website: https://pocarisweat.jp/hs/
New Cells at Work! Film Key Visuals and Trailer Unveiled
Popular anime series Cells at Work! ( Hataraku Saibō!!) is set to premiere its anime film Hataraku Saibō!!” Saikyō no Teki, Futatabi. Karada no Naka wa “Chō” Ōsawagi! in Japan on September 5, 2020. Preorders for movie tickets are to be sold from July 23, 2020.
The key visuals and movie trailer have been unveiled.
Cells at Work! Trailer
As for voice actors and characters, Saori Hayami and Toa Yukinari are going to continue to voice Regulatory T Cell and NK Cell respectively. New characters are also making an appearance in the movie along with new voice actresses. New voice actresses include Yuri Yoshida as Lactic Acid Bacteria (Kuro), Rie Takahashi as Lactic Acid Bacteria (Aka), Natsumi Fujiwara as Lactic Acid Bacteria (Panda) and Yurika Kubo as Lactic Acid Bacteria (Buchi).
Cells at Work! by Akane Shimizu is currently published in Kodansha’s manga magazine Monthly Shōnen Sirius. This fun and educational manga takes place inside the human body, telling the story of the cells busy at work and the drama they face each day to keep the body running. After the series launched in 2015, the adorable characters and exciting world became a popular hit, earning the story an anime adaptation in 2018 by david production. By humanising the cells in the body who are busy at work, the series became very relatable to its audience, making it the big sensation that it is today. Season two of the anime is expected to be released in January next year.
©Akane Shimizu, Kodansha Ltd. Aniplex Inc, David Production Inc.
Cells at Work! Movie
Hataraku Saibō!!” Saikyō no Teki, Futatabi. Karada no Naka wa “Chō” Ōsawagi!
Premiere: September 5, 2020
Official Website: http://hataraku-saibou.com
Cells at Work! Code Black Anime to Premiere in January 2021, Cast and Key Visual Revealed
17.April.2020 | ANIME&GAME
It was officially announced in Morning magazine that the new Cells at Work! Code Black anime series will begin airing in January 2021.
What is Cells at Work! Code Black?
The new series will adapt the Code Black spin-off story of the popular manga series Cells at Work! Kodansha Comics describes the story: “In this new spinoff of the hit manga Cells at Work!, a newbie Red Blood Cell is one of 37 trillion working to keep this body running. But something’s wrong! Stress hormones keep yelling at him to go faster. The blood vessels are crusted over with cholesterol. Ulcers, fatty liver, trouble (ahem) downstairs … It’s hard for a cell to keep working when every day is a CODE BLACK!”
The main Cells at Work! story takes us inside the body to show us how our 37.2 trillion cells work hard to keep us going 24 hours a day, 365 days a year.
The new anime series will be directed by Hideyo Yamamoto (Strike the Blood) with animation by Liden FIlms. Confirmed main cast members include Junya Enoki as Red Blood Cell and Yōko Hikasa as White Blood Cell, with narration by Kenjiro Tsuda.
Cells at Work! Code Black Promotional Video – Series Premiering January 2021
©Shigemitsu Harada・Hatsuyoshiya Issei・Akane Shimizu / Kodansha・CODE BLACK PROJECT
Cells at Work! Code Black
Initial Broadcast: January 2021
Official Website: https://saibou-black.com
RADWIMPS Release New Song ‘Nekojarashi’ On Spotify and iTunes
07.April.2020 | MUSIC
RADWIMPS released their new song Nekojarashi on major download and streaming music services on April 5, 2020 including iTunes and Spotify.
Nekojarashi began featuring as part of a new commercial for Kirin’s “Gogo no Kocha” (Afternoon Tea) brand of drinks last month. The song, like the commercial, is themed on those moments of happiness that are right in front of us. Two versions of the song were released digitally: the normal version, and an orchestral versionーthe latter of which is being used in the commercial and is featured under the name of the RADWIMPS frontman Yojiro Noda.
