Hello Kitty Celebrates 45th Anniversary With 1970s ー 2000s Design Goods Series

09.July.2019 | FASHION

To commemorate Hello Kitty’s 45th anniversary, a new merchandise series will be sold at Sanrio shops, Sanrio sections of department stores across Japan and on the official online shop. The new merchandise series is themed around the concept of looking back on all that Hello Kitty has been through over the years to “find your perfect Hello Kitty”. The series will be released on July 18 and there will be a mini event at the front of Sanrio stores from July 20. 

 

Hello Kitty recently shone in first place as the first cute character winner of the Reiwa Era at the 2019 Sanrio Character Awards. To celebrate her 45th anniversary this year, the artistic crew who raised Hello Kitty are bringing back old memories and creating new ones with a series of original Hello Kitty toys with designs to represent Hello Kitty throughout her lifetime.

 

The first round of goods from the Hello Kitty 45th anniversary commemoration series was released in April earlier this year. Part 1 of the series involved the release of pouches, the designs of which represented the different ages of Hello Kitty. This series was particularly popular. For the second round of the commemoration series, the Sanrio shop has developed commemoration dolls, notebooks and sweets tins with different designs to represent Hello Kitty from the 1970s to the 2000s. 

Hello Kitty 45th Anniversary Commemoration Dolls (10 designs): ¥3,456 each (after tax)

There are 10 commemoration dolls to choose from and they all come in a special box.

 

Hello Kitty 45th Anniversary Commemoration Doll (70’s design) 

The 1970’s  Hello Kitty brings back memories of how she looked in the latter half of the 1970s. 

 

Hello Kitty 45th Anniversary Commemoration Doll (Pink Quilt)

The quilt design was a big hit in the 1990s and is now making a comeback.

Hello Kitty 45th Anniversary Commemoration Doll (Fairy)

The fairy series was released in the year 2000 to celebrate the new millennium. This design represents a rainbow-coloured fairy. 

Hello Kitty Sweets Tin (Contains sweets) : ¥486 each (after tax)

Don’t forget to check out the tinned sweets. The tins are designed with illustrations ranging from the iconic Hello Kitty times over the years from the 70s to the 2000s. Some designs will make you feel nostalgic, while others will spark excitement for their new originality. New or old? Come find one that captures your heart! Each tin contains five apple-flavoured sweets. 

 

Hello Kitty Notebook (make your own collection set): ¥648 each (after tax)

There are 15 different Hello Kitty notebook designs inspired by Hello Kitty throughout the years. You can choose three notebooks from this collection and one of two Hello Kitty goldleaf print cases to create your own special commemorative notebook set. 

 

There is a special campaign running for customers who purchase Hello Kitty 45th Anniversary goods. The campaign is running at the storefront of Sanrio shops this summer. From July 15, customers who spend more than ¥1,620 (tax included) on Mondays at the Sanrio shop will receive a 45th Anniversary monthly novelty gift! (Does not include bargain or lottery items) . 

 

The first monthly novelty gift will be an acrylic keyring. One of five designs will be chosen at random and presented to customers whose bill totals over ¥1,620 after tax. The monthly novelty gift campaign will be launched on July 15 and will run every Monday until October. Not only will the campaign be running on the 15 Mondays between the start and finish dates, but also on November 1, which is Hello Kitty’s birthday. 

 

※ Please acknowledge that there is a limited number of these keyrings and therefore there is a possibility that stock runs out. You cannot choose the keyring pattern and this campaign may not be running at all Sanrio stores. 

 

Come say hello to Hello Kitty’s retro past and join in the 45th Anniversary celebrations. 

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    ©1996,2020 SANRIO CO., LTD. APPROVAL NO.S605291

  • HELLO KITTY SHOW BOX, Nijigen no Mori, & Other Exciting Things to Experience on Japan’s Awaji Island

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    Pasona Group is a website that publishes news of and promotes the food, sights, and culture of Awaji Island to build a connection between islanders and travellers. The website has published its latest “Awaji Island New Report” showcasing what to enjoy on the island at the turn of spring. Let’s take a look.

     

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    ©1976, 2020 SANRIO CO., LTD. APPROVAL NO. G604668

     

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  • Kaori’s Easy Recipe: Learn to Make Hello Kitty Sushi Cakes For Hinamatsuri

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    With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s easy recipe! With a few simple ideas, an ordinary recipe magically transforms into a cute dish.

