URBAN SENTO: The New Brand Making Japanese Bath House Clothing Stylish

22.February.2020 | FASHION

“JAPAN MADE PROJECT” is a project launched by Japanese apparel shop URBAN RESEARCH which aims to revitalise regions around Japan by building local communities with businesses and creators around the country while also looking to take a step back to reconsider what is appealing about each of those regions.

As part of this new project, URBAN RESEARCH has announced its plans to establish “JAPAN MADE PROJECT TOKYO” on March 20, 2020. Focusing on Tokyo, this branch of the project will see the launch of “URBAN SENTO.” This will focus on the potential of sento, or “bath houses,” in the city, which will also include a new line of bath house clothing made in collaboration with Kosugi-yu a sento located in the Tokyo district of Koenji.

 

Public bath houses play an important part in Japanese culture by contributing to people’s mental health and creating communities. This is especially so in a city as busy as Tokyo. That’s where URBAN SENTO comes in, which will encourage the rediscovery of the city’s appealing culture through sento.

 

Pre-sales for the new clothing line opened on the URBAN RESEARCH online store on February 14, 2020. It features a collection of must-have items for the bath house, whose message is to spread the bath house lifestyle.

 

Apparel

To ensure the clothing is comfortable as bath-wear, the collection is made from high quality cotton provided in collaboration with HAAG, a brand managed by Smile Cotton. This cotton is nice and soft and does not rub against the skin. Smile Cotton’s materials are even endorsed by the Japan Atopic Dermatitis Patients Association.

Crew Neck T-Shirt – ¥7,700 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

One Piece – ¥13,200 (Tax Included) | Sizes: Small/Medium | Colours: White/Light Grey/Black

Short Pants – ¥12,100 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

ZIP Parker Hoodie – ¥16,500 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

Pouch (Medium Size) – ¥3,080 (Tax Included) | Colours: White/Navy/Orange

The mesh pouch can be taken into the bath with you. Put your shampoo or other bath products in with you and take a dip.

 

Miscellaneous Items: IKEUCHI ORGANIC x URBAN SENTO
The bath towels you can use at Kosugi-yu are made by IKEUCHI ORGANIC. They come in two sizes and are incredibly soft on the skin.

Oragnic 120 Bath Towel – ¥5,060 (Tax Included) | Colours: White/Grey

Oragnic 120 Face Towel – ¥1,980 (Tax Included) | Colours: White/Grey

 

Kimura Soap x URBAN SENTO
The products used for cleaning yourself at Kosugi-yu, as well as what’s used for washing the towels, is soap provided by Kimura Soap. This pure soap, crafted by artisans by cooking in kettles, is friendly to the environment and the skin. It can be used at the bath house, in the bath at home, or even for your laundry.

Body Soap (Hinoki Cypress/Lavender) – ¥1,980 (Tax Included)

This body soap gently lathers your skin in bubbles and leaves your skin filling refreshed. Both the hand soap and body soap feel good to use.

The a video and main visual were released for URBAN SENTO, which feature Japanese music artists Yusuke Emoto and Aoi Nogi as the models.

RELATED ENTRIES

  • New Rap Track by monyusode Inspired by 1926 Short Story ‘The Izu Dancer’

    20.October.2021 | MUSIC

    Female duo monyusode just released their new track With no ODORIKO on October 8, 2021. The song is available on the iTunes store and major streaming sites. 

     

     

    The song was inspired by the 1926 short story The Izu Dancer by Nobel Prize-winning Japanese writer Yasunari Kawabata. Kawabata was the first Japanese writer to win the award in 1968 and the short story follows a young boy from Tokyo traveling to Izu on a lonely summer holiday. On this trip, he repeatedly crosses paths with five traveling musicians who bring joy back to his life. 

     

    Comment from monyusode

    “With no ODORIKO is a song that combines a traditional enka-style melody with modern rap. Be sure to pay attention to the lyrics!”

    “The music video tells the story of a traveler who meets and falls in love with a dancer. It was shot in the town of Murata in Miyagi prefecture and features this rare and incredibly beautiful scenery. We hope you’ll enjoy the casting!”

