Hello Kitty Celebrates 45th Anniversary With 1970s ー 2000s Design Goods Series

09.July.2019 | FASHION

To commemorate Hello Kitty’s 45th anniversary, a new merchandise series will be sold at Sanrio shops, Sanrio sections of department stores across Japan and on the official online shop. The new merchandise series is themed around the concept of looking back on all that Hello Kitty has been through over the years to “find your perfect Hello Kitty”. The series will be released on July 18 and there will be a mini event at the front of Sanrio stores from July 20. 

 

Hello Kitty recently shone in first place as the first cute character winner of the Reiwa Era at the 2019 Sanrio Character Awards. To celebrate her 45th anniversary this year, the artistic crew who raised Hello Kitty are bringing back old memories and creating new ones with a series of original Hello Kitty toys with designs to represent Hello Kitty throughout her lifetime.

 

The first round of goods from the Hello Kitty 45th anniversary commemoration series was released in April earlier this year. Part 1 of the series involved the release of pouches, the designs of which represented the different ages of Hello Kitty. This series was particularly popular. For the second round of the commemoration series, the Sanrio shop has developed commemoration dolls, notebooks and sweets tins with different designs to represent Hello Kitty from the 1970s to the 2000s. 

Hello Kitty 45th Anniversary Commemoration Dolls (10 designs): ¥3,456 each (after tax)

There are 10 commemoration dolls to choose from and they all come in a special box.

 

Hello Kitty 45th Anniversary Commemoration Doll (70’s design) 

The 1970’s  Hello Kitty brings back memories of how she looked in the latter half of the 1970s. 

 

Hello Kitty 45th Anniversary Commemoration Doll (Pink Quilt)

The quilt design was a big hit in the 1990s and is now making a comeback.

Hello Kitty 45th Anniversary Commemoration Doll (Fairy)

The fairy series was released in the year 2000 to celebrate the new millennium. This design represents a rainbow-coloured fairy. 

Hello Kitty Sweets Tin (Contains sweets) : ¥486 each (after tax)

Don’t forget to check out the tinned sweets. The tins are designed with illustrations ranging from the iconic Hello Kitty times over the years from the 70s to the 2000s. Some designs will make you feel nostalgic, while others will spark excitement for their new originality. New or old? Come find one that captures your heart! Each tin contains five apple-flavoured sweets. 

 

Hello Kitty Notebook (make your own collection set): ¥648 each (after tax)

There are 15 different Hello Kitty notebook designs inspired by Hello Kitty throughout the years. You can choose three notebooks from this collection and one of two Hello Kitty goldleaf print cases to create your own special commemorative notebook set. 

 

There is a special campaign running for customers who purchase Hello Kitty 45th Anniversary goods. The campaign is running at the storefront of Sanrio shops this summer. From July 15, customers who spend more than ¥1,620 (tax included) on Mondays at the Sanrio shop will receive a 45th Anniversary monthly novelty gift! (Does not include bargain or lottery items) . 

 

The first monthly novelty gift will be an acrylic keyring. One of five designs will be chosen at random and presented to customers whose bill totals over ¥1,620 after tax. The monthly novelty gift campaign will be launched on July 15 and will run every Monday until October. Not only will the campaign be running on the 15 Mondays between the start and finish dates, but also on November 1, which is Hello Kitty’s birthday. 

 

※ Please acknowledge that there is a limited number of these keyrings and therefore there is a possibility that stock runs out. You cannot choose the keyring pattern and this campaign may not be running at all Sanrio stores. 

 

Come say hello to Hello Kitty’s retro past and join in the 45th Anniversary celebrations. 

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    As part of this year’s celebrations to commemorate Hello Kitty’s 45th anniversary, Sanrio are teaming up with German-based plush toy company Steiff to release an original Hello Kitty teddy and key ring. Orders will open on October 5 and they will be released on November 1 at Sanrio stores and select department stores stocking Sanrio goods.

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    That Time I Got Reincarnated as a Sanrio Slime: Slime Keyring (5 designs): ¥1,200 each (before tax)

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  • Sanrio’s Kuromi Takes Over Harmonyland This Halloween For Devilish Events

    08.September.2019 | SPOT

    Sanrio character theme park Harmonyland in Oita has announced this year’s Halloween event, Kuromi’s Happy Halloween, which will begin on September 13. The devilish and mischievous Kuromi, whose birthday is on October 31-Halloween day-is taking over the park this year to deliver a very cute and just a tiny bit spooky Halloween to kids and adults this year.

     

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    Pashakawa SWEET HALLOWEEN

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    Omotenashi Hello Kitty Cafe

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    Halloween Photo Spots

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    Halloween Merch & Menu

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    Halloween Night Party ~Pink or Black~

    The popular Halloween Night Party returns again this year, a one-night-only spectacle of lights, music and dance. The theme this year is “pink or black.” Clad yourself in one or both of these colours and have a fun Halloween night!

