BEAMS JAPAN Unveils Clothing Line-Up For New Shibuya Store

22.November.2019 | FASHION

Following the opening of their Shinjuku branch back in 2016, BEAMS JAPAN has announced that it will open a second branch in Shibuya on December 5, 2019. It will be found inside the new Shibuya FUKURAS which is also set to open beside Shibuya Station to this December.

 

The store is set to be the second hub for BEAMS “TEAM JAPAN,” a project which aims to build a community around the brand and promotes products made in Japan.

In the run up to the grand opening, the store has unveiled select products that buyers can look forward to grabbing this winter.

BEAMS JAPAN SHIBUYA x TOWER RECORDS T-Shirts (Hiroshi Nagai) – ¥6,600 Each (Tax Included)

MIZUNO WAVE CREATION WAVEKNIT (Made to Order Model) – ¥23,100 (Tax Included)

BEAMS Shibuya has collaborated with Japanese illustrator Hiroshi Nagai to release various items featuring his designs, including t-shirts featuring Tower Records Shibuya, as well as souvenirs with other Shibuya motifs like Hachiko and Scramble Crossing. There is also a pair of limited-time MIZUNO x HIGHSNOBIETY x BEAMS sneakers to get your hands on.

The store will make use of Japanese-style decor with wooden beams and pillars. There will be ceiling art from Japanese artist Kads MIIDA, as well as a classic hiyoke noren entryway curtain to the store, something which has been used since ancient times.

Gold Adzuki Bar – ¥220 (Tax Included)

BEAMS JAPAN prides itself on promoting local business and culture. For the Shibuya store’s opening, they have teamed up with Imuraya Confectionery so that customers can buy Gold Adzuki Bars, an ice cream bar that was created in Mie Prefecture and is considered “the nation’s ice cream.”

Akafuku Mochi (Includes 8) – ¥760 (Tax Included) / Akafuku Mochi Single Pack (Includes 2) – ¥240 (Tax Included)

And for the first three days of the store’s opening, it will offer a rare opportunity to buy akafuku mochi, a Japanese confection consisting of a pounded rice cake topped with red sweet bean paste.

And to further promote Japanese fashion to the world, BEAMS JAPAN will simultaneously launch a new collection at both the Shibuya and Shinjuku branches.

BEAMS Shibuya will also launch its second collaboration with the upcoming Japanese film Tora-san, Welcome Back and will also hand out copies of BEAMS EYE ON SHIBUYA which includes essential information written by the BEAMS staff about what’s great about Shibuya. Don’t miss out.

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    A Select Look at the Menu

    Food


    Utopia Akatsuki Simmered Cutlet Plate: ¥1,599

    A Yuri!!! on ICE classic, this katsudon dish is served in a separated style.

    Borscht Plate: ¥1,599

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    A Spanish dish that appears at the end of the show, served with fish, sauce, and a side of gazpacho cold soup.

     

    Desserts


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    Tiramisu & Ice Cream Plate: ¥1,399

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    Drinks


    Soda Float: ¥989 (Bottom Left: Strawberry / Middle: Melon / Right: Blue / Top Left: Cola / Top Right: Coffee)

    Stickers (14 Designs): ¥400


    Mini Towels (3 Designs): ¥850 Each

    Fans can get their hands on exclusive merchandise too which is also available online in Japan.

    Fans (4 Designs) *For those who book a table in advance only


    Coasters (7 Designs) *For those who order a drink only

    The cafe will also offer free merchandise too, including fans for those who book a table in advance, coasters for those who order a drink, and more.

     

    ©はせつ町民会/ユーリ!!! on ICE 製作委員会
    ©1976,1989,1992,1993,1996,1998,2020 SANRIO CO.,LTD. APPROVAL NO.610406

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