Cosmetics brand SHIRO to Release Natural Makeup that Improves Your Skin

26.December.2019 | FASHION / FEATURES

Cosmetics brand SHIRO is known for producing makeup that both looks after your skin and brings out your natural beauty. From March 5, 2020, they will be releasing the Calendula Liquid Eyeshadow for a refined and sparkly finish to your eyes and the Calendula Liquid Cheek Tint for silky smooth cheeks and a natural complexion.

Calendula, often known as Pot marigold, is a plant known for its miraculous skin-treating abilities. SHIRO has harnessed its moisturising and healing properties, developing two new products that enjoy the benefits of locking moisture into the skin and a beautiful, natural look. Each Calendula plant is raised organically and harvested by hand in Shimokawa, Hokkaido.

Calendula Liquid Eyeshadow (Comes in 6 colours): ¥3,500 (Before Tax)

Apply the Calendula Liquid Eyeshadow to instantly capture anyone’s gaze. The eyeshadow is water-based, locking in moisture and adding a dynamic effect to your eyes. A small amount will spread far and evenly, instantly attaching to your skin for no risk of smearing. 

From top left  0C01 Dusk Orange0C02 Copper Brown0C03 Sparkle Light

From bottom left 0C04 Sand Beige0C05 Grayish Beige0C06 Sepia Brown

The eyeshadows come in six different colours: four glitter finishes and two matte finishes so you can change your look depending on the occasion.

Calendula Liquid Cheek Tint (Comes in 4 colours): ¥3,500 (Before Tax)

The Calendula Liquid Cheek Tint is oil-based and spreads evenly over your cheeks for a silky smooth, natural complexion. This is perfect for contouring your cheeks so you can enjoy both a radiant glow and healthier skin. 

From top left  0C07 Raw Umber/0C08 Foggy Pink,  From bottom left 0C09 Coral/ 0C10 Copper Red

This is available in four colours and can also be used as an eyeshadow or to colour your lips after using the 0C01 Copper Red Lip Liner.

 

SHIRO is not only available in Japan, but also has three shops in London and one in New York. SHIRO uses carefully-selected natural ingredients to bring out the natural beauty of your skin.

 

Rather than hiding your skin, this makeup embraces it, caring for it and adding a natural finish. 

RECOMMENDED ENTRIES

  • 6 Must-Buy Japanese Fall/Winter Cosmetic & Skincare Items – MOSHI MOSHI NIPPON

    09.November.2019 | FASHION / FEATURES

    Japanese cosmetics company Shiseido has released its new fall/winter skincare and cosmetic items. With the cold weather cloaking us with its bitter chill, we risk our skin becoming dry and flaky. Plus, with Christmas and the New Year right around the corner, now is the season to dress up and look stylish for parties and get-togethers.

     

    We have selected 6 cosmetic items at Shiseido you should ready yourself with for the increasingly cold weather.


    d program Kandan Barrier Essence: Protect your skin from the temperature difference

    Outside it’s cold, but indoors it’s hot. That kind of temperature difference can damage your skin, but Shiseido has developed a product to tackle the problem. Part of their d program series, this product protect the skin from drying out by maintaining moisture in your skin during cold winters. The texture is adapted to those who have sensitive skin after washing. Skincare is important during this season, so be sure yours is protected.

     

    d program Kandan Barrier Essence – ¥3,000

    Official Webpage: https://www.shiseido.co.jp/dp/

     


    ELIXIR REFLET Balancing Oyasumi Mask: Tighten your pores and replenish moisture overnight

    The ELIXIR REFLET Balancing Oyasumi Mask coats your skin in a gel that balances sebum production and tightens pores while replenishing moisture. It’s to be used 2-3 times a week and worn while you sleep, so apply it before getting into bed and enjoy waking up with gorgeous and glowing skin. It’s a simple skincare routine and a great product that can be used for beautiful skin all-year round.

     

    ELIXIR REFLET Balancing Oyasumi Mask

    Official Webpage: https://www.shiseido.co.jp/elixir/reflet/

     

    Senka All Clear Double W Foam: Cleanse your face and remove your makeup with thick foam
    Senka is a skincare brand hugely popular not only in Japan but Taiwan, South Korea, and other parts of southeast Asia. This new product is a 2-in-1 makeup remover and facial cleanser.

     

    One push of the bottle releases a nice thick dollop of foam which you apply to your face. You don’t need any water, you can wash just with this. It’s made with rice bran oil which easily removes makeup as well as unclogs pores for thoroughly cleansed and beautiful skin. It’s a great product to use in those mornings when you’re not using makeup.

