URBAN SENTO: The New Brand Making Japanese Bath House Clothing Stylish

22.February.2020 | FASHION

“JAPAN MADE PROJECT” is a project launched by Japanese apparel shop URBAN RESEARCH which aims to revitalise regions around Japan by building local communities with businesses and creators around the country while also looking to take a step back to reconsider what is appealing about each of those regions.

As part of this new project, URBAN RESEARCH has announced its plans to establish “JAPAN MADE PROJECT TOKYO” on March 20, 2020. Focusing on Tokyo, this branch of the project will see the launch of “URBAN SENTO.” This will focus on the potential of sento, or “bath houses,” in the city, which will also include a new line of bath house clothing made in collaboration with Kosugi-yu a sento located in the Tokyo district of Koenji.

 

Public bath houses play an important part in Japanese culture by contributing to people’s mental health and creating communities. This is especially so in a city as busy as Tokyo. That’s where URBAN SENTO comes in, which will encourage the rediscovery of the city’s appealing culture through sento.

 

Pre-sales for the new clothing line opened on the URBAN RESEARCH online store on February 14, 2020. It features a collection of must-have items for the bath house, whose message is to spread the bath house lifestyle.

 

Apparel

To ensure the clothing is comfortable as bath-wear, the collection is made from high quality cotton provided in collaboration with HAAG, a brand managed by Smile Cotton. This cotton is nice and soft and does not rub against the skin. Smile Cotton’s materials are even endorsed by the Japan Atopic Dermatitis Patients Association.

Crew Neck T-Shirt – ¥7,700 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

One Piece – ¥13,200 (Tax Included) | Sizes: Small/Medium | Colours: White/Light Grey/Black

Short Pants – ¥12,100 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

ZIP Parker Hoodie – ¥16,500 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

Pouch (Medium Size) – ¥3,080 (Tax Included) | Colours: White/Navy/Orange

The mesh pouch can be taken into the bath with you. Put your shampoo or other bath products in with you and take a dip.

 

Miscellaneous Items: IKEUCHI ORGANIC x URBAN SENTO
The bath towels you can use at Kosugi-yu are made by IKEUCHI ORGANIC. They come in two sizes and are incredibly soft on the skin.

Oragnic 120 Bath Towel – ¥5,060 (Tax Included) | Colours: White/Grey

Oragnic 120 Face Towel – ¥1,980 (Tax Included) | Colours: White/Grey

 

Kimura Soap x URBAN SENTO
The products used for cleaning yourself at Kosugi-yu, as well as what’s used for washing the towels, is soap provided by Kimura Soap. This pure soap, crafted by artisans by cooking in kettles, is friendly to the environment and the skin. It can be used at the bath house, in the bath at home, or even for your laundry.

Body Soap (Hinoki Cypress/Lavender) – ¥1,980 (Tax Included)

This body soap gently lathers your skin in bubbles and leaves your skin filling refreshed. Both the hand soap and body soap feel good to use.

The a video and main visual were released for URBAN SENTO, which feature Japanese music artists Yusuke Emoto and Aoi Nogi as the models.

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    Blue Hawaii Tiny Aquarium & Jellyfish Jelly: ¥495 AGIO (Alpa Floor 3F) *15 served per day

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    A peek into the exhibition

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    3DCG Animation and Pingu in the future

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    Shin Sobue (Pingu Exhibition Art Director) | Comment

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    さらに、レモンの皮を練り込み、サクッと焼き上げた星型クッキーには短冊のようにグラサージュショコラで願い事を込めて・・・クッキーを残さず口にすれば、願いもきっと叶うはず!

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    If you’re in Tokyo this summer, head to Q-pot CAFE. to enjoy a round of pastel-coloured Tanabata confections and drinks.

  • See KAWAII MONSTER CAFE HARAJUKU’s New MONSTER X Girls

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    MUSH

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    Area: Mushroom Disco

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    JELLY

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    Area: Bar Experiment

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    MELTY

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    Area: Mel-Tea Room

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    Fashion x Entertainment x Virus Precautions

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    Jokin Dance (Bacteria Elimination Dance)

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  • Tokyo’s New Shaved Ice Cafe ‘Kakigoori Parlor Floche’ Opens in LUMINE EST Shinjuku

    24.June.2020 | FOOD

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    “Floche” is a French word meaning fluffy, a fitting name for a shop specialising in serving sweet and fluffy shaved ice. They have prepared three different flavours: Tiramisu, Shortcake, and Japone.

    Shortcake: ¥980 (Before Tax)

    Tiramisu: ¥830 (Before Tax)

    Japone: ¥880 (Before Tax)

    If you’re in Tokyo this summer, don’t miss out on this delicious and refreshing line-up.

  • Yuri!!! on ICE x Sanrio Characters Come Together at a Themed Cafe in Tokyo

    23.June.2020 | ANIME&GAME / FOOD

    LEGS COMPANY has revealed that it is opening a Yuri!!! on ICE and Sanrio fusion themed cafe called “Yuri on Ice x Sanrio Characters Cafe 2020” in Shibuya, Tokyo for a limited time from August 6, 2020.

    Yuri!!! on ICE is a sports anime series centred on figure skating. It was produced by MAPPA and directed and written by Sayo Yamamoto together with Mitsurō Kubo. The series received rave reviews from anime watchers and the figure skating community.

     

    LEGS COMPANY brought this collaborative cafe to Tokyo and Osaka once before back in September and October of 2017. The collaboration is set to return this summer, with this year’s theme centred on an ice cream stand. The menu is made up of themed dishes, drinks, and desserts. Let’s take a look at just some of the items on offer.

     

    A Select Look at the Menu

    Food


    Utopia Akatsuki Simmered Cutlet Plate: ¥1,599

    A Yuri!!! on ICE classic, this katsudon dish is served in a separated style.

    Borscht Plate: ¥1,599

    Borscht is a Russian dish that appears in the show, and in this plate it’s served as a main. Enjoy together with the sour cream.

    Paella Plate: ¥1,599

    A Spanish dish that appears at the end of the show, served with fish, sauce, and a side of gazpacho cold soup.

     

    Desserts


    Pancake & Ice Cream Plate: ¥1,399

    Enjoy a mix of sweet and sour flavours with a fruit and whipped cream-topped pancake and ice cream. You get to pick your favourite character for your ice cream.

    Tiramisu & Ice Cream Plate: ¥1,399

    You can choose your favourite character with the bittersweet tiramisu too.

     

    Drinks


    Soda Float: ¥989 (Bottom Left: Strawberry / Middle: Melon / Right: Blue / Top Left: Cola / Top Right: Coffee)

    Stickers (14 Designs): ¥400


    Mini Towels (3 Designs): ¥850 Each

    Fans can get their hands on exclusive merchandise too which is also available online in Japan.

    Fans (4 Designs) *For those who book a table in advance only


    Coasters (7 Designs) *For those who order a drink only

    The cafe will also offer free merchandise too, including fans for those who book a table in advance, coasters for those who order a drink, and more.

     

    ©はせつ町民会/ユーリ!!! on ICE 製作委員会
    ©1976,1989,1992,1993,1996,1998,2020 SANRIO CO.,LTD. APPROVAL NO.610406

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