     

  • Daruma Themed Exhibition and Auction Featuring 11 Artists Opens in Shimokitazawa

    20.October.2021 | FASHION / SPOT

    From October 13 to October 27, artists are flocking to BONUS TRACK Gallery in Shimokitazawa to display some incredible works based on daruma, a type of lucky Japanese traditional doll. These works will also be up for sale in an online auction happening during the event period!

    October 2020 Exhibition

    October 2020 Exhibition



    The motif of BONUS TRACK is the daruma, which are seen as symbols of perseverance and good luck in Japanese culture. This marks the third time that artists have been invited to create and sell their daruma-inspired works.

     

    20% of the final bid price for each piece will be donated to various organizations. 30% will be given to the venue, while 50% will be given to the artists themselves. 

     

    During the first event, donations went towards the Nippon Foundation’s Emergency Relief Fund for Coronavirus. Other organizations supported include the Kitazawa Osekkai Club, a group involved in PTA and youth committee activities in the area, and Peace Wanko Japan, a dog protection organization in Hiroshima. 

  • Kadokawa Musashino Museum Celebrates First Anniversary with Ukiyo-e Theater from Paris Project

    19.October.2021 | FASHION / SPOT

    To celebrate the location’s first anniversary, the Kadokawa Musashino Museum will hold a 360-degree experimental exhibition titled Ukiyo-e Theater from Paris starting October 30. The theater continuously holds showings to help share Japanese culture with both domestic and international visitors. 

    Bowie as Kidomaru. Masumi Ishikawa for the Ukiyo-e Project

     

    Momoiro Clover Z and KISS. Megumi Oishi (BALCOLONY) for the Ukiyo-e Project

     

    In the Edo period, the price of one ukiyo-e print was 28 mon, the same as a bowl of soba noodles. The word ukiyo means ‘this world,’ and these paintings captured the familiar and the mundane. In that period of time, these creations were what television, the internet, and Instagram are to us today. In the 19th century, ukiyo-e pieces first appeared in Europe and made a large impact on impressionist artists, which continues to this day. 

     

    Danny Rose Studio has helped create a giant video space for the new exhibition, combining the old and the new. The Dreamed Japan – Images of the Floating World exhibition has been experienced by over 2 million people in France and is now coming to Japan for the first time with some new enhancements. Twelve unique works of art will be dynamically projected on a massive space, transporting visitors into an entirely new world. Clocks will tick, lanterns will dance in the air, cherry blossoms will flutter in the wind, and waves will rush overhead. 

     

    In the back of the Grand Gallery, a large number of ukiyo-e prints used by the Danny Rose Studio will be on display along with works by contemporary Japanese ukiyo-e artists. 

  • Tokyo Mega Illumination at Tokyo City Keiba to Collaborate with NAKED for AR Experience

    17.October.2021 | FASHION / SPOT

    2021 marks the fourth year that the Oi Racecourse, also called Tokyo City Keiba, will be bathed in a sea of over eight million colorful lights! The Tokyo Mega Illumination is back from October 16, 2021, until April 10, 2022, and features a water fountain show synchronized to music, a 100-meter tunnel covered in twinkling lights, and more. This year, in the Twinkle area of the event, guests can enjoy various AR illuminations created as a collaboration with NAKED, a creative production company headquartered in Shibuya. The NAKED BIG BOOK interactive experience will also welcome visitors to enjoy a projection mapping experience like no other.

     

    NAKED BIG BOOK

    Pergola (Interactive)

    Illuminated Logo

    AR Horse Camera Filter

    AR Lights
    Limited-Time Area: Tree Playing with Lights (Lawn Area)

     

    NAKED’s most popular work, NAKED BIG BOOK, utilizes projection mapping to allow guests to turn the pages of a giant book and experience a unique world separate from their own. Using web filters and AR, guests can also see the object as a pop-up picture book! 

     

    During this special collaboration held on a horse racing track, visitors can also see a giant white horse in AR as they explore the grounds. Colorful horseshoes and stars will pop up from people’s footprints, and the sound of visitors’ steps will take on the sound of a horse’s hooves instead. Be sure to make some memories by snapping commemorative photos with themed filters during the event!