    In the same series from Senka is their White Beauty Serum in Foundation, a natural-looking foundation that gives that no-makeup look. It’s packed full of beautifying components and is a great skincare option when using makeup.

     

    This line is also easy to buy if you’re living outside of Japan, so be sure to check it out.

     

    Sengan Senka Senka All Clear Double W Foam -open price

    Junpaku Senka White Beauty Serum in Foundation -open price

    Official Webpage: http://www.hada-senka.com/


     Majolica Majorca Shadow Customize: Add accent to your night-out eye makeup

    Majolica Majorca Shadow Customize is the perfect choice for eye shadow when you’re looking to spice up your look for a Christmas or New Year’s. It can also be used as everyday eye shadow, and contains highlight pearls and shading pearls which help to highlight your eye makeupーideal for parties. The line-up includes 19 colours, including 3 new ones: Masala Chai (reddish-brown), Cinnamon (orange), and Odo Brown (walnut). Pick your weapon of choice!

     

    Majolica Majorca Shadow Customize: ¥500

    Official Webpage: https://www.shiseido.co.jp/mj/

     


    Integrate Nuance Eyebrow Mascara: Road to natural-looking eyebrows

    Whenever you’re going to an event, you want to put some effort into your eyebrows, right? This product is the ideal choice for getting those natural-looking eyebrows. It’s a mascara but it’s powdered so doesn’t clump your brows. It comes in 5 different colours, so coordinate your brows accordingly with your outfit.

     

    Integrate Nuance Eyebrow Mascara

    Official Webpage: http://www.shiseido.co.jp/ie/

     

    Limited Edition Frozen 2 Items: Great gift ideas
    Five brands have teamed up with “Frozen 2″ to release their own Anna and Elsa-inspired cosmetic designs.

    MAQuillAGE’s lipstick is shiny like snowflakes and is fun to use when putting on your makeup.

     

    Limited Edition “Frozen 2”  Designs

    Official Webpage: https://www.shiseido.co.jp/cms/onlineshop/campaign/h/collaboration/

  • Japanese Cosmetic Picture Book #2: Brightening Oil & Beauty Essence by AGILE COSMETICS PROJECT

    24.August.2019 | FASHION / FEATURES

    Japan is home to an abundance of top-class, high quality cosmetic items. Knowledge about these cosmetics is slowly becoming widespread outside the country, with travellers stuffing their suitcases with everything they can to take back home with them.

     

    Our featured series Japanese Cosmetic Picture Book is all about us here in the MOSHI MOSHI NIPPON team recommending products to you, our readers, that are made in Japan and that we use ourselves. Look forward to learning about the latest in cosmetics from the land of the rising sun.

     

    Left: Clock G.e.n.e / Right: White Oil

    The products we are taking a look at today are the White Oil and Clock G.e.n.e by AGILE COSMETICS PROJECT. The White Oil is an indispensable partner for the summer season while the Clock G.e.n.e is an essence that conditions the skin throughout the day.

     

    AGILE COSMETICS PROJECT is a Japanese skincare brand that launched in November last year. They use completely natural ingredients in their products that are safe and good for your skin. What’s characteristic about them however is that they update their products based on the demands of customers. To make products that their customer base will want to continue using, they focus on how an item feels on the skin, the functionality of its visual aspect, and its palatability amongst other things, all while making speedy improvements.

     

    Has there ever been another brand that has listened to the desires of its users?

     

    White Oil – ¥6,400 (Before Tax/Free Shipping) / Repeat Purchase – ¥5,500 (Before Tax/Free Shipping)

    The White Oil is a two-layer product and so is to be shaken first before being used. Mixing two separate layers makes it easier for the oil to come together, down to the smallest corners of the outer layer. Ensure you mix it well before use.

     

    When applied to your skin, it has a smooth texture despite being oil and does not become sticky. It feels very comfortable and natural on the skin and never becomes sticky even after applying, all while ensuring it stays moist. Since it’s fairly smooth it means you can use it in summer and before you put on any makeup.

     

    It’s a personal favourite of mine. It makes a skincare routine super simple: after applying skin lotion you use the oil and you’re done. It even comes in a stylish bottle and has a pleasant herb fragrance. I also have sensitive skin, so the fact that it’s free from petroleum-based oils, mineral oil, parabens, UV absorption, and synthetic colouring is a huge plus.

