The Coca-Cola System began rolling out two new bottles on Monday: the Tokyo 2020 Olympic Games Bottle and Tokyo 2020 Olympics Wristband Bottle.
The bottles were released to get people excited about the upcoming games, as well as a means for everyone to feel like they are part of Tokyo 2020. Two ads are currently running on Japanese television in promotion of the bottle designs – both featuring Japanese professional skateboarder and Olympic athlete Aori Nishimura.
Olympic Games Design Bottle
The Olympic Games Bottles will feature designs for all 33 of the Olympic Games. The concept behind the designs are to both support competing athletes and allow for everyone to enjoy the Olympics even if they are not competing. In another television commercial for this bottle which began airing in Japan on Tuesday, the message is conveyed that the time to start looking forward to the Olympics is now. The commercial features appearances several Olympic competitors including skateboarder Aori Nishimura, field hockey player Hazuki Yuda, and rugby player Taichi Yoshizawa.
A campaign is also being held to win a set of three original Coca-Cola x Tokyo 2020 pins. There are 25 designs in total. You can join by scanning the QR codes on the bottles.
Exclusive to Coca-Cola vending machines in Japan, the Wristband Bottle features a label that when removed doubles as a wristband. This is the first bottle of its kind in Japan. There are nine wristband designs in total, all centred on Tokyo 2020. They serve to enliven the excitement surrounding the Olympic Games, both for the torch relay as well as the opening and closing of the summer event. Additionally, you can get your hands on another official wristband if you take your bottle wristband to either the Coca Cola booth at the torch relay celebration or at Asics sports shops in Japan. These are available on a first-come, first-served basis, with 100 available at all torch relay celebration areas up and down Japan, as well as 30,000 at Asics stores.
Tokyo 2020 Olympic Games Design Bottle / Original Wristband Bottle
Released: March 9, 2020 (Available while supplies last)
More Details: https://www.cocacola.jp/tky2020/