The commercial started airing on Japanese TV last month. Japanese actress Kyoko Fukada is the face of the commercial, which promotes how there is happiness to be found in those casual moments in our everyday lives even if we do not notice them.
Kiririn Gogo no Kocha (Straight Tea/Milk Tea/Lemon Tea)
A project has also been launched where people can take the frame of the Nekojarashi CD cover and create their own original cover by inserting a photo of themselves. Once uploaded, you can post on social media with the hashtag. Photos will then be selected to feature in a video. Full details can be found here.
Yojiro Noda | Comment
“The strengths that humans get used to is something amazing. Both the good and bad. For our own reasons, we seem to love and treasure having the breakfast we are so used to, the voice of someone saying ‘I’m home,’ the route we take back going home. The trick to living a fun life in this world might not be being overambitious, but the ability to notice those little joyful moments. Another thing is the existence of our selves with whom we spend every day with. Before we know it, we realise we didn’t actually know what that meant, so we take notice and live our lives knowing it. The me that I don’t even know might still be hidden away. That’s what I wrote this song about.”
Create Your Own Nekojarashi CD Cover
Theme: Moments of happiness
Running: Until April 17, 2020 at 23:59 (JST)
Get Involved: https://umusic.digital/rad_nekojarashi
RADWIMPS Official Website: http://radwimps.jp/
Yojiro Noda Of RADWIMPS’ New Song ‘Nekojarashi’ Gets Used in Japanese Commercial
16.March.2020 | MUSIC
Yojiro Noda, the lead singer and songwriter of Japanese rock band RADWIMPS, has written a new song entitled Nekojarashi for a television commercial in Japan.
The commercial in question is for Kirin’s “Gogo no Kocha” (Afternoon Tea) brand of drinks, which is promoting a new theme beginning this month: “Happy Tea, Afternoon Tea.” Japanese actress Kyoko Fukada is the face of the brand’s new commercial, which promotes how there is happiness to be found in those casual moments in our everyday lives even if we do not notice them.
The first in the series of new commercials for Kirin Gogo no Kocha shows how there are many moments of happiness felt when spending time with loved ones, like friends and family, during an ordinary day. Yojiro Noda’s new song, which he wrote for the commercial, too is themed on happiness, with its lyrics and gentle melody which is a perfect fit for the commercial. Check it out below.
Yojiro Noda said: “The strengths that humans get used to is something amazing. Both the good and bad. For our own reasons, we seem to love and treasure having the breakfast we are so used to, the voice of someone saying ‘I’m home,’ the route we take back going home. The trick to living a fun life in this world might not be being overambitious, but the ability to notice those little joyful moments. Another thing is the existence of our selves with whom we spend every day with. Before we know it, we realise we didn’t actually know what that meant, so we take notice and live our lives knowing it. The me that I don’t even know might still be hidden away. That’s what I wrote this song about.”
He concludes: “I’m also currently doing band sessions and writing stuff together with the other RADWIMPS members. I hope you look forward to that too.”
Lyrics/Composer/Arranger: Yojiro Noda
RADWIMPS Official Website: http://radwimps.jp/
Kirin Gogo no Kocha (Straight Tea/Milk Tea/Lemon Tea) New TV Commercial
“Kitto Shiawase wa, Sawareru Kurai, Soba ni Aru, Shiawase no Kocha” Chapter
Broadcast Date: March 17, 2020
Starring: Kyoko Fukada
Time: 30 Seconds
Brand Website: https://www.kirin.co.jp/products/softdrink/gogo/
“Kirin Gogo no Kocha The Meisters” New TV Commercial
“The Meisters Kyoko Fukada Milk Tea Renewal & New Orange Tea” Chapter
Broadcast Date: March 17, 2020
Starring: Kyoko Fukada
Time: 15 Seconds
Brand Website: https://www.kirin.co.jp/products/softdrink/gogo/mmt/
Kenkou Taima CBD Oil Commercial Stars Sumo Legend Kisenosato Yutaka
Meiji Shokuhin owns a brand of CBD oil known as Kenkou Taima which takes the classic CBD oil popular in Europe and America and adds a “Japanese quality” to it. Since January 2019, retired Japanese sumo wrestler Kisenosato Yutakaーwho became the 72nd yokozuna which is the highest ranked in sumoーhas been the face of the brand’s promotional material.