     

    I have used it for a week so I can’t feel any change to my skin tone yet, but it has been incredible for keeping my skin in good condition. There are a lot of people on social media who have used it and have said that their skin tone has become brighter, so I will wait and continue using it!

     

    Clock G.e.n.e – ¥7,000 (Before Tax/Free Shipping)

    The second product to showcase is Clock G.e.n.e which was developed to create and maintain a “daily rhythm” in your skin. This liquid essence will treat one’s tired skin, whether it be from your body clock being off, stress or the like. It adds moisture to the skin throughout the day and also protects it from damage and repairs at night.

     

    It comes in a pipette-type bottle. It is added to your skin after applying moisturiser and makes it super soft. This too is made from 98% natural ingredients and is free from silicon, parabens, mineral oil, synthetic fragrances, and synthetic colouring, meaning people with sensitive skin can use it freely without worry.

     

    If you use skin lotion, Clock G.e.n.e and White Oil in that order, your skin is going to feel completely different the next year. When you start using these items, people are going to complement how smooth your skin looks, so for me the effects are outstanding.

     

    Even now, with the high level of satisfaction people have with these two products, the company are continuing to update them based on feedback buyers can give via the QR code that is coupled with the products. I feel strongly AGILE COSMETIC PROJECT’s desire to create products that they want consumers to continue using means that they are making good products. Both items are sold online, but the first production batch for Clock G.e.n.e is currently sold out. They are set to release more in the near future, so be sure to peruse their website.

     

    Writer: Sayuri Mizuno (MOSHI MOSHI NIPPON)

    Translator: Joshua Kitosi-Isanga

  • Pokémon Cosmetic Series: Face Masks, Hand Cream & Pouch Set Return in Limited Quantities

    26.November.2019 | ANIME&GAME / FASHION

    We have good news for all you Trainers out there, whether you’ve picked up a copy of Pokémon Sword or Pokémon Shield (or both!) or you’re out there in the wild on Pokémon GO.

     

    Self-care is important when out there catching Pokémon, so the Pokémon Cosmetic Series has decided to restock some of their old favourites. The Pokémon Hand Cream & Pouch Set and Face Mask 5 Set were reintroduced to variety shops across Japan on Tuesday November 26, and they’re all available in limited quantities.

    The set of 5 face masks includes not only the Pikachu, Eevee, Snorlax and Mew designs from July, but the all-new Gengar edition too. They contain a mix of collagen, hyaluronic acid and shea butter, and are a perfect combatant to the dry weather this winter, ensuring your skin stays moisturised and beautiful. And since they come as a set, they would make for a great gift, especially for Christmas, or even for using during sleepovers with friends.

    The hand creams from this September gone have also made a return with each now coming as a set with their own pouches. The creams moisture hands skin, leaving them nice and smooth, and each has its own unique fragrance.

     

    The pouches can only be bought with these sets and feature the same Pokémon as their respective creams. Their small size means you can put them into your handbag too.

    Also, every Train who spends over ¥2,000 (excluding tax) on these items will receive an acrylic charm too which can hook onto your pouch, handbag, backpackーwherever you keep your TMs and Poké Balls! There’s 8 to catch, and they’re given out randomly. Which one has caught your eye the most?

RELATED ENTRIES

  • Turn Into a Magical Girl With Ojamajo Doremi’s Apprentice Witch Tap Blusher Balls

    10.October.2020 | ANIME&GAME / FASHION

    CreerBeaute, a cosmetic brand managed by Bandai, launched pre-orders for their new Ojamajo Doremi themed Pirika Pirilala Apprentice Tap blusher balls via the online store Premium Bandai on Wednesday.

    Pirika Pirilala Apprentice Tap Colour Ball Cheek | ¥4,620 (Tax Included)

    The blusher ball set is based on the Apprentice Tap used in the Ojamajo Doremi anime series which the characters use to transform into a witch. It comes after the success of the Pirika Pirilala Magical Ball Face Powder sold in 2016 which was also inspired by the same Apprentice Witch item.

    The blusher balls come in three different shades of pink to add a natural blush to your cheeks, leaving a cute and healthy impression. The balls also contain squalene, a natural organic compound that moisturises.

    The case design features the same colours as well as the music note seen on the Apprentice Witch Taps, so you too can look and feel like a magical girl.