     

    Hinamatsuri is almost here, and I’ve got the perfect treat for this year’s festival: Hello Kitty Sushi Cakes. These Hello Kitty decorations can be made with basic Japanese ingredients, so follow along and try making them yourself.

     

    1: Equipment/Ingredients

    15cm cake tin

     

    1 cup vinegared sushi rice

    200g tuna

    200g salmon

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    20 beefsteak plant

    Ikura salted salmon roe

    Hanpen pounded fish cake

     

    2:

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    3:

    Cut Hello Kitty, flowers and other shapes into some hanpen pounded fish cake.

     

    4:


    Slice the tuna, salmon, and Japanese egg into cubes about 1.2cm each.

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    5:

    Leave the ingredients exposed around the outside like so

     

    6:

    Top with the rest of the ingredients as you like.

     

    7:

     

    Finish by adding your Hello Kitties and flowers which you can decorate with leftovers, like the noses and middle of the flowers. I also used cucumber and crab sticks for the head decorations.

     

    Kaori invites you into her world of character-themed food dishes in her recipe series. Be sure to check out her Instagram where she has uploaded many pictures of her character dishes!

     

    Kaori Kubota (@kaopan27)
    I live in Hokkaido and I love to make character themed foods, desserts and pastries♡

    I want to see my family smile, so I enjoy putting in a bit of effort to make character foods and changing food into something cute♡

    You can see more of my character foods and character bento boxes on my Instagram page→@kaopan27

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  • Japan Coronavirus: Studio Ghibli Museum, Sanrio Puroland & Other Facilities Close Temporarily

    27.February.2020 | SPOT

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    Last Updated: February 28, 2020 at 00:51 (JST)

    Tokyo Disneyland® and Tokyo DisneySea® 

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    Sanrio Puroland

    Closed: February 22, 2020 – March 12, 2020

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    ▶Refunds

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    Official Website (Japanese): https://www.puroland.jp/

     

     

    Ghibli Museum

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    ▶Refunds

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    Refunds will be paid in full between February 15, 2020 – March 31, 2020.

     

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    Toei Animation Museum

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    Asahi Beer Oyamazaki Villa Museum

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    Kyoto National Museum

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    Sanrio Harmony Land

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    Official Website (English): https://www.harmonyland.jp/english/harmony/harmony.html

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    Universal Studios Japan

    Closed: February 29, 2020 – March 15, 2020
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    Official Website (English): https://www.usj.co.jp/e/

    Official Website (Japanese): https://www.usj.co.jp/

     

    Hirakata Park

    Closed: February 29, 2020 – March 18, 2020
    All planned events during the park’s closure have been cancelled and/or postponed until further notice. The park plans to reopen on March 19, 2020 subject to the current condition of the coronavirus situation. Updates will be posted on the official website. Refunds for winter season tickets will be announced at a later date.

     

    Official Website (English): http://www.hirakatapark.co.jp/en/

    Official Website (Japanese): http://www.hirakatapark.co.jp/

     

    Numerous other sports and cultural events will also close for two weeks commencing February 26, 2020. If you’re travelling to Japan in February and March, please check the websites of any places you plan to visit during your trip to see if they are open.

  • Puro Easter 2020: Sanrio Puroland’s Easter Event Will Be ‘American Oldies’ Themed

    13.February.2020 | FOOD / SPOT

    Sanrio Puroland is serving its annual “Puro Easter” event once again this spring. Taking on an American oldies taste, this cute-retro combining event will run from March 13 to June 2.

    A new show and the return of 2019’s hugely successful “Egg’n’Roll Easter” show

    Weekends will see the commencement of the “Easter Bunny Race,” a new show to determine who will take the place as Sanrio Puroland’s number one Easter bunny. You’ll have to turn up to the show to see what rabbit characters will be competing!

     

    Running: March 13, 2020 – June 2, 2020 (Weekends, Public Holidays & School Holidays Only)

    Location: Wisdom Tree, Sanrio Puroland Floor 1F

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    Must-eat Sanrio Easter food and desserts

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    There’s also a back panel in the first floor entertainment hall with an Easter design which serves as the perfect backdrop for a retro pop photo.

     

    Receive an entry discount by wearing polka dots

    Those who arrive to Sanrio Puroland wearing a polka dot outfit will receive am Easter discount when entering the park. This doesn’t include small items like bags, shoes, shawls or accessories. Full conditions can be found on the event page below in Japanese.

