Japanese Cosmetic Picture Book #2: Brightening Oil & Beauty Essence by AGILE COSMETICS PROJECT
Japan is home to an abundance of top-class, high quality cosmetic items. Knowledge about these cosmetics is slowly becoming widespread outside the country, with travellers stuffing their suitcases with everything they can to take back home with them.
Our featured series Japanese Cosmetic Picture Book is all about us here in the MOSHI MOSHI NIPPON team recommending products to you, our readers, that are made in Japan and that we use ourselves. Look forward to learning about the latest in cosmetics from the land of the rising sun.
Left: Clock G.e.n.e / Right: White Oil
The products we are taking a look at today are the White Oil and Clock G.e.n.e by AGILE COSMETICS PROJECT. The White Oil is an indispensable partner for the summer season while the Clock G.e.n.e is an essence that conditions the skin throughout the day.
AGILE COSMETICS PROJECT is a Japanese skincare brand that launched in November last year. They use completely natural ingredients in their products that are safe and good for your skin. What’s characteristic about them however is that they update their products based on the demands of customers. To make products that their customer base will want to continue using, they focus on how an item feels on the skin, the functionality of its visual aspect, and its palatability amongst other things, all while making speedy improvements.
Has there ever been another brand that has listened to the desires of its users?
White Oil – ¥6,400 (Before Tax/Free Shipping) / Repeat Purchase – ¥5,500 (Before Tax/Free Shipping)
The White Oil is a two-layer product and so is to be shaken first before being used. Mixing two separate layers makes it easier for the oil to come together, down to the smallest corners of the outer layer. Ensure you mix it well before use.
When applied to your skin, it has a smooth texture despite being oil and does not become sticky. It feels very comfortable and natural on the skin and never becomes sticky even after applying, all while ensuring it stays moist. Since it’s fairly smooth it means you can use it in summer and before you put on any makeup.
It’s a personal favourite of mine. It makes a skincare routine super simple: after applying skin lotion you use the oil and you’re done. It even comes in a stylish bottle and has a pleasant herb fragrance. I also have sensitive skin, so the fact that it’s free from petroleum-based oils, mineral oil, parabens, UV absorption, and synthetic colouring is a huge plus.
I have used it for a week so I can’t feel any change to my skin tone yet, but it has been incredible for keeping my skin in good condition. There are a lot of people on social media who have used it and have said that their skin tone has become brighter, so I will wait and continue using it!
Clock G.e.n.e – ¥7,000 (Before Tax/Free Shipping)
The second product to showcase is Clock G.e.n.e which was developed to create and maintain a “daily rhythm” in your skin. This liquid essence will treat one’s tired skin, whether it be from your body clock being off, stress or the like. It adds moisture to the skin throughout the day and also protects it from damage and repairs at night.
It comes in a pipette-type bottle. It is added to your skin after applying moisturiser and makes it super soft. This too is made from 98% natural ingredients and is free from silicon, parabens, mineral oil, synthetic fragrances, and synthetic colouring, meaning people with sensitive skin can use it freely without worry.
If you use skin lotion, Clock G.e.n.e and White Oil in that order, your skin is going to feel completely different the next year. When you start using these items, people are going to complement how smooth your skin looks, so for me the effects are outstanding.
Even now, with the high level of satisfaction people have with these two products, the company are continuing to update them based on feedback buyers can give via the QR code that is coupled with the products. I feel strongly AGILE COSMETIC PROJECT’s desire to create products that they want consumers to continue using means that they are making good products. Both items are sold online, but the first production batch for Clock G.e.n.e is currently sold out. They are set to release more in the near future, so be sure to peruse their website.
Writer: Sayuri Mizuno (MOSHI MOSHI NIPPON)
Translator: Joshua Kitosi-Isanga
AGILE COSMETICS PROJECT
Official Website: https://a-c-p.tokyo
Japan’s Men Skin Care Brand BULK HOMME to Release Products in France & UK
BULK HOMME, a Japanese skin care brand for men, is releasing a line of its popular products in France and the United Kingdom on March 20, 2020. To date, the company has focused in the Asian region, stocking shelves in Taiwan, China, South Korea and Hong Kong. This will be the first time the company makes its mark in Europe.