     

  • Machida City Museum Hosts Looking at Prints: Techniques, Expressions and Histories Exhibition

    16.October.2021 | FASHION / SPOT

    The Machida City Museum of Graphic Arts in Machida, Tokyo, is currently holding the Looking at Prints: Techniques, Expressions, and History exhibition until December 5, 2021. Featuring over 130 prints created with a large variety of techniques, guests can take a deep dive into how each piece of art was made. 

     

    An Up-to-Date Parody of the Four Classes – Utagawa Kunisada. 1857. Letterpress, wood, multi-color printing. 

     

    Artists featured in the exhibition have used many different techniques to create their masterpieces, including woodblocks, copper plates, lithographs, and stencils. The main exhibit introduces famous printmakers such as Albrecht Durer, Pablo Picasso, and Shiko Munakata, but also a number of lesser-known artists who utilized less traditional techniques. All explanations are in an easy-to-understand manner, so why not come learn about art in Tokyo? 

     

  • Sumikko Gurashi Themed Cafes Open in Tokyo, Osaka, and Aichi to Commemorate Second Theatrical Movie

    16.October.2021 | ANIME&GAME / FOOD / SPOT

    To commemorate the release of the their second movie, ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko,’ Sumikko Gurashi will be opening the limited-time ‘Night Party with Sumikko’ cafe in Osaka on October 20, Tokyo on October 21, and Aichi on November 11.

     

    (Advance Reservation Benefit Only) Original Invitation with Postcard (Five types)

     

     

     

    Menu

    Tokage’s Night Party Curry: ¥1,430 (Tax Incl.)

     

    Shirokuma’s Warming Hot Rice Casserole: ¥1,430 (Tax Incl.)

     

    Five’s Recommended Children’s Lunch: ¥1,650 (Tax Incl.)

     

    Magician’s Party ~Açai Bowl~: ¥1,430 (Tax Incl)

     

    Aoi Tsukiyo’s Fruit Punch: ¥1,100 (Tax Incl.) + ¥220 for one mini ice cream

     

    Sumikko’s Pudding Ice Cream: ¥880 each (Tax Incl.)

     

    Starry Drink: ¥990 each (Tax Incl)

     

    Dolomite Coaster

     

    Hot Café Au Lait: ¥880 (Tax Incl.)

     

     

    Original Goods

     

    Acrylic Keyholder (Random out of five): ¥770 (Tax Incl.)

     

    Phosphorescent Sticker (Random out of eight): ¥605 (Tax Incl.)

     

    Acrylic Stand (Random out of five): ¥880 (Tax Incl.)

    Muddler (Three types): ¥1,100 each (Tax Incl.)

     

    Mug Cup: ¥1,980 (Tax Incl)

     

    Purse: ¥1,100 (Tax Incl.)

     

    Fluorescent Pen Set: ¥1,100 (Tax Incl.)

     

    A5 Clear File Duo: ¥605 (Tax Incl.)

     

    Bandanna: ¥1,870 (Tax Incl.)

     

    The Sumikko Gurashi characters are beloved by both adults and children for their gentle touch and tone. Their first movie, ‘Sumikko Gurashi Tobidasu Ehon to Himitsu no Ko’ was released in November 2019 and received great popularity. The sweet story of the Sumikko’s adventures through a story-book world attracted over 1.2 million viewers across Japan.

     

    The heartwarming cafe menu includes “Tokage’s Night Party Curry,” “Shirokuma’s Warming Hot Rice Casserole,” Five’s Recommended Children’s Lunch,””Magician’s Party ~Açai Bowl~,” “Aoi Tsukiyo’s Fruit Punch,” “Starry Drink,” and more. The cute, Instagrammable dishes feature the characters who feature in the movie, which tells a mysterious story that begins under a blue moon in the Sumikko’s hometown. A lineup of limited edition goods and perks will also be available, adding to the movie excitement.

     

     

    Enjoy a cute, social-media friendly meal and original merchandise at the exciting Sumikko Gurashi cafe!