     

    Experience Easter like never before this year at Sanrio Puroland.

     

    ©1976, 2009 SANRIO CO., LTD.  ©1976, 1989, 1996, 1999, 2001, 2004, 2010, 2012, 2020 SANRIO CO., LTD.

  • Sanrio to Open Official My Melody Shops in Tokyo, Osaka and Nagoya to Celebrate Character’s 45th Anniversary

    11.February.2020 | FASHION

    Sanrio has announced that it is opening an official My Melody store to commemorate the popular character’s 45th anniversary this year. It will open for a limited time on the first floor of Takashimaya Shinjuku in Tokyo from February 12 to 25.

    The store is a must-visit for fans of Sanrio’s kawaii white rabbit where they can get their hands on a huge assortment of merchandise, including exclusives, so adorable you’ll want to add everything to your collection.

    The line-up looks back at My Melody’s 45 years in the business. The first 4,000 people to visit the store will be given a limited-edition shopping back, and the first 1,000 people who spend over ¥2,000 (tax included) will receive a free card.
    *One card per person, per transaction

    The store will also feature interactive projection mapping showcasing My Melody’s 45-year history which when touched reacts. On February 15, the designer for the store will be drawing illustrations as well as doing signings for people.

     

    As well as Takashimaya Shinjuku, the shop is set to hit Nagoya’s Takashimaya Gate Tower Mall Nagoya and Osaka Takashiyama. Check the dates below, and help My Melody commemorate her 45th anniversary!

     

    ©’76, ’20 SANRIO 著作(株)サンリオ

  • Soar Into The Kawaii Dream World of The Little Twin Stars For Their 45th Anniversary

    10.February.2020 | FOOD / SPOT

    Sanrio’s adorable star-themed characters the Little Twin Stars are celebrating their 45th anniversary this year. The adorable twin stars named Kiki and Lala were born into the universe in 1975 in the hyped run up to Christmas. Following their debut in the December edition of Sanrio’s monthly magazine Ichigo Shimbun, the years saw their hair colours and designs retouched here and there. The one thing that remains unchanged is the love that connects them to fans all over Japan across three generations.

    As Hello Kitty was celebrating her 45th anniversary last year and with My Melody also celebrating her 45th anniversary this year, now it’s time for the Little Twin Stars’ time to shine. 45th anniversary celebrations include collaboration events and special merchandise themed around the adorable, colourful, twinkling twins which are sure to get your heart fluttering with excitement. More information on these events and merchandise will be revealed in the future. A number of special events will be held at Sanrio Puroland and we are also expecting some new merchandise to hit the shelves at the Sanrio shop this summer. 

     

    Sanrio Puroland: “LittleTwinStars 45th Anniversary”

    Sanrio Puroland’s Little Twin Stars 45th Anniversary event is set to take place from April 24 – December 31, 2020. The theme of the celebration will be Mainichi Kiki & Lala, Mainichi Kirakira (Sparkle Every Day, Kiki and Lala Every Day).

    Want to soar up high into the world of Kiki & Lala? As part of Sanrio Puroland’s anniversary celebrations, the attraction Kiki & Lala – Twinkling Tour is being improved to a whole new level, transforming into an even higher dreamy world where you can take photos in Puroland-limited photo booths. The attraction will only be operating on certain days.

    Of course, there will be a new food menu serving up meals, desserts and more adorable treats based on Kiki and Lala’s theme colours of blue and pink. What’s more, Kiki and Lala will also take to the scene dressed in anniversary-limited costumes for a special photo event that your Instagram can’t miss out on. Add some sparkling magic to your day and plunge deep into the world of Kiki and Lala.

     

    LittleTwinStars 45th Anniversary

    Running: April 24 – December 31, 2020. 

    Sanrio Puroland Event Information: https://www.puroland.jp/ts45th/ 

     

    Collaboration with Japanese Comedy Duo Nagareboshi

    As Japanese comedy duo Nagareboshi (shooting star) is celebrating 20 years since their debut, they will be collaborating for a second time with Kiki and Lala, brightening up the year even more. Check out the collaboration design that features the four stars in Kiki and Lala’s blue and pink themes. Merchandise using this design will be sold at Nagareboshi’s Japan tour this year. More information on the tour will be released in the future. The first lineup of collaboration merchandise sold face towels and iPhone cases which became so popular that many items were sold out. If you missed out the first time, this is your chance!

