The Perfect Protector: Shiseido’s New Sunscreen is Highly Heat and Water Resistant

23.February.2020 | FASHION

Shiseido has announced the release of its new sunscreen “The Perfect Protector” which roll out worldwide in 85 countries on May 1, 2020. It will also be released at around 420 department stores and the company’s website in Japan.

In 2015, Shiseido released a new sunscreen that used “Wet Focus Technology,” meaning it was highly resistant to water, sweat and other liquids, as well as providing strong UV protection. It went on to win the Prix d’Excellence de la Beauté in the French fashion and beauty magazine Marie Claire in 2017.


The company’s new product, The Perfect Protector, makes use of SynchroShield™ーa combination of Wet Focus Technology and Heat Focus Technology, meaning this sunscreen is not only highly resistant to liquids, but heat too, ensuring even greater skin protection when you’re exposed to the sun. The skin care ingredients used in the sunscreen also protect your skin from drying out. The sunscreen feels light on the skin and is quickly absorbed too, so your arms aren’t left white from the cream.

RELATED ENTRIES

  • SHISEIDO Announces Global Campaign ”With One Another. Without Limits. Our Future Is Beautiful.”

    26.June.2020 | FASHION

    Global prestige brand SHISEIDO will launch its new global campaign “With One Another. Without Limits. Our Future Is Beautiful.” on July 1, 2020. For global ambassadors have been selected as part of the campaign: Bibari Maeda, an actress whose beauty transcends age; Lauren Wasser, a model who chooses to find the beauty in overcoming her limitations; Huang Xuan, an actor who aspires to the kind of beauty that overcomes stereotypes; and Alina Zagitova, a world champion figure skater who chases beauty as an athlete. Together, these four figures each express that beauty has no boundaries, and that all of us can overcome our limits.

     

    Founded in 1872, SHISEIDO was the first Western-style pharmacy to hit Japan when it opened in Ginza, Tokyo. For the past 148 years, the global brand has continue to innovate and sought to bring more beauty into the world. SHISEIDO helps people to be more beautiful from the inside out so they can look and feel their best.

     

    Uncertainty reigns across the globe right now, and in the face of such adversity, SHISEIDO aims to get people overcoming their own boundaries and in turn move towards a brighter future. And that’s at the heart of the brand’s new campaign, “With One Another. Without Limits. Our Future Is Beautiful.”

    SHISEIDO’s four brand ambassadors come from various backgrounds, each having their own unique stories when it comes to finding beauty by transcending boundaries. But one message connects them all—that #beautyisboundless.

     

    Bibari Maeda


    “Stay young at heart, and your true beauty will come out.”
    By Bibari Maeda

     

    By Lauren Wasser


    “Do not force yourself to accept your destiny, change it.”
    By Lauren Wasser

     

    By Huang Xuan


    “Life has many possibilities, we should embrace them all.”
    By Huang Xuan

     

    Alina Zagitova


    “Imagination is the secret to beauty it makes beauty boundless.”
    By Alina Zagitova

     

    When the brand campaign website goes live on July 1, a video showcasing all four ambassadors will be available to watch. Additionally, alongside the campaign, SHISEIDO will also release their “Ultimune™ Defense Refresh Mist” and their cushion compact “Shiseido Synchro Skin” for summer with limited-edition packaging.

  • Kyary Pamyu Pamyu Steps Up As Harajuku’s Beauty Square Ambassador

    21.June.2020 | FASHION / SPOT

    On June 18, WITH HARAJUKU, a shopping complex located in front of Harajuku Station, opened its Shiseido beauty facility “Beauty Square” on the first floor. To strike a chord with beauty-loving millennials across the country, Kyary Pamyu Pamyu has been appointed as the shop’s ambassador. With “beauty diversity” as its main theme, Shiseido’s top hair and makeup artist Tadashi Harada is also getting involved by launching a variety of beauty projects.

     

    Harajuku Shiseido Beauty Square Ambassador Video:

     

    Before the facility celebrated its grand opening, Kyary Pamyu Pamyu stepped through its doors, visiting the makeup counter and enjoying the fun interactive features such as the large LED screen located in the centre which displays endless videos.

    The concept of Beauty Square is to become an interactive space to discover beauty, have fun, and share your experiences. Along with the sale of cosmetics, customers can enjoy digital interactive experiences to connect with the world of beauty or treat themselves to a makeover at the hair and makeup salon, which will glamour up your look in the bat of an eye.

