Mogumogu Scarlet #1: Going to eat super soft pancakes in Japan
“Mogumogu Scarlet” is a special project by Scarlet, a girl from the UK who loves Japan, in which she goes to try various Japanese foods. From Japanese food that she hasn’t tried before to familiar Western dishes, she eats food that you can only find in Japan. The first restaurant she chose is “gram”. It is a stylish café that you can find by walking from Harajuku Station down Takeshita Street for about 5-minutes. When you reach the end, turn right and look for the green signboard.
The inside of the restaurant is cozy and crowded with female customers. The main food on the menu is pancakes. They are made with the best ingredients and made one-by-one after an order. Scarlet tried ordering the premium pancake (￥950), the most popular pancake on the menu.
The pancake was very soft. The waiter was wobbling as they brought it over to the table, and pancake itself too was wobbling. It looked as if it was going to collapse by just being placed on the tabletop.
It was either the first or second softest food she had ever seen, something she realized as she tucked into it. The rich butter taste and soft pancake texture was mouth-melting. This amazing pancake that is made to order is limited in quantity. The fluffiness of the pancake is something you could get hooked on. Scarlet’s eyes gleamed as she said, “It’s so tasty! I’ve never had such a soft pancake like this before! This would definitely be popular in England!”
In addition to the premium pancakes, there are tiramisu pancakes made with rich mascarpone, as well as ordinary meal pancakes for people who are hungry.
Harajuku is a hotspot for pancakes, so when you want to go and eat some soft and fluffy pancakes, you should try “gram”.
Gram’s signature pancake was completely different to anything I’ve ever eaten before. A total contrast to American diner style pancakes or UK crepe style pancakes. The fluffy tower of goodness was more like a merge between a pancake, a soft sponge and a traditionally made soft scone. It was so fluffy it only just stayed in its immaculate stack, as the waitor handled the plate with great precision and expertise. You get a helping of three gloriously soft pancakes, which you easily share out with your friends if you so wish. With a nice helping of maple syrup, fresh cream and butter to top it off, I can see why this is one of Gram’s most famous creations. Absolutely delicious, and one of a kind.
For those with less of a sweet tooth, Gram also has an ample savoury menu. I opted for the scrambled egg and bacon – complete with diner style pancakes and other interesting surprises (Bacon Egg Oneplate pancake). Bacon, eggs and pancakes are always a winning combo! The warming cup of soup you get with it is not only yummy and packed with different flavours that they change up, but it is also great before facing Tokyo’s chilly winter. With a nice fresh salad to cleanse the palette afterwards, I was fully satisfied by the ‘just right’ portion sizes at Gram.
It’s winter special menu!
Adress：1−9−30 Jingumae Shibuyaku Tokyo 〒150-0001
OPEN：11：00 – 21：00
■Related article：A recipe for photogenic food #1 “lollipop” sandwiches
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Harajuku’s Pompompurin Maid Café to Open on April 14
Akihabara’s premiere maid café chain “@home café” announced last month the opening of a permanent maid café themed on Sanrio’s popular character Pompompurin. The café is set to open along Harajuku’s famous Takeshita Street on April 14, 2021.
© 2021 SANRIO CO., LTD. APPROVAL NO. S620028
@home café has collaborated with many of Sanrio’s popular characters in the past at its Akihabara-based café branches such as Hello Kitty, My Melody, Cinnamoroll, and of course Pompompurin, but this time the collaboration is flying out of Akiba and straight into the heart of Japanese pop culture: Harajuku.
This new Pompompurin Café is themed on Pompompurin throwing a party for everyone—that’s you and your friends. It’s a place for Purin to deliver happiness to all who visit in the form of cute and tasty food.
Of course, the @home café maids will also be present, and all wearing original maid uniforms coloured like Pompompurin.
A little look at some things on the menu
Soufflé Omurice | ¥1,450
Butter Chicken Curry | ¥1,300
Pompompurin Pudding | ¥700
Chocolate Banana Mountain Waffle | ¥1,200
Custard Pudding Latte | ¥850
Muffin’s Caffe Mocha | ¥850
Take a commemorative photo
For just ¥550, you can take a chekki photo at the café. It comes with café-original stickers and paper. For an extra ¥300, you can take a photo with one of the maids.
Pompompurin Birthday Party
April 16 is Pompompurin’s birthday, so on that day the café will have a special dessert prepared (which you can see below) along with novelties for customers, new decorations, and more.