     

    ©Toei Animation

  • Sanrio Releases 2020 Autumn and Winter Cosmetic Series

    27.September.2020 | FASHION

    Sanrio has released a colourful new line-up of heart-focused cosmetic items—lip cream, hand cream, and lip tint—for the autumn and winter season. The packaging features everyone’s favourite Sanrio characters such as Hello Kitty, My Melody, Little Twin Stars, and many more. Additionally, they have released cute heart marks for people to put on their face.

    Heart Marks (3 Designs) | ¥1,430 Each (Tax Included)

    Use the heart-shaped sponge to dip into the cheek cream and stamp a cute heart on your face.

    Hand Cream (10 Designs) | ¥605 Each (Tax Included)

    Keep your hands moist during the colder seasons. There are five different scents to choose from.

    Lipstick (9 Designs) | |715 Each (Tax Included)

    Heart-shaped scented lipstick, each capped off with an adorable character from Sanrio’s roster.

    Lip Tint (6 Designs) | ¥770 (Tax Included)

    Tint your lips and keep them moisturised at the same time. Pick from red, coral pink, or pink.

     

    Other items in the line-up include hand cream and mini towel sets, lip cream and hand cream sets, and more. Autumn and winter’s chilly months can be beaten with a little self-care, so be sure to check this collection out.

     

    ©’76, ’85, ’89, ’93, ’96, ’01, ’05, ’20 SANRIO
    ©’15,’20 SANRIO S/F・G

  • Kawaii Kirby’s Dream Land Hand Cream Releases This September

    24.September.2020 | ANIME&GAME / FASHION

    Japanese cosmetic brand Lovisia is releasing three new hand creams with adorable Kirby packaging this autumn. The creams will begin rolling out on Lovisia’s official website, variety shops, and select Lawson stores in Japan at the end of September.

     

    Pink Lush

    Kirby’s Dream Land Hand Cream | ¥800 (Before Tax)

    “Pink Lush” is the concept attached to the hand cream line-up, which is coloured a cute Kirby pink. There are three different designs: one with Kirby on a flower bed and wearing a flower crown, another with Kirby and Waddle Dee blowing bubbles, and another with Kirby inhaling assorted fruits.

     

    Stay moisturised with Kirby throughout autumn and winter

    Made in Japan, the hand creams contain collagen and hyaluronic acid, so your hands won’t be all sticky after applying the cream. Having hand cream is a must during these times when we all need to keep our hands washed, so why not do it in style with this pink line-up?

     

    Three fragrances to choose from

    Each cream also has its own combination of scents so your hands are left smelling great too.

    01 Floral Shower

    Inspired by the smell of flower beds, the base fragrances include musk, amber, and sandal wood. The middle notes are jasmine, lily of the valley, and rose, while the top notes are pear and leaf greens.

    02 Pure Fruity

    This fruity hand cream has musk, amber, and cedarwood for the base and jasmine, rose and honeysuckle for the middle notes. It’s toped with pear and apple.

    03 Fresh Soap Bubbles

    The final hand cream also has musk, amber, and cedarwood for its base notes. The middle notes are jasmine, rose, and magnet, and the top notes fresh lemon and green apple.

     

    ©Nintendo / HAL Laboratory, Inc. KB20-P2209

  • One Piece x Shu Uemura Collaborate On Colourful New Makeup Collection

    24.September.2020 | ANIME&GAME / FASHION

    Japanese makeup artist brand Shu Uemura’s highly-anticipated holiday collection is here. The “Shu Uemura x One Piece Collection” will launch in two parts: the first on November 1 and the second on November 15.

    The special collection is inspired by the brave and heroic Luffy and the Straw Hat Pirates from One Piece, one of Japan’s biggest manga and anime franchises.

     

    The first part of the collection launching on November 1 welcomes Shu Uemura’s popular vivid eyeshadows and iconic lipsticks from the Rouge Unlimited collection while the second part is made up of a variety of face colours, accessories, and more, made specially for the holiday season. Pre-orders for both parts will launch via Shu Uemura’s website and select online stores in Japan on October 15, 2020.

     

    Shu Uemura x One Piece Collection

    Bright colours and textures inspired by the marine blue ocean, the beaming sun, and treasure—all elements that scream the adventures of One Piece. Shu Uemura invites people to join Luffy on that adventure with this new collection.

     

    Part One

    Wanted Treasure Box Eye Palette Grand Line / Wanted Treasure Box Eye Palette Thousand Sunny | ¥8,500 Each (Before Tax)

    The Wanted Treasure Box Eye Palette Grand Line comes in a treasure chest-like eye palette case and boasts ten gorgeous colours, which includes numerous new colours and textures like Crushed Stone, Deep Matte, Antique Metal, and Warm Pearl. Inspired by the Grand Line ocean current in One Piece.