BULK HOMME placed top in the Hair Product category at Cosmoprof Bologna 2019 for its product “THE SHAMPOO,” held in Italy last March, making it the first Japanese men’s brand to do so. French professional footballer Kylian Mbappé was even enlisted as the global ambassador for the brand in June 2019.
The company is also using its European expansion as an opportunity to replace its outer packaging form a clear case to paper that has been certified by the Forest Stewardship Council. This will begin rolling out this March.
Products Releasing in France/UK
THE FACE WASH
THE SCALP SERUM
THE BUBBLE NET
BULK HOMME is aiming to be in 100 stores throughout France and the UK by March 2021, focusing on getting into upend department stores and with future plans to get into cosmetic stores.
Release Date: (France/UK): March 20, 2020
Official Website: https://bulk.co.jp/
Japan’s First Muslim Eyelash Extension Salon ‘Crazy Beauty’ Opens in Shibuya
11.February.2020 | FASHION
Japanese eyelash extension salon Crazy Beauty has announced its efforts to strengthen its services to cater towards its increasing number of Muslim customers. The salon released a new list of policies in English including using no pork-derived ingredients in its glue, a comment about the alcohol level of its glue, and more.
“Muslim Welcome” is the name of this new initiative launched by Crazy Beauty with support from the Made in Japan Halal Support Committee.
Crazy Beauty provides prayer mats and has a space for its Muslim clients to pray.
Consideration For Muslim Customers
Since Muslims are not able to use products with alcohol in them, Crazy Beauty provides Halal-certified Clean Shu! Shu! Neo, which has alkali ions in it that kills bacteria, and it also cleans and smells since. Crazy Beauty also uses MOMA Water, officially recognised by JAKIM in Malaysia. Customers can also enjoy Halal-certified tea after their session.
Muslim Welcome Eyelash Policies
・Our salon uses medical grade glue that does not contain pork-derived ingredients.
・The medical-grade glue used in our salon contains a small amount of alcohol.
・A spare space can be used for prayer purposes.
・Prayer mats are available upon request.
If you’re a Muslim and looking to experience Japan’s beauty scene, then be sure to check out Crazy Beauty to see everything they have to offer.
Address: 906 Dogenzaka Square, 5-18 Maruyamacho, Shibuya, Tokyo
Reception Times: Last Phone Booking 21:00 (Until 19:00 on Sundays and Public Holidays)
No Fixed Holidays (Open during festival seasons)
Official Website: https://crazybeauty.jp/en
Visiting @cosme TOKYO in HarajukuーThe Place That Satisfies All Of Your Makeup & Cosmetic Needs
04.February.2020 | Uncategorized
@cosme TOKYO is a new flagship store that opened in front of Harajuku Station in Tokyo on January 10, 2020.
@cosme is a web portal centred on makeup and cosmetics. Offering a wealth of beauty information from a number of perspective, the website lets you see the latest trending items in the makeup world from the word on the streetーby letting people comment on and rank itemsーoffers solutions to skincare and makeup-related problems, and more.
@cosme TOKYO is the first-ever physical store by @cosme. Its floor space spans over 1,300 square meters where it houses an enormous selection of cosmetics and makeup products, from inexpensive and affordable quality items to luxury brands. Since opening, it has become the talk of the town in Harajuku.
It’s comprised of three floors, each with their own highlights. Let’s go and check it out.
1st Floor: A Hall of Fame for the latest most popular cosmetics
When you walk into the first floor area, the first thing that’s sure to catch your eye is the incredible “Best Cosmetic Award Tower,” a collection of items that have have won past cosmetic awards for being the best. All the cosmetics are stacked up high in their own little display case.
As you proceed further across the shop floor, there is the “@cosme Weekly Ranking” corner which ranks the most popular items on the website for that week, so customers can always know what products are the best to incorporate into their makeup and beauty routine.
But perhaps the centrepiece of @cosme TOKYO is the “Tester Bar,” where customers are free to try out products using the puffs and cotton pads provided. There’s also a tap and sink for rinsing. You can’t deny how great this service is; without worrying about others, you can try out all the cosmetics to your heart’s desire and then buy them if they’re to your liking.
There are also smart lockers so you can lock your things away, allowing for your hands to be free while you test makeup and shop. But it doesn’t stop there, as there’s even a foreign currency exchange machine which caters for 85 currencies in 120 countries.