Pompompurin’s Birthday Dessert
Special Birthday Parfait | ¥1,700 | Serving: April 14, 2021 – April 30, 2021
To commemorate Pompompurin’s birthday and the opening of the café, all visitors will receive the pin below for free.
Pompompurin will visit the café
On the evening on April 16, Pompompurin will visit the cafe for his birthday to celebrate with everyone. Details and bookings can be found here in Japanese.
Pompompurin Cafe x @home cafe
Grand Opening: April 14, 2021
Where: CUTE CUBE HARAJUKU Floor 3F, 1-7-1 Jingumae, Shibuya, Tokyo
Opening Hours: [Weekdays] 11:00-22:00 / [Weekends] 10:00-22:00
No Fixed Holidays
Pompompurin Cafe Official Website: https://pompompurincafe.com/
@home Official Website: http://www.cafe-athome.com/
Japanese Illustrator Mai Yoneyama Releases Limited-Edition T-Shirts
09.April.2021 | FASHION
To commemorate her exhibition “EGO” exhibition currently taking place at Anicoremix Gallery in Harajuku, Japanese illustrator Mai Yoneyama has released a collection of limited-edition t-shirts in collaboration with the sneaker brand atmos. The exhibition, which is showcasing many of Yoneyama’s works, is running until April 14.
Wear Mai Yoneyama’s iconic pop style wherever you go with these limited-edition tees.
MAI YONEYAMA x Anicoremix Gallery s atmos
Released: April 3, 2021
Exhibition Details: https://monokomono.com/events/mai-yoneyama-ego-2021/
The Little BAKERY Tokyo Revamps and Reopens With New Eat-In Area
The beloved takeout bakery The Little BAKERY Tokyo, which is just down the road from another of Harajuku’s popular eateries THE GREAT BURGER, has undergone refurbishment to add a brand new eat-in space. The site reopened on March 22 as a bakery and cafe.
A tasty new eat-in menu
Crushed Avocado Toast | ¥1,250 (Before Tax)
Homemade Maple Granola | ¥1,350 (Before Tax)
New York Pizza (Pepperoni Slice) | ¥1,000 (Before Tax)
Classic Ham, Egg, & Cheddar Cheese Sandwich | ¥1,500 (Before Tax)
Apple Gorgonzola Cheddar Cheese Sandwich | ¥1,450 (Before Tax)
Bread loaves and takeout goodies
Red Bean Paste & Butter Ball | ¥420
Hokkaido Yotsuha Butter Croissaint | ¥260
Custard Pudding | ¥550
Hokkaido Brioche Loaf – Whole ¥580, Half ¥320 / Hokkaido Whole Wheat Loaf – Whole ¥560, Half ¥300 / Hokkaido Milk Loaf – Whole ¥580, Half ¥320 (Before Tax)
The new eat-in menu features a range of irresistibles like vegan-friendly avocado toast, homemade granola topped with fresh fruits and Greek yogurt, a selection of sandwiches made with homemade brioche toast, New York-style, pizza, and more.
Takeout options includes all the classics like bread loaves, sweet custard pudding, soft and crispy croissants, and so on.
There are around 30 baked delights to pick from at The Little BAKERY Tokyo all of which are made using flour from Hokkaido and natural yeast. All items on the menu are made fresh in-house every day, all ingredients from the salt and sugar to the eggs and more are domestic, and all ingredients are sourced sustainably and locally. The bakery also caters to all needs from those with food restrictions and allergies as well as a fantastic vegan menu which replaces animal products like eggs and butter with soy milk and grapeseed oil.
They even sell American-style doughnuts from the doughnut brand GOOD TOWN DOUGHNUTS who are inspired by doughnuts from Brooklyn. There’s around 20-30 to choose from, all colourful and all used with natural ingredients like fruit – none of the bad additives. Of course, there’s vegan doughnuts too, so if you’re struggling to find vegan food in Tokyo, you know where to go.
One worry in the bakery industry is that of leftover stock. But The Little BAKERY Tokyo has a solution for that: by wrapping up their pastries and baked foods and selling them as ‘DAY OLD BREAD’ on their online shop so nothing goes to waste, something which has received huge praise from people across Japan.
Chibi Maruko-chan and Coji-Coji themed store to open in Harajuku.
The store themed on Chibi Maruko-chan and Coji-Coji by Momoko Sakura, the writer and illustrator of the animations, is set to open permanently from March 26 at KIDDYLAND Harajuku with the cooperation of Nippon Animation, the Japanese animation studio.