    Rouge Unlimited Amplified / Rouge Unlimited Amplified Matte / Rouge Unlimited Matte / Rouge Unlimited Amplified Lacquer Shine | ¥3,300 Each (Before Tax) *Includes 9 colours

    Each colour is based on one of the special moves performed by characters in One Piece. The colour arrangement is diverse, ranging from colours to make a statement to more casual ones. Wield the power of the Straw Hats wherever you go.

     

    Part Two

    Fearless Crew High Rider Gold First / Fearless Crew High Rider Romance Dawn | ¥5,000 (Before Tax)

    Smooth, silky highlight powder to accentuate the face. Colours include shining gold which glistens like pearls and sun-basked peach.

    Fearless Crew Premium Brush Set | ¥6,500 (Before Tax)

    The high quality mini brush set includes a face brush, cheek brush, eyeshadow brush, and eyebrow brush.

     

    ©Eiichiro Oda/Shueisha, Toei Animation

  • LUSH Harajuku Revamps With New ‘Slow Bath’ Concept

    13.September.2020 | FASHION

    The Harajuku branch of UK cosmetics retailer reopened after a revamp on Friday with its all-new ‘Slow Bath’ concept. The branch first opened to the people of Tokyo in November 2018.


    Since opening, LUSH Harajuku has delivered a LUSH-esque bath product lineup experience, since Japan is known for being a nation of bath lovers. That is now being taken to the next level with the Slow Bath revamp which will stock a wide variety of items for self care and indulgence.

     

    Throw away the needless and make way for mind and body reconnection

    LUSH Harajuku is a place that helps you discover new ways to design your daily routine, with face masks to refresh your skin, products to care for your hair, scents for your well-deserved bath time, and more.

     

    Well-being is also a big part of the brand, teaching you to be kind to yourself while you’re working everyday, and to look after your mind and body. LUSH Harajuku stocks not only bath bombs and bubble bars, but a selection of items to use while you’re in the bath too for some much-needed self care.

     

    Naked items are environmentally friendly

    About 60% of LUSH’s products are sold ‘naked’ without packaging in order to reduce on waste in the environment. This also lets the essential oils and natural smells of the products seep throughout and outside the doors of their stores, beckoning people with the pleasant fragrances.

     

    LUSH’s “Lush Labs” app also has a function called “Lush Lens.” This lets customers scan any naked item which brings up information about that particular item such as what ingredients are used, as well as videos on how to use products and bath bombs fizzing.

     

    If you’re ever in Harajuku, be sure to stop by LUSH.

  • Kyary Pamyu Pamyu Launches New Fragrance Brand ‘Nostalgia Syndrome’

    12.September.2020 | FASHION

    A new fragrance brand produced by Kyary Pamyu Pamyu was released on September 12, 2020, and is available to purchase via the brand’s official website.

     

    The brand was backed by a crowdfunding campaign in February 2020 for Kyary who wanted to turn her favourite scent, fragrant olive, into a fragrance. The music artist highlighted how it’s a difficult scent to get your hands on. “There are so many people that like the smell of fragrant olive, so why is it so rare?” Kyary worked with fragrance experts to create a scent that smells like fully bloomed fragrant olive.

    Nostalgic Syndrome Osmanthus – Eau de Toilette | ¥8,250 (Tax Included)

    Nostalgic Syndrome Osmanthus – Body Cream | ¥5,500 (Tax Included)

    The first goal of the crowdfunding campaign was to fund the perfume and the second body cream which Kyary overwhelming support for, leading to it becoming a reality.

    Nostalgic Syndrome Osmanthus – Hand Cream | ¥1,870 (Tax Included)

    Nostalgic Syndrome Osmanthus – Aroma Diffuser | ¥7,150 (Tax Included)

    The success of the crowdfunding campaign led to the establishment of Nostalgic Syndrome and subsequently its first series, Osmanthus, which includes not only the perfume and body cream but hand cream, hair oil, aroma diffuser, and home & fabric spray too.

     

    To celebrate the launch of Nostalgia Syndrome, the first 300 people who spend over ¥10,000 on products will receive an original eco bag. More details can be found on the brand’s official website.