2nd Floor: Men’s cosmetics, beauty equipment, and more
Up on the second floor, you’ll find another area that ranks products, this time the ones with the most sales at @cosme TOKYO. Everything is displayed in such a way that it’s easy to find products as they are separated by base makeup, mascara, lipsticks, and so on. You’ll find pop artwork hand drawn by the staff to highlight products, so enjoy comparing and considering all the different items.
Recently in Japan, men’s products have been garnering attention, and so @cosme have created an entire section dedicated to male and unisex makeup items. Picking out makeup with your partner is goals, and now it’s finally becoming a reality.
Another area that’s popularーwith both Japanese people and foreignersーis one that stocks cosmetics made with naturally-derived ingredients from Japan, as well as products with Japanese-style packaging. It’s perfect if you’re looking for Japanese-specific items or for gifts and souvenirs.
Also on the second floor are beauty mirrors so you can check yourself out as well as two Tester Bars, so you can try out products here too.
If you have kids, you can drop them off in the kid’s area while you shop. There’s also bread-feeding rooms and places for changing diapers. They have it all!
3rd Floor: A place to relax exclusive to @cosme app users
The third floor is home to a lounge that can only be used by those who have the @cosme app installed on their phone. It can be used for relaxing or for hanging out with friends. It’s hard to find a such a quiet and relaxing place like this so close to Harajuku Station.
If you want to retouch your makeup, there’s a powder space you can do that for free, as well as oxygen boxes. This floor is packed full of different great services.
@cosme also has its own points system. One point equals one yen, and you get five for just visiting the store.
Anyone and everyone can enjoy a fun and easy shopping experience
Each product in the store has a JAN code on it which when scanned at one of the tablets in store will give you information about that product in multiple languages, including English, Simplified/Traditional Chinese, and Korean. This goes for the map of each floor too, so you can find out what each floor offers without getting lost.
@cosme TOKYO also has free Wi-Fi, and can also ship products around Japan. It offers a comprehensive shopping experience that caters to both Japanese and foreign customers.
You’re sure to find many items you like when visiting @cosme TOKYO, so you can’t miss out on visiting if you’re travelling to Harajuku or Tokyo. Enjoy shopping!
Opened: January 10, 2020
Address: 1-14-27 Jingumae, Shibuya, Tokyo
Opening Hours: 10:00-21:00
No Fixed Holidays
Official Website: https://www.cosme.net/flagship/
Cosmetic Brand SUQQU Releases Origami-Themed Spring Colour Collection
15.January.2020 | FASHION
Cosmetic brand SUQQU released their Spring Colour Collection on January 10, 2020. The collection is inspired by Japanese origami, which is light, beautiful and easy to adapt to a variety of situations.
SUQQU Vibrant Rich Lipstick: ¥5,000 (Before Tax)
The Vibrant Rich Lipstick is SUQQU’s first matte lipstick. It feels light on your skin and doesn’t rub off easily. Its rich and radiant colour adds a vivid streak of life to your lips, easily becoming the focal point of your overall look. Its bold colour also has a soft pigment which compliments your skin for a natural look. These lipsticks enjoy a brand new texture comparable to Japanese washi paper, providing the complexion and voluminous lips that all adults desire. These lipsticks will brighten up your entire face with colours perfect for spring.
If you like these lipsticks, then check out the rest of the Spring Colour Collection which includes eye shadows, blushers, highlights, nail polishes and much more.
SUQQU’s Spring Colour collection is the perfect way to prepare for spring 2020.
SUQQU 2020 Spring Colour Collection
Release Date: January 10, 2020
SUQQU Vibrant Rich Lipstick (10 standard colours, 3 limited edition colours): ¥5,000 (Before Tax)
SUQQU Designing Colour Eyes (1 new colour, 1 limited edition colour):¥6,800 Each (Before Tax)
SUQQU Glow Touch Eyes (2 new colours, 1 limited edition colour): ¥3,700 Each (Before Tax)
SUQQU Waterproof Eyelash Mascara (2 limited edition colours):¥4,300 Each (Before Tax)
SUQQU Pure Colour Blush (2 limited edition colours): ¥5,500 Each (Before Tax)
SUQQU Shimmer Liquid Highlighter (1 new colour): ¥3,900 (Before Tax)
SUQQU Nail Colour Polish (3 limited edition colours): ¥2,500 (Before Tax)
SUQQU Official Website: https://www.suqqu.com
Cosmetics brand SHIRO to Release Natural Makeup that Improves Your Skin
Cosmetics brand SHIRO is known for producing makeup that both looks after your skin and brings out your natural beauty. From March 5, 2020, they will be releasing the Calendula Liquid Eyeshadow for a refined and sparkly finish to your eyes and the Calendula Liquid Cheek Tint for silky smooth cheeks and a natural complexion.