Character stickers (15 designs and 1 secret design) |Not for sale
Tote bag | Not for sale
Exclusive shopper bag
Acrylic key rings (5 designs) |¥660 each (Tax included)
Acrylic stand |¥880 (Tax included)
Sticker |¥550 (Tax included)
Anti-bacterial spray |¥550 (Tax included)
Glass mug | ¥1,320（Tax included)
Pouch | ¥550 (Tax included)
Can with chocolate | ¥1,320 (Tax included)
Eco-bag | ¥1,100 (Tax included)
Chibi Maruko-chan/Coji-Coji Acrylic stand vol.1 ¥400 each (Tax included)
Senjafuda votive card ¥300 each (Tax included)
Maruko and Coji-Coji Plushy | ¥3,850 (Tax included)
Maruko and Coji-Coji Mask case pink/purple | ¥1,078 each (Tax included)
Maruko and Coji-Coji Acrylic key rings (2 designs) | ¥528 each (Tax included) / Maruko and Coji-Coji Magnets (2 designs) | ¥550 each (Tax included)
Maruko and Coji-Coji Postcards (2 designs) | ¥165 each (Tax included) / Maruko and Coji-Coji Pouch | ¥880 (Tax included)
Maruko and Coji-Coji Tote bag (2 designs) | ¥1,760 each (Tax included)/ Chibi Maruko-chan Plushy (2 designs) | ¥1,848 each (Tax included)
KIDDYLAND Harajuku has held the fairs called “Thank you, Momoko Sakura” and “Maruko and Coji-Coji” in the past which have ended with great success. In response to this, they have launched the store combined both characters that has never existed before.
The scene of characters from Chibi-Maruko-chan and Coji-Coji playing together has illustrated specially to commemorate the store’s opening. The fans can look forward to getting their hands on the first series of exclusive merchandise using the store logo and its purchase bonus.
The store themed nostalgic and soothing animations by the writer and illustrator Momoko Sakura is irresistible to visit.
Pompompurin Maid Cafe to Open in Harajuku This Spring
12.March.2021 | SPOT
Japanese maid cafe chain “@home cafe” has announced that it is launching a permanent maid cafe themed on Sanrio’s popular character Pompompurin. The cafe will open on the famous Takeshita Street in Harajuku on April 14, 2021.
@home cafe has collaborated with many of Sanrio’s popular characters in the past at its Akihabara-based cafe branches such as Hello Kitty, My Melody, Cinnamoroll, and of course Pompompurin, but this time the collaboration is flying out of Akiba and straight into the heart of Japanese pop culture: Harajuku. The cafe will feature a menu conceived by Pompompurin, and fans of the cute golden retriever will also get to take their pictures with him. The cafe maids will also wear @home-original outfits inspired by Purin.
If you’re planning a visit to Harajuku, don’t miss out on the chance to dine at the new Pompompurin Cafe, opening April 14.
© 2021 SANRIO CO., LTD. APPROVAL NO. S612265
Disney x MOUSSY Release Retro Clothing Collection
01.March.2021 | FASHION
High-casual brand MOUSSY has collaborated with Disney to release the “Disney SERIES CREATED by MOUSSY.” The Spring/Summer 2021 collection dropped in Japan on Wednesday (February 24).
PALS TAPESTRY SH JKT | ¥34,980 (Tax Included)
PALS TAPESTRY SK | ¥19,910 (Tax Included)
MATCHING OUTFITS POJ | ¥8,250 (Tax Included)
ALWAYS COOL TSJ | ¥6,600 (Tax Included)
The collection combines 70s-80s vintage taste with a 90s street style to create a special retro fusion design. The items are crafted by Japanese artisans from the gobelin-stich fabric series PALS TAPESTRY and feature Minnie and Mickey Mouse in different attire including cute matching outfits.
Disney SERIES CREATED by MOUSSY
Released: February 24, 2021
Where: The SHEL’TTER TOKYO Omotesando Harajuku Floor 2F
Collab Details: http://www.moussy.ne.jp/disney
MOUSSY Official Website: http://www.moussy.ne.jp
Uji Matcha Loaded Pancakes Get Served Up at Eggs ‘n Things Japan This Spring
27.February.2021 | FOOD
For the entire month of March this year, Eggs ‘n Things Japan is serving up “Uji Matcha Tiramisu Pancakes” and “Egg Scramble House Sandwich” at all branches.