     

    Kyary Pamyu Pamyu | Comment

    “I’ve always loved fragrances. Before every live performance I do I like to calm myself with my favourites. Fragrances help me to relax no matter the time, I really feel like they’re something that have saved me. So, for all the people working hard day to day, and for those with stresses piled up right now, I want them to take a deep breath with this scent of fully bloomed fragrant olive. It would make me happy if this fragrance can create a relaxing space for you.”

     

    “It’s all thanks to everyone’s support that I was able to launch the Nostalgia Syndrome brand. I’m filled with gratitude. Thank you so much, and I hope you continue to support [the brand].”

  • Kiko Mizuhara and Takumi Kitamura Model For Rouge Dior Lipstick

    10.September.2020 | FASHION

    American-Japanese model, actress, and designer Kiko Mizuhara and Japanese actor and model Takumi Kitamura have featured in a new promotion for the internationally-iconic Rouge Dior lipstick in three different looks inspired by the streets of Paris such as Champs-Élysées and Saint-Germain-des-Prés.

    Saint-Germain-des-Prés Look

    Inspired by the art-led administrative quarter of Saint-Germain-des-Prés, this look fuses trends and tradition.

     

    Kiko is donning the Rouge Dior 665 Rêvée which has a classic pink-beige accent. And to emphasise the natural gloss and beauty of her lips, she’s wearing the Dior Addict Lip Glow Oil 001 Pink.


    Takumi has also contoured with the Dior Addict Lip Glow Oil 001 Pink tinted lip balm which brings out his natural complexion and imbues his lips with a natural beauty.

     

    Champs-Élysées Look

    Champs-Élysées is where the best fashionistas gather, and this look serves that cool Parisienne vibe. Kiko is using the Dior Addict Lip Glow Oil 001 Pink as a base which she has layered with the iconic Rouge Dior 999.

     

    Avenue Montaigne Look

    Feminine looks overflowing with natural beauty inspired by Avenue Montaigne where Monsieur Dior opened his first boutique.

    Kiko is wearing the Dior Addict Lip Maximizer 001 Pink and has added the lovely Rouge Dior 458 Paris. She’s ready to hit the town.

     

    Takumi is also donning the Dior Addict Lip Maximizer 001 Pink, Dior’s number one lip care primer, to care for his lips, elicit their natural beauty, and heighten their gloss and volume.

  • SUQQU’s New Liquid Lipstick Collection to Enhance Lips This Autumn

    29.August.2020 | FASHION

    “Comfortable, yet also dramatic” is the vibe SUQQU is bringing to their new Liquid Lipstick Collection which will be released on September 4, 2020.


    The lipsticks will be available in two different finishes: COMFORT LIP FLUID FOG and COMFORT LIP FLUID GLOW, both of which provide fresh colours for the lips while enhancing their look.

     

    Amazingly light and locks in colours

    The lipsticks have an impossibly light spread thanks to the oils that SUQQU use in their formula, which has a mousse-like texture that helps at to the lightness and allows the shade to spread effortlessly and evenly across the lips. You also don’t have to worry about any stickiness when wearing your chosen shade.

     

    Long-lasting, guaranteed adhesion

    The formula of the new SUQQU Liquid Lipsticks actually contains the same film material used in mascara. This means that the colour is guaranteed to stay on your lips over a long period of time.

     

    COMFORT LIP FLUID FOG – 7 New Shades

    Made with a higher ratio of film than the GLOW line for additional creasing prevention.

    Colour Variations

     

    The Shades (From the Left)

    01. AZUKIAME: Dull red that nods towards autumn and winter and works with all skin tones.

    02. MAIBENI: A light and refreshing fruity red with a perfect balance of blue and red.

    03. WATAICHIGO: Chic rose whose dullness has a grown-up vibe to it.

    04. HANASHIMO: Sophisticated pink beige that can be worn both formally and casually.

    05. OUJYUKUKA: An adult orange amber that contrasts against the skin like a ripe fruit.

    06 KINUZOME: Snow beige with a hint of white.

    07 HOUJIIRO: Warm brown that has warmth and depth that blends well with the skin.

     

    COMFORT LIP FLUID GLOW – 7 New Shades

    Contains more oil than the FOG finish, for a more moisturized, glowing look.

