Cells at Work! Short Film Released On YouTube in Collaboration With Pocari Sweat

09.July.2019 | ANIME&GAME

Every year during summer in Japan there are ubiquitous alerts cautioning people to do everything they can to combat heatstroke. According to the Ministry of Internal Affairs and Communications in Japan, in 2018 (May-September), there were more emergency call outs due to heatstroke than in previous years.

To help spread awareness about the effects of heatstroke, Otsuka Pharmaceutical teamed up with the anime series Cells at Work! to promote their sports drink Pocari Sweat, a hugely popular non-carbonated sweet beverage in Japan. Together, they produced an alternative story to Episode 11 of the anime series entitled Heatstroke. They dubbed it Episode 11.5: Heatstroke ~If Only I Had Pocari Sweat~. The short episode was released both on YouTube and the official Pocari Sweat website on July 8.

Cells at Work! follows the stories of anthropomorphised cells in the human body. Episode 11 showcases what happens when the body suffers from heatstroke and what people can do it prevent it.

The special collaboration video with Pocari Sweat features several of the original voice cast including Maria Naganawa (Platelet) as well as Mamiko Noto reprising her role as the Narrator.

 

ⓒAkane Shimizu/Kodansha・Aniplex・davidproduction

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    In addition to the teaser trailer, the key visuals of the cast and character line-up have been released.

     

    White Blood Cell (Ryō Kitamura)

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    Red Blood Cell (Umino Kawamura)

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    Killer T Cell (Yuki Kimisawa)

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    Normal Cell (Taishi Sugie)

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    More characters are planned to be unveiled in the neat future. Tickets will go on sale on September 7 at 10:00 (JST).

  • Meiji Chocolate Leaders Jun Matsumoto & Akihiro Miwa Appear in New Commercial

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  • Cells at Work! Anime Collaborates With Pocari Sweat at Comiket 96

    02.August.2019 | ANIME&GAME / SPOT

    In an effort to help combat heatstroke during Comiket 96―the largest comic market in Japan for independent creators―which is set to take place at the usual Tokyo Big Sight from August 9, it has been announced that the TV anime series Cells at Work! is teaming up with the sports drink brand Pocari Sweat.

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    ⓒAkane Shimizu/Kodansha・Aniplex・davidproduction

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    ©Akane Shimizu / Kodansha・Aniplex・davidproduction

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    Mashima: “I know it’s a lot to ask ー drawing a picture within 60 minutes! But since you’ve made it all the way to this video, I would be so happy if you were to take part, too! I am really looking forward to seeing your drawings so please take part!”

     

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    Mashima: “There are many things I think about… like how can I improve it or build on it… and of course, I’m constantly thinking about the manga. When i am drawing illustrations, I’m usually just talking like this while I’m at it so I’m not particularly thinking of anything. I know it’s not good to just draw without really thinking [laughs] I should probably change that…{

     

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  • LiSA Sings Her Heart Out in New Kirin Lemon Commercial

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  • Cells at Work! Themed Cafe Makes a Return to 46 Shokudo in Ikebukuro

    10.October.2018 | ANIME&GAME / FOOD

    Due to enthusiastic reception, the popular cafe themed on the anime series Cells at Work! has arrived once more. The cafe is opened from October 10 for a limited time at 46 Shokudo in Ikebukuro, Tokyo.

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    d5120-154-378068-4

    A limited edition product produced by Perfume is also set to go on sale. Not only did they produce the packaging design, but the flavour of the Ora2 Stain Clear Paste too. The product will hit shelves at shops around Japan in mid-July.

    ■Information

    Ora2×Perfume – Kuchimoto Beauty Project: http://www.ora2-perfume.com/

    Commercial Video: http://www.ora2-perfume.com/ (on air July 22, 2017)

     

    Related Article:“Perfume’s” live footage of “Hamigaki no uta” is released. This song was composed by “Chatmonchy”

    Related Article:Perfume release bubble-themed music video teaser for their new song “Everyday”!

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