The Seasonal Menu
Uji Matcha Tiramisu Pancakes | Eat In ¥1,480, Takeout ¥1,080
These rich tiramisu pancakes are made with a dough laced in delicious Uji matcha and topped with succulent strawberries.
*The takeout option doesn’t come with whipped cream
Egg Scramble House Sandwich | Eat In & Takeout ¥1,380
A classic BLT layered perfectly so every ingredient stands out for every bite.
A Refreshing, Fruity Springtime Drink
Tropical Fruit Mix | ¥650
Customers can stay refreshed this spring with this tropical fruit mixed beverage of mango, pineapple, banana, and more.
Eggs ‘n Things Japan Seasonal Menu
Running: March 1, 2021 – March 31, 2021
Available: All Eggs ‘n Things Japan branches
*Opening hours subject to change depending on the COVID-19 pandemic
Branch List: https://www.eggsnthingsjapan.com/store/
Seasonal Menu Info: https://www.eggsnthingsjapan.com/news/210224.html
Laforet Harajuku Welcomes High-End Brands and Tokyo’s First Femtech Store For Spring 2021
24.February.2021 | Uncategorized
Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender. This spring will see the opening of Lois CRAYON, a brand that emphasises individuality and will be celebrating its 50th anniversary next year, as well as “circle in circle,” a new spot that will serve as a gathering place for a variety of clothing brands like l’atelier du savon, CHILD WOMAN, and more.
Laforest will also welcome LOVE PIECE CLUB to Tokyo for the first time, a shop which opened as Japan’s first centring on Femtech. It offers a variety of items to help support women’s health through technology.
AIR will offer a diverse wardrobe of unisex items from popular street brands such as REVENGE STORM, STARWALK, THEATER8, and more. CHOA ONNI is exhibiting South Korean culture like wearing K-pop idol clothes to take photos, and ovgo B.A.K.E.R is serving up vegan food and gluten-free cookies.
Public toilets will display photos by photography unit Toki to Yamikaya and Alexander Julian.
March 6 | New Store Opening
《Floor 1F》Lois CRAYON
4.23| New Store Opening
《Floor 3.5F》circle in circle
March 26 | New Store Opening
《Floor B0.5F》LOVE PIECE CLUB
February 11 | New Store Opening
《Floor 3F》『 』AIR
February 25 | New Store Opening
《Floor B0.5F》ME’VE the store
March 12 | New Store Opening
February 25 | New Store Opening
February 25 | New Store Opening
《Floor B1F》CHOA ONNI
March 6 – April 4 | New Store Opening
《Floor 2F》ovgo B.A.K.E.R
《Floor B1F》Women’s & Men’s Gallery Toilets
Toki with Alexander Julian
Yamikaya / FLOWER PUSHER
■Laforet Harajuku 2021 SS Promo Visual
Laforet Harajuku’s Spring/Summer 2021 promo visual was created by Japanese art director Uenishi Yuri. Following the Autumn/Winter 2020 theme, Uenishi has conceived a new concept: ‘CHARGE.’ This theme focuses on the roots of plants that spread underground, with the yellow colour used in the visual reminiscent of electricity or lightning flashes.
Laforet HARAJUKU 2021 S/S
Official Website: https://www.laforet.ne.jp/
Taiwanese Melon Bread Heads to Harajuku Food Factory
08.February.2021 | FOOD
The hugely popular Taiwan Melon Pan bread, which sells 10,000 units a month in Osaka, Kichijoji, and Nishiogikita, is now being served at Harajuku Food Factory until February 20.
Taiwan Melon Pan | ¥380 (Before Tax)
Taiwan Cheese Melon Pan | ¥450 (Before Tax)
The Taiwan Melon Pan bread is a combination of sweetness, rich butter, and salt for an irresistible flavour experience.
Harajuku Food Factory – “Taiwan Melon Pan”
Serving: February 3, 2021 – February 20, 2021
Where: Harajuku Food Factory
Address: THE SHARE Floor 1F, 3-25-18 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00
Official Website: http://www.opefac.com/
Valentine’s Dessert Sets Served Up at Harajuku’s Tea Latte Shop CHAVATY
22.January.2021 | FOOD
CHAVATY, a cafe in Harajuku that serves tea lattes made with high quality tea leaves, is getting ready for Valentine’s Day early with the release of some tasty new desserts which they began serving up on Thursday (January 14).
