Shiseido has announced the release of its new sunscreen “The Perfect Protector” which roll out worldwide in 85 countries on May 1, 2020. It will also be released at around 420 department stores and the company’s website in Japan.
In 2015, Shiseido released a new sunscreen that used “Wet Focus Technology,” meaning it was highly resistant to water, sweat and other liquids, as well as providing strong UV protection. It went on to win the Prix d’Excellence de la Beauté in the French fashion and beauty magazine Marie Claire in 2017.
The company’s new product, The Perfect Protector, makes use of SynchroShield™ーa combination of Wet Focus Technology and Heat Focus Technology, meaning this sunscreen is not only highly resistant to liquids, but heat too, ensuring even greater skin protection when you’re exposed to the sun. The skin care ingredients used in the sunscreen also protect your skin from drying out. The sunscreen feels light on the skin and is quickly absorbed too, so your arms aren’t left white from the cream.
Shiseido – The Perfect Protector
Price: ¥5,170 (Tax Included)
Official Website: https://www.shiseido.com/ca/en/