CBD, or cannabidiol, is an active ingredient in cannabis that is extracted to make CBD oil. CBD oil is used for a variety of reasons, such as lowering stress or increasing sleep levels. Japanese culture has a close connection to hemp. From ancient times to today, hemp has been an indispensable plant used for shimenawa ropes at temples to cordon off sacred areas, as well as used in Shinto rituals. In respect of this cultural history, Meiji Shokuhin does not call their oil “CBD oil,” but “Kenkou Taima Yu” instead which translates to “healthy cannabidiol oil.”
Below is the latest trailer for the oil starring retired Japanese sumo wrestler Kisenosato Yutaka.
Kenkou Taima Yu is a safe and high-quality natural product made in Japan that is combined with hemp seed oil. It contains zero tetrahydrocannabinol, or THC, which is a psychoactive compound found in marijuana. Some CBD oils that are sold are imprecise when it comes to the ingredients used in them, but Kenkou Taima Yu is a completely pure product that adheres to Japanese standards and consistency and contains no additives. It is also officially CBD-certified by the The National Association for Medical Plants.
Kenkou Taima Yu is easy to enjoy: 30 drops can be used in a day, and the trick is to close your eyes while you taste it. It’s also popular as it has no scent. If you’re new to CBD oil, or are looking for something new to try, then why not check out Kenkou Taima Yu?
Kisenosato Yutaka said: “The world of Japan’s national sport sumo is strict, and I’ve had my own battles with it. But it’s important to find some time to relax. CBD oil is said to increase sleep quality, so I enjoy using it too. I recommend everyone to feel safe and use Meiji Kenkou Taima Yu.”
Meiji Kenkou Taima Yu
Price: ¥9,800 (Before Tax)
Kounoudo Meiji Kenkou Taima Yu (High Concentration)
Price: ¥24,900 (Before Tax)
Online Store: https://kenkoutaima.jp/lp/
Yoshiki Covers ‘Twinkle Twinkle Little Star’ in New Wonda Coffee Commercial
Asahi Soft Drinks released a new television commercial in Japan on Tuesday for its Wonda X-BITTER black coffee drink which features Japanese singer-songwriter and musician Yoshiki.
The commercial is centred around making a fresh start, which is where Yoshiki’s own arrangement of Twinkle Twinkle Little Star comes into play. We see him abducted in a UFO in comical style and then perform his own transcendent cover of Twinkle Twinkle Little Star in a forest.
As he sits in the evening forest, Yoshiki takes a sip of Wonda X-BITTER, after which a blue light shines down on him, signifying the turning of a new leaf. A boy looks at him in wonder as he begins to perform the song, and then agape as Yoshiki is beamed up by the UFO.
Yoshiki expressed his desire to add his own arrangement to the song on the day the video was shot and wrote the music score there and then. He went to practice the song alone in the studio after writing it, and in almost no time at all, returned for the main shoot. The staff couldn’t hide their astonishment at Yoshiki’s musical talent.
Q: Please tell us which scene most left an impression on you, or a particular scene that you want people to look out for.
Yoshiki: Definitely the last scene when I fly up into the sky. I found that scene really amusing where I’m taken by the UFO together with the piano. The piano playing starts off super simple, but the performance quickly escalates into something complex. Be sure to check that out.
Q: Did you have to do any prep for this commercial shoot?
