Japanese Uji Matcha Sheet Masks to be Released by Zeitakubihadado
08.March.2020 | FASHION
Japanese makeup brand Zeitakubihadado™ Matcha de Bihada has announced the release of its new “Matcha de Bihada Premium Sheet Mask” product which will receive pre-sales at select Tokyu Hands and LOFT stores around Japan on March 12, 2020 before its general release.
100% Organic and High Quality Matcha Tea Leaves
Zeitakubihadado™ is very particular when it comes to its products being safe and secure to useーas well as the products being made in Japan. The cosmetic brand has delved deep into its research into what really is good makeup for women. Matcha, which is used in the company’s productsーincluding the new sheet masksーis packed full nutritional elements, including vitamins, minerals, theanine, and catechin, to name a few. It is also an antioxidant, a disinfectant, and is said to provide a relaxing effect. The matcha used in the Matcha de Bihado products is Uji matcha from Kyoto, a type which has garnered attention overseas too, all of which is 100% organic and harvested under strict management. The matcha powder, matcha extract, and hyaluronic acid help to leave the skin smooth and moisturised.
Bacterial Care With 5 Fermented Ingredients
Japanese beauty care has long since been deeply associated with “fermentation.” The Premium Sheet Masks harness the power of this fermentation method with a blend of five ingredients: rice ferment filtrate, soy milk ferment filtrate, collagen ferment filtrate, yogurt filtrate, and fruit juice ferment filtrate . Such fermented ingredients are said to promote the balance of indigenous bacterium in the skin, ensuring the skin stays healthy, smooth, and beautiful.
Opulent Essence & Super Thick Sheets
The essence has a thick texture, and the sheets themselves are extremely thick too which holds the essence together. Because the sheets do not easily drip or turn inside out, and because they fit firmly onto the fate, they are perfect for busy multitaskers out there.
Wash Away Face Pack & Premium Sheet Mask Combination
Those looking to really take care of the skin can get a combination of two Matcha de Bihada items: the Beautiful Face Pack, which keeps your skin clean, and the Premium Sheet Mask, which balances it. Using both will ensure your skin is left soft, moist, and restored. The cosmetic line aims to be one that people will want to continue to use, from early ageing in your 20s to later adulthood.
The sheet mask is easy to use: simply even out the entire sheet while it’s still in the pack with both your hands to that it is uniform all over. Remove from the pack, and turn up the outside from the eye part. Layer onto your face, making sure it’s correctly lined up with your eyes and mouth. Leave for 5 minutes and then remove. Rub in the essence left on your face. It’s recommended that you do this 1-2 times a week.
Try the new Matcha de Bihada sheet masks yourself and see the real benefits of Uji matcha.
Matcha de Bihada Premium Sheet Mask
Pre-Sale: March 12, 2020 at most Tokyo Hands and LOFT branches in Japan
Early Sale: March 19, 2020 at Mind Wave Online Store
General Sale: April 23, 2020 at general stores, variety shops and elsewhere across Japan
Official Website: https://www.zeitakubihadado.jp
Tokyo’s Craft Chocolate Shop nel Releases Cacao Kintoki Shaved Ice Desserts
nel craft chocolate tokyo, a craft chocolate shop located in Nihonbashihamacho, Tokyo, released two chocolate shaved ice desserts last Wednesday for the hot summer season. The desserts are also being sold at Saryo Tsukikage, a restaurant inside the hot spring ryokan Yuen Bettei Daita in Setagaya.
Left: Cacao Kintoki | Right: White Cacao Kintoki
Cacao kintoki is a type of shaved ice made with specially-selected cacao beans from Vietnam. It uses a ‘bean to bar’ method where the shaved ice is made from scratch, roasting the beans fresh to create the dessert.
The two new treats at nel use a chocolate base and add cacao pulp to the mix, adding a natural fruity flavour derived from the bean. Each is also served with a special cacao sauce for extra flavour. The white cacao version is made by combining with in-house white chocolate. It also comes with an Okinawan passion fruit and cacao pulp sauce, resulting in a sour kick and refreshing taste.
