The Perfect Protector: Shiseido’s New Sunscreen is Highly Heat and Water Resistant

23.February.2020 | FASHION

Shiseido has announced the release of its new sunscreen “The Perfect Protector” which roll out worldwide in 85 countries on May 1, 2020. It will also be released at around 420 department stores and the company’s website in Japan.

In 2015, Shiseido released a new sunscreen that used “Wet Focus Technology,” meaning it was highly resistant to water, sweat and other liquids, as well as providing strong UV protection. It went on to win the Prix d’Excellence de la Beauté in the French fashion and beauty magazine Marie Claire in 2017.


The company’s new product, The Perfect Protector, makes use of SynchroShield™ーa combination of Wet Focus Technology and Heat Focus Technology, meaning this sunscreen is not only highly resistant to liquids, but heat too, ensuring even greater skin protection when you’re exposed to the sun. The skin care ingredients used in the sunscreen also protect your skin from drying out. The sunscreen feels light on the skin and is quickly absorbed too, so your arms aren’t left white from the cream.

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  • Shiseido Parlour to Open New Restaurant at WITH HARAJUKU in Tokyo

    15.March.2020 | FOOD

    Shiseido Parlour, a pioneer of Japanese-style Western cuisine, has announced that it is opening its new restaurant and lounge Shiseido Parlour The Harajuku on the 8th floor of WITH HARAJUKU, a shopping centre located in front of Harajuku Station in Tokyo, on April 25, 2020.

    Goshu no Sosai With Seasonal Ingredients

    Main Dish

    Shiseido Parlour The Harajuku breathes new life into the Japanese-style Western cuisine that has been cultivated in Ginza for 100 years, serving up a new prix fixe-style fixed price menu that elevates the taste, smell, and appearance of the seasonal ingredients used, from a Japanese way of thinking. This food can be enjoyed with a glass of one of the main wines selected by the restaurant’s sommeliers, high-quality tea, and more.

     

    Meals are enjoyed even more by the view offered at the restaurant, where you can see shrine groves of Meiji Jingu Shrine.

    Main Dining

    Forest Dinner (Chef’s Recommendation) – ¥12,000 (Tax Included)

    The design concept for the restaurant interior is forests. The restaurant promises a relaxing atmosphere like that of being wrapped amongst the mighty trees of the woods, the cool air blowing, and the rays of the sun spilling through the trees.

     

    The interior design was created by Kazuya Ura, a Japanese architect who was involved with the building plan for the Kyoto State Guest House. The restaurant lounge features glass art on the wall which captures the image of sunlight filtering through the trees. This was created by Japanese glass designer Ikko Itabashi.

    Lounge

    The chic red lounge offers a view of the garden terrace and faces the direction of Akasaka. Tuck into appetisers and desserts and enjoy sipping on a drink. This is a great place to sit after your meal or for meeting up with someone.

     

    If you’re visiting Harajuku during your trip to Japan, why not pop into the new Shiseido Parlour The Harajuku?

  • SHISEIDO Launches New Colours in Petite-Sized Cosmetic Range ‘PICO’

    04.March.2020 | FASHION

    SHISEIDO released selection of new limited-edition colours for two products in its popular petite cosmetic series PICOーthe “Mousse Powder Lipstick” and “Nail Enamel”ーon Sunday.

    “Tokyo 24h” is the concept for these lipstick and nail polish products, which are inspired by the many different faces of Tokyo throughout the day. The items are split into three groups: Morning, Daytime, and Nighttime, all of which boast 9 colours each. The line-up provides an array of colours for different times of the day, which are easily recognisable from the colouring on the tubes and caps.

     

    The “Mousse Power Lipstick” has a light feel just like mousse, and with soft colours offered in a semi-matte texture. It can also be used for blush and as highlighter. The “Nail Enamel” has a bright and beautiful glossy finish and is long-lasting. The petite size of both products make them perfect as treats for yourself or gifts for someone else.

  • WITH HARAJUKU: Shiseido to Open Beauty Parlour, Hair & Makeup Academy and More in Harajuku’s New Shopping Complex

    12.December.2019 | FASHION / SPOT

    Shiseido has announced that it will open three new facilities in WITH HARAJUKU—a shopping complex currently in development by NTT URBAN DEVELOPMENT CORPORATION in front of Harajuku Stationーin April 2020. This includes the new beauty parlour Beauty Square, the hair & makeup academy and studio SABFA*, and the restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU managed by Shiseido Parlour.

    *SABFA is a school managed by Shiseido for training professional hair and makeup artists

    Beauty Square will be located in the first floor as a place to discover beauty, have fun, and share experiences. As well as selling cosmetics, the facility will offer various beauty experiences using digital technology, and there will be a hair and makeup salon where customers can receive high quality service for a short period of time. By combining real experience with digital tech, Beauty Square hopes to bring in people of all ages and backgrounds from inside and outside Japan so that they can discover the fun of beauty and unlock their inner charm.

    SABFA on the second floor will be home to an all-new lecture and training facility as well as a photo studio. It will train educate and support the next generation of hair and makeup artists who will challenge the ideas of beauty and revolutionise the industry.

     

    SHISEIDO PARLOUR THE HARAJUKU is on the eighth floor where customers will be able to dine on French cuisine and indulge in line-up of wines carefully chosen by sommeliers. The restaurant overlooks Meiji Jingu, and its interior was designed by Kazuya Ura who designed the Twilight Express Mizukaze, a multiple unit sleeping-car excursion train operated by West Japan Railway Company.

     

    Be sure to visit WITH HARAJUKU when it opens in April next year.

  • Shiseido and teamLab Collaborate at New Shiseido Forest Valley in Singapore

    16.May.2019 | BUSINESS / SPOT

    Shiseido Forest Valley is an immersive new indoor forest in Jewel Changi Airport in Singapore. Together with this new area, Shiseido has is also collaborating with teamLab on their new art installation SENSE. By opening Shiseido Forest Valley in Jewel Changi Airport which is used by people across the globe, Shiseido will be able to increase their international presence.

    Jewel is a mixed-development and expansion of Changi Airport which describes itself as a “gateway where the world meets Singapore, and Singapore meets the world.” This 1.46 million sq ft complex is built up of gardens, attractions, retail and more all of which integrates with nature and sits under a stunning steel and glass dome.

     

    Shiseido Forest Valley bathes in natural sunlight and is surrounded by nature with plants at every turn and a giant waterfall in the centre. teamLab’s SENSE installation combines nature, beauty and art through a Japanese aesthetic. Relax and take a stroll through the forest and enjoy the sights, sounds and tranquillity.

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