     

    ©2021 Japanese Sumikko Gurashi Association Film Club

  • 90 Year Old Renovated Public Bath-turn-Cafe ‘Rebon Kaisaiyu’ to Hold Collab Exhibition with Illustrator Miyaoka Chigav

    13.October.2021 | FASHION / SPOT

    Tokyo, Taito-ku based public bath cafe Rebon Kaisaiyu has announced a collaboration exhibition with illustrator Miyaoka Chiga, held between October 10 (public bath day) and October 24 2021, titled “Yu.”

     

    Rebon Kaisaiyu is a renovated public bath which was built 90 years ago, now transformed into a cafe serving home-roasted specialty coffee and handmade ice cream. The wooden tag shoe boxes, watch seats, ceilings, clocks, and Mt. Fuji paintings from the public bath have been preserved, retaining the comfort and warmth of the original building. 

     

    The space was designed around the concept of “connecting memories through a cafe,” striving to become a spot where locals could relax once more, connecting the building with the people of the new generation. The relaxing cafe has 16 seats available and is located only a five minute walk from Tokyo Metro Hibiya Station.

     

    The collaboration exhibition will be filled with artwork using iconic public bath motifs. Miyaoka’s gentle illustrations are sure to soothe your heart, immersing you in the warmth of “Yu” (public baths). Why not relax in this unique cafe with a comforting mug of hot coffee.

     

  • Changes Made to November’s OMNIBUS Music Festival in Tokyo

    11.October.2021 | FES / MUSIC

    As part of the Tokyo Art & Live City project, the OMNIBUS music festival will take place on November 6 and 7 in Japan’s capital. Rather than being held at Shinjuku Central Park, the November 7 concert will now take place at Hulic Hall Tokyo. Originally, this concert was named The Park #Assembly, though this has now been changed to The Hall #Space. For those holding tickets with the original name, don’t worry–your ticket will still be valid at the new venue. 

     

    Those who want a refund due to the venue change should head to the official website by October 9. The November 6 concert titled The Circuit #Excursion will be held as scheduled. 

     

    Additional tickets for the festival went on sale on October 2, 2021. Schedules for the events will be released soon, so stay tuned for more details!

     

  • Exhibition Featuring Famed Silk Fabrics from Tsuruoka in Yamagata Prefecture Now Open

    06.October.2021 | FASHION / SPOT

    Tsuruoka, Yamagata prefecture is known throughout Japan and the world for its silk production. Beginning on September 18, a new exhibition is inviting guests to see some of the incredibly beautiful fabrics to come out of the area, particularly highlighting Reiko Sudo, an innovative cloth-maker living in the area. These stunning pieces are being displayed at the Matsugaoka Reclamation Site, celebrating 150 years of history in 2021 and known as the birthplace of Tsuruoka silk. In particular, Sudo’s own Kibiso fabrics, created with the intent of blending long-held traditions with modern technologies, will be making an appearance! Kibiso refers to the first silk that comes off the cocoons in industrial silk spinning. 

     

    Kibiso Stripes & Streaks2018 Photo Sue McNab

    Kibiso ZoriPhoto Keiko Matsubara

    Swinging Cherries2021 Photo Keiko Matsubara

    An exhibit featuring the production process, original design sketches, and prototypes

    Kibiso – Ogarami Choshi Sheets2018 Photo Keiko Matsubara

    Ogarami Choshi, the byproduct of the silk mill: Photo Keiko Matsubara

    The First Cultivation of the Matsugaoka Reclamation Site 




    Tsuruoka City is the only region in Japan where the entire silk-making process–from caring for silkworms to dying and wearing–is completed in a single place. Silk production began in 1872 when the former Shonai clam’s samurai warriors began cultivating new lands around the Matsugaoka area. During the Meiji period, a local inventor named Saito Toichi invented the automatic weaving machine, making the production of silk fabrics much quicker and easier. The new fabrics were exported around the country to be used in dresses, and silk production quickly became the area’s main industry. 

    Kibiso, a type of thread made from the first silk discharged from a silkworm, has been in production since 2007 and is breathing new life into the area’s industry. The thread is hard and thick, making it very difficult to work with–but once these works are completed, the textile is extremely durable. It holds moisture well, has antibacterial properties, and will help protect the wearer from UV rays. Combining new designs with functionality, Kibiso also cuts down on waste, and museums in the United States and the United Kingdom currently have some of these creations on display, with more requesting installations. 