Calendula, often known as Pot marigold, is a plant known for its miraculous skin-treating abilities. SHIRO has harnessed its moisturising and healing properties, developing two new products that enjoy the benefits of locking moisture into the skin and a beautiful, natural look. Each Calendula plant is raised organically and harvested by hand in Shimokawa, Hokkaido.
Calendula Liquid Eyeshadow (Comes in 6 colours): ¥3,500 (Before Tax)
Apply the Calendula Liquid Eyeshadow to instantly capture anyone’s gaze. The eyeshadow is water-based, locking in moisture and adding a dynamic effect to your eyes. A small amount will spread far and evenly, instantly attaching to your skin for no risk of smearing.
From top left 0C01 Dusk Orange／0C02 Copper Brown／0C03 Sparkle Light
From bottom left 0C04 Sand Beige／0C05 Grayish Beige／0C06 Sepia Brown
The eyeshadows come in six different colours: four glitter finishes and two matte finishes so you can change your look depending on the occasion.
Calendula Liquid Cheek Tint (Comes in 4 colours): ¥3,500 (Before Tax)
The Calendula Liquid Cheek Tint is oil-based and spreads evenly over your cheeks for a silky smooth, natural complexion. This is perfect for contouring your cheeks so you can enjoy both a radiant glow and healthier skin.
From top left 0C07 Raw Umber／0C08 Foggy Pink, From bottom left 0C09 Coral／ 0C10 Copper Red
This is available in four colours and can also be used as an eyeshadow or to colour your lips after using the 0C01 Copper Red Lip Liner.
SHIRO is not only available in Japan, but also has three shops in London and one in New York. SHIRO uses carefully-selected natural ingredients to bring out the natural beauty of your skin.
Rather than hiding your skin, this makeup embraces it, caring for it and adding a natural finish.
Pokémon Cosmetic Series: Face Masks, Hand Cream & Pouch Set Return in Limited Quantities
We have good news for all you Trainers out there, whether you’ve picked up a copy of Pokémon Sword or Pokémon Shield (or both!) or you’re out there in the wild on Pokémon GO.
Self-care is important when out there catching Pokémon, so the Pokémon Cosmetic Series has decided to restock some of their old favourites. The Pokémon Hand Cream & Pouch Set and Face Mask 5 Set were reintroduced to variety shops across Japan on Tuesday November 26, and they’re all available in limited quantities.
The set of 5 face masks includes not only the Pikachu, Eevee, Snorlax and Mew designs from July, but the all-new Gengar edition too. They contain a mix of collagen, hyaluronic acid and shea butter, and are a perfect combatant to the dry weather this winter, ensuring your skin stays moisturised and beautiful. And since they come as a set, they would make for a great gift, especially for Christmas, or even for using during sleepovers with friends.
The hand creams from this September gone have also made a return with each now coming as a set with their own pouches. The creams moisture hands skin, leaving them nice and smooth, and each has its own unique fragrance.
The pouches can only be bought with these sets and feature the same Pokémon as their respective creams. Their small size means you can put them into your handbag too.
Also, every Train who spends over ¥2,000 (excluding tax) on these items will receive an acrylic charm too which can hook onto your pouch, handbag, backpackーwherever you keep your TMs and Poké Balls! There’s 8 to catch, and they’re given out randomly. Which one has caught your eye the most?
Pokémon Hand Cream & Pouch Set
Price: ¥2,150 (Before Tax)
Scent: Sweet Soap Bubbles
Available: At variety shops across Japan
Release Date: Rolls out from November 26, 2019
Face Mask 5 Set
Price: ¥180,0 (Before Tax)
Available: At variety shops across Japan
Release Date: Rolls out from November 26, 2019
Pokémon Gift Cosmetic Series Official Website: https://lovisia.jp/pokemon/
Frozen 2: Make Your Makeup as Beautiful as Elsa With This Tutorial
Frozen 2 dropped its icy embrace on the world today and Disney fans are more thrilled than ever.