The open-air baths at Yuen Bettei Daita
A special matcha version of this shaved ice can also be enjoyed while bathing in the open-air baths at Yuen Bettei Daita. It’s made with nel’s homemade white chocolate as well as dark chocolate, cacao pulp, and specially-selected yame matcha from Shimokita Chaen Ōyama, a cafe in Setagaya.
nel CRAFT CHOCOLATE TOKYO
Address: HAMACHO HOTEL 1, 3-2-2 Nihonbashihamacho, Chuo-ku, Tokyo
Official Website: https://nel-tokyo.jp/
Yuen Bettei Daita
Address: 2-31-26 Daita, Setagaya-ku, Tokyo
Official Website: https://www.uds-hotels.com/yuenbettei/daita/restaurant/#saryo
NiziU Feature in Skin Type Friendly Face Mask Collection Promo
07.June.2021 | FASHION
Japanese girl group NiziU are set to feature in a new television commercial for LOHAS Pharmaceutical’s “ALFACE+” cosmetic face masks which will roll out in Japan on July 1.
ALFACE+ is a skincare brand that sells products that are not only moisturising but accessible to a variety of skin types too. Their face mask collection includes 10 different designs, all of which are presented by each of the nine NiziU members.
NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes.
ALFACE+ x NiziU
TV Commercial Initial Broadcast: July 1, 2021
Hydrangea Matcha Parfait Gets Served For Spring at Kyoto Tea Shop
Japanese Uji tea shop Itohkyuemon broughr back its seasonal Hydrangea Parfait to the menu at three of its stores last Monday.
Hydrangea Tea Party
Kyoto’s city of Uji, where Itohkyuemon’s main branch is based, is home to Mimuroto Temple which is famous for its hydrangea flowers. The temple always bustles during the springtime rainy season. It’s around this time that people can be waiting up to 3 hours for a seat at Itohkyuemon. Their Hydrangea Parfait is their most popular parfait, never failing to create a buzz on Japanese social media. It contains hydrangea-flavoured mashed sweet potato, hydrangea jelly, leaf-shaped matcha cookies, blueberries, and more, all capturing the swaying hydrangeas during the downpour of the rainy season. They are limited in stock and are not re-added to the menu until the following year once they run out.
Customers can order the parfait on its own, with a cup of tea, or with both tea and warabimochi. The tea set and tea party versions come with a free hydrangea coaster.
Running: May 10, 2021 until sold out
Hydrangea Parfait (Single) | ¥1,390 (Tax Included)
Tea Set | ¥1,690 (Tax Included)
Hydrangea Tea Party | ¥1,990 (Tax Included)
*Drinks include hot or iced Uji matcha
Participating Branches: Uji / JR Uji Station / Gion-Shijo
Official Website: https://www.itohkyuemon.co.jp/corporate/
MAC Reveals Disney’s Cruella de Vil Makeup Collection
MAC Cosmetics is set to launch its new “Cruella” makeup collection inspired by the Disney villain and fashion icon Cruella de Vil from the Disney classic 101 Dalmatians on May 13, 2021. The collection arrives ahead of the upcoming live-action movie Cruella which is set for release on May 28, 2021.
Disney Cruella Collection by MAC
The collection features nine products that bring to life the Disney villain’s look, whose origin story about aspiring to become a fashion designer will be portrayed by Emma Stone in the upcoming movie which is set in ’70s London during the height of the punk rock era. The line-up combines punk reds with metallic colours, and everything comes packaged in tubes and palettes bearing Cruella’s instantly-recognisable black and white colour combo.
Terry Barber, the Director of Makeup Artistry at MAC, said: “With there being such a huge trend for recycling the more niche counterculture moments of previous decades, this collection feels like MAC returning to a celebration of the kind of DIY styling and brave transformation that originally made it such a maverick brand.”
A Look at the Collection
MATTE LIPSTICK | $21
A rich matte lipstick formula with high-colour payoff and a creamy matte finish in three Cruella-inspired shades.
RETRO MATTE LIQUID LIPCOLOUR | $25
A liquid lipstick that provides a rebellious rush of Disney’s Cruella-inspired colour in a velvety, mattest-matte finish.
PRO LONGWEAR DUAL ENDED EYE LINER | $26
A long-lasting, dual-ended eyeliner featuring creamy, dense colour that glides smoothly across lids.