Valentine’s Set | ¥1,100 (Before Tax)
Valentine’s Scone Set (6 Included) | ¥2,480 (Tax Included)
Raspberry Chocolate | ¥970 (Tax Included)
The Valentine’s Set comes with a cute scone as well as fondant chocolate made with rich, high-grade chocolate from the French chocolate brand Cacao Barry. It also comes with a tea latte of your choice. There’s also a scone set which comes with two each of three different scones for a total of six including the Berry & Cocoa Pink Chocolate, Orange & Chocolate Chip Double Chocolate, and Dried Fruits & Nuts White Chocolate. CHAVATY has also made their own seasonal homemade spread: the Raspberry Chocolate.
CHAVATY Valentine’s Set
Running: January 14, 2021 – February 14, 2021
Address: Minami-Harajuku Bldg. 1F, 4-6-9 Jingumae, Shibuya, Tokyo
Official Website: https://chavaty.shop-pro.jp/
Harajuku’s BOTANIST Tokyo Reveals its Spring 2021 Menu
06.January.2021 | FOOD
BOTANIST’s flagship shop BOTANIST Tokyo is set to begin serving up its spring season menu for the new year at its second floor BOTANIST Cafe from January 8 to March 31.
Quinoa Teapot Salad & Potage (Vegan-Friendly) | ¥1,500 (Tax Included)
A sophisticated salad of quinoa, crunchy carrot and red onion, tomato, and more, all served in a cute teapot.
Salmon Salad & Waffles | ¥1,500 (Tax Included)
Naturally sweet vegan waffles with lime-drizzled vegetables and served with slightly salted salmon and cream cheese. Pour over the maple syrup to make the cream cheese even richer and enjoy a completely different flavour.
Cherry Blossom Jelly & Fromage Mousse (Vegan-Friendly) | ¥50 (Tax Included)
Refreshing cherry blossom flavoured jelly made with rich and velvety soy cream. The cherry blossom petal topping and sparkly appearance of the jelly makes this a luxurious looking dessert.
Cherry Blossom Chiffon Cake | ¥800 (Tax Included)
A fluffy cherry blossom chiffon cake dusted with cherry blossom powder. It’s a sweet and subtly salty mix topped with fresh cream.
Left: Three Berry Smoothie, Right: Strawberry & Raspberry Sweet Sake Smoothie (Vegan-Friendly) | ¥850 Each (Before Tax)
The Three Berry Smoothie incorporates the chunky texture of strawberries, sweetness of blueberries, and tangy taste of raspberries, creating a rich but not overly-sweet beverage. The Strawberry & Raspberry Sweet Sake Smoothie is one to go for if you love amazake.
Strawberry Decoration Hot Chocolate (Collaboration Drink) | ¥800 (Tax Included)
This luxurious strawberry hot chocolate is made in collaboration with Dari K, a craft chocolate maker who uses high quality cacao beans from Indonesia.
Select items on the spring menu are available for takeout as well as via Uber Eats in Japan, perfect for enjoy an indoor hanami this year.
BOTANIST Tokyo’s first floor shop will also release its spring series of products, such as the limited edition Botanical Spring Hair Perfume.
Address: 6-29-2 Jingumae, Shibuya, Tokyo
TEL: Floor 1F Shop: 03-5766-3777 / Floor 2F Cafe: 03-5766-3778
Opening Hours: 11:00-19:30 (Currently operating on decreased hours)
Official Website: https://shop.botanistofficial.com/
Kyary Pamyu Pamyu Unveils Shiseido Beauty Square Spring 2021 Look
31.December.2020 | FASHION
Following her Winter 2020 look for Shiseido Beauty Square, Japanese pop icon Kyary Pamyu Pamyu is serving something different with the unveiling of her look for Spring 2021.
The theme of this look is “2021: A Beauty Odyssey” with her hair, makeup, and outfit fusing together space and Harajuku-style beauty. It serves a romantic future full of hopes and dreams for the present.
The look was once again made in collaboration with top Shiseido hair and makeup artist Tadashi Harada.
If you’re in need of makeup ideas for the New Year, and are in Tokyo this winter, be sure to pay a visit to Shieido Beauty Square where you’re sure to discover a new you.
Shiseido Beauty Square
Address: WITH HARAJUKU Floor 1F, 1-14-30 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00
No Fixed Holidays
Official Website: https://beautysquare.tokyo/
*Website available in English, Japanese, and Chinese