All of the characters in the film have their own charm, but it’s Elsa whose beauty has captivated the world over. With the release of the new film and the cold approach of winter, why not try doing your makeup like the queen of Arendelle?
Step ①: Cheeks
Fallen pink snowflakes on those sweet cheeks
Use a blueish-pink blush and apply lower than your cheekbone and on the tip of your nose. Blend in a circular motion to make the blush round. This will create a white, almost transparent glow and will uplift your cheeks.
Step ②: Eyeshadow
Bewitching purple to stand out in a snowy world
Apply a reddish-purple eyeshadow over your eyelidd. A tip is to connect the outline the inner and outer corners of your eyes with a straight line. Then add a bold and shiny purple shadow on top of that across your eyelids. Apply to your lower eyelid too beneath the pupil. If the outline of your eyeshadow has an oblong shape when you open your eye, that’s good.
Step ③: Eyeliner
Eyeliner to look like a sophisticated queen
Using a black liquid eyeliner, follow your eyeline from the inner corner to the outer corner of your eye. Extend the outer line a little and make it parallel. For your lower eyelid, use a black pencil to fill between your eyelashes.
Step ④: Lipstick
Pink lips ready to sing
Use a blueish-pink lipstick on your lips, and make sure it’s layered on nice and thick to serve that sweet aesthetic.
An elegant queen that can harness the ice and the snow
Elsa has the power to turn anything she touches into ice. If you catch a gaze of her enchanting purple eyeshadowed eyes, your heart is sure to skip a beat. If you follow these four makeup points, you too can easily look like the ice queen herself. A perfect look for dates, parties and get-togethers this winter season.
The long-awaited sequel to Disney’s blockbuster animated is finally upon us. The first Frozen film touched the entire world with its frosty beauty with both its story and music. Let It Go in particular was a worldwide phenomenon, and was an immense hit in Japan too.
Frozen 2 sees Elsa embark on a dangerous journey with Anna, Kristoff, Olaf and Sven as she discovers why she was born with magical powers, the answer to which is threatening her kingdom.
The new film’s main theme, Into The Unknown, captures the complex feelings and emotions Elsa holds as she steps forth, with all her anxieties and hopes, into a new world.
Frozen 2 Trailer Japanese Version
The first Frozen film was a widespread global hit and there’s no denying that Frozen 2 will follow in its footsteps. Get together with your family, friends or lover to watch it for the best experience.
*All cosmetics used are personal items owned by the stylist
Writer: Ai Watanabe
Photographer: Haruka Yamamoto
Makeup: 橋本 裕介
Translator: Joshua Kitosi-Isanga
Release Date: November 22, 2019
Distributed by: Walt Disney Studios/Motion Pictures
Directors: Chris Buck/Jeniffer Lee
Starring: Idina Menzel (as Elsa), Kristen Bell (as Anna)
Official Website: https://disney.co.uk/movies/frozen-2
6 Must-Buy Japanese Fall/Winter Cosmetic & Skincare Items – MOSHI MOSHI NIPPON
Japanese cosmetics company Shiseido has released its new fall/winter skincare and cosmetic items. With the cold weather cloaking us with its bitter chill, we risk our skin becoming dry and flaky. Plus, with Christmas and the New Year right around the corner, now is the season to dress up and look stylish for parties and get-togethers.
We have selected 6 cosmetic items at Shiseido you should ready yourself with for the increasingly cold weather.
d program Kandan Barrier Essence: Protect your skin from the temperature difference
Outside it’s cold, but indoors it’s hot. That kind of temperature difference can damage your skin, but Shiseido has developed a product to tackle the problem. Part of their d program series, this product protect the skin from drying out by maintaining moisture in your skin during cold winters. The texture is adapted to those who have sensitive skin after washing. Skincare is important during this season, so be sure yours is protected.
d program Kandan Barrier Essence – ¥3,000
Official Webpage: https://www.shiseido.co.jp/dp/
ELIXIR REFLET Balancing Oyasumi Mask: Tighten your pores and replenish moisture overnight
The ELIXIR REFLET Balancing Oyasumi Mask coats your skin in a gel that balances sebum production and tightens pores while replenishing moisture. It’s to be used 2-3 times a week and worn while you sleep, so apply it before getting into bed and enjoy waking up with gorgeous and glowing skin. It’s a simple skincare routine and a great product that can be used for beautiful skin all-year round.