Yoshiki: I researched “Twinkle Twinkle Little Star.” I wondered, how can I make this song that everyone knows interesting? I also studied Mozart’s arrangement.
Q: What’s a time when you have to concentrate during your everyday life?
Yoshiki: It’s got to be when I’m writing music. It’s the kind of work where you make something from nothing, so you need some serious concentration skills. When I’m composing, I mostly don’t use any instruments. I work by writing music notes down on a blank sheet, so there are times when I go to concentrate for an hour, or two hours, and before I know it half the day has already gone.”
Title: Wonda X-BITTER Black “Igai na Ensou” (15 Seconds)
Released: March 10, 2020 on Japanese TV
Wonda X-BITTER Black (245ml Can)
Released: March 10, 2020
Price: ¥115 (Before Tax)
Asahi Soft Drinks Official Website: https://www.asahiinryo.co.jp/
One Piece’s Luffy, Ace and Whitebeard Appear in Anime’s Final Commercial Collaboration With Nissin Cup Noodles
Instant noodle brand Nissin Foods released their final animated commercial in collaboration with the One Piece anime series on February 7. The commercial is part of the company’s “HUNGRY DAYS” series of ads.
The commercial comes as the sequel to their first collaboration with the anime series which featured the character Zoro back in May. The video gained huge attention across social media with a combined view count of over 22 million views across Twitter, Facebook and YouTube, making it Nissin’s most watched online video. Together with the trailer announcing the start of the series and the second collaboration, the series as a whole has amassed over 44 million views across their social media platforms.
In the final video, which translates to “Cavalry Battle,” we see a shift in one from all the commercials up to now. It portrays the original story’s Battle of Marineford as a massive, heated cavalry battle as seen in the series’ sports episodes.
Keep an eye out for a number of different characters, such as Luffy, Ace, Whitebeard, Blackbeard, and more. The characters are voiced by the original cast, and there is also narration by popular Japanese voice actress Megumi Hayashibara who voices Rebecca in the One Piece anime. The character design is by Eisaku Kubonouchi, and the music used to portray the hot-blooded battle is Maximum the Hormone’s song Hungry Pride.
See the epic conclusion to this series below.
HUNGRY DAYS One Piece Cavalry Battle (Japanese Title: ワンピース頂上騎馬戦篇)
Released: February 7, 2020 (Airing in Japan until May 16, 2020)
Nissin Brand Website: https://www.cupnoodle.jp/
One Piece’s Vivi Appears in Anime’s Third Commercial Collaboration With Nissin Cup Noodles
Instant noodle brand Nissin Foods just dropped the third animated commercial in collaboration with the One Piece anime series on December 6. The commercial is part of the company’s “HUNGRY DAYS” series of ads.
The commercial comes as the sequel to their first collaboration with the anime series which featured the character Zoro back in May. The video gained huge attention across social media with a combined view count of over 22 million views across Twitter, Facebook and YouTube, making it Nissin’s most watched online video. Together with the trailer announcing the start of the series and the second collaboration, the series as a whole has amassed over 35 million views.
The new commercial sees Vivi taking the spotlight. Like the previous commercials, it re-imagines the characters as ordinary high school students. This edition sees Vivi announcing to the rest of the characters that she is transferring schools, and we see just how much she cherishes them as friends.
The video features over 50 characters in various scenes.
The video even features actual voice actors from the anime series reprising their roles for the commercial, including Misa Watanabe who voices Vivi, Mayumi Tanaka (Luffy), Akemi Okamura (Nami), Masako Nozawa (Doctor Kureha), and others. The character designs were designed by Eisaku Kubonouchi and the music is by BUMP OF CHICKEN.
We look forward to seeing who will play the main role of the next commercial. Stay tuned for the next edition.