     

    ・Date: October 26, 2019 (18:00-21:00)

    ・Price: ¥1,000 (Everyone aged 4+) *Price is reduced to ¥500 to those who hold an annual ticke

    ・A shuttle bus will be operating for free (limited spaces)

     

    Celebrate Halloween this year together with Kuromi.

     

    ⓒ ’76, ’91, ’96, ’99, ’01, ’05, ’09, ’17, ’19 SANRIO

  • Cute Hello Kitty Dumb Phone Can Feature As Extension To Your Smartphone

    04.September.2019 | FASHION

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    Pre-orders first opened on Amazon Japan on August 1, but the device is still available to purchase right now. It also arrived at Sanrioworld GINZA in Tokyo on September 2. Announcements for future stock will be made available on OLA and Yoozi will be made available in the near future.

     

    ©1976, 2019 SANRIO CO., LTD. APPROVAL NO.S 601882 ©2019 OLA Inc. ©2019 Yoozi Inc.

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  • Become Pompompurin and Join the Pompompurin Party in Harajuku, Yokohama, Umeda & Nagoya

    29.August.2019 | FOOD / SPOT

    Sanrio is set to hold the Pompompurin Party at four branches of the Pompompurin Cafe from September 28. The party is exclusive to girls who have signed up to become Pombassadors (Pompompurin ambassadors).

    The event is taking place as a way for Pompompurin to get to know his Pombassadors better. The role of a Pombassador is to show their love of Sanrio’s adorable golden retriever by promoting him to the world on their blogs, social media and elsewhere. In return, they receive invites to events, exclusive items and more.

    Tickets for the event went on sale on the Pompompurin Party Special Site on August 28.

     

    Everyone Will Transform Into Pompompurin

    Pompompurin Plush Hat

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    Fluffy Tunic (Free Size: Length 82cm/Bust 79cm-94cm)

    Original Photo Props (6 Designs – Choose Two Randomly)

    They will also receive two props chosen randomly. All of these are exclusive items you can’t get anywhere else.

     

    Pompompurin Party Original Menu

    Purin’s Colourful Heart-Filled Stew (Available at all Pompompurin Cafe branches)

    Strawberry Rare Cheese Cream Fondue (Available at Pompompurin Cafe Harajuku & Yokohama only)

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    Meet the Real Pompompurin

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    If you’re looking to become a Pombassador, more details can be found on the official website below.

     

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  • Prepare for New Year by Ordering a Minion or Hello Kitty-Themed New Year Osechi Food Bento in Advance

    28.August.2019 | FOOD

     To properly celebrate a Japanese New Year, Osechi cannot be overlooked. Osechi is a Japanese term referring to special food traditionally served during the New Year holidays. The food is filled with the hopes, wishes and happiness of people. This year, Belle Maison has released Minion-themed and Hello Kitty-themed osechi bento boxes.

     

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    2-Tier Minion Osechi Bento Box: ¥22,000 (after tax)

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    3-Tier Hello Kitty Osechi Bento Box: ¥19,900 (after tax)

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    Order online during one of the following advanced sale periods for a discount:

    Period 1 (10% off): August 23 ー September 30, 2019

    Period 2 (7% off): October 1 ー 28, 2019

    Period 3 (3% off): October 29 ー November 25, 2019 

     The earlier you order, the larger the discount so if you are interested, you should order earlier rather than later. 

     

    There is no better way to experience a Japanese New Year than with a Minion or Hello Kitty-themed Osechi Bento Box. 

     

     

    ⒸUniversal City Studios LLC. All Rights Reserved ©1976,2019 SANRIO CO.,LTD. APPROVAL NO.G600783

  • Sanrio Puroland Halloween 2019: IT Chapter Two, Horror Doll House & More Spooky Events

    28.August.2019 | SPOT

    Sanrio Puroland is readying its tricks and treats for its Halloween festival this year. Titled “PURO HALLOWEEN PARTY ~KAWAII MASQUERADE~” the festival will run from September 13 to October 31.

     

    This will be the park’s first mask-themed festival and each day will be split into two slots: Day and Night. During the daytime, guests are invited to the park’s “Cute Masked Party” string of events. But when night falls, the monsters will come out for the “Beautifully Scary Masquerade Party.”

     

    IT Chapter Two Collaboration

    With IT Chapter Two right around the corner―the sequel to one of the biggest horror hits in years―Sanrio Puroland is collaborating with the film. This includes Hello Kitty taking Pennywise’s place in the movie poster.

    Hello Kitty’s Red Balloon Mousse Cake – ¥650

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    Horror Content Made Even Scarier For 2019

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    Location: Discovery Theater (Floor 1F)

    Time: Approx. 15-minutes

    Age Limit: 10-years-old and above

     

    Lady Kitty House Transforms Into Doll House

    The Lady Kitty House always has something special planned each year, and this year it’s bringing something new. During the day the house will take on the form of a cute Halloween doll house.

