URBAN SENTO: The New Brand Making Japanese Bath House Clothing Stylish

22.February.2020 | FASHION

“JAPAN MADE PROJECT” is a project launched by Japanese apparel shop URBAN RESEARCH which aims to revitalise regions around Japan by building local communities with businesses and creators around the country while also looking to take a step back to reconsider what is appealing about each of those regions.

As part of this new project, URBAN RESEARCH has announced its plans to establish “JAPAN MADE PROJECT TOKYO” on March 20, 2020. Focusing on Tokyo, this branch of the project will see the launch of “URBAN SENTO.” This will focus on the potential of sento, or “bath houses,” in the city, which will also include a new line of bath house clothing made in collaboration with Kosugi-yu a sento located in the Tokyo district of Koenji.

 

Public bath houses play an important part in Japanese culture by contributing to people’s mental health and creating communities. This is especially so in a city as busy as Tokyo. That’s where URBAN SENTO comes in, which will encourage the rediscovery of the city’s appealing culture through sento.

 

Pre-sales for the new clothing line opened on the URBAN RESEARCH online store on February 14, 2020. It features a collection of must-have items for the bath house, whose message is to spread the bath house lifestyle.

 

Apparel

To ensure the clothing is comfortable as bath-wear, the collection is made from high quality cotton provided in collaboration with HAAG, a brand managed by Smile Cotton. This cotton is nice and soft and does not rub against the skin. Smile Cotton’s materials are even endorsed by the Japan Atopic Dermatitis Patients Association.

Crew Neck T-Shirt – ¥7,700 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

One Piece – ¥13,200 (Tax Included) | Sizes: Small/Medium | Colours: White/Light Grey/Black

Short Pants – ¥12,100 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

ZIP Parker Hoodie – ¥16,500 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

Pouch (Medium Size) – ¥3,080 (Tax Included) | Colours: White/Navy/Orange

The mesh pouch can be taken into the bath with you. Put your shampoo or other bath products in with you and take a dip.

 

Miscellaneous Items: IKEUCHI ORGANIC x URBAN SENTO
The bath towels you can use at Kosugi-yu are made by IKEUCHI ORGANIC. They come in two sizes and are incredibly soft on the skin.

Oragnic 120 Bath Towel – ¥5,060 (Tax Included) | Colours: White/Grey

Oragnic 120 Face Towel – ¥1,980 (Tax Included) | Colours: White/Grey

 

Kimura Soap x URBAN SENTO
The products used for cleaning yourself at Kosugi-yu, as well as what’s used for washing the towels, is soap provided by Kimura Soap. This pure soap, crafted by artisans by cooking in kettles, is friendly to the environment and the skin. It can be used at the bath house, in the bath at home, or even for your laundry.

Body Soap (Hinoki Cypress/Lavender) – ¥1,980 (Tax Included)

This body soap gently lathers your skin in bubbles and leaves your skin filling refreshed. Both the hand soap and body soap feel good to use.

The a video and main visual were released for URBAN SENTO, which feature Japanese music artists Yusuke Emoto and Aoi Nogi as the models.

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