HUNGRY DAYS One Piece Vivi Edition
Release Date: December 6, 2019
Brand Website: https://www.cupnoodle.jp/
Sho Sakurai Relaxes With a Cup Of Morinaga Milk Cocoa in New Commercial
14.November.2019 | FOOD
Sho Sakurai will appear in a new television promo ad on November 21 for Morinaga & Company’s “Morinaga Milk Cocoa” beverage which celebrates its 100th anniversary this year.
The commercial sees Sakurai challenging himself to pretty rigorous ways of relaxing, like yoga and bouldering, before he pours himself a nice cup of of Morinaga Milk Cocoa. A behind-the-scenes video is set to appear on the product’s official website on November 18 where Sakurai discusses the making of the commercial.
Q: Please tell us your thoughts on how the commercial went.
A: I ended up doing some pretty intense moves in it, like yoga and bouldering, so I think it turned out to be a pretty funny commercial.
Q: Tell us which part in particular to look out for.
A: Things like the yoga moves I couldn’t do too well, or the hardcore bouldering exercises. The commercial makes free use of the latest technology, so I hope people catch on to that.
Q: In the commercial, you showcase bizarre ways to relax. Tell us of a way you like to relax that’s different to other people.
A: When I take a bath at home, I sink myself down into the water this far <laughs> [places his hand to the side of his face and gestures how far]. Everything from my ears to my hair are dunked in. It’s not something I want people to see <laughs>.
Q: How long have you been doing that for?
A: You want to know what started it, right? I think I’ve been doing it about 10 years now. I think the first time was probably when I had a bunch of product in my hair for work and I wanted to rinse my hair completely before showering. I think that’s when it started. Then after that it just unexpectedly became a thing. Can you say it’s like when you’re still in the waters [in the womb]? <laughs>. So I ended up just loving relaxing like that. But just so you know, I don’t do it in places like hot springs! Never in public places! Only at home! I do it alone in my own bath.
Milk Cocoa Yarisugi (15 Sec. Commercial)
Initial Broadcast: November 21, 2019
*The commercial w ill also be available to watch on the Morinaga Milk Cocoa official website on November 18 at 10:00 (JST)
Morinaga Milk Cocoa
Price: ¥520 (Before Tax)
Cells at Work! Anime Receives Stage Play Sequel, Cast and Teaser Revealed
07.September.2019 | ANIME&GAME
Akane Shimizu’s manga series Cells at Work! is getting a second stage play adaptation which will run from September 27 to October 6. It will serve as a sequel to the 2018 stage play Tainai Katsugeki Hataraku Saibō.
In addition to the teaser trailer, the key visuals of the cast and character line-up have been released.
White Blood Cell (Ryō Kitamura)
He protects the body from any viruses or invading organisms that enter.
Red Blood Cell (Umino Kawamura)
She delivers oxygen, carbon dioxide and other nutrients parts of the body.
Killer T Cell (Yuki Kimisawa)
Receives orders from Helper T Cell to eliminate unhealthy cells like Cancer Cells as well as viruses.
Normal Cell (Taishi Sugie)
Just an ordinary cell, as highlighted by his t-shirt which simply reads “Cell” in Japanese (細胞), active in the process of cell division.
Cancer Cell (Takeshi James Yamada)
Seemingly an ordinary cell at first but soon reveals himself to be a deadly cancer cell, bent on multiplying himself.
B Cell (Yojiro Itokawa)
A busy lymphocyte tasked with employing antibodies to tackle antigens.
More characters are planned to be unveiled in the neat future. Tickets will go on sale on September 7 at 10:00 (JST).
Meiji Chocolate Leaders Jun Matsumoto & Akihiro Miwa Appear in New Commercial
05.August.2019 | FOOD
Jun Matsumoto and Akihiro Miwa are set to appear in a new commercial for the 2019 National Election for Meiji’s long-selling chocolate brands Kinoko no Yama and Takenoko no Sato which will air in Japan on August 7.
