Itohkyuemon, a shop founded in 1832 which specialises in Uji tea and sweets, began rolling out four Uji matcha desserts at 7-Eleven convenience stores across Japan on March 17 as part of their “Uji Matcha Sweets Fair.”
The tasty line-up includes “Uji Matcha Cream Puffs,” “Uji Matcha & Sakura Japanese Parfait,” “Sticky Uji Matcha Pudding,” and “Matcha Honey-Stuffed Uji Matcha Warabimochi.” Itohkyuemon has developed over 100 Uji matcha desserts, during which it has come up with a blend of matcha it specifically uses for its desserts which is not only rich in flavour but creates a harmonious flavour together with the particular dessert. This blend is used in all four of these convenience store desserts.
The Uji Matcha Sweets Fair is led by Takahito Yoshimoto, the head chef of Itohkyuemon’s Uji confectionery workshop.
Head to the closest 7-Eleven to you in Japan for a chance to taste some authentic matcha treats.
Information
Uji Matcha Sweets Fair
①Uji Matcha Cream Puffs – ¥138 (Before Tax) / Uji Matcha & Sakura Japanese Parfait – ¥308 (Before Tax)
Release Date: Rolling out at most 7-Eleven convenience stores in Japan (except Okinawa) from March 17, 2020
②Sticky Uji Matcha Pudding – ¥230 (Before Tax) / Matcha Honey-Stuffed Uji Matcha Warabimochi – ¥168 (Before Tax)
Release Date: Rolling out at most 7-Eleven convenience stores in Japan (except Okinawa) from March 24, 2020
Official Website: https://www.sej.co.jp/products/sweets/matcha2003.html
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