    Colour Variations

     

    The Shades (From the Left)

    01. AKATSUMUGI: A bewitching primary red with just a single coat.

    02. MUSUBISHU: Soft and warm fig red reminiscent of figs.

    03. HANAIKADA: Sweet and gentle pure coral that leaves a pure impression.

    04. IROGURE: Chic ochre brown that makes anyone look smart and sophisticated.

    05. YUUHI: Refreshing and glossy dewy orange.

    06. FUJISHIZUKU: Purple aquatic berry that enhances your adult luster.

    07. HANAGUMORI: Greyish purple with a dull mode.

  • Naomi Watanabe Appointed Shu Uemura Ambassador For Launch of ‘Rouge Amplified Unlimited’ Lipstick

    27.August.2020 | FASHION

    Japanese makeup artist brand Shu Uemura has invited Naomi Watanabe on board as the global ambassador for the launch of the new colour and packaging for their “Rouge Unlimited Amplified” lipstick which will hit shelves on September 16, 2020.

     

    Rouge Unlimited Amplified looks to amplify the user’s lip experience with its bold colours. The collection will see a range of updated colours and packaging, including the brown “BR 784 Naomi’s redwood.”

     

    In the promotion for the lipstick, Naomi Watanabe has donned the “Rouge Unlimited Amplified Matte AM BR 784.”

    Naomi Watanabe | Comment

    “This is a really beautiful colour and gives you a personalised look that you don’t see with other lipsticks. You can use it pretty much anywhere, whether at the office or at a party. As long as you wield this lipstick, you can go anywhere, and do anything.”

     

    Naomi Watanabe is a fashion icon in Japan, promoting positivity and letting people know they can wear whatever makeup and clothing they like. Her message ties in with Shu Uemura’s core concept of individual beauty.

    Rouge Unlimited Amplified Matte AM BR 784

    The “BR 784 Naomi’s redwood” was specially developed to bring out the tones in the skin of those in Asia. It’s a tailor-made brown inspired by reddish-brown, a popular colour trend. Adding a reddish tinge makes it contrast well against the skin and makes it possible to wear it on any occasion. The brown hue adds a sense of sophistication and balances out the red, so you can wear it both casually and formally. Four different textures of the “BR 784” are available to purchase.

  • SHIRO Makeup Collection 2020 Autumn/Winter Launches September 10

    22.August.2020 | FASHION

    Japanese cosmetic brand has revealed that the SHIRO MAKEUP COLLECTION AW 2020 will launch in Japan on September 10, featuring delicate colour tones and using ingredients that SHIRO is known for like ginger and pot marigold which are kind to the skin.

    Pot Marigold Liquid Eyeshadow

    Pot Marigold Liquid Eyeshadow – 4 Colours

    The liquid eyeshadow keeps the skin around your eyes moisturised while adding a delicate sheen to them, creating a beautiful contrast and natural beauty. In times when everyone needs to be wearing face masks, a coat of this eyeliner is sure to leave an impression.

     

    Gagome Kelp Mascara

    Gagome Kelp Mascara – 3 New Colours (Includes 1 Limited Edition)

    Gagome kelp is known for its moisturising power. Add yuzu to that for a fresh citrus scent, and you’ve got a mascara that cares for your eyelashes while making you look beautiful. These three new colours also contain pearl powder.

     

    Ginger Lipstick Glow

    Ginger Lipstick Glow – 3 New Colours

    Incorporating ginger ensures your lips stay moist, and the three new colours introduced add a glossy shine to plump them out.

     

    Ginger Lipstick Colour Primer

    Ginger Lipstick Colour Primer

    The new Ginger Lipstick Colour Primer cares for your lips and is acts as a foundation for your lipstick.

  • GU Announces Launch Of New Cosmetic Brand #4me by GU

    20.August.2020 | FASHION

    Japanese clothing retailer GU has announced that its new cosmetic brand #4me by GU which launch on September 4, 2020 at all major GU stores and their online website in Japan.

    #4me by GU is an entirely new cosmetic brand that hearkens to the voices of the ordinary person and combines latent needs with the latest styles. By listening to consumers’ worries and wishes, the brand is able to develop cosmetics that people want and can really use. Their products pride themselves on being made in Japan, ensuring high quality while staying at a reasonable price and making the user feel good each day.

     

    #4me by GU’s product lineup focuses on eye and lip products, and this will include lipsticks, cream eyeshadows, lip gloss, and multi-palettes. The items will be simple for anyone to apply and incorporate into their looks. GU has also developed their own colours and textures so that their lineup fit naturally with the colours and fashion of the season. From eyeshadow that isn’t overly-sparkly to specially selected natural colours from palettes, #4me by GU promises easy of use for every person.