    At the current exhibition, 29 unique textiles, mainly Kibiso, are hung from the ceiling. Visitors are allowed to touch each of these pieces, and can also view the entire creative process from sketches and prototypes to the final product. All pieces were created together with the members of NUNO, a textile design studio directed by Sudo. The designs were decided on through conversations with craftsmen throughout Japan. By reviewing traditional processes and helping them evolve to suit modern needs, Kibiso was born and is helping to revitalize the silk industry in Tsuruoka. 

    A highlight of the exhibition is ogarami choshi, a byproduct of silk production often caught in the thin metal tubes of silk mills. These can be torn into sheets and used for new creations, and by doing so, helps reduce waste. 

  • #GucciGardenArchetypes Exhibition Held for Brands 100th Anniversary, Explores Brands’ Archetypes and Vision

    06.October.2021 | FASHION / SPOT

    To celebrate the brand’s 100th anniversary, Gucci will be hosting the ‘Gucci Garden Archetypes’ exhibition in Tennozu, Tokyo, between September 23 and October 31. The exhibition reflects the vision, aesthetics, and inclusive philosophies of creative director Alessandro Michele, as shown through advertising campaigns throughout his years in the position.

      

    An Archetype refers to something that many things have been based on, and Gucci’s advertisement campaigns are exactly that – the Archetype to Gucci’s world.

    The exhibition features astronauts, aliens, horses, angels, and more motifs that were featured in venues throughout the world, from Tokyo to Los Angeles, and even Paris’ May Revolution in 1968. Visitors are whisked away on a spectacular journey through Alessandro Michele’s kaleidoscopic vision. You will also discover the music, art, journeys, and pop culture that inspired Gucci’s campaigns.

     

    Exhibition director Alessandro Michele spoke, saying “I thought it would be interesting to invite people to join me on this six year journey, experiencing a dazzling world of fantasy and surprises. From there, I decided to create an immersive world that people could jump into through the advertisement campaigns. After all, it is the campaigns that best represent my vision.” 

     

    The exhibition is made up of multiple spaces built using cutting-edge technology, sophisticated craftsmen, and innovative interior design. The studio was designed by Archivio Personale, who has transformed Alessandro Michele’s vision into a narrative space. 

    As you enter the venue, you’ll discover a control room, seemingly behind the scenes of the first exhibition as photos of Michele’s campaigns are projected onto screens. Each room is based on a different theme, connected by aisle to recreate the diverse and wonderful world of Gucci’s campaigns.

     

    The Gucci Beauty room is full of screens at different angles, each showing footage from a lipstick collection campaign with the phrase “for the bold, the bright, and the beautiful.” The room dazzles those entering with the smile of punk singer Dani Miller, which is said to have overturned beautify standards in the cosmetics industry.

     

     The Gucci Bloom room is a floral paradise with its rich, floral scent. This campaign featured actress Dakota Johnson, feminist artist and photographer Petra Collins, and Hari Nef, a transgender actress and model, as the protagonists, each hiding away in an imaginary hidden garden. The three charismatic and unconventional women perfectly reflect Michele’s vision of modern femininity.

     

    The 2018 pre-fall collection campaign paid homage to the young people who participated in Paris’ May 68 movement to mark the 50th anniversary of the event, using graffiti to add depth to the atmosphere. 

    The room featuring the 2018 Spring/Summer campaign features visuals by Ignashi Monreal, who is known for his elaborate and expressive artwork, covering the walls and ceiling with a giant mural.

     

     

    The room for the 2016 Fall/Winter collection takes you to Tokyo, using thousands of sequins across the walls to recreate Tokyo, a city that shines even at night. Meanwhile, the 2017 Fall/Winter room will take you all the way to space, with otherworldly creatures, aliens, and astronauts, all introduced in a Natural History Museum inspired diorama style.