ELIXIR REFLET Balancing Oyasumi Mask
Official Webpage: https://www.shiseido.co.jp/elixir/reflet/
Senka All Clear Double W Foam: Cleanse your face and remove your makeup with thick foam
Senka is a skincare brand hugely popular not only in Japan but Taiwan, South Korea, and other parts of southeast Asia. This new product is a 2-in-1 makeup remover and facial cleanser.
One push of the bottle releases a nice thick dollop of foam which you apply to your face. You don’t need any water, you can wash just with this. It’s made with rice bran oil which easily removes makeup as well as unclogs pores for thoroughly cleansed and beautiful skin. It’s a great product to use in those mornings when you’re not using makeup.
In the same series from Senka is their White Beauty Serum in Foundation, a natural-looking foundation that gives that no-makeup look. It’s packed full of beautifying components and is a great skincare option when using makeup.
This line is also easy to buy if you’re living outside of Japan, so be sure to check it out.
Sengan Senka Senka All Clear Double W Foam -open price
Junpaku Senka White Beauty Serum in Foundation -open price
Official Webpage: http://www.hada-senka.com/
Majolica Majorca Shadow Customize: Add accent to your night-out eye makeup
Majolica Majorca Shadow Customize is the perfect choice for eye shadow when you’re looking to spice up your look for a Christmas or New Year’s. It can also be used as everyday eye shadow, and contains highlight pearls and shading pearls which help to highlight your eye makeupーideal for parties. The line-up includes 19 colours, including 3 new ones: Masala Chai (reddish-brown), Cinnamon (orange), and Odo Brown (walnut). Pick your weapon of choice!
Majolica Majorca Shadow Customize: ¥500
Official Webpage: https://www.shiseido.co.jp/mj/
Integrate Nuance Eyebrow Mascara: Road to natural-looking eyebrows
Whenever you’re going to an event, you want to put some effort into your eyebrows, right? This product is the ideal choice for getting those natural-looking eyebrows. It’s a mascara but it’s powdered so doesn’t clump your brows. It comes in 5 different colours, so coordinate your brows accordingly with your outfit.
Integrate Nuance Eyebrow Mascara
Official Webpage: http://www.shiseido.co.jp/ie/
Limited Edition Frozen 2 Items: Great gift ideas
Five brands have teamed up with “Frozen 2″ to release their own Anna and Elsa-inspired cosmetic designs.
MAQuillAGE’s lipstick is shiny like snowflakes and is fun to use when putting on your makeup.
Limited Edition “Frozen 2” Designs
Official Webpage: https://www.shiseido.co.jp/cms/onlineshop/campaign/h/collaboration/
Pokémon Cosmetic Series: Hand Cream to Protect Your Hands Catching Pokémon During the Winter
The Pokémon Cosmetic Series is the gift that keeps on giving. Trainers who missed out on catching the immensely popular Pokémon Hand Cream from last year will be happy to hear that a new line of hand creams just dropped on Thursday (September 26).
This time around, Slowpoke and Mew have joined the fray, in addition to Pikachu and Eevee returning. Their fragrance has been made even more tempting.
The cosmetic series has enjoyed incredible popularity with its diverse line-up, which has spanned face masks, lip cream, hand cream, lip gloss, point packs, mirrors, and body gel. The hand cream in particular was a huge hit amongst fans, who can delight in two new additions: Slowpoke with his cute expression, and the mysterious Mew.
Pokémon Hand Cream – ¥800 (Before Tax)
Pikachu and Eevee’s tube designs have been updated too and made even cuter than before. The four creams are a great gift to either yourself or friends.
Each bottle has a different fragrance: Pikachu’s floral pink bouquet, Eevee’s refreshing oriental lime, Slowpoke’s luxurious cherry blossom, and Mew’s soft and pure soap.
These creams aren’t just cute and for show however, they really work: moisturising your skin with their fresh texture and leaving it nice and smooth without that unwanted stickiness. Their small size makes them a super ideal thing to have in your bag alongside your Poké Balls and Pokédex during the dry weather. No Trainer should leave home without one!
aminoRESQ: The No. 1 Hair Care Brand in Four Countries Revamps Its Design & Formula
26.September.2019 | FASHION
The amino acid-blended shampoo brand aminoRESQ revamped its packaging design and improved its ingredient formula on September 25, 2019.