     

    From transforming your look to digital interaction, this is the perfect day out for fashion-lovers from all over the world.

  • Beauty Square: Discover Your Inner Beauty at Harajuku’s New Beauty Salon

    18.June.2020 | FASHION / SPOT

    Shiseido is set to open its new beauty salon Beauty Square inside WITH HARAJUKU on June 18, 2020. WITH HARAJUKU is a shopping centre located in front of Harajuku Station in Tokyo.

    Beauty Square’s concept aims to have people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene. Visitors will be able to purchase cosmetics and makeup products, participate in interactive digital content, experience the salon where hair and makeup artists will beauty up customers, and more. Focused on younger customers, Beauty Square is a place to find your inner beauty, and what better place to do it than in Harajuku—Tokyo’s hub for youth fashion, beauty, and culture?

    Beauty Square is split into 4 separate zones: the Go-Live Zone, Brand Zone, Installation Zone, and Salon Zone. Let’s take a look at each in detail.

     

    Go-Live Zone

    In this area, the real world and digital world collide: enormous LED screens and signs fill the area where a variety of content will be broadcast, like hair and makeup tips from the Salon Zone artists. Influencers will visit the Go-Live Zone everyday and stream live.

     

    Brand Zone

    Brand Zone is the shopping area of Beauty Square featuring a lineup of numerous Shiseido group brands, like Laura Mercier, SHISEIDO, SHISEIDO PROFESSIONAL, Dolce & Gabbana Beauty, NARS, bareMinerals, IPSA, Cle de Peau Beaute, THE GINZA, and more. The Brand Zone also offers a one-on-one counselling service carried out by beauty consultants.

     

    Installation Zone

    This is the entertainment space filled with immersive artistic content like towering LED screens, kinetic lights that move up and down, moving lights, as well a tie-up with the 3D avatar social media app ZEPETO for customers to interact with, and more. Events and pop-up shops will also open in this area.

     

    Salon Zone

    Makeup artists who honed their skills and craft at the hair and makeup academy and studio SABFA will be customers’ one-on-on producers, carrying out personal hair and makeup styling. Talks will also be held.

    The restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU opened up on the 8th floor on June 16, 2020, where people from around the world can enjoy the traditional taste of SHISEIDO PARLOUR.

    Japanese international superstar Kyary Pamyu Pamyu has also been appointed the ambassador f Beauty Square. She will be promoting beauty in various forms throughout the year with the theme “Beauty Diversity.”

  • Cool Yourself This Summer With SHISEIDO’s Ultimune Mist

    25.May.2020 | FASHION

    SHISEIDO is launching a new limited edition collection of its Ultimune™ Defense Refresh Mist worldwide on July 1, 2020.

    SHISEIDO Ultimune™ Defense Refresh Mist – ¥7,200 (Before Tax)

    The product takes inspiration from the Japanese custom of uchimizu in which people sprinkle water onto the pavements, in their gardens, and elsewhere to cool down the immediate area. The micro mist helps to keep you feeling cool and refreshed to combat the stickiness of the heat as well as the dryness caused by UV rays. It also helps protect the skin. The product is bottled in a small bottle for easy carrying around so you can whip it out at any time for some quick skincare action.


    The bottle features a limited edition design which reads ‘Ginza,’ the place in Tokyo where SHISEIDO started. Essence and a cushioned compact case are also being released with the same limited edition design.

  • Shiseido Parlour to Open New Restaurant at WITH HARAJUKU in Tokyo

    15.March.2020 | FOOD

    Shiseido Parlour, a pioneer of Japanese-style Western cuisine, has announced that it is opening its new restaurant and lounge Shiseido Parlour The Harajuku on the 8th floor of WITH HARAJUKU, a shopping centre located in front of Harajuku Station in Tokyo, on April 25, 2020.

    Goshu no Sosai With Seasonal Ingredients

    Main Dish

    Shiseido Parlour The Harajuku breathes new life into the Japanese-style Western cuisine that has been cultivated in Ginza for 100 years, serving up a new prix fixe-style fixed price menu that elevates the taste, smell, and appearance of the seasonal ingredients used, from a Japanese way of thinking. This food can be enjoyed with a glass of one of the main wines selected by the restaurant’s sommeliers, high-quality tea, and more.

     

    Meals are enjoyed even more by the view offered at the restaurant, where you can see shrine groves of Meiji Jingu Shrine.