The election has the nation of Japan voting for their favourite snack of the two. The Kinoko Party lost to the Takenoko Party in the 2018 elections. In March this year, the Kinoko Party changed their name to the New Kinoko Party and appointed singer, actor and model Jun Matsumoto as their party leader, calling for a new election. Voting for the 2019 National Election opened today.
The new commercial for the elections features not only the leader of the New Kinoko Party Jun Matsumoto, but Akihiro Miwa too, who has been chosen as the leader for the also re-branded New Takenoko Party. In the commercial, Miwa interrupts Matsumoto during his election speech.
Both products have been completely renewed with higher quality flavours and new packaging. With the two leaders now mobilised, how did they fair in the commercial shoot?
New Kinoko Party: Party Leader Jun Matsumoto Shoot Report
Matsumoto entered the studio with a relaxed air about him. Wearing his stylish and dapper suit, he engaged in friendly chat with the commercial director.
After their light conversation, Matsumoto was worried how he should portray himself in the recording, but he managed to pull it off perfect in just one take. He even suggested some of his own lines for the speech, really getting into the role like a real party leader.
It was a calm and peaceful mood from start to end. After the recording finished, he thanked the staff with a smile and exited the room.
New Takenoko Party: Party Leader Akihiro Miwa Shoot Report
Miwa entered the studio wearing a deep blue suit and bright green scarf. “Hello, very sorry to keep you waiting,” he said as he walked with grace and with an aura that struck the staff. He nailed the part with his magnificent acting and like Matsumoto, successfully did it in one take. The tone of his lines were spot on which earned him praise from the director who simply said, “Perfect.”
Miwa ensured to check with the director that each and every line was perfect. His stoic presence was enough to convince you that he won’t lose to the New Kinoko Party.
“Meiji Kinoko no Yama and Takenoko no Sato 2019 National Election Opening” Commercial (60 Seconds/30 Seconds)
・Cast: Jun Matsumoto / Akihiro Miwa
・Initial Air Date: August 7, 2019 (Japan)
・Election Website: http://sousenkyo.kinotake.jp/?link=kie19071102 (60 second version of the commercial watchable here)
Kinoko no Yama and Takenoko no Sato 2019 National Election Details
Running: August 5, 2019 – December 2, 2019
Campaign Website: http://sousenkyo.kinotake.jp/?link=kie19071102
Brand Website: https://www.meiji.co.jp/sweets/chocolate/kinotake/
Cells at Work! Anime Collaborates With Pocari Sweat at Comiket 96
In an effort to help combat heatstroke during Comiket 96―the largest comic market in Japan for independent creators―which is set to take place at the usual Tokyo Big Sight from August 9, it has been announced that the TV anime series Cells at Work! is teaming up with the sports drink brand Pocari Sweat.
At the venue, various Pocari Sweat products will be sold including the 500ml beverage itself, Pocari Sweat Jelly, Pocari Sweat Ice Slurry (available in Hall A only), and more. If you buy two or more of any of these products you can get yourself an exclusive Pocari Sweat x Cells at Work! sticker.
There will be three booths throughout the exhibition venue which can be spotted with the life-sized panels of the Cell characters.
At the Ao Exhibition Hall A booth, a special video will be streamed that was recently revealed which is a collaboration between the drink brand and anime series to help spread awareness of the effects of heatstroke. The video serves as an alternative story to Episode 11 of the anime series entitled Heatstroke. They dubbed it Episode 11.5: Heatstroke ~If Only I Had Pocari Sweat~. You can watch it below.
If you’re attending Comiket this year, make sure you heed the Cells’ advice and know what you need to do to prevent heatstroke.
Running: August 9, 2019 – August 12, 2019
Venue: Tokyo Big Sight (3-11-1 Ariake, Koto Ward, Tokyo)
Comiket Official Website: http://www.comiket.co.jp/
Pocari Sweat Booths: West & South Exhibition Building South 2 Hall / Aoumi Building A Hall / Disaster Prevention Park
Pocari Sweat Official Website: https://pocarisweat.jp/hs/