POWDER BLUSH DUO: CRUEL-LA INTENTIONS | $31
A Cruella-inspired blush duo that provides fantastic colour with ease and consistency.
76 SUPERMODEL LASH | $18
A limited-edition pair of backstage-favourite lashes featuring wispy, full volume for a runway-ready look.
EYESHADOW X 8: CRUELLA TO BE KIND | $45
A magnetic two-piece eye palette packed with a wondrous wave of eight statement shades inspired by the most iconic looks of Disney’s Cruella.
The full collection will drop worldwide this Thursday at MAC.
MAC Cosmetics Official Website: https://www.maccosmetics.co.uk/collections-disney-cruella
SHIRO Reveals New Cosmetic Items For Summer 2021
13.May.2021 | FASHION
Japanese cosmetic brand SHIRO is set to release its Ice Mint Body Mist, Ice Mint Body Lotion, and all-new Ice Mint Clay Hand Soap as part of its limited-edition Ice Mint fragrance series online on May 27 before the products head to stores on June 10.
Ice Mint Body Mist | ¥1,980 (Tax Included)
Ice Mint Body Lotion | ¥2,530 (Tax Included)
Ice Mint Clay Hand Soap | ¥2,200 (Tax Included)
The refreshing products arrive in time for the summer season for cooling down on those hot and humid days. Each is imbued with ethanol and refreshing mint for that relieving feeling of refreshment.
SHIRO Ice Mint Series
Online Release Date: May 27, 2021 @ 10:00am (JST)
In-Store Release Date: June 10, 2021
Official Website: https://shiro-shiro.jp/
Hello Kitty x INTERGRATE Design Cosmetics Releasing This Spring
13.May.2021 | FASHION
Shiseido’s self-makeup brand INTERGRATE is set to release select beauty products with limited-edition Hello Kitty packaging on May 21. The theme of the collection is Meet “LOVELY.” In the run up to its release, Hello Kitty cans can enjoy three filters of the popular Sanrio character over on INTERGRATE’s official Instagram page.
INTERGRATE Limited-Edition Pro Finish Foundation Special Set K (2 Types) | ¥1,430 Each (Tax Included)
INTERGRATE Limited-Edition Pro Liquid Special Set K | ¥1,760 Each (Tax Included)
INTERGRATE Limited-Edition Water Jelly Crush Special Set K (2 Types) | ¥2,200 Each (Tax Included)
INTERGRATE Limited-Edition Triple Recipe Eyes Special Set K (2 Types) | ¥2,200 Each (Tax Included)
The limited-edition designs feature Hello Kitty and her cute friends who are ready to help you apply your makeup. The collection focuses on three each of INTERGRATE’s iconic foundations and eye shadows. This includes the Pro Finish series which has foundation in a compact case, durable liquid foundation, and water jelly crush. Pick from three foundations too which come in a triple set. For this limited-edition collaboration, you can enjoy the pink PK704 and brown BR703, both of which are popular colours.
Deliciously Luxurious Matcha Shaved Ice to be Served in Shinjuku This Summer
This summer, Southern Tower Dining and Lounge South Court—both of which are located inside Odakyu Hotel Century Southern Tower—are serving up a fluffy matcha shaved ice dessert called Wa -Nagomi- from June 1 to September 30.
Southern Tower’s Famous Fluffy Light Snowfall Wa -Nagomi- Shaved Ice | Eat In ¥1,470, Takeout ¥700
The matcha-flavoured shaved ice has a texture as light and fluffy as snow. As you spoon through the dessert your taste buds are met with a range of delicious tastes and textures like the Japanese rice flour confection known as gyuhi, winter melon syrup, black soybean flour ice cream, and cream.
The dessert can also be ordered for takeout. The black soy bean flour ice cream adds a crunchy cereal-like texture to the soft shaved ice, and with the takeout option, there’s also chocolate-coated wheat bran and brown sugar syrup.
