Hello Kitty Celebrates 45th Anniversary With 1970s ー 2000s Design Goods Series

09.July.2019 | FASHION

To commemorate Hello Kitty’s 45th anniversary, a new merchandise series will be sold at Sanrio shops, Sanrio sections of department stores across Japan and on the official online shop. The new merchandise series is themed around the concept of looking back on all that Hello Kitty has been through over the years to “find your perfect Hello Kitty”. The series will be released on July 18 and there will be a mini event at the front of Sanrio stores from July 20. 

 

Hello Kitty recently shone in first place as the first cute character winner of the Reiwa Era at the 2019 Sanrio Character Awards. To celebrate her 45th anniversary this year, the artistic crew who raised Hello Kitty are bringing back old memories and creating new ones with a series of original Hello Kitty toys with designs to represent Hello Kitty throughout her lifetime.

 

The first round of goods from the Hello Kitty 45th anniversary commemoration series was released in April earlier this year. Part 1 of the series involved the release of pouches, the designs of which represented the different ages of Hello Kitty. This series was particularly popular. For the second round of the commemoration series, the Sanrio shop has developed commemoration dolls, notebooks and sweets tins with different designs to represent Hello Kitty from the 1970s to the 2000s. 

Hello Kitty 45th Anniversary Commemoration Dolls (10 designs): ¥3,456 each (after tax)

There are 10 commemoration dolls to choose from and they all come in a special box.

 

Hello Kitty 45th Anniversary Commemoration Doll (70’s design) 

The 1970’s  Hello Kitty brings back memories of how she looked in the latter half of the 1970s. 

 

Hello Kitty 45th Anniversary Commemoration Doll (Pink Quilt)

The quilt design was a big hit in the 1990s and is now making a comeback.

Hello Kitty 45th Anniversary Commemoration Doll (Fairy)

The fairy series was released in the year 2000 to celebrate the new millennium. This design represents a rainbow-coloured fairy. 

Hello Kitty Sweets Tin (Contains sweets) : ¥486 each (after tax)

Don’t forget to check out the tinned sweets. The tins are designed with illustrations ranging from the iconic Hello Kitty times over the years from the 70s to the 2000s. Some designs will make you feel nostalgic, while others will spark excitement for their new originality. New or old? Come find one that captures your heart! Each tin contains five apple-flavoured sweets. 

 

Hello Kitty Notebook (make your own collection set): ¥648 each (after tax)

There are 15 different Hello Kitty notebook designs inspired by Hello Kitty throughout the years. You can choose three notebooks from this collection and one of two Hello Kitty goldleaf print cases to create your own special commemorative notebook set. 

 

There is a special campaign running for customers who purchase Hello Kitty 45th Anniversary goods. The campaign is running at the storefront of Sanrio shops this summer. From July 15, customers who spend more than ¥1,620 (tax included) on Mondays at the Sanrio shop will receive a 45th Anniversary monthly novelty gift! (Does not include bargain or lottery items) . 

 

The first monthly novelty gift will be an acrylic keyring. One of five designs will be chosen at random and presented to customers whose bill totals over ¥1,620 after tax. The monthly novelty gift campaign will be launched on July 15 and will run every Monday until October. Not only will the campaign be running on the 15 Mondays between the start and finish dates, but also on November 1, which is Hello Kitty’s birthday. 

 

※ Please acknowledge that there is a limited number of these keyrings and therefore there is a possibility that stock runs out. You cannot choose the keyring pattern and this campaign may not be running at all Sanrio stores. 

 

Come say hello to Hello Kitty’s retro past and join in the 45th Anniversary celebrations. 

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