     

     

    Anniversary Collaboration with Detclear Facial Cleansing Gel: 6 Varieties

    Kiki and Lala are collaborating with Detclear: a popular facial cleansing gel formulated for dry, sensitive skin that gently removes dead skin cells and dissolves blackheads. The collaboration Detclear Bright & Peel Peeling Jelly will be released on February 25, 2020 with six Kiki and Lala-themed bottle designs. The designs travel through time from the 1970s which sees our twinkling stars with yellow and brown hair to a retro time with a pink and aqua theme to the adorable magical unicorn theme that came out in more recent years. 

     

    Whether it’s an adorable pastel dreamworld design or one of the more nostalgic ones, you are bound to find a bottle that you really love. 

     

    Detclear Bright & Peel Peeling Jelly – Unscented

    Price: ¥1,200 (Before Tax)

    Release Date: February 25, 2020

    Available At: drugstores, general stores, cosmetics shops and official beauty online shops.

     

    Sprinkle some stardust into your life this year for Kiki and Lala’s 45th anniversary celebrations.

     

    ©’76,’20 SANRIO 著作(株)サンリオ 

  • Win Hello Kitty & Chibi Maruko-chan Prizes With Sanrio’s Lottery Draw

    09.February.2020 | ANIME&GAME / FASHION

    To celebrate the 30th anniversary of the Chibi Maruko-chan anime adaptation, the franchise is teaming up with Sanrio’s internationally beloved character Hello Kitty.

     

    For the collaboration, cute and original artwork has been created featuring Hello Kitty and Maruko-chan hanging out together in their everyday lives, a scene that’s sure to incite a sense of nostalgia to both kid and adult fans of the longtime anime series.

    We see Maruko-chan wearing Hello Kitty’s iconic red ribbon, as well as Maruko’s grandpa Tomozo Sakura donning a hat inspired by Hello Kitty.

    There’s also an illustration of the two friends drinking milk bottles together which they bought from Mitsuya in the background, a candy shop that appears in the Chibi Maruko-chan seires.  If you look closely you can see Noguchi peeking her head from behind the shop.

     

    A special lottery draw is set to roll out in Japan at Sanrio stores, department stores stocking Sanrio products, Lawson, MiniStop, Daily Yamazaki, bookstores, and elsewhere from early June 2020. Fans are guaranteed to win a prize, which includes a line-up of nine items as well as a special top prize. Merchandise includes a takoyaki machine, hot plate, bath towel, and more.

     

    Following the lottery draw, more exciting things are set to take place as part of the collaboration.

     

    ⓒ Sakura Production / Nippon Animation

    ⓒ 1976, 2020 SANRIO CO.,LTD. TOKYO,JAPAN  著作:株式会社サンリオ

  • Sanrio Character Museum to Open in Tokyo’s Roppongi Hills For 60th Anniversary

    08.February.2020 | ANIME&GAME / SPOT

    Sanrio is set to turn 60-years-old in August 2020. To commemorate, the company has announced that it will open a museum called “Sanrio Character Museum” in summer 2020 where it will tour around Japan until 2025. The full dates and locations have yet to be announced, but its first stop will be the Tokyo City View Sky Gallery located on the 52nd floor of Roppongi Hills Mori Tower in Tokyo. Details for this first stop will be revealed sometime next month.

    ⓒ ’74, ’75, ’76, ’77, ’79, ’80, ’82, ’83, ’84, ’85, ’86, ’88, ’89, ’90, ’92, ’93, ’96, ’98, ’99, ’01, ’04, ’05, ’20 SANRIO CO., LTD.

     

    Since its establishment, Sanrio has sought to spread kawaii culture to the world, as well as the message of everybody getting along and being friends. But how have gotten to this point with each passing generation? The museum exhibition will answer that very question, exploring its line-up of over 450 characters Sanrio has created over the years, including the most prominent ones like Hello Kitty, My Melody and Little Twin Stars who have been around for more than 40 years. It will also showcase characters that will be nostalgic to longtime Sanrio fans.

     

    The exhibition will peruse the history of Sanrio from before it created its characters, and delve into the origin of the company’s kawaii world. Fans can expect to see valuable prints, products, materials, and more. The exhibition will also include works made in collaboration with some of Japan’s up-and-coming and prominent artists. Expect plenty of kawaii, and plenty of what is sure to be invaluable information for Sanrio fans.