Japanese Name: 和 －なごみ－
Serving: June 1, 2021 – September 30, 2021
Where: Southern Tower Dining / Lounge South Court (Odakyu Hotel Century Southern Tower Floor 20F)
Address: 2-2-1 Yoyogi, Shibuya, Tokyo
[Southern Tower Dining] 11:30-16:00 (Last Orders 15:00) / 17:30-22:00 (Last Orders 21:00)
[Lounge South Court] 10:00-23:30 (Last Orders 22:30)
Southern Dining Official Website: https://www.southerntower.co.jp/restaurant_lounge/st_dining/bar_lunch/
NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX
KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.
I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.
The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”
If you’re wondering how the shoot went for this commercial, check out the official story released below.
The Commercial Shoot
The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.
The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.
“Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.
During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”
In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.
Check out the commercial below.
Make Keep Mist EX
The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.
Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)
KOSÉ x NiziU Make Keep Mist EX Commercial
Initial Broadcast: April 15, 2021
Product Available: KOSÉ / Maison KOSÉ / Drugstores, online, and elsewhere in Japan
Official Website (English): https://www.kose.co.jp/makekeepmist/eng/
Mister Donut Japan Releases 2nd limited- edition Gion Tsujiri Matcha Doughnuts
12.April.2021 | FOOD
Mister Donut Japan released its new tasty collection of limited-edition doughnuts in collaboration with Gion Tsujiri, the famous tea shop in Kyoto from April 9.
The Line Up
Fluffy Uji Matcha Mochi with Black Honey
Fluffy Uji Matcha Mochi with Soybean Whipped Cream
Fluffy Uji Matcha with Azuki Red Beans Mochi
Pon de Double Uji Matcha
Pon de Double Uji Matcha with Black Honey Mochi
Pon de Double Uji Matcha with Soybean Whipped Cream and Azuki Red Beans
Uji Matcha Chocolate, Azuki Red Beans and Rice Cake Balls Pie
Special Edition: Mister Donut Voucher Card with Masaki Sudaミ
The 1st edition of collection released on March 12 with the theme of colouration
that enhances the colour of matcha. The new edition launching this time was developed with the theme of Japanese ingredients such as black honey that brings harmony with matcha. “Fluffy Uji Matcha” series consist of 3 flavours made of luxurious Kyoto Uji Matcha with fluffy donut which marks its first appearance of this year. “Fluffy Uji Matcha with Black Honey” is a glossy doughnut coated with matcha chocolate with black honey filling. A wide variety of doughnut featuring 7 combinations of matcha and Japanese ingredients are unbearably delicious and unmissable.
Mister Donut holds a promotional campaign in collaboration with the Japanese movie God of Kinema starring Masaki Suda, current image model of the brand.
During the campaign, follow Mister Donut’s official Twitter account and upload pictures of the collection with hashtag “#ミスドでつや抹茶” and 428 lucky customers can win a voucher worth ¥500 with exclusive design features Masaki Suda. Additionally, 67 lucky customers who have also participated in the 1st edition of Mister Donut ×Gion Tsujiri collection campaign previously can receive a voucher worth ¥2,000.
Enjoy popular limited-edition doughnuts with Gion Tsujiri until your heart’s content.
misdo meets Gion Tsujiri
Running: April 9, 2021 – May, 2021
Campaign Duration: April 4, 2021- April 30, 2021
Campaign Page: https://www.misterdonut.jp/campaign/matcha
Official Site: https://www.misterdonut.jp
Mister Donut Official Twitter account: https://twitter.com/misterdonut_jp（ ＠misterdonut_jp）
Rich and Divine Matcha Roll Cake Gets Baked by 170 Year Old Japanese Tea Shop
10.April.2021 | FOOD
Japanese tea shop and cafe Tsuboichi Seicha Honpo has baked up a brand new matcha roll cake made with high quality matcha leaves specially selected by their own tea experts. If indulgence is your calling, then this cake is the perfect accompaniment with a cup of tea whether it be matcha, Japanese tea, black tea – or any other of your favourite kind of tea.
The cake is a striking black colour, one that is featured in traditional Japan. The soft matcha filling provides an eye-catching contrast to the sponge. It’s baked on a high temperature over charcoal and bamboo which serves to deepen the colours even more and elevate the vividness of the green matcha.
Cafe time can now be enjoyed at home with this very special treat.