    But at night, it will become a horror doll house as the dolls are turned into butterflies as a result of a curse. Look forward to an ambivalent mix of terror and beauty.

    The creeps will be made creepier on weekends and holidays one hour before the park closes when the dolls at the Horror Doll House start moving. Dress up in your Halloween attire and enjoy the hair-raising world of Lady Kitty House this year.

     

    Join The Halloween Party Ball Mask Parade

    The ball mask parade will take place on the first floor Puro Bridge. The Sanrio cast will be dressed up in ballroom attire with masks and dance elegant dances, pull onlookers into a frightening yet beautiful world.

    Kawaii Masquerade Masks: Plastic – ¥800 Each / Paper – ¥400 Each

    Join the fun by getting your hands on one of six character masks. Donning one of these may just be the thing you need to protect yourself from any ghosts in the area!

     

    Location: Puro Bridge (Floor 1F)

    Participating Cast: Hello Kitty, Cinnamoroll, My Melody, Kuromi, Wish me mell, Pompompurin

    *More details can be found on the official homepage

     

    Halloween Photo Spots

    Have your photo taken together with the dressed-up Sanrio cast at the photo spot located in the Rainbow Hall on the third floor. Take your photo as you are or put on a mask and become one with the paintings.

     

    Halloween Food

     

    From Top Left: My Melody & Kuromi’s Masquerade Party Curry ¥1,400 / Cinnamon’s Black Halloween Ramen ¥1,100 / Masked Ball Black Omurice ¥1,300 / Dancing My Melody Corn Soup Pasta ¥1,300 / Hello Kitty’s Masquerade Dress Parfait ¥850 / Cinnamon’s Halloween Rare Cheese Tart ¥600 / Purin’s Masquerade Doughnuts ¥600

    “Black & Purple” is the theme for this year’s Halloween menu which is packed with cute character dishes and desserts. 11 items adorn the menu including Kuromi’s Black Night Cocoa which is served in the evening only.

     

    Exclusive Halloween Merchandise

    Mascots – ¥1,944 Each

    Lots of character merchandise will be sold featuring the cast in their new Halloween costumes this year, from key rings to bags and more.

     

    Dress Up & Get Discount

    As part of the Halloween celebrations, if you arrive at the park in full Halloween dress you can get a discount on Passport Tickets. Be sure to go clad in your best outfit to have the most fun!

     

     

    *All listed prices include tax

    ©1976,2009 SANRIO CO., LTD. ©1976,1990,1996,2001,2005,2010,2019  SANRIO CO., LTD.

    ©2019 Warner Bros. Entertainment Inc. All Rights Reserved.

  • Popular Japanese Model Saki Shibata Releases Items in Collaboration With Pompompurin

    27.August.2019 | FASHION

    Popular Japanese model Saki Shibata―known to her fans by the nickname Shibasaki―has teamed up with Sanrio’s adorable golden retriever Pompompurin to release a collection of collaborative items on the character merchandise online store hopely.

    “Pompompurin x Saki Shibata” Handbag – ¥2,500 (Before Tax)

    “Pompompurin x Saki Shibata” Compact Mirror – ¥1,000 (Before Tax)

    “Pompompurin x Saki Shibata” Pocketable Tote Bag – ¥3,000 (Before Tax)

    Shibasaki is a huge fan of Pompompurin, and her cute collection includes a handbag, compact mirror and tote bag.

    All of these items can be enjoyed by girls and women alike. Which do you have your eyes set on?♡

  • Hello Kitty & Mickey and Minnie Mouse New Year Osechi Food Orders Now Open

    22.August.2019 | FOOD

    Osechi is a Japanese term referring to special food served during the New Year holidays. The food is filled with the hopes, wishes and happiness of people. Kibun Foods began taking reservations for new Hello Kitty and Disney osechi assortments via their online shop on August 1. Reservations will also began rolling out at retail stores throughout the year.

    The Hello Kitty box contains a selection of traditional osechi items including red and white kamaboko cured fish paste and datemaki sweet rolled omelette as well as more modern cuisine like smoked duck.


    The cute box comes with the original 1970’s Hello Kitty design to celebrate her 45th anniversary. It’s exclusive to Kibun Foods and can be reused as a lunchbox.

    The Disney box design features Mickey and Minnie Mouse wearing traditional kimono. This box also contains traditional foods like red and white kamaboko cured fish paste and datemaki sweet rolled omelette as well as chicken in tomato sauce, smoked duck and more.

    The plum blossoms and peonies give a traditional and luxurious feel to the box.

     

    Enjoy a kawaii-charged New Year’s this year with these beautiful osechi gifts.

     

    ©1976,2019 SANRIO CO., LTD. APPROVAL NO.G601662

    ⒸDisney

    *Photos are for illustrative purposes only

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