PLAYFUL KIRBY: Laforet Harajuku’s Newest Pop-Up Shop Offers Exclusives For Fans of Nintendo’s Popular Character

17.December.2019 | ANIME&GAME / FASHION / FEATURES

Fans of Kirby who are in Japan for the holiday season will be delighted to hear that the Kirby-themed pop-up shop “PLAYFUL KIRBY” finally opened at Laforet Harajuku today and will run until Boxing Day.

 

When playing Super Smash Bros. there’s no other character I’ll pick but Kirby. If you love Kirby as much as I do, then you’ll be waiting no time at all to head to PLAYFUL KIRBY like I did after hearing that they’re selling a whole range of original and exclusive merchandise the likes of which Nintendo players have never seen before.

The store itself is located on the second floor of Laforet Harajuku in Harajuku, Tokyo. You’ll spot it instantly with the Kirby-pink text wrapped around the walls of the entrance.

Kirby’s pink colour fills the entire shop floor. Upon entering you’ll spot all the different items on offer, including fashion items, as well as various photo spots featuring Kirby’s cute face.

There’s even a tiny Kirby door so that he can get into the shop! Be sure to find it if you visit.

 

The original version of this pop-up shop first appeared two years ago, and enjoyed visits not only from game fans, both kids and adults who had never heard of Kirby before, or who had heard of him but never played the games. The fashion line-up was a result of fan demand to enjoy Kirby in a variety of different ways. A visit to PLAYFUL KIRBY is like being inhaled into his Dream Land.

PLAYFUL KIRBY is centred on two collaborations. This includes a teaming-up with popular illustrator Shogo Sekine. When this pop-up shop was conceived, Shogo Sekine was at the top of the list for collaborations with the staff in charge. The staff agreed that mixing the worlds of Kirby and Sekine together would give rise to some seriously wonderful results. After much internal discussion and talks with Sekine, a whole line of merchandise was created.

The items feature Sekine’s stylised typography, symbols, shapes and so on. Their subtle design means they can be used as both everyday items and nerdy fan items. They’re stylish while retaining the cute aspects of Kirby.

 

The following items are the number one most recommended pieces of merchandise to pick up as chosen by the PLAYFUL KIRBY staff.

Tote Bags Ver. 2 PINK STRIPE – ¥2,800

These tote bags feature gradations of Kirby pinks. This design is also featured on a t-shirt you can pick up too. They’re both made with high quality fabrics.

Sacoche Pouches (2 Designs) – ¥2,300 Each

The “Copy” written on the sacoche pouches refers to Kirby’s ability to copy his opponents’ abilities and appearance. This design is also included on a variety of other merchandise pieces like a smartphone case and more.

Blanket – ¥3,800

At first glance, this blanket just looks like a stylish blanket with a floral print, but if you look closely you’ll spot Kirby blended in with the design. A perfect choice for the coming winter season.

Plush Toy – ¥2,300

Kirby had intended to put on his stylish t-shirt ready to go out, but he ended up looking just adorable.

The store’s second collaboration is with Converse Stars, also showcasing an assortment of cute and fun items.

Cap – ¥5,800 / Long T-Shirt (Medium/Large) – ¥7,800 Each

Show off your love of Kirby with some simple but stylish unisex Kirby attire.

Hand Towel – ¥1,200

Another must-get item is this hand towel which keeps the roundness of Kirby’s head. Use at home or take it out with you!

Stickers (3 Designs) – ¥500 Each

Get your hands on these Laforet Harajuku-exclusive stickers with designs so cute you’ll want to collect them all!

 

I spoke with the person in charge of the pop-up shop about the future of Kirby outside of the video game, and they told me that they plan to have more pop-up shops like this and open the opportunity for people to enjoy Kirby in a range of different ways while playing his games. For someone like me, who likes Kirby more than anything, I can’t wait to enjoy even more Kirby in the future.

PLAYFUL KIRBY is open until December 26, 2019, so if you’re in Tokyo until then, make sure to pop on over to Laforet Harajuku.

 

 

▶︎Win Limited Edition Stickers

MOSHI MOSHI NIPPON is holding a competition on our official Instagram, Twitter and Weibo pages for a chance to win limited edition stickers from PLAYFUL KIRBY.

How to Apply: Follow us on social media and share/retweet our post about the competition for a chance to win 1 special sticker from PLAYFUL KIRBY. (Designs are chosen randomly.)

These are limited edition stickers exclusive to PLAYFUL KIRBY, so don’t miss your chance to get one!

 

© Nintendo / HAL Laboratory, Inc.

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