    Main Dining

    Forest Dinner (Chef’s Recommendation) – ¥12,000 (Tax Included)

    The design concept for the restaurant interior is forests. The restaurant promises a relaxing atmosphere like that of being wrapped amongst the mighty trees of the woods, the cool air blowing, and the rays of the sun spilling through the trees.

     

    The interior design was created by Kazuya Ura, a Japanese architect who was involved with the building plan for the Kyoto State Guest House. The restaurant lounge features glass art on the wall which captures the image of sunlight filtering through the trees. This was created by Japanese glass designer Ikko Itabashi.

    Lounge

    The chic red lounge offers a view of the garden terrace and faces the direction of Akasaka. Tuck into appetisers and desserts and enjoy sipping on a drink. This is a great place to sit after your meal or for meeting up with someone.

     

    If you’re visiting Harajuku during your trip to Japan, why not pop into the new Shiseido Parlour The Harajuku?

  • SHISEIDO Launches New Colours in Petite-Sized Cosmetic Range ‘PICO’

    04.March.2020 | FASHION

    SHISEIDO released selection of new limited-edition colours for two products in its popular petite cosmetic series PICOーthe “Mousse Powder Lipstick” and “Nail Enamel”ーon Sunday.

    “Tokyo 24h” is the concept for these lipstick and nail polish products, which are inspired by the many different faces of Tokyo throughout the day. The items are split into three groups: Morning, Daytime, and Nighttime, all of which boast 9 colours each. The line-up provides an array of colours for different times of the day, which are easily recognisable from the colouring on the tubes and caps.

     

    The “Mousse Power Lipstick” has a light feel just like mousse, and with soft colours offered in a semi-matte texture. It can also be used for blush and as highlighter. The “Nail Enamel” has a bright and beautiful glossy finish and is long-lasting. The petite size of both products make them perfect as treats for yourself or gifts for someone else.

  • WITH HARAJUKU: Shiseido to Open Beauty Parlour, Hair & Makeup Academy and More in Harajuku’s New Shopping Complex

    12.December.2019 | FASHION / SPOT

    Shiseido has announced that it will open three new facilities in WITH HARAJUKU—a shopping complex currently in development by NTT URBAN DEVELOPMENT CORPORATION in front of Harajuku Stationーin April 2020. This includes the new beauty parlour Beauty Square, the hair & makeup academy and studio SABFA*, and the restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU managed by Shiseido Parlour.

    *SABFA is a school managed by Shiseido for training professional hair and makeup artists

    Beauty Square will be located in the first floor as a place to discover beauty, have fun, and share experiences. As well as selling cosmetics, the facility will offer various beauty experiences using digital technology, and there will be a hair and makeup salon where customers can receive high quality service for a short period of time. By combining real experience with digital tech, Beauty Square hopes to bring in people of all ages and backgrounds from inside and outside Japan so that they can discover the fun of beauty and unlock their inner charm.

    SABFA on the second floor will be home to an all-new lecture and training facility as well as a photo studio. It will train educate and support the next generation of hair and makeup artists who will challenge the ideas of beauty and revolutionise the industry.

     

    SHISEIDO PARLOUR THE HARAJUKU is on the eighth floor where customers will be able to dine on French cuisine and indulge in line-up of wines carefully chosen by sommeliers. The restaurant overlooks Meiji Jingu, and its interior was designed by Kazuya Ura who designed the Twilight Express Mizukaze, a multiple unit sleeping-car excursion train operated by West Japan Railway Company.

     

    Be sure to visit WITH HARAJUKU when it opens in April next year.

  • Shiseido and teamLab Collaborate at New Shiseido Forest Valley in Singapore

    16.May.2019 | BUSINESS / SPOT

    Shiseido Forest Valley is an immersive new indoor forest in Jewel Changi Airport in Singapore. Together with this new area, Shiseido has is also collaborating with teamLab on their new art installation SENSE. By opening Shiseido Forest Valley in Jewel Changi Airport which is used by people across the globe, Shiseido will be able to increase their international presence.

    Jewel is a mixed-development and expansion of Changi Airport which describes itself as a “gateway where the world meets Singapore, and Singapore meets the world.” This 1.46 million sq ft complex is built up of gardens, attractions, retail and more all of which integrates with nature and sits under a stunning steel and glass dome.

     

    Shiseido Forest Valley bathes in natural sunlight and is surrounded by nature with plants at every turn and a giant waterfall in the centre. teamLab’s SENSE installation combines nature, beauty and art through a Japanese aesthetic. Relax and take a stroll through the forest and enjoy the sights, sounds and tranquillity.

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