Visiting @cosme TOKYO in HarajukuーThe Place That Satisfies All Of Your Makeup & Cosmetic Needs

04.February.2020 | Uncategorized

@cosme TOKYO is a new flagship store that opened in front of Harajuku Station in Tokyo on January 10, 2020.

 

@cosme is a web portal centred on makeup and cosmetics. Offering a wealth of beauty information from a number of perspective, the website lets you see the latest trending items in the makeup world from the word on the streetーby letting people comment on and rank itemsーoffers solutions to skincare and makeup-related problems, and more.

@cosme TOKYO is the first-ever physical store by @cosme. Its floor space spans over 1,300 square meters where it houses an enormous selection of cosmetics and makeup products, from inexpensive and affordable quality items to luxury brands. Since opening, it has become the talk of the town in Harajuku.

 

It’s comprised of three floors, each with their own highlights. Let’s go and check it out.

 

1st Floor: A Hall of Fame for the latest most popular cosmetics

When you walk into the first floor area, the first thing that’s sure to catch your eye is the incredible “Best Cosmetic Award Tower,” a collection of items that have have won past cosmetic awards for being the best. All the cosmetics are stacked up high in their own little display case.

As you proceed further across the shop floor, there is the “@cosme Weekly Ranking” corner which ranks the most popular items on the website for that week, so customers can always know what products are the best to incorporate into their makeup and beauty routine.

But perhaps the centrepiece of @cosme TOKYO is the “Tester Bar,” where customers are free to try out products using the puffs and cotton pads provided. There’s also a tap and sink for rinsing. You can’t deny how great this service is; without worrying about others, you can try out all the cosmetics to your heart’s desire and then buy them if they’re to your liking.

 

There are also smart lockers so you can lock your things away, allowing for your hands to be free while you test makeup and shop. But it doesn’t stop there, as there’s even a foreign currency exchange machine which caters for 85 currencies in 120 countries.

 

2nd Floor: Men’s cosmetics, beauty equipment, and more

Up on the second floor, you’ll find another area that ranks products, this time the ones with the most sales at @cosme TOKYO. Everything is displayed in such a way that it’s easy to find products as they are separated by base makeup, mascara, lipsticks, and so on. You’ll find pop artwork hand drawn by the staff to highlight products, so enjoy comparing and considering all the different items.

Recently in Japan, men’s products have been garnering attention, and so @cosme have created an entire section dedicated to male and unisex makeup items. Picking out makeup with your partner is goals, and now it’s finally becoming a reality.

Another area that’s popularーwith both Japanese people and foreignersーis one that stocks cosmetics made with naturally-derived ingredients from Japan, as well as products with Japanese-style packaging. It’s perfect if you’re looking for Japanese-specific items or for gifts and souvenirs.

Also on the second floor are beauty mirrors so you can check yourself out as well as two Tester Bars, so you can try out products here too.

If you have kids, you can drop them off in the kid’s area while you shop. There’s also bread-feeding rooms and places for changing diapers. They have it all!

 

3rd Floor: A place to relax exclusive to @cosme app users

The third floor is home to a lounge that can only be used by those who have the @cosme app installed on their phone. It can be used for relaxing or for hanging out with friends. It’s hard to find a such a quiet and relaxing place like this so close to Harajuku Station.

If you want to retouch your makeup, there’s a powder space you can do that for free, as well as oxygen boxes. This floor is packed full of different great services.

 

@cosme also has its own points system. One point equals one yen, and you get five for just visiting the store.

 

Anyone and everyone can enjoy a fun and easy shopping experience

 

Each product in the store has a JAN code on it which when scanned at one of the tablets in store will give you information about that product in multiple languages, including English, Simplified/Traditional Chinese, and Korean. This goes for the map of each floor too, so you can find out what each floor offers without getting lost.

@cosme TOKYO also has free Wi-Fi, and can also ship products around Japan. It offers a comprehensive shopping experience that caters to both Japanese and foreign customers.

You’re sure to find many items you like when visiting @cosme TOKYO, so you can’t miss out on visiting if you’re travelling to Harajuku or Tokyo. Enjoy shopping!

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    The guests joined over 50,000 users for the first event which went down a storm. Chinatsu Wakatsuki said: “I was amazed how much it looked like Shibuya! I can’t go to Shibuya right now, so it felt like I got to visit home again after so long.”

     

    Shibuya was fully recreated a virtual space for people to visit

    Lots of Ghost in the Shell fans gathered in the city

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    The real world and the world of Ghost in the Shell collide

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    Comments from the performers

    ・Chinatsu Wakatsuki (Future Design Shibuya)
    “I was amazed how much it looked like Shibuya! Shibuya is a place I hold near and dear to my heart. There were a lot of ‘firsts’ for me, like my first time using an avatar, and meeting new people for the first time, so I thought it was going to be difficult at first, but I found myself not nervous at all and had fun with everyone in there using this futuristic entertainment. Looking forward, au 5G will grow and the number of things we can do will as well. I hope to challenge myself as a tarento and a mum in many different things and have fun with this Virtual Shibuya!”

     

    ・“DJ LOVE” (SEKAI NO OWARI)
    “It felt like I had dived right into the world of Ghost in the Shell, my favourite series. It was a wonderfully fun event which expanded on my dreams. I’m looking forward to seeing it evolve and I hope to perform live there at some point. I want to make stuff that people who haven’t been physically able to go to venues up to now can enjoy. I think it would be fun to communicate with people who participated.”

     

    ・Ange Katrina
    “The streets of Shibuya I know were completely transformed into the world of Ghost in the Shell, and my favourite Tachikoma made an appearance too. For a Ghost in the Shell fan like myself it was a whale of a time! Right now we have to battle with staying indoors. Me having disappeared has caused a bit of trouble, but the thrill of this virtual event has lifted my nerves. I had a lot of fun.”

     

    You can check out footage from the event in the video below which was posted on Shibuya 5G Entertainment Project’s official YouTube channel.

    The world of Ghost in the ShellVirtual Shibuya in can be experienced until May 31, 2020, so sign up while you still can.

  • Tokyo’s New Skin Care Concept Shop SKINCARE LOUNGE BY ORBIS to Open in Omotesando

    18.May.2020 | FASHION / SPOT

    SKINCARE LOUNGE BY ORBIS is the debut concept shop by Japanese beauty company ORBIS, and it’s set to open in Omotesando this summer. The shop’s teaser website opened on May 13 where information on its conception, special content, interviews with the company’s partners, and more will roll out in the run up to the grand opening.

    ORBIS established themselves in 1984, and in 1987 launched their mail-order service. Since then, their mission has been to “create a world filled with people who are true to themselves, think positively, and lead lives of beauty.” They believe in the beauty each of us has inside them and want to unlock its full potential.

     

    SKINCARE LOUNGE BY ORBIS aims to have people learning about their own skin and to unlock its full potential. “Feel,” “Learn,” and “Take” are the keywords of the concept shop.

    The shop’s creative directors are Hisato Ogata, who is a designer and innovator at takram, and Momo Kudo of Tokyo-based architecture and interior design studio MMA Inc. They are also supported by George Amano of GEORGE CREATIVE COMPANY.

    SKINCARE LOUNGE BY ORBIS has two floors. On the first floor, customers are free to test various products as well as learn about the correct way to look after their skin. The second floor offers skincare treatments, workshops, and various private events. You must be a member on the shop’s official app and book in advance for the second floor services.

     

    If you’re strolling around the Harajuku and Omotesando area this summer, pop into SKINCARE LOUNGE BY ORBIS and learn all there is to know about proper skin care.

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