Japanese Organic Cosmetic Brand SABON to Open Green Pop-Up Shop in Shinjuku
Japanese natural and ethical cosmetic brand SABON is set to promote its line-up with the opening of its Blissful Green Limited Collection Pop-Up Shop at Isetan Shinjuku on April 14.
The pop-up shop serves as a promotional space and pre-sale opportunity for the brand’s upcoming Blissful Green Limited Collection which incudes body scrub, body lotion, shower oil, and more. The collection invites people to a luxurious, natural self-care and shower-time experience. The brand will also hold a four-day calligraphy service for the spring season where customers can buy the items as gifts and include a special message.
Customers who spend over ¥12,000 (tax included) can have a special sticker or gift card penned by a professional calligrapher who will write a name and gift message. Full details here in Japanese.
April 16, 2021 @ 13:00-18:00
April 17, 2021 @ 16:00-20:00
April 24, 2021 @ 13:00-18:00
April 25, 2021 @ 13:00-18:00
Blissful Green Limited Collection
The Blissful Green Limited Collection is the embodiment of the SABON brand and offers thanks to the joy we feel being surrounded by nature. It captures the clean air inhaled in the forest, the gentle light filtering through the trees, and the coming-together of the mind, body, and nature. It includes body, face, and home items all packaged inside gorgeous bottles and tubs.
SABON Blissful Green Limited Collection Pre-Release Pop-Up Shop
Running: April 14, 2021 – April 27, 2021
Where: SABON Isetan Shinjuku
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Opening Hours: 10:00-20:00
Product Page: https://www.sabon.co.jp/special_contents/Blissful_Green/
Kyary Pamyu Pamyu’s Fragrance Brand Nostalgia Syndrome Releases Lily & Jasmine Series
07.April.2021 | FASHION
Nostalgia Syndrome opened pre-orders for its new Lily & Jasmine series of fragrances on March 31. The products will be released on April 22.
Nostalgia Syndrome is a fragrance brand produced by Kyary Pamyu Pamyu which launched last year. The new Lily & Jasmine series will be available to purchase online and will also be sold at two brand pop-up shops in Tokyo and Osaka. Those who spend over ¥10,000 online or at either of the stores (tax included) will receive a free Nostalgia Syndrome novelty – these are available in limited supply.
Online Store Novelty: Original Thermal Bottle
Pop-Up Store Novelty: Original Big Eco-Bag
Lily & Jasmine Series
Eau de Toilette | ¥8,250 (Tax Included)
Room & Fragrance Spray | ¥3,300 (Tax Included)
Aroma Diffuser | ¥7,150 (Tax Included)
Bath Salts | ¥3,410 (Tax Included)
Hand Soap | ¥3,520 (Tax Included)
Scented Candle | ¥8,140 (Tax Included)
Eau de Toilette Two-Set (9mL)
Kyary Pamyu Pamyu | Comment
“This is Nostalgia Syndrome’s second fragrance release. After mixing together various ingredients, I was finally able to catch the right scent. The theme for this one is ‘travel fragrance.’ Because of COVID, our time spent outdoors has gone down dramatically, but smells tied to our memories make up part of us all. And smelling them brings back those memories. This is a blend of sweet, sophisticated lily and refreshing jasmine, so it’s a really easy one to use that can be enjoyed by both guys and girls. We’re also opening our first pop-up shop so please be sure to drop by to try out!”
Lily and jasmine are vibrant fragrances and perfect for the spring season. Order yours today!
Nostalgia Syndrome Lily & Jasmine
Pre-Orders: March 31, 2021 (Shipping from April 22)
Release Date: April 22, 2021
・＋SPBS (SHIBUYA SCRAMBLE SQUARE 2F)
Running: April 22, 2021 – May 26, 2021
Where: +SPBS, SHIBUYA SCRAMBLE SQUARE Floor 2F, 2-24-12 Shibuya, Shibuya-ku, Tokyo
Opening Hours: 11:00-21:00
Running: May 13, 2021 – May 20, 2021
Where: Shinsaibashi PARCO Floor B1F, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka-shi-, Osaka
Opening Hours: 10:00-20:00
Nostalgia Syndrome Official Website: https://www.nostalgia-syndrome.com/