     

    The Lipsticks

    8 Colours: #11 PINK, #13 L.RED, #14 ORANGE RED, #15 RED SHEER, #17 RED MATTE,#24 APRICOT, #26 ORANGE SHEER, #77 PURPLE | ¥590 Each (Before Tax)

    The lipstick collection features natural colouring. Each lipstick benefits from just needing one coat over the lips while also moisturising them. Thanks to the oil blend*, the lipstick feels great on the lips and has the right amount of shine. It also has a lip cream feel to it so can be used on your lips when wearing a face mask.

     

    Cream Eyeshadow

    4 Colours: #01 WHITE, #11 PINK, #36 BROWN, #81 GOLD | ¥590 Each (Before Tax)

    #4me by GU’s cream eyeshadow has 53% water content and comes in a tube. The oil blend lets the eyeshadow spread out smoothly and requires just a single coat around your eyes. The eye shadows also contain a moderate amount of glitter, bringing a fresh look to your eyes. It makes your eyes stand out without taking over the rest of your makeup.

     

    Lip Gloss

    3 Colours: #11 PINK, #13 L.RED, #16 RED | ¥790 Each (Before Tax)

    The colouring developed for the lip gloss was made to not be too strong so that even if you overcoat with another colour your lips will look natural. The oil blend* used enhances the product staying on your lips and makes them look plump and moist.

     

    Multi-Palettes

     3 Colours: #11 PINK, #26 ORANGE, #72 PURPLE | ¥1,490 (Tax Included)

    Soft powder is used for the multi-palettes which ensures a consistent and balanced spread. Colour trends are used and can be used both on your cheeks and around your eyes.

     

    #4me by GU is made in Japan using high quality Japanese ingredients. Where possible, the ingredients used are ones that do not cause irritation to the skin, and all items are made with natural moisturising ingredients including the following essences: tea leaf, East Asian Cherry, camellia, saxifraga stolonifera, and ashitaba.

  • SHISEIDO Opens First Global Flagship Store in Tokyo’s Ginza District

    12.August.2020 | FASHION

    SHISEIDO opened its first-ever global flagship store in Ginza, Tokyo on July 31, 2020.

     

    Since its founding in Ginza, the SHISEIDO brand has been fusing art and science, representing Japanese Beauty. Today, it offers a wide range of products in 88 countries and regions around the globe. SHISEIDO skincare and makeup aims to reveal and express people’s beauty on the outside, empowering them with confidence and vitality. For SHISEIDO, it is that outer beauty that brings to light your inner beauty, a notion that’s centred around the brand’s concept of feeling “ALIVE with Beauty,” something they say is achieved when beauty blooms from both the outside and inside.


    SHISEIDO GLOBAL FLAGSHIP STORE follows this mantra of “ALIVE with Beauty” which it will promote to those visiting Ginza, be they Japanese or foreign. The store’s design concept is “Japanese Digital Garden” which encapsulates the image of a Japanese-style garden—something which symbolises the Japanese sense of beauty as well as nature. It will be inspired by Japanese paper, trees, and Nishijin silk fabrics, and will incorporate flowing music and lighting.

     

    Digiskin Tester (Makeup)

    SHISEIDO GLOBAL FLAGSHIP STORE is a beauty experience that combines human touch with the latest technology. The shop caters to a multitude of beauty needs and lifestyles. Simply by taking a photo of yourself, the Digiskin Tester will find the perfect shade of SHISEIDO foundation for your skin from 30 colours. This instant tester can be combined with one-on-one counselling with the staff so you can find the right products for you.

     

    SHISEIDO Ultimune™

    SHISEIDO Ultimune Power Infusing Concentrate N – Ginza Flagship Store Limited Edition (75ml) | ¥16,000 (Before Tax) *Available in-store only

    The building consists of three floors serving all things SHISEIDO, from their full line-up of makeup and skincare products to items exclusive to the flagship store.

     

    They are taking all the necessary precautions against the spread of COVID-19 so that customers can continue to enjoy the beauty experience. This includes practicing social distancing, providing alcohol gel, disinfecting tester products, having staff and customers wear masks, and so on.

     

    Ultimune Essence Auto-Tester

    Customers can use special dispensers set up in-store which lets them try out products without having to come into physical contact with other people.

     

    SHISEIDO has also launched a “virtual store” on its official website so that customers can still enjoy SHISEIDO GLOBAL FLAGSHIP STORE from the comfort of their own home. Customers use VR to walk around the shop and watch help and advice videos on makeup.

     

    Discover your inner and outer beauty at SHISEIDO GLOBAL FLAGSHIP STORE in Ginza.

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