The hair care brand is popular not just in Japan, but around the world, and is ranked number one in four countries. It has proven a popular choice amongst models and beauty Instagrammers. Over 4 million items in the series have been sold. Up to now, other amino acid-based shampoos slacked when it came to how well it actually washed hair, but aminoRESQ solves that problem, having created a shampoo that washes thoroughly but gently.
The new and improved aminoRESQ is a rich blend of 6 amino acids and ingredients which nourish both the scalp and hair from their roots. It also contains proteins for a high-quality wash. They are absorbed well by the hair and supplement efficiently.
Their moist series of products battle against dry hair and prevent it from becoming frizzy, keeping it nice and moist.
The smooth series has a combination of amino acids, moisturising keratin, and silk for a smooth and glossy finish.
There are 20 types of amino acids spread across the series, such as serine, glycine, glutamic acid, alanine and ricin, which provide nutrition and nourishment to every point of your hair, making it strong and beautiful. If this sounds like something you’re looking for, why not give it a shot?
Official Website: http://aminoresq.com/
Cute Pikachu, Mew, Eeevee and Snorlax Blush & Powder Release in Pokémon Cosmetic Series
The next set of beauty items in the popular Pokémon Cosmetic Series has finally been revealed: the Pokémon Cheek and Pokémon Pressed Powder will be released on September 10. The line-up includes Pikachu, Eevee, Mew, and Snorlax.
Pokémon Cheek – ¥1,300 (Before Tax)
The Pokémon Cheek is a cream-type blush that spreads smoothly on your skin without any stickiness. It’s comfortable on the skin and is durable. It also contains micropearls and so gives your skin a natural shine.
It comes in four colours: Pikachu Milky Pink, Eevee Rose Pink, Snorlax Coral Pink, and finally Mew Pearl White which brightens your natural skin tone. The blush comes as a stick and so is ncie and easy to apply and carry around.
Pokémon Pressed Powder – ¥1,500 (Before Tax)
The pressed powder comes with its very own powder puff featuring a cute original design. The powder is mixed with minerals that are gentle on the skin as well as collagen. It leaves your face looking smooth and natural without any unwanted shiny patches.
Pick from four different colours: Pikachu Pink which brightens natural skin colour, Eevee Mint which elevates transparency, Snorlax Yellow which conceals blemished, and Mew Purple which brings out transparency and shimmer.
When out there in the wild catching Pokémon, why not look good at the same time? Be sure to check out the Pokémon Cosmetic Series, and stay tuned for any new products that are released.
Pokémon Cosmetic Series – Pokémon Cheek / Pokémon Pressed Powder
Release Date: September 10, 2019
Available: Pokémon Center, ITS’DEMO, Tokyu Hands, Village Vanguard, and elsewhere
Official Website: https://lovisia.jp/pokemon/
Help Me Choose! Japan’s Trending Makeup #3: Autumn & Winter Cosmetics
“Help Me Choose!” is the first ever featured article series where I, Yuri “Yurippa” Suganuma, feature as the writer, model and director.
I’ve been conservative with my eyeliner when doing my makeup recently, instead wanting to go for a more effortless style to convey my eyes. I’ve also been having more fun with eyeshadow, and I’ve wanted to make my lips the centerpiece of my makeup, so I’ve been making additions and subtractions which has slowly led to a more grown-up look.
So, for my recommended autumn/winter cosmetics this time around I’ll be focusing on eyeshadow, lips, and cheeks. These are items I’ve been interested in and am buying. Here’s my review.
THREE Dimensional Vision Eye Palette 03 – ¥7,020 (Tax Included)
This palette features four colours, none of which you will ignore. The colours also have different textures including pearl, matte powder, and cream.
①For the whole eyelid
②For the undereye
③Adds gradation to the double eyelid
④Adds accent to the inner corner
I tried playing around a bit! Although I added colour and glitter to the inner corners of my eyes I’m all about it.
According to THREE, this is the order you should put these items on:
1. Add the ② cream eyeshadow to your whole eyelid
2.Add the ③ colour as a base around the edge of your ueye
3.Layer ① on your whole eyelid
4.Finish with ④ as a highlighter
Using the cream eyeshadow as a base brings out the orange to make it look even better!