  • Sanrio’s Kuromi Begins 15th Anniversary Celebrations With Kuromi Cafe, Merchandise & More

    06.February.2020 | ANIME&GAME / FOOD

    This year, Sanrio is celebrating the 45th anniversary of its popular character My Melody. But she isn’t the only one celebrating in 2020, as this year is also Kuromi’s 15th anniversary, for which Sanrio has many exciting things planned for fans.

    Kuromi first appeared back in 2005 in a television anime series entitled Onegai My Melody. She is known for her black hood with a pink skull on it. She seems like the rowdy type, but she’s actually just a cute girlーsomething which has earned her many a fan, both guys and girls.

     

    The Kuromi Cafe opens for a limited time

    As you read this article, the official Kuromi Cafe is serving Kuromi-themed food, drinks and desserts to customers at the CHIBA SOGO branch of JUNNU on the first floor “Character Cafe.” The menu line-up is inspired by the cheeky white rabbit, taking motifs such as her black hood. The cafe also has a photo spot for you to snap a picture to remember this celebratory day, and you can also pick up some official Kuromi merchandise.

    Kuromi’s Prim and Proper Curry – ¥1,540 (Tax Included)

     

    Running: Now until March 22, 2020

    Location: Character Cafe, JUNNU Floor 1F, CHIBA SOGO, Tokyo

    Opening Hours: 10:00-20:00

     

     

    Valentine’s Doughnuts at Floresta Nature Doughnuts

    Floresta is selling its first batch of My Melody and Kuromi doughnuts between February 1 and 7, and will be selling a new batch of balled doughnuts in a cup with Flat-kun and Kuromi between February 8 and 14.

     

    Batch ①: February 1, 2020 – February 7, 2020

    Prices: My Melody/Kuromi – ¥495 Each (Tax Included)

     

    Batch ②: February 8, 2020 – February 14, 2020

    Price: Rolled Doughnuts – ¥660 (Tax Included)

    Official Website: https://nature-doughnuts.jp/

     

     

    Merchandise collaboration with ITS’DEMO

    All branches of ITS’DEMO in Japan are set to stock their shelves with Kuromi and My Melody items from February 15, 2020. ITS’DEMO is a chain of stores which sell fashion accessories, cosmetics, snacks, and more.

     

    The cute line-up features flower prints which remind one of spring. Hidden within the designs are also motifs and references to each character. There are around 60 items to sift through, including stationery, snacks, and more.

     

     

    Running: February 15, 2020 – March 9, 2020

    Location: ITS’DEMO stores in Japan (*Select branches not participating)

    Official Website: http://itsdemo.jp/

     

    Kuromi herbarium bottle and pen by Hibiya Kadan

    Hibiya Kadan is now selling a herborium and pen with Kuromi and My Melody designs. The herborium is split into two sections, one with hydrangea and annual baby’s breath flowers, and the other with colourful oils. The hand-crafted pen is both a ballpoint pen and herborium in one. Both give you that fresh feeling of plants and flowers, and both are great for personal use or as a gift to someone.

     

    Product Prices (Tax Included) Kuromi Floral Herborium – ¥2,420 / Kuromi Herborium Ballpoint Pen – ¥1,980

    Release Date: Now on sale at Sanrio shops and the Sanrio online store. Releasing at Hibiya Kadan in March 2020.

    Purchase:

    ・Sanrio

    Select Sanrio shops and the Sanrio online store (https://shop.sanrio.co.jp/)

    ・Elsewhere

    Rakuten: https://www.rakuten.co.jp/sanrio/

    Yahoo! Shopping: https://shopping.geocities.jp/sanrio/

    Hibiya Kadan shops and online store (https://www.hibiyakadan.com/sanrio/)

     

     

    Kuromi’s first collaboration with muta MARINE

    muta MARINE is an ocean-inspired clothing and goods line from luxury good brand muta. They are planning to release the “Black Marine” line together with My Melody and Kuromi in March 2020.

     

    Exhibition: 59th Japan International Boat Show 2020

    Location: Pacifico Yokohama

    Running: March 5, 2020 – March 8, 2020

    Products: T-shirts, eco bags, and more

    Available: At muta MARINE stores and the muta online shop (www.mutatokyo.com/)

     

    Celebrate Kuromi’s 15th anniversary this year with one of the many things planned for her in 2020♡

     

    ⓒ 1976, 2005, 2020 SANRIO CO .,LTD.  著作:株式会社サンリオ

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