    The 2018 Fall/Winter room reflects the world of an eccentric collector, with shelves covering the walls from floor to ceiling. There are countless collectors items, with cases of butterflies, cuckoo clocks, colorful plushies, and even a number of Gucci GG Marmont bags. There are even set spaces, such as the  2016 Spring/Summer campaign which was set in the toilets of a 1980’s club in Berlin and the luxurious modern villa from the “Party of a Lifetime” cruise collection campaign in 2020. Head behind the scenes and traverse deeper into this maze-like space, riding the Los Angeles subway to return to Alessandro Michele’s very first campaign in 2015 Fall/Winter.

     

     

    Lose yourself in the world of Gucci’s advertising campaigns with this immersive space!

     

    Images Courtesy of Gucci

     

  • Three Unique Japanese Cafes You’ll Want to Visit Again and Again

    05.October.2021 | FOOD / SPOT

    Most of us have been spending more and more time at home over the past year. It’s time to get out for a change of scenery, and what better activity than cafe hopping! Check out these unique cafes around Japan, each offering a safe and relaxing space to enjoy a day out. 

     

     

    [Saitama] Bath Cafe BIVOUAC

    This cafe located in Kumagaya City offers a full range of bath and sauna facilities, as well as a restaurant featuring healthy dishes filled with local, freshly-picked veggies. 

    Details: https://www.moshimoshi-nippon.jp/497213

     

     

     

    [Gifu] Activity Cafe Takayama Zenko-ji

    Set inside a Buddhist temple, this cafe invites anyone, regardless of faith or nationality, to enjoy a cup of tea while experiencing traditional culture. It’s also a great space to work remotely, with free Wi-fi!

    Details: https://www.moshimoshi-nippon.jp/484296

     

     

     

    [Tokyo] NANARIDA

    Filled with plants and light, NANARIDA has been dubbed a digital detox cafe, not allowing smartphones or laptops each Sunday. Leaving your phone with the staff will grant you a free beverage, so come enjoy some tea and conversation. 

    Details: https://www.moshimoshi-nippon.jp/493631

     

    TEXT: Natalie(MOSHI MOSHI NIPPON)

  • Second Tom & Jerry Cafe Opens in Tokyo and Osaka for Limited Time Only

    05.October.2021 | ANIME&GAME / FOOD / SPOT

    Did you know that ‘Cheese Day’ takes place every year on November 11? To commemorate this tasty holiday, the second Tom & Jerry cafe will open for a limited time in Tokyo and Osaka, selling a variety of themed goods and original merchandise. 

    Original Postcards (4 varieties), given to guests who purchase advance tickets

     

     

    Menu

    Jerry Cheese Omurice

    BOOM! Macaroni & Cheese Burger

    Rolling Meatball Pasta

    Jerry and Tuffy Tiramisu

    CHASE! Cheese Set 

    BE HAPPY Cheesecake Parfait

    Tom’s Little Cake Plate

    Jerry’s Little Cake Plate

    Tom’s Cream Soda 

    Jerry’s Cream Soda 

    Cheese Cream Tea

    Tom and Jerry Cafe Latte  

     

    Original Merchandise

    Sticker (6 varieties, random)

    Acrylic Charm (6 varieties, random)

    Acrylic Magnet (5 varieties, random)

    Acrylic Pin (5 varieties, random) / Clear Folder

    Memo Pad with Case / Tote Bag 

    Handkerchief / Mug

     

    The animated Warner Bros. series Tom & Jerry celebrated 80 years in 2020 and became a fast favorite with kids. Tom the Cat and Jerry the Mouse are the perfect slapstick duo, and even after so many decades, the two characters still have plenty of fans. 

     

    The first Tom & Jerry cafe was open from March until May 2021 to celebrate the release of the Tom & Jerry film. Due to an overwhelmingly positive response, the cafe is back with an updated menu and new goods!

     

    The new menu includes a Macaroni and Cheese Burger inspired by the bulldog Spike, Meatball Pasta inspired by the diaper-wearing Toffee, a gorgeous cheese set, and character-inspired drinks. Popular at the previous cafe, the Omurice and Tiramisu are making a comeback. The space will be decorated with tons of cute and colorful character art, so don’t miss out!

     

    TOM AND JERRY and all related characters and elements © & ™ Turner Entertainment Co. (s21)

RANKING

  • DAILY
  • MONTHLY

FOLLOW US