Part of the fun of this eye palette is how easily arranged it all is. The colours in this palette in particular are extremely popular.
RMK Stone Blossom Brush 03 – ¥3,456 (Tax Included)
The thin powder blends softly into your cheeks. It gives gentle colouring while still bringing your whole face to life, making it an indispensable item. And terracotta looks good on anyone.
And how about combining it with this?
RMK Stone Blossom Lips 05 – ¥3,780 (Tax Included)
This lipstick is a smooth cream type. The orange hype is just beginning. It has a slightly deep colour and gives off a casual grown-up vibe. It also has moisturizing ingredients in it making it great for winter when your lips dry up.
By the way, this collection was inspired by the stony beaches of Málaga in Spain. The items are limited-edition so get your hands on them ASAP.
(New Colour) Rouge Allure Velvet Extreme 130 – ¥4,536 (Tax Included)
From my always-favourite Rouge Allure Velvet series comes a new colour and a limited-edition colour from CHANEL! At first glance, No. 130 looks like a deep red, but when you put it on it also has a slight purple tinge to it, serving up a wine colour.
The deep burgundy makes you look like a lady and is sure to captivate. If you’re a girl who loves autumn/winter collections then you won’t be able to resist the colour of this one!
(Limited Edition Colour) Rouge Allure Velvet Extreme 128 – ¥4,536 (Tax Included)
Orange beige. Beige lipstick has yet to become a thing around the world, but this colour isn’t overly plain and even works on myself! The beige has a subtle, healthy orange in it. Another stylish colour from CHANEL.
Another thing I like is how the case is matte (normally in the Velvet series it’s glossy). Autumn/winter vibes, I’m all about it!
GUERLAIN Glitter Eyeliner 02 KAKI & 03 BURGUNDY – ¥5,508 Each (Tax Included)
This glittery liquid eyeliner gleams and looks just as it does when applied to yourself. It gives your eyes a beautiful impact, and both of this colours are good taste.
SHIRO Ginger Lipstick 9I08 Vintage Brown – ¥4,320 (Tax Included)
SHIRO have released their very first lipstick collection. The vintage brown has a deep, elegant look to it. SHIRO really are amazing. They’ve become a brand I just can’t let go. Everyone who sees this colour says it’s cute. I especially want to recommend this one to those of you who are beginners to orange and browns. It’s a really stylish one.
Incidentally, the brand actually changed its logo to commemorate its 10th anniversary, from “shiro” to “SHIRO.”
“Do you have anything a little more natural?”
▶︎THE PUBLIC ORGANIC
THE PUBLIC ORGANIC Essential Oil Colour Lipstick Noble Orange – ¥700 (Tax Included)
This organic cosmetic item is 100% natural. It’s made with the skin in mind to ensure it’s good to it. It also has a nice roughness to it like when taking your makeup off with soap. This terracotta orange adds just a touch of colour so as to make full use of the lips’ natural colour.
This lipstick was originally released as a limited-edition item last year and blew up on social media, but they are set to bring it back as a regular item this year on September 25.
ーYurippa’s Closing Commentsー
In the end, I end up going for deep coloured lips and burgundy eyes every autumn and winter, but with these items they’re not just simply deep reds or browns. When you apply them they have a faint orange or purple in them. I think that was the original intention of those brands. I love little devilish things like that, and so I recognize to the fun of cosmetics year by year.
I’m actually really into the new eyeshadow from TOMFORD, but I wasn’t able to get ahold of it by the photoshoot so I had to leave it out this time, TOMFORD’s eyeshadow is amazing too!
I’m a girl who loves autumn and winter, so I’m looking forward to the coming seasons. I want to use lots of different coloured items and become an even more beautiful woman―more than in summer and more than I am now!
Writer / Model Yuri Suganuma
Photographer / Haruka Yamamoto
Yuri Suganuma is a model with a high fashion sense that has been picked up by various magazines. She receives much love and support from girls of the same generation as her to whom she is known by her nickname “Yurippa.” She has a huge influence across her social media. Recently, she has stepped into other fields outside of modelling, such as appearing in TV shoots and in music videos. She is skilled in make-up and involved in the development of cosmetics.